Omnisend

Omnisend

Marketing automation for smart ecommerce marketers

4.8/5 (422 reviews)

Omnisend Overview

Omnisend, formerly Soundest, is an email marketing solution designed to help eCommerce merchants promote products, as well as capture, engage and retain customers. Omnisend has deep integration with popular eCommerce platforms like Shopify, BigCommerce, Tictail and more, making it ready to use right out of the box. This platform will help eCommerce merchants convert their online visitors, help them become customers, and keep them around for longer.

Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.

Pricing

Starting from
US$16,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English, Spanish

Omnisend Reviews

Overall rating
4.8/5
99% positive reviews
336
Excellent
80
Very good
5
Average
1
Poor
0
Terrible
Andrea K.

Good App - lots of options, good support & easy to set up

Used Daily for 1-5 months
Reviewed on 2019/08/02
Review Source: Capterra

Pros

I love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken. The abandoned cart in particular is way more effective than mailchimp ever waas.

After years of having a social media company manage my newsletter, I moved to ominsend when MailChimp stopped working with Shopify. I was able to manage the migration myself and support was excellent, from simple questions too difficult set up's questions.

I like the many options for follow up drip series of follow-ups, abandoned carts, re-engaging customers. Love the gift box (although I do wish redirect/answer didn't go to a non-secure link as this comes up on my antivirus every time) & scratch & win.

The base price of this app is reasonable and offers a lot of options included with it.

Cons

I love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them to do look how I want.

I would like to see an overall metric that shows growth of my entire list instead of giving stats by each catagory such as automation, campaigns etc. While this info is great I would like to see the overall list growth as an additional stat as I watch the size of my list growth each week.

The base price is reasonable but the next step up is a huge leap. I tried the upper price option for a month but found I wasn't making progress with the sms & messenger portion. It costs so much more I downgraded as it isn't affordable to test out. The ala carte add on's for these are way to expensive to acutally use (a person may as well just upgrade). I would like to see these options a bit more affordable as they take some time to build & start seeing results. There are apps that do messenging, sms & text at no charge or minimal/month & while I prefer to have everything under one app I would go with a less expensive due to the big leap in price.

Would like to see loyalty program integrated

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Diana O.

Is Omnisend right for you?

Used Daily for 1-5 months
Reviewed on 2019/08/03
Review Source: Capterra

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Nate P.

seamless marketing platform with Affordable pricing

Used Daily for 6-12 months
Reviewed on 2019/08/04
Review Source: Capterra

Great experience and enjoy the consistent and reliable automated email marketing that frees up my time

Pros

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

Cons

The email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

9.0/10
Kimberly H.

Omnisend - A good alternative to Mailchimp

Used Daily for 1+ year
Reviewed on 2019/08/03
Review Source: Capterra

Our small business has been a paid user of Omnisend for 2 years now and I really love how everything works well and get our mailers and abandoned cart emails delivered to customers' inboxes on time!

Pros

I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.

Cons

I wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template.

Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Justin J.

Not Bad... I like some of it, but they raised priced significantly this past year....

Used Weekly for 2+ years
Reviewed on 2018/10/21
Review Source: Capterra

so, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.

Pros

Not Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge:

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
- You have to re-fill in your social media information each/ every time you send a new email campaign
- Email templates they do have are somewhat dated, and are not fresh/ modern

Cons

- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes
- You have to re-fill in your social media information each/ every time you send a new email campaign
- Email templates they do have are somewhat dated, and are not fresh/ modern

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10

Omnisend Pricing

Starting from
US$16,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Standard plan provides you with everything you get on Free plan, plus:

- Automation Workflows
- Standard Segmentation
- Product import and recommendations
- Interactive email elements
- Bigger sending limits

Standard plan:

0 - 500 subscribers, 15000 emails per month: $16
501 - 1000 subscribers, 15000 emails per month: $20
1001 - 1500 subscribers, 18000 emails per month: $25
1501 - 2000 subscribers, 24000 emails per month: $30
2001 - 2500 subscribers, 30000 emails per month: $36

Pro plan provides you with everything you get on Standard plan, plus:

- Advanced Segmentation (with filters)
- SMS Automation
- Migration services (to help you migrate from other solutions to Omnisend)
- Account Manager and priority support
- Custom IP addresses and deliverability support
- Unlimited emails
- Facebook Custom Audience sync
- Google Customer Match sync
- Web Push Notifications
- Viber & Whatsapp

Pro plan:

Starts from $199 / month based on your subscribers list.

