Omnisend

Omnisend

Marketing automation for smart ecommerce marketers

4.8/5 (281 reviews)

Omnisend Overview

Omnisend, formerly Soundest, is an email marketing solution designed to help eCommerce merchants promote products, as well as capture, engage and retain customers. Omnisend has deep integration with popular eCommerce platforms like Shopify, BigCommerce, Tictail and more, making it ready to use right out of the box. This platform will help eCommerce merchants convert their online visitors, help them become customers, and keep them around for longer.

Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.

Pricing

Starting from
US$16,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English, Spanish

Omnisend Reviews

Overall rating
4.8/5
99% positive reviews
230
Excellent
49
Very good
2
Average
0
Poor
0
Terrible
Justin J.

Not Bad... I like some of it, but they raised priced significantly this past year....

Used Weekly for 2+ years
Reviewed on 2018/10/21
Review Source: Capterra

so, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.

Pros

Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge:

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
- You have to re-fill in your social media information each/ every time you send a new email campaign
- Email templates they do have are somewhat dated, and are not fresh/ modern

Cons

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
- You have to re-fill in your social media information each/ every time you send a new email campaign
- Email templates they do have are somewhat dated, and are not fresh/ modern

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Lisa K.

Pretty easy to use and love the price

Used Daily for 6-12 months
Reviewed on 2018/03/01
Review Source: Capterra

We get a lot of good open rates and lots of clicks from Omnisend. Compared to what we previously used, I can definitely see with the reports that we're making quite more than before and it's been growing steadily. So good price, great ROI and of course fantastic customer support.

Pros

I've gotta say that they really know how to make an "easy to use" product. I read all these 5 star reviews before I got the app and really I thought it was, you know, marketing stuff but...once you like connect it to your store then you're pretty ready to go. I played around with the newsletter maker and it was easy. really easy. I had mailchimp before and really it took me like hours just to figure out where i was. this one...20 minutes i think I was done. Also, price is amazing and really works with our budget.

Cons

thre are some features they're missing that I'd like. i know that facebook is important and it would be nice if they could make it easier to create facebook ads based on user info that we already have. but i guess they're working on it, so we'll see how it goes.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
David B.

Great for newbies and experienced marketers alike

Used Daily for 1+ year
Reviewed on 2018/10/18
Review Source: Capterra

We've been able to increase our sales massively over the past year with omnisend it's automation and ability to send series of emails to catch customers eyes is top notch and extremely valuable. We look forward to see how much more the software can help us over the next year!

Pros

The software is one of the easiest to use as a 'newbie' into the world of ecommerce and wanting to connect with customers at the right time for them to spend their money with us. Omisend has such a wide range of tools it's enabled us to remove several other apps and save time by having all the tools in one place. It has also enabled us to increase our revenue which is a massive plus!

Cons

I think the lack of facebook integration to help create adverts that appeal to our customer client base and get them in front of the right people.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

After a half of year of use I can say - Omnisend is the best tool for marketing

Used Daily for 6-12 months
Reviewed on 2018/03/05
Review Source: Capterra

I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Pros

I don't know if u can describe a tool down to earth but well Omnisend is like that :) A very non-corporate approach to marketing and love the features as well. My favourite is product picker due to lack of time. Cant rave about automation as well. Barely need my touch anymore. U just set everything up and go. Sit and make money just like that. :)
I save not only my money but also time. And most importantly, I generate more sales with their automation. So go and make money with Omnisend, the one and only tool for marketing automation.

Cons

Took me longer than usual to get used to the tool. But I heard from other e-commerce merchants that they had no issues only me. So maybe that's just me :)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Debra J.

Best email marketing app anywhere. Easy to use and looks Amazing.

Used Daily for 1+ year
Reviewed on 2018/03/26
Review Source: Capterra

Ease of use.

Pros

I never in my dreams thought an email would generate sales, but this one does and I mean at least 1 almost every time. I really rely on Omnisend. It pulls products directly from my store. It looks freaking amazing. People use the followup coupons I set up. So much nicer than Constant Contact. Amazing colors and easy to copy one ad to the next with just a few images text and settings clicks. Love it. #omnisend. debraspassionboutique.com using you all the time.

