Alexa Marketing Stack

Alexa Marketing Stack

Keyword research, competitive analysis & website ranking

4.2/5 (33 reviews)

Alexa Marketing Stack Overview

Alexa Marketing Stack is a keyword research and website ranking platform which offers a range of SEO and competitive analysis tools. The tool is designed to help business owners, marketers, and leadership teams identify keywords, discover competitors’ keywords, benchmark their performance against competitors, improve SEO, and more.

Alexa’s SEO tools include site audits, paid and organic keyword research, keyword share of voice, keyword difficulty, competitor backlink checker, an on-page SEO checker, and more. The competitor keyword matrix allows users to identify keywords which are sending traffic to multiple competitors, including both paid and organic keywords. Keyword clusters can also be visualized, and the audience overlap with similar sites can be analyzed. The competitor backlink checker allows users to check backlinks for multiple competitors’ sites, identify backlink gaps, and analyze opportunities. Alexa also suggests keywords for users’ sites, tailored to be relevant to target audiences and topics.

The competitive analysis tools offered by Alexa include site comparisons, website traffic statistics, performance benchmarking, and site overviews. With site overviews, users can measure website traffic, check Alexa ranks, and research competitors’ website statistics. Site comparisons allow users to benchmark their site’s performance against other sites, using metrics including traffic sources, estimated visits and pageviews, audience demographics, bounce percentages, time off site, historic traffic trends, and more. Industry trends and changes in web traffic can also be identified by comparing up to 10 sites.

Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, United States

Supported Languages

English

Alexa Marketing Stack Reviews

Overall rating
4.2/5
88% positive reviews
14
Excellent
15
Very good
3
Average
0
Poor
1
Terrible
Shyamalee S.

Alexa - website ranking software

Used Daily for 1+ year
Reviewed on 2018/11/03
Review Source: Capterra

I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.

Pros

This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.

Cons

Subscriptions packages are bit high. Their support takes some times to reply .

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Jamey m. Y.

A must have tool to keep up with the competition

Used Daily for 1+ year
Reviewed on 2018/12/17
Review Source

Pros

If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.

Cons

There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Vermilia M.

vee 14

Used Daily for 2+ years
Reviewed on 2019/06/22
Review Source: Capterra

i would give it a nine good product

Pros

alexa is good with commands and also quick response and very good with allowing to accessing the command center

Cons

the other problem it has a GILT IN the system when you are on another devices it also pick up the other devices and cost interface

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

One of the rating to consider

Used Weekly for 2+ years
Reviewed on 2018/12/05
Review Source

Pros

Alexa has been a staple of website ranking tools for traffic and authority differentiation. Whenever you need to make a list of sites/companies, you can expect to have them ranked in Alexa.

Cons

Alexa is only one of the services for this job. It's ratings are good and more or less reliable, but don't get surprised when a different service will yield different results. Try others and check which one you trust more. Neither is wrong, it just comes down to your particular experience.

Rating breakdown

Ease of Use

Likelihood to recommend

9.0/10
Vishal B.

Improve your website ranking and visibility using Alexa

Used Other for 2+ years
Reviewed on 2019/02/13
Review Source

Pros

The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.

Cons

1. For initial users, it becomes very expensive to use Alexa. For large and developed websites, it may not be as big a challenge to subscribe to Alexa but for beginners, the pricing is high.
2. The insights should always be taken as indicative and not as sacrosanct and cent percent true.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10

Alexa Marketing Stack Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Subscription
Value for money

7-day free trial, requires credit card.
Essentials: $99/month
Advanced: $149/month

Alexa Marketing Stack Features

  • Engagement Analytics
  • Reporting & Statistics
  • Tagging

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

Additional information for Alexa Marketing Stack

Key features of Alexa Marketing Stack

  • Audience demographics
  • Certified Alexa rank
  • Competitive analysis tools
  • Competitor backlink checker
  • Competitor keyword matrix
  • Downloadable reports
  • Engagement metrics
  • Estimated visits & pageviews
  • Google Search Console integration
  • Historic traffic trends
  • Keyword cluster visualizations
  • Keyword difficulty tool
  • Keyword share of voice
  • On-page SEO checker
  • Organic keyword research
  • Paid keyword research
  • Site audit
  • Site comparisons
  • Site improvement recommendations
  • Site screener

Benefits

  • Keyword research tools include site keyword analysis, share of voice, keyword difficulty, and a competitor keyword matrix which allows users to identify keywords that multiple competitors receive traffic from.

  • Competitive analysis allows users to benchmark their site against competitors for a range of metrics, including monthly unique visitors, estimated visits and pageviews, traffic sources, historic traffic trends, audience overlap, and more.

  • Site audits assess each page of a site for usability, performance, and SEO, and provide users with downloadable reports and checklists of improvements to be made.

  • With the site screener, users can identify sites matching specific search criteria to discover partnership opportunities, perform market research, and more.

  • The workspace allows users to save sites, keywords, and site lists to be reviewed or worked on at a later time.

  • Alexa Marketing Stack FAQs

    Below are some frequently asked questions for Alexa Marketing Stack.

    Q. What type of pricing plans does Alexa Marketing Stack offer?

    Alexa Marketing Stack offers the following pricing plans:

    Starting from: US$99,00/month

    Pricing model: Subscription

    Free Trial: Available

    7-day free trial, requires credit card.
    Essentials: $99/month
    Advanced: $149/month

    Q. What are the main features of Alexa Marketing Stack?

    Alexa Marketing Stack offers the following features:

    • Audience demographics
    • Certified Alexa rank
    • Competitive analysis tools
    • Competitor backlink checker
    • Competitor keyword matrix
    • Downloadable reports
    • Engagement metrics
    • Estimated visits & pageviews
    • Google Search Console integration
    • Historic traffic trends
    • Keyword cluster visualizations
    • Keyword difficulty tool
    • Keyword share of voice
    • On-page SEO checker
    • Organic keyword research
    • Paid keyword research
    • Site audit
    • Site comparisons
    • Site improvement recommendations
    • Site screener

    Q. Who are the typical users of Alexa Marketing Stack?

    Alexa Marketing Stack has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Alexa Marketing Stack support?

    Alexa Marketing Stack supports the following languages:

    English

    Q. What type of pricing plans does Alexa Marketing Stack offer?

    Alexa Marketing Stack has the following pricing plans:

    Subscription

    Q. Does Alexa Marketing Stack support mobile devices?

    We do not have any information about what devices Alexa Marketing Stack supports

    Q. What other apps does Alexa Marketing Stack integrate with?

    We do not have any information about what integrations Alexa Marketing Stack has

    Q. What level of support does Alexa Marketing Stack offer?

    Alexa Marketing Stack offers the following support options:

    FAQs, Video Tutorials