Keyword research, competitive analysis & website ranking4.2/5 (34 reviews)
Alexa Marketing Stack is a keyword research and website ranking platform which offers a range of SEO and competitive analysis tools. The tool is designed to help business owners, marketers, and leadership teams identify keywords, discover competitors’ keywords, benchmark their performance against competitors, improve SEO, and more.
Alexa’s SEO tools include site audits, paid and organic keyword research, keyword share of voice, keyword difficulty, competitor backlink checker, an on-page SEO checker, and more. The competitor keyword matrix allows users to identify keywords which are sending traffic to multiple competitors, including both paid and organic keywords. Keyword clusters can also be visualized, and the audience overlap with similar sites can be analyzed. The competitor backlink checker allows users to check backlinks for multiple competitors’ sites, identify backlink gaps, and analyze opportunities. Alexa also suggests keywords for users’ sites, tailored to be relevant to target audiences and topics.
The competitive analysis tools offered by Alexa include site comparisons, website traffic statistics, performance benchmarking, and site overviews. With site overviews, users can measure website traffic, check Alexa ranks, and research competitors’ website statistics. Site comparisons allow users to benchmark their site’s performance against other sites, using metrics including traffic sources, estimated visits and pageviews, audience demographics, bounce percentages, time off site, historic traffic trends, and more. Industry trends and changes in web traffic can also be identified by comparing up to 10 sites.
I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.
This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.
Subscriptions packages are bit high. Their support takes some times to reply .
If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.
There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.
Alexa has been a staple of website ranking tools for traffic and authority differentiation. Whenever you need to make a list of sites/companies, you can expect to have them ranked in Alexa.
Alexa is only one of the services for this job. It's ratings are good and more or less reliable, but don't get surprised when a different service will yield different results. Try others and check which one you trust more. Neither is wrong, it just comes down to your particular experience.
The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.
1. For initial users, it becomes very expensive to use Alexa. For large and developed websites, it may not be as big a challenge to subscribe to Alexa but for beginners, the pricing is high.
2. The insights should always be taken as indicative and not as sacrosanct and cent percent true.
The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.
The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.
7-day free trial, requires credit card.
Below are some frequently asked questions for Alexa Marketing Stack.
Alexa Marketing Stack offers the following pricing plans:
Starting from: US$99,00/month
Pricing model: Subscription
Free Trial: Available
7-day free trial, requires credit card.
Alexa Marketing Stack offers the following features:
Alexa Marketing Stack has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Alexa Marketing Stack supports the following languages:
Alexa Marketing Stack has the following pricing plans:
We do not have any information about what devices Alexa Marketing Stack supports
We do not have any information about what integrations Alexa Marketing Stack has
Alexa Marketing Stack offers the following support options:
FAQs, Video Tutorials