About Kameleoon

Kameleoon is a personalization and A/B testing platform, powered by artificial intelligence (AI) and machine learning algorithms, which is designed to optimize visitor experiences. The solution includes tools for lead management, visitor engagement, social proofing, customer loyalty, and promotional campaign creation, among others.

Thanks to predictive targeting powered by AI, businesses are able to find future customers. It determines the ideal target audience, depending on how visitors react to offers, and calculates their conversion probability. Businesses can define targets depending on key criteria such as actions, behavior, context, or traffic source and therefore create visitor segments. Machine learning algorithms scan real-time visitor data and highlight the most relevant and profitable visitor segments to optimize marketing strategies.

Companies can trigger personalized marketing messages depending on the visitor’s profile and their historical or real-time behavior. Businesses get full control over where messages are displayed (email, in the page) and the marketing pressure (frequency, scenario, prioritization). They can enable real-time product recommendations and notifications, such as remaining stock, number of purchases, countdowns and more, based on the products viewed by visitors. It is possible to automate email marketing and send recommendations, as well as cart or navigation abandonment emails with only a few clicks.

Businesses benefit from desktop and mobile optimized experiences thanks to Kameleoon's A/B testing functionality. Kameleoon provides insight from the visitors’ navigation path and identifies key elements and points of friction of the website.

Key benefits of Kameleoon

- Deliver a better customer experience to all visitors through Kameleoon's personalization and A/B testing features
- Segment your audiences to offer them a tailored experience, based on their needs and requirements
- Increase conversion rates by using AI to identify visitor intent and to provide personalized content and offers
- Save time by automating experimentation and testing within your site
- Increase margins by ensuring offers only target the right visitors where it makes a difference to conversions

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

English, French, German, Italian, Russian, Spanish

Images

Kameleoon A/B testing editor
Kameleoon simulation interface
Kameleoon Segment editor
Kameleoon Conversion Score (KCS) graph, showing personalization opportunities
Dashboard to show results of predictive personalization campaign
Insights report
Kameleoon product personalization
View 8 more
Kameleoon video
Kameleoon video
Kameleoon screenshot: Kameleoon A/B testing editor Kameleoon screenshot: Kameleoon simulation interface Kameleoon screenshot: Kameleoon Segment editor Kameleoon screenshot: Kameleoon Conversion Score (KCS) graph, showing personalization opportunities Kameleoon screenshot: Dashboard to show results of predictive personalization campaign Kameleoon screenshot: Insights report Kameleoon screenshot: Kameleoon product personalization

Features

Total features of Kameleoon: 41

  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Audience Targeting
  • Behavioral Targeting
  • CRM
  • Campaign Segmentation
  • Channel Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customer Segmentation
  • Customizable Templates
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Experience Management
  • For Websites
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Lead Management
  • Multi-Campaign
  • Multivariate Testing
  • Performance Metrics
  • Predictive Analytics
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Split Testing
  • Statistical Analysis
  • Surveys & Feedback
  • Test Scheduling
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Editor
  • Website Personalization

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Reviews

Overall rating

5 /5
(5)
Value for Money
4,4/5
Features
4,8/5
Ease of Use
4,4/5
Customer Support
5/5

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Showing 5 reviews of 5
Marie P.
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 201-500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A complete solution to scale personalization

Reviewed on 2020/11/13

Kameleoon is able to identify visitors who are about to leave in order to trigger an action that...

Kameleoon is able to identify visitors who are about to leave in order to trigger an action that could retain them on your website
Moreover, you can perform tests on a specific device and segment, thanks to their 30 targeting criteria. So thanks to this platform, you can run a wide range of AB tests and provide the best experience to all of our visitors.

Pros

Kameleoon is a powerfull solution that allows us to run a lot of AB Tests & personalization campaigns.
With this tool we are able to launch customizations intended for a very specific audience ; and it allows us to increase conversions and retention of our visitors on the site.

Cons

None for the moment. Kameleoon is user-friendly and their IT team is totally supportive.

Aurel B.
Overall rating
  • Industry: Automotive
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Gerade die Kombination zwischen Beratungsleistung und Software-Einsatz führt richtig zum...

