Alexa
About Alexa
Alexa Marketing Stack is a keyword research and website ranking platform which offers a range of SEO and competitive analysis tools. The tool is designed to help business owners, marketers, and leadership teams identify keywords, discover competitors’ keywords, benchmark their performance against competitors, improve SEO, and more.
Alexa’s SEO tools include site audits, paid and organic keyword research, keyword share of voice, keyword difficulty, competitor backlink checker, an on-page SEO checker, and more. The competitor keyword matrix allows users to identify keywords which are sending traffic to multiple competitors, including both paid and organic keywords. Keyword clusters can also be visualized, and the audience overlap with similar sites can be analyzed. The competitor backlink checker allows users to check backlinks for multiple competitors’ sites, identify backlink gaps, and analyze opportunities. Alexa also suggests keywords for users’ sites, tailored to be relevant to target audiences and topics.
The competitive analysis tools offered by Alexa include site comparisons, website traffic statistics, performance benchmarking, and site overviews. With site overviews, users can measure website traffic, check Alexa ranks, and research competitors’ website statistics. Site comparisons allow users to benchmark their site’s performance against other sites, using metrics including traffic sources, estimated visits and pageviews, audience demographics, bounce percentages, time off site, historic traffic trends, and more. Industry trends and changes in web traffic can also be identified by comparing up to 10 sites.
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Reviews
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- Industry: Food & Beverages
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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- Likelihood to recommend 8.0 /10
Alexa Echo
Reviewed on 2021/04/16
Pros
My favorite part about Alexa is that you can make phone calls from it.
Cons
I don't like that what you ask in the app doesn't coordinate to my Alexa Echo.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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- Likelihood to recommend 5.0 /10
Not my first choice for Market Intelligence
Reviewed on 2023/03/08
Pros
Having move to the echo platform, having a screen makes it easier to work with and get informationPreinstallation of software is also easier with the latest version when it comes to install and connect to your wifi.
Cons
Information contained in Alexa is dependent on what's been connected so not my first choice for Market intelligence
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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- Likelihood to recommend 10.0 /10
Convenient Toy, but not much more than that
Reviewed on 2018/04/11
Pros
Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc.
Cons
The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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- Likelihood to recommend 7.0 /10
It allows to check the background of the domain, but the data can be misleading
Reviewed on 2017/10/10
Pros
It is a very simple tool for checking the position and potential of the domain, competitors, etc. It works quickly and works fine for very brief and basic use.
Cons
For more advanced use cases this tool is too simple - there are better solutions out there.
Data behind it isn't really accurate also, especially when you dig deeper.
- Industry: Newspapers
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Marketing platform that gives you lots of insights
Reviewed on 2018/04/23
Pros
Gives you both market and audience analysis that can help inform your keyword choices and content style
Cons
The software can be buggy and the mobile app needs some improving, it isn't very good. Better for SEM purposes than SEO
Alexa FAQs
Below are some frequently asked questions for Alexa.Q. What type of pricing plans does Alexa offer?
Alexa offers the following pricing plans:
- Starting from: US$99.00/month
- Pricing model: Subscription
- Free Trial: Available
7-day free trial, requires credit card. Essentials: $99/month Advanced: $149/month
Q. Who are the typical users of Alexa?
Alexa has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Alexa support?
Alexa supports the following languages:
Arabic, Chinese, Danish, Dutch, English, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish
Q. Does Alexa support mobile devices?
Alexa supports the following devices:
Q. What other apps does Alexa integrate with?
We do not have any information about what integrations Alexa has
Q. What level of support does Alexa offer?
Alexa offers the following support options:
FAQs/Forum, Chat
Related categories
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