Alexa Marketing Stack

Keyword research, competitive analysis & website ranking

4,1 /5 (39 reviews) Write a Review!

Alexa Marketing Stack Overview

What is Alexa Marketing Stack?

Alexa Marketing Stack is a keyword research and website ranking platform which offers a range of SEO and competitive analysis tools. The tool is designed to help business owners, marketers, and leadership teams identify keywords, discover competitors’ keywords, benchmark their performance against competitors, improve SEO, and more.

Alexa’s SEO tools include site audits, paid and organic keyword research, keyword share of voice, keyword difficulty, competitor backlink checker, an on-page SEO checker, and more. The competitor keyword matrix allows users to identify keywords which are sending traffic to multiple competitors, including both paid and organic keywords. Keyword clusters can also be visualized, and the audience overlap with similar sites can be analyzed. The competitor backlink checker allows users to check backlinks for multiple competitors’ sites, identify backlink gaps, and analyze opportunities. Alexa also suggests keywords for users’ sites, tailored to be relevant to target audiences and topics.

The competitive analysis tools offered by Alexa include site comparisons, website traffic statistics, performance benchmarking, and site overviews. With site overviews, users can measure website traffic, check Alexa ranks, and research competitors’ website statistics. Site comparisons allow users to benchmark their site’s performance against other sites, using metrics including traffic sources, estimated visits and pageviews, audience demographics, bounce percentages, time off site, historic traffic trends, and more. Industry trends and changes in web traffic can also be identified by comparing up to 10 sites.

Alexa Marketing Stack Overview

Pricing

Starting from
US$99,00/month

Pricing options

Free Trial
Subscription
Value for money

7-day free trial, requires credit card.
Essentials: $99/month
Advanced: $149/month


Alexa Marketing Stack Features

Devices
Business size
S M L
Markets
United States, Canada, Australia
Supported Languages
English

Media

The audience overlap tool allows users to visualize how site audiences overlap
The site audit provides users with recommendations for improving their SEO
The competitor keyword matrix gives users an overview of competitors' share of voice for organic and paid keywords
Keyword clusters can be visualized for organic and paid competition
Site keywords can be identified and analyzed
Alexa Marketing Stack screenshot: The audience overlap tool allows users to visualize how site audiences overlap Alexa Marketing Stack screenshot: The site audit provides users with recommendations for improving their SEO Alexa Marketing Stack screenshot: The competitor keyword matrix gives users an overview of competitors' share of voice for organic and paid keywords Alexa Marketing Stack screenshot: Keyword clusters can be visualized for organic and paid competition Alexa Marketing Stack screenshot: Site keywords can be identified and analyzed

Alexa Marketing Stack Reviews

Alexa Marketing Stack Reviews

Overall rating
4,1
/
5
Excellent
15

Very good
18

Average
3

Poor
2

Terrible
1

Value for Money
3,8
Features
3,9
Ease of Use
4,2
Customer Support
3,7
85% recommended this app
Emeka O.

This is an effective tool to understand and improve traffic.


Erin E.

Great Software, Hefty Price for a Small Business

I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.


Tayyab S.

Needs more Improvements on Intelligence

The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.


Younes B.

Not the best toolset in the competitor analysis field

I enjoy using Alexa Marketing Stack and a lot of the features that offer but I am in doubt that most of them didn't really give me a solid, authentic data and insights I can really rely on.


Vishal B.

Improve your website ranking and visibility using Alexa


Emeka O.
Industry: Higher Education

This is an effective tool to understand and improve traffic.

Used Daily for 6-12 months
Reviewed on 2018/05/01
Review Source: Capterra

Pros

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Cons

The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Erin E.
Industry: Real Estate
Company size: 51-200 Employees

Great Software, Hefty Price for a Small Business

Used Other for 1+ year
Reviewed on 2019/12/05
Review Source: Capterra

I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

Pros

Great software for providing competitive analysis data and tracking web performance over time! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.

Cons

While I don't think the cost is unreasonable, I do find it prohibitive having year round. As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Tayyab S.
Industry: Information Technology & Services
Company size: 2-10 Employees

Needs more Improvements on Intelligence

Used Weekly for 6-12 months
Reviewed on 2020/07/18
Review Source: Capterra

The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

Pros

Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.

Cons

Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 2.0/10

Younes B.
Industry: Publishing
Company size: 11-50 Employees

Not the best toolset in the competitor analysis field

Used Daily for 6-12 months
Reviewed on 2019/12/14
Review Source: Capterra

I enjoy using Alexa Marketing Stack and a lot of the features that offer but I am in doubt that most of them didn't really give me a solid, authentic data and insights I can really rely on.