Cons

Make sure you look at settings and select the optimize for smaller images for devices otherwise your images will be warped. It should be a standard feature not optional.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Omnisend Pricing

Starting from
US$16,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Standard plan provides you with everything you get on Free plan, plus:

- Automation Workflows
- Standard Segmentation
- Product import and recommendations
- Interactive email elements
- Bigger sending limits

Standard plan:

0 - 500 subscribers, 15000 emails per month: $16
501 - 1000 subscribers, 15000 emails per month: $20
1001 - 1500 subscribers, 18000 emails per month: $25
1501 - 2000 subscribers, 24000 emails per month: $30
2001 - 2500 subscribers, 30000 emails per month: $36

Pro plan provides you with everything you get on Standard plan, plus:

- Advanced Segmentation (with filters)
- SMS Automation
- Migration services (to help you migrate from other solutions to Omnisend)
- Account Manager and priority support
- Custom IP addresses and deliverability support
- Unlimited emails
- Facebook Custom Audience sync
- Google Customer Match sync
- Web Push Notifications
- Viber & Whatsapp

Pro plan:

Starts from $199 / month based on your subscribers list.

Enterpise plan provides you with everything you get on PRO plan, plus:

- Advanced User Right Management
- Advanced Workflows Customization
- Dedicated Account & Deliverability Manager
- Enterprise Privacy and Security
- Single Sign-On

(Save 20% on a yearly plan.)

Omnisend Features

  • A/B Testing
  • Campaign Analysis
  • Campaign Management

  • API
  • Activity Dashboard
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for Omnisend

Key features of Omnisend

  • A/B testing
  • Automation
  • Behavior driven rules
  • Birthday email
  • Campaign booster
  • Cart recovery email
  • Content editor
  • Discount coupon code
  • Drip campaigns
  • Email templates
  • Forms
  • Gift box
  • Image editor
  • Landing page
  • Lists
  • Order confirmation email
  • Order follow-up email
  • Popup
  • Product content block
  • Product recommender
  • Re-activation email
  • Scratch card
  • Segments
  • Signup box
  • Subscribers
  • Welcome email
  • Wheel of Fortune

Benefits

  • Omnisend offers a variety of powerful forms to help capture each and every visitor.

  • Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

  • Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

  • Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

  • Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

  • Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.

  • Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Q. What type of pricing plans does Omnisend offer?

    Omnisend offers the following pricing plans:

    Starting from: US$16,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Standard plan provides you with everything you get on Free plan, plus:

    - Automation Workflows
    - Standard Segmentation
    - Product import and recommendations
    - Interactive email elements
    - Bigger sending limits

    Standard plan:

    0 - 500 subscribers, 15000 emails per month: $16
    501 - 1000 subscribers, 15000 emails per month: $20
    1001 - 1500 subscribers, 18000 emails per month: $25
    1501 - 2000 subscribers, 24000 emails per month: $30
    2001 - 2500 subscribers, 30000 emails per month: $36

    Pro plan provides you with everything you get on Standard plan, plus:

    - Advanced Segmentation (with filters)
    - SMS Automation
    - Migration services (to help you migrate from other solutions to Omnisend)
    - Account Manager and priority support
    - Custom IP addresses and deliverability support
    - Unlimited emails
    - Facebook Custom Audience sync
    - Google Customer Match sync
    - Web Push Notifications
    - Viber & Whatsapp

    Pro plan:

    Starts from $199 / month based on your subscribers list.

    Enterpise plan provides you with everything you get on PRO plan, plus:

    - Advanced User Right Management
    - Advanced Workflows Customization
    - Dedicated Account & Deliverability Manager
    - Enterprise Privacy and Security
    - Single Sign-On

    (Save 20% on a yearly plan.)

    Q. What are the main features of Omnisend?

    Omnisend offers the following features:

    • A/B testing
    • Automation
    • Behavior driven rules
    • Birthday email
    • Campaign booster
    • Cart recovery email
    • Content editor
    • Discount coupon code
    • Drip campaigns
    • Email templates
    • Forms
    • Gift box
    • Image editor
    • Landing page
    • Lists
    • Order confirmation email
    • Order follow-up email
    • Popup
    • Product content block
    • Product recommender
    • Re-activation email
    • Scratch card
    • Segments
    • Signup box
    • Subscribers
    • Welcome email
    • Wheel of Fortune

    Q. Who are the typical users of Omnisend?

    Omnisend has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Omnisend support?

    Omnisend supports the following languages:

    English, Spanish

    Q. What type of pricing plans does Omnisend offer?

    Omnisend has the following pricing plans:

    Free, Subscription

    Q. Does Omnisend support mobile devices?

    We do not have any information about what devices Omnisend supports

    Q. What other apps does Omnisend integrate with?

    Omnisend integrates with the following applications:

    BigCommerce, Fomo, Justuno, Magento, Nosto, OptiMonk, PrestaShop, Segment, Shopify, WooCommerce

    Q. What level of support does Omnisend offer?

    Omnisend offers the following support options:

    Knowledge Base, Online Support, Video Tutorials