---
description: Learn how Omnisend can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Omnisend Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Omnisend](/software/112199/omnisend)

# Omnisend

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> Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.
> 
> Verdict: Rated **4.7/5** by 836 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Omnisend

Boost sales with automated email, SMS, and web push campaigns that engage customers at every stage of their journey&#10;Personalize marketing with intuitive segmentation and real-time audience updates, so you always reach the right people with the right message&#10;Save time and reduce manual work using pre-built automations for welcome series, abandoned cart recovery, and post-purchase follow-ups&#10;Integrate with hundreds of ecommerce platforms and tools, centralizing your data for smarter, more effective marketing&#10;Get  round-the-clock customer support and access to educational resources, ensuring you make the most of marketing efforts

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 836 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Omnisend
- **Location**: Western Gateway, UK
- **Founded**: 2014

## Commercial Context

- **Starting Price**: US$16,00
- **Pricing model**: Usage Based (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Belarus, Belgium, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile and 88 more

## Features

- 2-Way Messaging
- A/B Testing
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling

## Integrations (102 total)

- 29 Next
- 99minds
- Adobe Commerce
- AfterShip
- Alloy
- Appy Pie
- Argoid
- BigCommerce
- CartHook
- ConvertFlow
- Digioh
- EComposer
- Easyship
- Ekoma
- Elink.io

... and 87 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.za.com/directory/308/marketing-automation/software)
- [SMS Marketing Software](https://www.getapp.za.com/directory/1291/sms-marketing/software)
- [Content Marketing Software](https://www.getapp.za.com/directory/607/content-marketing/software)
- [Campaign Management Software](https://www.getapp.za.com/directory/304/campaign-management/software)

## Alternatives

1. [Brevo](https://www.getapp.za.com/software/91466/brevo) — 4.6/5 (3408 reviews)
2. [Mailchimp](https://www.getapp.za.com/software/8268/mailchimp) — 4.5/5 (17572 reviews)
3. [MailerLite](https://www.getapp.za.com/software/10156/mailerlite) — 4.7/5 (2256 reviews)
4. [Constant Contact](https://www.getapp.za.com/software/90578/constant-contact) — 4.3/5 (2912 reviews)
5. [ActiveCampaign](https://www.getapp.za.com/software/2348/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Great for emails and more" — 5.0/5

> **Micah** | *12 April 2025* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: It easy to create and maintain email lists and create and send emails.
> 
> **Cons**: There is so much it can do that its hard to find the time to learn it all.
> 
> I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and

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### "Unbeatable Value For Money - Powerful and Easy-to-Use" — 5.0/5

> **Thanos** | *10 April 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well. &#10;&#10;Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly subscription (Email + SMS + Push).&#10;&#10;Furthermore, it is quite powerful with the automation flows and segmentation options we currently have available.
> 
> **Cons**: Some integrations to a few 3rd party apps are missing, so make sure that your tech stack integrates natively before committing. For the majority of the apps we have used it has not been a problem to be honest.&#10;&#10;Also, it is not as "sand-boxy" as Klaviyo, which is usually the case for the more complex automation flows we occasionally needed to create in the past (but covered without any hassle the 95-98% of the other automation needs we had). &#10;&#10;Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup).
> 
> Overall positive both from a price-performance perspective (ROI) and also a customer support perspective. Always found someone to help me out in a less than 10 minutes when I needed help with something on their platform.

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### "Great Product with regular updates - just shame about the lack of customer support" — 3.0/5

> **Naz** | *30 November 2022* | Supermarkets | Recommendation rating: 4.0/10
> 
> **Pros**: Easy to use, syncs well with Shopify, new features added all the time.
> 
> **Cons**: Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software
> 
> Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted and hard to navigate - many other companies have similar pros and cons, so for us it was about sticking with what we've already been trained on and have gotten used to.

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### "Love it BUT..." — 4.0/5

> **Linda** | *10 April 2025* | Arts & Crafts | Recommendation rating: 7.0/10
> 
> **Pros**: There is a team of support people always available to help. I needed them…..a LOT\! That is the one most important and best part of Omnisend.
> 
> **Cons**: Processes are not intuitive. Until you are into the set up and programing for a while it is not easy to navigate unless you have a tech degree. Learning the program takes some time. It isn't a fast and easy set up. There are no explanations of some of the settings and options that are easy to find or complete.
> 
> The support team was what kept me going. I needed a lot of help understanding the structure and how to make it work for me. To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week. Now that I have it running I'm accustomed to it. I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses.

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### "Omnisend The Best Email Service" — 5.0/5

> **Luke** | *10 April 2025* | Pharmaceuticals | Recommendation rating: 10.0/10
> 
> **Pros**: It's easy to build emails and automations. Everything is straight forward when it comes to using each of the building blocks. I also really like that we have a rep talk with us every month. Shout out to \[sensitive content hidden\] as well; she needs a raise because she's the goat when it comes to helping with strategy and telling us what's good and bad about our emails, automations, and also the types of lists we use.
> 
> **Cons**: It took a long time for the pre-checked box for subscribing to an email list to come out. That was a little frustrating because that's years of missed opportunity, but you guys eventually added it so that was the only issue we had.
> 
> Easy to use. Switched from Klaviyo because of their horrible pricing change and Omnisend offers unlimited sends. (PLEASE do not ever change this because it makes life so much easier when it comes to planning out emails and not being limited 🙏🙏.)

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## Links

- [View on GetApp](https://www.getapp.za.com/software/112199/omnisend)

## This page is available in the following languages

| Locale | URL |
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| de-AT | <https://www.getapp.at/software/112199/omnisend> |
| en | <https://www.getapp.com/marketing-software/a/omnisend/> |
| en-AE | <https://www.getapp.ae/software/112199/omnisend> |
| en-AU | <https://www.getapp.com.au/software/112199/omnisend> |
| en-CA | <https://www.getapp.ca/software/112199/omnisend> |
| en-GB | <https://www.getapp.co.uk/software/112199/omnisend> |
| en-IE | <https://www.getapp.ie/software/112199/omnisend> |
| en-NZ | <https://www.getapp.co.nz/software/112199/omnisend> |
| en-SG | <https://www.getapp.sg/software/112199/omnisend> |
| en-ZA | <https://www.getapp.za.com/software/112199/omnisend> |
| es | <https://www.getapp.es/software/112199/omnisend> |
| es-CL | <https://www.getapp.cl/software/112199/omnisend> |
| es-CO | <https://www.getapp.com.co/software/112199/omnisend> |
| es-MX | <https://www.getapp.com.mx/software/112199/omnisend> |
| fr | <https://www.getapp.fr/software/112199/omnisend> |
| fr-BE | <https://fr.getapp.be/software/112199/omnisend> |
| fr-CA | <https://fr.getapp.ca/software/112199/omnisend> |
| nl | <https://www.getapp.nl/software/112199/omnisend> |
| nl-BE | <https://www.getapp.be/software/112199/omnisend> |
| pt | <https://www.getapp.com.br/software/112199/omnisend> |
| pt-PT | <https://www.getapp.pt/software/112199/omnisend> |

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