Enterpise plan provides you with everything you get on PRO plan, plus:

- Advanced User Right Management
- Advanced Workflows Customization
- Dedicated Account & Deliverability Manager
- Enterprise Privacy and Security
- Single Sign-On

(Save 20% on a yearly plan.)

Omnisend Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Social Media Integration
  • Third Party Integration

  • Content Management
  • Drag & Drop Interface
  • Email Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics

Additional information for Omnisend

Key features of Omnisend

  • A/B testing
  • Automation
  • Behavior driven rules
  • Birthday email
  • Campaign booster
  • Cart recovery email
  • Content editor
  • Discount coupon code
  • Drip campaigns
  • Email templates
  • Forms
  • Gift box
  • Image editor
  • Landing page
  • Lists
  • Order confirmation email
  • Order follow-up email
  • Popup
  • Product content block
  • Product recommender
  • Re-activation email
  • Scratch card
  • Segments
  • Signup box
  • Subscribers
  • Welcome email
  • Wheel of Fortune

Benefits

  • Omnisend offers a variety of powerful forms to help capture each and every visitor.

  • Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

  • Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

  • Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

  • Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

  • Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.

  • Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Q. What type of pricing plans does Omnisend offer?

    Omnisend offers the following pricing plans:

    Starting from: US$16,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Standard plan provides you with everything you get on Free plan, plus:

    - Automation Workflows
    - Standard Segmentation
    - Product import and recommendations
    - Interactive email elements
    - Bigger sending limits

    Standard plan:

    0 - 500 subscribers, 15000 emails per month: $16
    501 - 1000 subscribers, 15000 emails per month: $20
    1001 - 1500 subscribers, 18000 emails per month: $25
    1501 - 2000 subscribers, 24000 emails per month: $30
    2001 - 2500 subscribers, 30000 emails per month: $36

    Pro plan provides you with everything you get on Standard plan, plus:

    - Advanced Segmentation (with filters)
    - SMS Automation
    - Migration services (to help you migrate from other solutions to Omnisend)
    - Account Manager and priority support
    - Custom IP addresses and deliverability support
    - Unlimited emails
    - Facebook Custom Audience sync
    - Google Customer Match sync
    - Web Push Notifications
    - Viber & Whatsapp

    Pro plan:

    Starts from $199 / month based on your subscribers list.

    Enterpise plan provides you with everything you get on PRO plan, plus:

    - Advanced User Right Management
    - Advanced Workflows Customization
    - Dedicated Account & Deliverability Manager
    - Enterprise Privacy and Security
    - Single Sign-On

    (Save 20% on a yearly plan.)

    Q. What are the main features of Omnisend?

    Omnisend offers the following features:

    • A/B testing
    • Automation
    • Behavior driven rules
    • Birthday email
    • Campaign booster
    • Cart recovery email
    • Content editor
    • Discount coupon code
    • Drip campaigns
    • Email templates
    • Forms
    • Gift box
    • Image editor
    • Landing page
    • Lists
    • Order confirmation email
    • Order follow-up email
    • Popup
    • Product content block
    • Product recommender
    • Re-activation email
    • Scratch card
    • Segments
    • Signup box
    • Subscribers
    • Welcome email
    • Wheel of Fortune

    Q. Who are the typical users of Omnisend?

    Omnisend has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Omnisend support?

    Omnisend supports the following languages:

    English, Spanish

    Q. What type of pricing plans does Omnisend offer?

    Omnisend has the following pricing plans:

    Free, Subscription

    Q. Does Omnisend support mobile devices?

    We do not have any information about what devices Omnisend supports

    Q. What other apps does Omnisend integrate with?

    Omnisend integrates with the following applications:

    BigCommerce, Fomo, Justuno, Magento, Nosto, OptiMonk, PrestaShop, Segment, Shopify, WooCommerce

    Q. What level of support does Omnisend offer?

    Omnisend offers the following support options:

    Knowledge Base, Online Support, Video Tutorials