About Omnisend

Trusted by 80k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.

Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/

Pricing starting from:

US$16,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Omnisend

Key benefits of Omnisend

Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (win back, cross-sell & reactivation emails)
  • Birthday + Customer feedback
  • All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes.

    Create beautiful and professional email campaigns and newsletters in minutes with:

  • A drag & drop email builder
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker
  • Product recommender (up to 8 products)
  • Plus, resend campaigns without any tedious manual work!

    Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.

    Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.

    Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.
  • Combine email with SMS and push notifications
  • SMS available worldwide
  • Push notifications and SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

    Analyze your campaigns and your customers with real-time reporting:

  • Sales dashboard
  • Campaign, automation and form performance reports
  • Live view of store visitor activity
  • Customer Lifecycle Stage breakdowns

    We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:

  • 24/7 live chat & email support
  • On-demand Omnisend Academy training & live webinars
  • Full help center with articles and guides.
  • Dedicated Customer Success managers are available on plans from $400 p/month
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Albania, Algeria, Andorra, Angola, Argentina and 104 others

    Supported Languages

    English

    Pricing starting from:

    US$16,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Omnisend

    Images

    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything
    View 9 more
    Omnisend video
    Omnisend video
    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything

    Features

    Total features of Omnisend: 92

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Auto-Responders
    • Automated Responses
    • Automated Scheduling
    • Behavior Tracking
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management
    • Click Tracking
    • Contact Database
    • Contact Management
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Dashboard
    • Data Import/Export
    • Data Synchronization
    • Discount Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation
    • List Management
    • Live Chat
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Message Personalization
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Marketing
    • Performance Metrics
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • SMS Messaging
    • Sales Analytics
    • Scheduled Messaging
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Text-to-Win
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management
    • eCommerce Management

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    Reviews

    Overall rating

    4,7 /5
    (687)
    Value for Money
    4,5/5
    Features
    4,5/5
    Ease of Use
    4,6/5
    Customer Support
    4,6/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 687
    Priyansh
    Overall rating
    • Industry: Animation
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Excellent for Email Marketing and Abandoned Cart Recovery Automation!

    Reviewed on 2022/08/18

    We use Omnisend for abandoned cart recovery and for email marketing.

    We use Omnisend for abandoned cart recovery and for email marketing.

    Pros

    After Jilt shut down, they recommended Omnisend for our marketing needs.
    - All data from Jilt was imported without any problems, the contacts and tags as well.
    - Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250.
    - Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is rare.
    - The email templates are easily editable, professional and sleek.
    - Email customer support is nice and fast to respond, even for the free plan.
    - All automations and workflows available in the free plan, no strings attached.
    - Auto generated unique Discount codes with Woocommerce integration for free in the basic plan.

    To summarize, I would say that any and every function is available right from the basic plan, no limitations. It was great to learn about them before paying without any caveats.

    Cons

    There is not much to dislike, it is an overall amazing service.
    - Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date.
    - Interface is a bit complicated to navigate.

    Verified Reviewer
    Overall rating
    • Industry: Food & Beverages
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Omnisend review

    Reviewed on 2022/11/28

    My overall experiance is very good. I would recomende the product to other people or should i say i...

    My overall experiance is very good. I would recomende the product to other people or should i say i already did. We are currently running 4 websites on it and we will be doing more. So in my book they have a loyal customer. And yes we have tried others.

    Pros

    Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

    Cons

    My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

    Alternatives Considered

    Klaviyo and Mailchimp

    Reasons for Choosing Omnisend

    Mailchimp is really awfull. I can't bare it.

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    Best price/ performance
    Naz
    Overall rating
    • Industry: Supermarkets
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Great Product with regular updates - just shame about the lack of customer support

    Reviewed on 2022/11/30

    Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted...

    Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted and hard to navigate - many other companies have similar pros and cons, so for us it was about sticking with what we've already been trained on and have gotten used to.

    Pros

    Easy to use, syncs well with Shopify, new features added all the time.

    Cons

    Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software

    Tatyana
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    We love Omnisend!

    Reviewed on 2022/12/16

    Love Omnisend so much!

    Love Omnisend so much!

    Pros

    Our favorite part is the dedicated account manager - Sydney! She is always looking for ways for us to optimize and helps with any issues that come up! I love having one person who helps us with projects rather than feeling like you are lost in a cog with many other programs/companies.

    Cons

    Would love more segmentation options, but software is awesome overall!One thing I would love to improve is just having a drop down for time when scheduling a campaign. The current time selector is very sensitive and easy to make a mistake on. Perhaps splitting date and time into two drop downs.

    Nick
    Overall rating
    • Industry: Printing
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Screen Print Direct - Review

    Reviewed on 2022/11/28

    Again having email, sms and push notifications all in one platform is huge plus. That alone is why...

    Again having email, sms and push notifications all in one platform is huge plus. That alone is why we have stuck with omnisend along with the amazing customer service and constant improvement of the platform

    Pros

    Ease of use, saved templates, a/b content testing, audience segmenting and the ability to send email, sms and push notifications from one platform.

    Cons

    The only complaint I have is landing pages. I wish there was an option to build a more robust landing pages where we can send customers to buy a single or few products.

    Alternatives Considered

    Klaviyo

    Reasons for Choosing Omnisend

    Mailchimp no longer integrated with shopify and drip was not a good fit for ecommerce marketing.

    Reasons for Switching to Omnisend

    All in one platform. Email campaigns, automations, sms and push notifications.
    Showing 5 reviews of 687 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: US$16,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. - Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. - Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). - Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

    Omnisend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, BigCommerce, CartHook, ConvertFlow, Digioh, Easyship, Ekoma, Elink.io, Fomo, Fyrebox, Gameball, Gatsby, GemPages, Gleam AI, Gleam Apps, Glood.AI, GoAffPro, Gorgias, Growave, GrowthHero, Intercom, Involve.me, Judge.me, Justuno, LateShipment.com, LiveChat, Lootly, Loox, LoyaltyLion, MESA, Make, Meta for Business, MiloTree, Nextsale, Nosto, Okendo, OpenCart, OptiMonk, Owids, POWR, PageFly by Shopify, Personizely, Playable, Poptin, PrestaShop, Quizell, Re:amaze, Recart, Recharge, Reelevant, Reviews.io, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, SyncSpider, Tidio, Trackingmore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, Wix Bookings, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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