Freshmarketer

Full Stack Marketing Automation Software for Marketers

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Freshmarketer Overview

What is Freshmarketer?

Freshmarketer is a marketing automation solution by Freshworks- a SaaS unicorn renowned worldwide for building eponymous software in their category, like Freshdesk and Freshservice.

Freshmarketer can be used in two ways:

1. Standalone tool
Freshmarketer would let you intelligently engage your users across their lifecycle from pre to post-acquisition.

It's flagship product - Journey would let you design and deploy your engagement workflows precisely the way you want it.

Some of the common use-cases that Freshmarketer can help you address are
- Lead nurturing workflow
- Autoresponders
- Bulk campaign
- Webform tracking

2. Freshworks bundle
Freshmarketer by virtue of being a part of Freshworks possesses deep, seamless integration with sister products like Freshdesk, Freshservice, and Freshsales.

That allows us to solve even powerful use-cases which would be practically beyond the purview of any standalone tool in the market.

a. Bridging sales and marketing together
Sales and Marketing being not in sync is a common sight across orgs. For instance, sales folks are often unaware of channel attribution and marketers are of lead quality. Freshmarketer has seamless bidirectional sync with Freshsales. This ensures that
Marketers and salespeople have a common view of the data
Any lead activity or engagement reflects both in CRM and marketing system
Marketers and sales are always on the same page.

b. Understanding the customer journey
There are a lot of customer signals that customer-facing teams currently miss. For instance, if someone recently interacted with a support agent and currently viewing pricing page, then it's an excellent signal for the sales rep to pitch the customer.

There are a lot of ways in which companies can create value for customers and prospects if they are aware of each customer's journey. Freshmarketer's behavioural tracking capability in conjunction with Freshsales CRM and Freshdesk would ensure that every GTM person has 360 degree of every user. For real.

c. Marketing Automation
Marketing automation is quickly growing need across all organisations. But most solutions are either bloated or exceedingly pricey often under the garb of hidden pricing. Freshmarketer aims to create lot of value for teams who are looking for a robust, easy-to-use marketing automation alternative that doesn't kill their budget.

Freshmarketer Overview

Pricing

Starting from
US$0,00/month

Pricing options

Free Trial
Free
Subscription

Starting from $0
PRO: starting from $49 per month (billed annually)


Freshmarketer Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

Create beautiful emails with email builder
Email Journey
Advanced customer segmentation
Powerful email reports
Get a summary of visitors' clicks and scrolls with real-time heatmaps
Scrollmaps and clickmaps help make decisions on whether the call-to-action placed at the bottom of the page requires more attention or if the webpage requires any content re-arrangement
Test, target and validate ideas with extensive report and data segments in real time
Freshmarketer collects any and every important visitor behavioral attribute, with unique insight into every user
Watch how users interact with the website, and get every click, mouse movement and page transition captured in real time
Target and record sessions of visitors based on multiple audience segments and custom javascript and avoid spamming sessions
Freshmarketer screenshot: Create beautiful emails with email builder Freshmarketer screenshot: Email Journey Freshmarketer screenshot: Advanced customer segmentation Freshmarketer screenshot: Powerful email reports Freshmarketer screenshot: Get a summary of visitors' clicks and scrolls with real-time heatmaps Freshmarketer screenshot: Scrollmaps and clickmaps help make decisions on whether the call-to-action placed at the bottom of the page requires more attention or if the webpage requires any content re-arrangement Freshmarketer screenshot: Test, target and validate ideas with extensive report and data segments in real time Freshmarketer screenshot: Freshmarketer collects any and every important visitor behavioral attribute, with unique insight into every user Freshmarketer screenshot: Watch how users interact with the website, and get every click, mouse movement and page transition captured in real time Freshmarketer screenshot: Target and record sessions of visitors based on multiple audience segments and custom javascript and avoid spamming sessions
User recommendation
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Freshmarketer Pricing

Freshmarketer Pricing

Starting from
US$0,00/month
Free Trial
Free
Subscription

Starting from $0
PRO: starting from $49 per month (billed annually)

