Omnisend

Marketing automation for smart ecommerce marketers

4,8 /5 (436 reviews) Write a Review!

Omnisend Overview

What is Omnisend?

Omnisend is an omnichannel marketing automation platform tailored for ecommerce.

With email marketing at its core, creating beautiful email campaigns is easier than ever before. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior.

Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce and more, making it ready to use right out of the box.

Unlike other platforms on the market, Omnisend allows you to reach out to your customers by adding several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform.
Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.

Omnisend Overview

Pricing

Starting from
US$16,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Omnisend is available across three pricing tiers, Standard, Pro, and Enterprise.

Standard plan:
0 - 500 subscribers, 15000 emails per month: $16
501 - 1000 subscribers, 15000 emails per month: $20
1001 - 1500 subscribers, 18000 emails per month: $25
1501 - 2000 subscribers, 24000 emails per month: $30
2001 - 2500 subscribers, 30000 emails per month: $36

Pro plan:
Starts from $99 / month based on your subscribers list.

Enterpise plan: Contact Omnisend for custom pricing details.


Omnisend Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

Scratch cards and gift boxes
eCommerce automation
Popups, signup boxes, and more
Scratch cards and gift boxes
Omnisend video Omnisend screenshot: Scratch cards and gift boxes Omnisend screenshot: eCommerce automation Omnisend screenshot: Popups, signup boxes, and more Omnisend screenshot: Scratch cards and gift boxes Omnisend screenshot: Omnisend screenshot:

Omnisend Reviews

Omnisend Reviews

Overall rating
4,8
/
5
Excellent
344

Very good
85

Average
6

Poor
1

Terrible
0

Value for Money
4,5
Features
4,6
Ease of Use
4,7
Customer Support
4,7
98% recommended this app
Maryann A.

Excellent email marketing tool

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.


Diana O.

Is Omnisend right for you?

Omnisend has made my email marketing automated so I spend less time on the emails.


John B.

Promising, but still a lot of work to do.

Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.


Greg U.

Can finally achieve marketing automation

Overall, Omnisend is a good option for any small or medium sized business's marketing function. It probably actually does boost sales materially, and it's one of the few companies that can actually deliver on that talking point.


Filippo D.

Easy newsletter for shopify customers and not only


Maryann A.
Industry: Apparel & Fashion
Company size: 2-10 Employees

Excellent email marketing tool

Used Daily for 2+ years
Reviewed on 2019/09/21
Review Source: Capterra

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros

Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons

It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Diana O.
Industry: Sporting Goods
Company size: 2-10 Employees

Is Omnisend right for you?

Used Daily for 1-5 months
Reviewed on 2019/08/03
Review Source: Capterra

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

John B.
Industry: Consumer Goods
Company size: Self Employed

Promising, but still a lot of work to do.

Used Daily for 1-5 months
Reviewed on 2019/08/02
Review Source: Capterra

Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros

The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons

Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 4.0/10

Greg U.
Industry: Consumer Goods
Company size: Self Employed

Can finally achieve marketing automation

Used Weekly for 6-12 months
Reviewed on 2020/09/23
Review Source: Capterra

Overall, Omnisend is a good option for any small or medium sized business's marketing function. It probably actually does boost sales materially, and it's one of the few companies that can actually deliver on that talking point.

Pros

This is an effective platform for great execution in marketing. Setting up a multichannel campaign is quite easy and satisfying

Cons

It's very good overall, but the software is a bit weak when it comes to migration. You will have to manually create/upload all your emails, automations, audiences, photos, templates, forms, etc

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Filippo D.
Industry: Utilities
Company size: 1 001-5 000 Employees

Easy newsletter for shopify customers and not only

Used Weekly for 1-5 months
Reviewed on 2019/08/03
Review Source: Capterra

Pros

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.

The template editing is not the best, but still quite powerful and intuitive.

Cons

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.

To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Response from Omnisend

Hi Filippo!
Thank you so much for leaving such an unbiased and detailed feedback for our application.
After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.

Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
9/10
Based on 436 user ratings
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Omnisend Pricing

Omnisend Pricing

Starting from
US$16,00/month
Free Trial
Free
Subscription
Value for money

Omnisend is available across three pricing tiers, Standard, Pro, and Enterprise.

Standard plan:
0 - 500 subscribers, 15000 emails per month: $16
501 - 1000 subscribers, 15000 emails per month: $20
1001 - 1500 subscribers, 18000 emails per month: $25
1501 - 2000 subscribers, 24000 emails per month: $30
2001 - 2500 subscribers, 30000 emails per month: $36

Pro plan:
Starts from $99 / month based on your subscribers list.

Enterpise plan: Contact Omnisend for custom pricing details.

Omnisend is available across three pricing tiers, Standard, Pro, and Enterprise.

Standard plan:
0 - 500 subscribers, 15000 emails per month: $16
501 - 1000 subscribers, 15000 emails per month: $20
1001 - 1500 subscribers, 18000 emails per month: $25
1501 - 2000 subscribers, 24000 emails per month: $30
2001 - 2500 subscribers, 30000 emails per month: $36

Pro plan:
Starts from $99 / month based on your subscribers list.

Enterpise plan: Contact Omnisend for custom pricing details.

Value for Money
4,5/5
Based on 436 user ratings
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Omnisend Features

Omnisend Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,6/5
Based on 436 user ratings
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Categories

Additional information for Omnisend

Additional information for Omnisend

Key features of Omnisend

  • A/B testing
  • Automation
  • Behavior driven rules
  • Birthday email
  • Campaign booster
  • Cart recovery email
  • Content editor
  • Discount coupon code
  • Drip campaigns
  • Email templates
  • Forms
  • Gift box
  • Image editor
  • Landing page
  • Lists
  • Order confirmation email
  • Order follow-up email
  • Popup
  • Product content block
  • Product recommender
  • Re-activation email
  • Scratch card
  • Segments
  • Signup box
  • Subscribers
  • Welcome email
  • Wheel of Fortune

Benefits

  • Omnisend offers a variety of powerful forms to help capture each and every visitor.

  • Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

  • Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

  • Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

  • Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

  • Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.

  • Omnisend FAQs

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Q. What type of pricing plans does Omnisend offer?

    Omnisend offers the following pricing plans:

    Starting from: US$16,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Omnisend is available across three pricing tiers, Standard, Pro, and Enterprise. Standard plan: 0 - 500 subscribers, 15000 emails per month: $16 501 - 1000 subscribers, 15000 emails per month: $20 1001 - 1500 subscribers, 18000 emails per month: $25 1501 - 2000 subscribers, 24000 emails per month: $30 2001 - 2500 subscribers, 30000 emails per month: $36 Pro plan: Starts from $99 / month based on your subscribers list. Enterpise plan: Contact Omnisend for custom pricing details.

    Q. What are the main features of Omnisend?

    Omnisend offers the following features:

    • A/B testing
    • Automation
    • Behavior driven rules
    • Birthday email
    • Campaign booster
    • Cart recovery email
    • Content editor
    • Discount coupon code
    • Drip campaigns
    • Email templates
    • Forms
    • Gift box
    • Image editor
    • Landing page
    • Lists
    • Order confirmation email
    • Order follow-up email
    • Popup
    • Product content block
    • Product recommender
    • Re-activation email
    • Scratch card
    • Segments
    • Signup box
    • Subscribers
    • Welcome email
    • Wheel of Fortune

    Q. Who are the typical users of Omnisend?

    Omnisend has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Omnisend support?

    Omnisend supports the following languages:

    English

    Q. What type of pricing plans does Omnisend offer?

    Omnisend has the following pricing plans:

    Free, Subscription

    Q. Does Omnisend support mobile devices?

    We do not have any information about what devices Omnisend supports

    Q. What other apps does Omnisend integrate with?

    Omnisend integrates with the following applications:

    BigCommerce, Elink.io, Fomo, Justuno, Okendo, OptiMonk, ShipStation, Shopify, Volusion, Wordpress

    Q. What level of support does Omnisend offer?

    Omnisend offers the following support options:

    Online Support, Knowledge Base, Video Tutorials