Pros

the "On-Page SEO Checker" is the most useful feature I like in this software.

Cons

"the quality of data" that is the software show you, when I compare it to the other solutions/softwares I found a big differences between them, for example Alexa tell me that the visitor stays 10 min in my website meanwhile other X solution tell me that he stays just 2.5 min!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 4.0/10

Vishal B.
Industry: Management Consulting
Company size: 1 001-5 000 Employees

Improve your website ranking and visibility using Alexa

Used Other for 2+ years
Reviewed on 2019/02/13
Review Source: GetApp

Pros

The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.

Cons

1. For initial users, it becomes very expensive to use Alexa. For large and developed websites, it may not be as big a challenge to subscribe to Alexa but for beginners, the pricing is high.
2. The insights should always be taken as indicative and not as sacrosanct and cent percent true.

Rating breakdown

Ease of Use

Likelihood to recommend: 8.0/10

User recommendation
7,6/10
Based on 39 user ratings
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Alexa Marketing Stack Pricing

Alexa Marketing Stack Pricing

Starting from
US$99,00/month
Free Trial
Subscription
Value for money

7-day free trial, requires credit card.
Essentials: $99/month
Advanced: $149/month

7-day free trial, requires credit card.
Essentials: $99/month
Advanced: $149/month

Value for Money
3,8/5
Based on 39 user ratings
Compare value for money rating with alternatives
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Alexa Marketing Stack Features

Alexa Marketing Stack Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,9/5
Based on 39 user ratings
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Categories

Additional information for Alexa Marketing Stack

Additional information for Alexa Marketing Stack

Key features of Alexa Marketing Stack

  • Audience demographics
  • Certified Alexa rank
  • Competitive analysis tools
  • Competitor backlink checker
  • Competitor keyword matrix
  • Downloadable reports
  • Engagement metrics
  • Estimated visits & pageviews
  • Google Search Console integration
  • Historic traffic trends
  • Keyword cluster visualizations
  • Keyword difficulty tool
  • Keyword share of voice
  • On-page SEO checker
  • Organic keyword research
  • Paid keyword research
  • Site audit
  • Site comparisons
  • Site improvement recommendations
  • Site screener

Benefits

  • Keyword research tools include site keyword analysis, share of voice, keyword difficulty, and a competitor keyword matrix which allows users to identify keywords that multiple competitors receive traffic from.

  • Competitive analysis allows users to benchmark their site against competitors for a range of metrics, including monthly unique visitors, estimated visits and pageviews, traffic sources, historic traffic trends, audience overlap, and more.

  • Site audits assess each page of a site for usability, performance, and SEO, and provide users with downloadable reports and checklists of improvements to be made.

  • With the site screener, users can identify sites matching specific search criteria to discover partnership opportunities, perform market research, and more.

  • The workspace allows users to save sites, keywords, and site lists to be reviewed or worked on at a later time.

  • Alexa Marketing Stack FAQs

    Alexa Marketing Stack FAQs

    Below are some frequently asked questions for Alexa Marketing Stack.

    Q. What type of pricing plans does Alexa Marketing Stack offer?

    Alexa Marketing Stack offers the following pricing plans:

    Starting from: US$99,00/month

    Pricing model: Subscription

    Free Trial: Available

    7-day free trial, requires credit card. Essentials: $99/month Advanced: $149/month

    Q. What are the main features of Alexa Marketing Stack?

    Alexa Marketing Stack offers the following features:

    • Audience demographics
    • Certified Alexa rank
    • Competitive analysis tools
    • Competitor backlink checker
    • Competitor keyword matrix
    • Downloadable reports
    • Engagement metrics
    • Estimated visits & pageviews
    • Google Search Console integration
    • Historic traffic trends
    • Keyword cluster visualizations
    • Keyword difficulty tool
    • Keyword share of voice
    • On-page SEO checker
    • Organic keyword research
    • Paid keyword research
    • Site audit
    • Site comparisons
    • Site improvement recommendations
    • Site screener

    Q. Who are the typical users of Alexa Marketing Stack?

    Alexa Marketing Stack has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Alexa Marketing Stack support?

    Alexa Marketing Stack supports the following languages:

    English

    Q. What type of pricing plans does Alexa Marketing Stack offer?

    Alexa Marketing Stack has the following pricing plans:

    Subscription

    Q. Does Alexa Marketing Stack support mobile devices?

    We do not have any information about what devices Alexa Marketing Stack supports

    Q. What other apps does Alexa Marketing Stack integrate with?

    We do not have any information about what integrations Alexa Marketing Stack has

    Q. What level of support does Alexa Marketing Stack offer?

    Alexa Marketing Stack offers the following support options:

    FAQs, Video Tutorials