About Omnisend

Omnisend is an omnichannel marketing automation platform tailored for ecommerce.

With email marketing at its core, creating beautiful email campaigns is easier than ever before. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior.

Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce and more, making it ready to use right out of the box.

Unlike other platforms on the market, Omnisend allows you to reach out to your customers by adding several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform.
Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.

Key benefits of Omnisend

  • Omnisend offers a variety of powerful forms to help capture each and every visitor.

  • Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

  • Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

  • Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

  • Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

  • Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.

  • Devices

    Business size

    S M L


    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages



    Scratch cards and gift boxes
    View 7 more
    Omnisend video
    Omnisend screenshot: Omnisend screenshot: Omnisend screenshot: Omnisend screenshot: Scratch cards and gift boxes Omnisend screenshot: Omnisend screenshot:


    Total features of Omnisend: 87

    • 2-Way Messaging
    • A/B Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Appointment Scheduling
    • Auto-Responders
    • Automated Responses
    • Automated Scheduling
    • Behavior Tracking
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management
    • Customer Database
    • Customer History
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Data Synchronization
    • Discount Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Invitations & Reminders
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Event Triggered Actions
    • Forms Management
    • Gift Card Management
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation
    • List Management
    • Live Chat
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Message Personalization
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Order Processing
    • Real Time Analytics
    • Real Time Reporting
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • Rules-Based Workflow
    • SMS Marketing Managment
    • Sales Analytics
    • Scheduled Messaging
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Text-to-Win
    • Third Party Integrations
    • Visitor Tracking
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • eCommerce Management



    #1 Alternative to Omnisend
    MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...


    #2 Alternative to Omnisend
    User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data...

    Marketing 360

    #3 Alternative to Omnisend
    Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

    Zoho CRM

    #4 Alternative to Omnisend
    Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...


    Overall rating

    4,8 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 438
    Maryann A.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Excellent email marketing tool

    Reviewed on 2019/09/21

    I have been able to communicate with my customers and stay connected with them. Omnisend has made...

    I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.


    Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.


    It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

    Diana O.
    Overall rating
    • Industry: Sporting Goods
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Is Omnisend right for you?

    Reviewed on 2019/08/03

    Omnisend has made my email marketing automated so I spend less time on the emails.

    Omnisend has made my email marketing automated so I spend less time on the emails.


    I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!


    This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

    John B.
    Overall rating
    • Industry: Consumer Goods
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Promising, but still a lot of work to do.

    Reviewed on 2019/08/02

    Meh is the best way to describe it. I'm using a number of the features but do not have confidence ...

    Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.


    The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.


    Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

    Jordan G.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Omnisend is a clear winner for us

    Reviewed on 2020/12/16

    Overall it's been a pretty solid one.

    Overall it's been a pretty solid one.


    I really like that omnisend is so easy to get up and start using and not to mention it's also so much cheaper than it's alternatives.


    If anything their platform is a bit newer so integrations are not as plentiful compared to others.

    Filippo D.
    Overall rating
    • Industry: Utilities
    • Company size: 1 001-5 000 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Easy newsletter for shopify customers and not only

    Reviewed on 2019/08/03


    Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.

    The template editing is not the best, but still quite powerful and intuitive.


    The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.

    To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

    Response from Omnisend

    Hi Filippo!
    Thank you so much for leaving such an unbiased and detailed feedback for our application.
    After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
    For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.

    Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]

    Showing 5 reviews of 438 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: US$16,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Omnisend is available across three pricing tiers, Standard, Pro, and Enterprise. Standard plan: 0 - 500 subscribers, 15000 emails per month: $16 501 - 1000 subscribers, 15000 emails per month: $20 1001 - 1500 subscribers, 18000 emails per month: $25 1501 - 2000 subscribers, 24000 emails per month: $30 2001 - 2500 subscribers, 30000 emails per month: $36 Pro plan: Starts from $99 / month based on your subscribers list. Enterpise plan: Contact Omnisend for custom pricing details.

    We do not have any information about Omnisend features

    Omnisend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Omnisend supports the following languages:


    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    AfterShip, Bigcommerce, CartHook, Easyship, Facebook, Fomo, Gorgias, Intercom, Justuno, LoyaltyLion, Magento Commerce, Nosto, OpenCart, OptiMonk, Poptin, PrestaShop, Privy, ShipStation, Shopify, Shopify Plus, Smile.io, Volusion, Wisepops, WooCommerce, WordPress, Zapier

    Omnisend offers the following support options:

    Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Omnisend.