Vero

Vero

Deliver a better customer experience

4.2/5 (16 reviews)

Vero Overview

Vero's messaging platform helps you use and manage real-time data so you can create a better customer experience. Send email and push notifications that drive customer engagement and increase revenue. - Trusted by leading brands, including Monzo, Unsplash, Helloprint, about.me, Tidal. - Global support team offering 24/7 support. - Unlimited email and push messaging from $125/month.

Pricing

Starting from
$125/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

Vero Reviews

Overall rating
4.2/5
81% positive reviews
6
Excellent
7
Very good
3
Average
0
Poor
0
Terrible
Sebastian S.

Most powerful tool for data-driven marketers ever!

Used Daily for 2+ years
Reviewed on 2018/04/17
Review Source: Capterra

Dynamic and behavioral-based email marketing, which is easy to use even for marketers.

Pros

Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. It is by far the only tool on the market that allows you in a very convienent way to pull in dynamic content to you emails with your very own API using the feature Fusion. There are no developers any longer required keeping your marketing teams independed and on a fast track. It is as powerful as any other enterprise platform, but 1000 times easier to use and you dont need any technical consultants to just make a small fix. As we intgrated also with Segment we had all user activities in real time in vero allowing us to follow any user journey and improving our CRM marketing big times. Most of all we enjoy ther support teams who are with you at any time with rocket-fast response times.

Cons

As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt ;-)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Nathan F.

The perfect system to send the right message, at the right time, to the right person.

Used Daily for 1+ year
Reviewed on 2018/06/06
Review Source: Capterra

The ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.

Pros

- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability.
- Integration with Segment and Zapier
- Incredible customer support
- Built for the technical marketer
- Ability to debug in multiple projects
- Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Cons

- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM)
- Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc).
- Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Marnix H.

Continually improving product and very good Customer Support

Used Weekly for 2+ years
Reviewed on 2019/01/25
Review Source: Capterra

We deliver millions of transactional, behavioural and newsletter e-mails a year via Vero. Even though the product is still developing it does work properly. When something happens or help is needed the Vero crew is always prepared to help out. Their staff and founder are very customer centric.

Pros

Vero offers very good possibilities to operate at scale. It also offers an interface that makes it quite easy to get started with setting up campaigns. The way that Vero is set up helps us to deliver large amounts of multi lingual AND multi brand e-mails through the same system and production environment. Another positive thing is that Vero releases value adding updates on a frequent base, indicating that the product is developing in the right direction.

Cons

Some functionalities are not 100% (mature) yet. For example if you have a large number of campaings there should be easier ways to group and keep track of hem. Also there's no solution yet for making changes to a large number of campaings that use the same template. This can cost a marketeer manual work if there are many campaings that need to be manipulated individually.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Frank R.

Great for startups getting started with email marketing and transaction emails

Used Daily for 1+ year
Reviewed on 2019/01/25
Review Source: Capterra

Unlike other services, Vero handles transactional emails in addition to triggered and marketing emails. This allow you to have everything under the same roof. The UI is fairly easy to navigate and the team has been adding new features regularly. The customer service is also really responsive and helpful with the founder helping us on a few occasions.

Pros

Having every type of email under the same roof is a definite plus. We used to have subscriptions to several services to accomplish what we were doing in Vero.

Cons

The email templates could use more love. They really need a wysiwyg interface, so that non-technical colleagues can easily design and send emails. They only currently have support for importing HTML and modifying copy.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Will E.

The Future of Event Driven Communication

Used Daily for 2+ years
Reviewed on 2019/01/25
Review Source: Capterra

Exceptional. The Vero team provide the most real time customer service you've ever experienced.

Pros

This is the most versatile event-based marketing solution out there. Vero can quickly scale its data ingestion to process large volumes of data to trigger email or push notifications to customers.

Cons

Only downside is that it doesn't integrate with Facebook, Twilio and other similar channels.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Vero Pricing

Starting from
$125/month
Pricing options
Free Trial
Subscription
Value for money

$125/month: 15,000 subscribers + Unlimited emails and push notifications

$199/month: 50,000 subscribers + Unlimited emails and push notifications

$399/month: 100,000 subscribers + Unlimited emails and push notifications

$749/month: 200,000 subscribers + Unlimited emails and push notifications

Enterprise plans from $1,049: 200,000+ subscribers + Unlimited emails and push notifications

Vero Features

  • API
  • Collaboration Tools
  • Drag & Drop Interface
  • Third Party Integration

  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Automatic Notifications
  • Chat
  • Collaborative Workspace
  • Commenting
  • Communication Management
  • Customizable Branding
  • Document Management
  • Document Storage
  • File Management
  • Permission Management
  • Projections
  • SSL Security
  • Search Functionality

Additional information for Vero

Key features of Vero

  • A/B testing
  • API
  • Automatic customer notices
  • Behavior driven rules
  • Campaign scheduling
  • Campaign segmentation
  • Collaboration tools
  • Conversion tracking
  • Customer database
  • Customer segmentation
  • Customizable templates
  • Data connectors
  • Data import
  • Drag & drop interface
  • Drip email marketing
  • Email marketing
  • Email templates
  • Multi-variate testing
  • Real time data
  • Summary reports
  • Third party integration

Benefits

  • Track and store event streams in real time using Vero's API or Segment integration

  • Enable the entire team to model event data and generate segments without touching code

  • Design and schedule advanced email workflows, collaborate on content, and understand every interaction

  • Deploy and track campaigns at scale using Vero or a choice of email delivery provider (Mailjet, Sendgrid, Mailgun)

  • Get detailed reporting on every email campaign including data conversion results

  • Vero FAQs

    Below are some frequently asked questions for Vero.

    Q. What type of pricing plans does Vero offer?

    Vero offers the following pricing plans:

    Starting from: $125/month

    Pricing model: Subscription

    Free Trial: Available

    $125/month: 15,000 subscribers + Unlimited emails and push notifications

    $199/month: 50,000 subscribers + Unlimited emails and push notifications

    $399/month: 100,000 subscribers + Unlimited emails and push notifications

    $749/month: 200,000 subscribers + Unlimited emails and push notifications

    Enterprise plans from $1,049: 200,000+ subscribers + Unlimited emails and push notifications

    Q. What are the main features of Vero?

    Vero offers the following features:

    • A/B testing
    • API
    • Automatic customer notices
    • Behavior driven rules
    • Campaign scheduling
    • Campaign segmentation
    • Collaboration tools
    • Conversion tracking
    • Customer database
    • Customer segmentation
    • Customizable templates
    • Data connectors
    • Data import
    • Drag & drop interface
    • Drip email marketing
    • Email marketing
    • Email templates
    • Multi-variate testing
    • Real time data
    • Summary reports
    • Third party integration

    Q. Who are the typical users of Vero?

    Vero has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Vero support?

    Vero supports the following languages:

    English

    Q. What type of pricing plans does Vero offer?

    Vero has the following pricing plans:

    Subscription

    Q. Does Vero support mobile devices?

    We do not have any information about what devices Vero supports

    Q. What other apps does Vero integrate with?

    Vero integrates with the following applications:

    Google Analytics, Segment, Unbounce, Zapier

    Q. What level of support does Vero offer?

    Vero offers the following support options:

    Knowledge Base, Online Support, Phone Support