Starting from $0
PRO: starting from $49 per month (billed annually)

Value for Money
0/5
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Freshmarketer Features

Freshmarketer Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
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Categories

Additional information for Freshmarketer

Additional information for Freshmarketer

Key features of Freshmarketer

  • Advanced data privacy
  • Analytics
  • Audience segmenting
  • Audience targeting
  • Behavioral mapping
  • Bypass login screens for A/B testing
  • Conversion tracking
  • Customizable poll widget
  • Device specific heatmaps
  • Drag & drop
  • Dynamic maps
  • Element analytics
  • Form creation
  • Funnel analysis
  • Landing pages / web forms
  • Net Promoter Score
  • Polls & surveys
  • Query tag management
  • Real-time data
  • Real-time editing
  • Real-time heatmaps
  • Responsive
  • Scrollmaps and clickmaps
  • Session replay
  • Split URL testing
  • Split testing
  • Statistical relevance analysis
  • Target and record visitor sessions
  • Templates
  • Test scheduling
  • Virtual pageview
  • Visitor behavior tracking
  • Visitor click tracking
  • Visitor path reordering
  • Visual analytics
  • WYSIWYG visual editor
  • Website analytics
  • eCommerce integration

Benefits

  • Complete customer Life Cycle Marketing

  • Personalised email journey with custom events

  • Segment customers based on their behaviour

  • Array of features along with a chrome extension that allows users to run experiments in minutes.

  • Make improved high-impact marketing decisions by segmenting visitor data with advanced filters and custom attributes.

  • Get conversions from the right groups of people by targeting visitors who match a set of characteristics or behavior, or based on geolocation, device types, page visits, language, and more.

  • Connect with powerful web services to sync visitor data and integrate with eCommerce platforms and Google Analytics to leverage data for deeper insights.

  • Track every click, scroll, and conversion, and pinpoint exactly where website visitors drop-off. Make adjustments to important paths and capture visitor action in real time for insights on the visitor journey.

  • Freshmarketer FAQs

    Freshmarketer FAQs

    Below are some frequently asked questions for Freshmarketer.

    Q. What type of pricing plans does Freshmarketer offer?

    Freshmarketer offers the following pricing plans:

    Starting from: US$0,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Starting from $0 PRO: starting from $49 per month (billed annually)

    Q. What are the main features of Freshmarketer?

    Freshmarketer offers the following features:

    • Advanced data privacy
    • Analytics
    • Audience segmenting
    • Audience targeting
    • Behavioral mapping
    • Bypass login screens for A/B testing
    • Conversion tracking
    • Customizable poll widget
    • Device specific heatmaps
    • Drag & drop
    • Dynamic maps
    • Element analytics
    • Form creation
    • Funnel analysis
    • Landing pages / web forms
    • Net Promoter Score
    • Polls & surveys
    • Query tag management
    • Real-time data
    • Real-time editing
    • Real-time heatmaps
    • Responsive
    • Scrollmaps and clickmaps
    • Session replay
    • Split URL testing
    • Split testing
    • Statistical relevance analysis
    • Target and record visitor sessions
    • Templates
    • Test scheduling
    • Virtual pageview
    • Visitor behavior tracking
    • Visitor click tracking
    • Visitor path reordering
    • Visual analytics
    • WYSIWYG visual editor
    • Website analytics
    • eCommerce integration

    Q. Who are the typical users of Freshmarketer?

    Freshmarketer has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Freshmarketer support?

    Freshmarketer supports the following languages:

    English

    Q. What type of pricing plans does Freshmarketer offer?

    Freshmarketer has the following pricing plans:

    Free, Subscription

    Q. Does Freshmarketer support mobile devices?

    We do not have any information about what devices Freshmarketer supports

    Q. What other apps does Freshmarketer integrate with?

    Freshmarketer integrates with the following applications:

    Drupal, Google Analytics, Joomla, Kissmetrics, Mixpanel, Wordpress

    Q. What level of support does Freshmarketer offer?

    Freshmarketer offers the following support options:

    Phone Support, Online Support, Knowledge Base, FAQs, Forum, Video Tutorials