Reviewed on 2021/02/09

Haben mit kompetenter Unterstützung des Kameleoon-Teams einige Konvertierungs-Strecken optimiert...

Haben mit kompetenter Unterstützung des Kameleoon-Teams einige Konvertierungs-Strecken optimiert und weitere potenzielle Test-Case gesammelt. Denn vor dem Test ist nach dem Test.

Pros

- Datensicherheit: Hosting im EU-Raum. Daten bleiben in eigener Hoheit, ohne dass man sie aus der Hand gibt und ein anderer Konzern die eigenen Nutzerdaten mit anderen aggregiert
- Schnelles Aufsetzen der A/B-Tests
- Auch komplexe Testings lassen sich feingranular abbilden
- Spart Zeit & Geld, da wir Website-Änderungen erst mit Kameleoon auf Herz & Nieren durchtesten können, bis wir sie final unserer Typo3-Agentur zur Entwicklung bringen.

Cons

- Diagramm-Darstellung (z.B. User-Flow) könnte noch besser visualisiert werden
- Gewisse Einarbeitung ist notwendig, um selbst eigene Cases aufsetzen zu können, da wirklich die kleinsten Details getracked werden können (>>> hier unterstützt Kameleoon, es lassen sich auch Services hinzubuchen)

Verified Reviewer
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 11-50 Employees
  • Used Other for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good and powerful tool

Reviewed on 2020/12/17

Pros

Kameleoons A/B testing suite offers a good option to test across our eCommerce site to improve various KPIs. Setup is easy and support is great.

Cons

Nothing notable except for our own demise in which we need to figure out whether the tool will make sense for us on the long term financially.

Charlotte L.
Overall rating
  • Industry: Cosmetics
  • Company size: 10 000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Une solution simple d'utilisation et complète avec ses multiples fonctionnalités

Reviewed on 2020/05/18

Très bon accompagnement
On-boarding complet sur la prise en main de l'outil
Des équipes dédiées...

Très bon accompagnement
On-boarding complet sur la prise en main de l'outil
Des équipes dédiées nous accompagnent dans l'élaboration de la roadmap d'AB test, et de personnalisation.

Pros

Plus de 50 critères de ciblage
Les tests MVT, l'allocation de trafic
Un outil de reporting complet
La possibilité de lancer des personnalisations pour une audience bien spécifique, me permettant ainsi d'augmenter les conversions et la rétention des visiteurs sur le site

Cons

Aucun pour le moment, la solution répond parfaitement à nos attentes et nous permet d'augmenter nos KPIs de conversion.

Evaa B.
Overall rating
  • Industry: Retail
  • Company size: 201-500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Evaluate your actions

Reviewed on 2021/02/11

Pros

We are working with Kameleoon to find out more about how to improve the customer experience on our website and what should be done to leverage our CR. We are very happy with the way Kameleoon is guiding and supporting us.

Cons

As our website isn't based on any standard software (like Shopware for example) it is not so easy for us to implement tests on our website ourselves. But the we can always count on the development team to implement our test ideas successfully.

Showing 5 reviews of 5 Read all reviews

Kameleoon FAQs

Below are some frequently asked questions for Kameleoon.

Kameleoon offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

A/B testing and personalization flexible plans. Plans are tailored to the business needs. Contact Kameleoon for further information.

We do not have any information about Kameleoon features

Kameleoon has the following typical customers:

11-50, 51-200, 201-500, 501-1 000, 1 001+

Kameleoon supports the following languages:

English, French, German, Italian, Russian, Spanish

Kameleoon supports the following devices:

Kameleoon integrates with the following applications:

AT Internet Web Analytics, Adobe Analytics, ComScore, Conversational Cloud, Crazy Egg, Google Analytics, Kissmetrics, LiveRamp Identity Link, Mailchimp, Mailchimp Transactional Email, Mailjet, Piwik PRO, Salesforce Marketing Cloud, Segment, Tealium Universal Data Hub, Usabilla, Webtrekk, Webtrends, ZenDesk Chat, iAdvize

Kameleoon offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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