Omnisend
About Omnisend
Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike.
Omnisend empowers 125K+ online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.
With Omnisend, you can set up automation workflows that engage customers at the right moments — whether they’ve just signed up for your newsletter, left an item in their cart, or made a purchase. Plus, Omnisend’s advanced segmentation features help you target the right customers with the right message, boosting your chances of turning visitors into loyal buyers.
It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.
Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts.
Key benefits of Omnisend
Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:
Create beautiful and professional email campaigns and newsletters — no coding experience required
Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages and Wheel of Fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications and onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.
Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.
Create segments for:
Analyze your campaigns and your customers with real-time reporting:
We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:
Images
Not sure about Omnisend?
Compare with a popular alternative
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
Alternatives
Remarkety
ClickFunnels
Privy
Marketo Engage
Reviews
Already have Omnisend?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Save time & money with Omnisend
Reviewed on 2024/10/17
I've been using it for years with 20+ different clients for my email & SMS marketing agency and I...
I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday.
Pros
Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.
Cons
Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.
Response from Omnisend
Thank you for your thoughtful review! We’re thrilled to hear that you find Omnisend easy to use and that our segmentation builder and unique discount codes are working well for you. We appreciate your feedback regarding the advanced features and reporting & analytics—your insights are invaluable as we continue to enhance our platform. It’s great to know that you’ve been successfully using Omnisend for your agency and with your clients. If you ever have more suggestions or need assistance, feel free to reach out. Happy marketing!
- Industry: Printing
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
A solid and effective email platform
Reviewed on 2024/10/04
Overall a very good platform for our email marketing and e-commerce transactional emailing needs....
Overall a very good platform for our email marketing and e-commerce transactional emailing needs. The platform is user-friendly and straightforward, and support has always been helpful and responsive when needed.
Pros
Ease of configuring and customizing emails, powerful automations, and excellent support anytime I've needed to reach out with a question or clarification.
Cons
Lack of SMTP support. Not a dealbreaker, but I've found most email marketing platforms also provide an SMTP integration for the websites they're connecting to. So we actually have to use a free tier of a competing email marketing service to handle this particular functionality. It would be nice to have this all under "one roof", so to speak.
Reporting is a bit basic on the standard plan, requiring a fairly significant cost-per-month increase to access what they call "advanced reporting" in their Pro plan. We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports.
Reasons for Choosing Omnisend
Trouble validating emails provided by our customers offline. We've been in business over 60 years (long before email was a thing), but we still had thousands of customer emails dating back some time. Because many of these emails weren't opted-in using an online form, we experienced many account issues trying to use these.Switched From
BrevoReasons for Switching to Omnisend
Price/feature set was solid, and the platform itself appeared to be modern and well designed.Response from Omnisend
Thanks for the kind words! 🌟 We’re glad to hear you’re enjoying the ease of use and our support team—it’s like having a trusty sidekick for all your email adventures! We appreciate your feedback about SMTP support and reporting. We’re always looking for ways to streamline your experience, so we’ll definitely take your thoughts into consideration. In the meantime, if there’s anything else we can do to make your life easier, just give us a shout. Here’s to keeping it solid and effective with Omnisend!
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Cost effective email marketing
Reviewed on 2022/11/28
I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has...
I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.
Pros
We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.
Cons
This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Omnisend Review
Reviewed on 2024/12/05
My overall experience with Omnisend has been positive, as it simplifies marketing automation and...
My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a consideration for smaller businesses.
Pros
Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and increase engagement. The platform also integrates with e-commerce platforms like Shopify, making it ideal for online stores.
Cons
The pricing plans can be restrictive, especially for small businesses, as some features are locked behind higher-tier plans, and the free plan has limited functionality.
Response from Omnisend
Thank you for the thoughtful review! 🙌 We love hearing that our automation tools are saving you time and boosting engagement. We know pricing can be a factor for smaller businesses, and we’re always working to ensure our plans deliver maximum value. Wishing you continued success with Omnisend!
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Our #1 choice for email marketing for our clients
Reviewed on 2024/10/04
We’ve been using Omnisend for over 5 years and recommend it as our #1 email marketing platform due...
We’ve been using Omnisend for over 5 years and recommend it as our #1 email marketing platform due to the personalized support and learning resources. The ease of use is perfect for anyone looking to get started with email marketing in a quick and highly effective way.
Pros
Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests.
Cons
Limited integrations with tools such as Yotpo.
Alternatives Considered
KlaviyoReasons for Choosing Omnisend
Omnisend was more robust and offered more features.Switched From
MailchimpReasons for Switching to Omnisend
Better customer support and great learning resourcesResponse from Omnisend
Thank you for making us your #1 choice for email marketing! 🎉 We’re thrilled to hear you’ve had such a positive experience with our CSMs and support team—it’s always a pleasure helping you strategize and grow. We hear you on the integrations and are always exploring ways to expand our integrations. Five years strong and counting—here’s to many more campaigns and wins ahead!
Omnisend FAQs
Below are some frequently asked questions for Omnisend.Q. What type of pricing plans does Omnisend offer?
Omnisend offers the following pricing plans:
- Starting from: US$16.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Q. Who are the typical users of Omnisend?
Omnisend has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Omnisend support?
Omnisend supports the following languages:
English
Q. Does Omnisend support mobile devices?
Omnisend supports the following devices:
Q. What other apps does Omnisend integrate with?
Omnisend integrates with the following applications:
29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, Argoid, BigCommerce, CartHook, ConvertFlow, Digioh, EComposer, Easyship, Ekoma, Elink.io, Fera, Fomo, Formidable Forms, Fyrebox, Gameball, Gatsby, GemPages, Getsitecontrol, Gleam AI, Gleam Apps, Glew, Glood.AI, GoAffPro, Gorgias, Gravity Forms, Growave, GrowthHero, Intercom, Involve.me, Judge.me, Justuno, Klaviyo, LateShipment.com, Lootly, Loox, LoyaltyLion, MESA, MailOptin, Mailchimp, Make, Manifest AI, Meta for Business, MiloTree, Nector, Nextsale, Nosto, Okendo, OpenCart, Opinew, OptiMonk, Owids, POWR, Pabbly Connect, PageFly, Personizely, Playable, Poptin, Postscript, PrestaShop, Privy, Quizell, REVIEWS.io, Re:amaze, Recart, Recharge, Reelevant, Retention.com, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, Swell, SyncSpider, Tidio, TikTok, TrackingMore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages
Q. What level of support does Omnisend offer?
Omnisend offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat
Related categories
See all software categories found for Omnisend.
Email Marketing Software
