EveryAction

Unified CRM, fundraising, advocacy, and digital platform

About EveryAction

Simplify your work and maximize your impact. Eliminate data silos and run automated omni-channel campaigns by combining fundraising, digital and organizing tools in one powerful platform. EveryAction’s unified nonprofit CRM gives you a 360-degree understanding of your donors and supporters with best-in-class fundraising, membership, advocacy, and analytics tools. Built and supported by nonprofit experts, EveryAction’s mission is to support your mission.

By unifying all of your programs under one platform, EveryAction eliminates the need for additional vendors and complicated database integrations. With important functions like email, text messaging, donation forms, and payments processing, along with moves management, grants management, membership, and more all run using the same CRM, EveryAction lets you segment more effectively, report more accurately, and run seamless omni-channel campaigns. Our platform also includes top of the line volunteer management and advocacy functionality, trusted by organizations such as Planned Parenthood, National Audubon Society, Equality Federation, NextGen, and NAACP.

Key features include optimized donation forms with one-click actions, workflow automation, custom reporting, integrated text messaging, Zoom events integration, social matching, direct mail management, planned giving, and more.

Key benefits of EveryAction

  • EveryAction is built and supported by nonprofit experts for optimizing conversion rates and online / offline engagement efforts, with fundraising and advocacy best practices baked into one product.

  • Create one-click actions for any type of campaign, from donations to advocacy, integrated within emails or on EveryAction's mobile-optimized pages.

  • Understand supporters with a 360 view on donors including donation history, email engagement, petition sign ups, and more in a single database.

  • Facebook integrations, social share tracking and advanced social matching allow users to monitor and track influential supporters.

  • Cultivate donor relationships with EveryAction's unified CRM and optimize interactions with supporters and prospects with targeted email.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Images

    Create optimized forms with one-click actions for any type of campaign and track performance
    Keep online and offline efforts organized in one place with tools for donor management
    Custom reports offer a real-time picture of supporters across all channels
    Embed a form into the organization's website and drive phone calls to elected officials with the click of a button
    EveryAction forms are mobile responsive out-of-the-box, providing activists a seamless experience and automatically adapt to be displayed on any device
    Sidebar navigation provides shortcuts for the most-used features
    View 7 more
    EveryAction screenshot: Create optimized forms with one-click actions for any type of campaign and track performance EveryAction screenshot: Keep online and offline efforts organized in one place with tools for donor management EveryAction screenshot: Custom reports offer a real-time picture of supporters across all channels EveryAction screenshot: Embed a form into the organization's website and drive phone calls to elected officials with the click of a button EveryAction screenshot: EveryAction forms are mobile responsive out-of-the-box, providing activists a seamless experience and automatically adapt to be displayed on any device EveryAction screenshot: Sidebar navigation provides shortcuts for the most-used features

    Features

    Total features of EveryAction: 74

    • API
    • Action Management
    • Attendance Tracking
    • CRM
    • Calendar Management
    • Call List Management
    • Campaign Management
    • Committee Management
    • Communication Management
    • Compliance Management
    • Contact Database
    • Contact Management
    • Contribution Tracking
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Dashboard
    • Data Visualization
    • Deadline Management
    • Demographic Data
    • Document Management
    • Donation Tracking
    • Donor Discovery
    • Donor Management
    • Dues Management
    • Email Marketing
    • Email Templates
    • Engagement Analytics
    • Enrollments/Onboarding
    • Event Calendar
    • Event Management
    • For Nonprofits
    • Forms Management
    • Fundraising Management
    • Gift Matching Management
    • Grant Management
    • Interaction Tracking
    • Lead Nurturing
    • Lifecycle Management
    • Member Communication
    • Member Database
    • Member Types
    • Membership Management
    • Membership Renewals
    • Mobile Access
    • Mobile Giving
    • Monitoring
    • Online Forms
    • Online Giving
    • Payment Processing
    • Performance Metrics
    • Personalization
    • Pledge Management
    • Prospecting Tools
    • Receipt Management
    • Recurring Giving
    • Recurring Tasks
    • Registration Management
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing Managment
    • SMS Messaging
    • Scheduling
    • Self Service Portal
    • Social Media Integration
    • Social Media Management
    • Third Party Integrations
    • Visual Analytics
    • Volunteer Management
    • Volunteer Recruiting
    • Website Management

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    Reviews

    Overall rating

    4,6 /5
    (68)
    Value for Money
    4,5/5
    Features
    4,4/5
    Ease of Use
    4,4/5
    Customer Support
    4,6/5

    Already have EveryAction?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 68
    Jo S.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 51-200 Employees
    • Used Other for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Diving in to a new partnership!

    Reviewed on 2019/11/18

    We've been quite pleased to date with all of our interactions and when problems or deadlines have...

    We've been quite pleased to date with all of our interactions and when problems or deadlines have moved - the EA team has worked with us to ensure we meed our organizational goals.

    Pros

    Our organization had been with a Blackbaud product for many years and were challenged in ease of use and functionality. We were excited to find all of the assets as part of EveryAction that would allow us to engage with our donors, advocates, pet passionate people and pet parents in a very different way. As of now - we are smack in the middle of our data conversion. It is not without some pain points but that is absolutely expected in any conversion. But, I've been impressed with the quality of customer service, availability and commitment of the EA team to getting it right. As of now - I'd absolutely suggest exploring their tools and their team! We've been most happy!

    Cons

    We are not deep into usage to be able to honestly answer this questions. We do know we one of the negatives in the selection process was the inability to embed video in outbound emails. But we understand many clients are requesting this option and are working hard to roll out that tool soon!

    Ralph M.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Intuitive UX makes this CRM one of the best

    Reviewed on 2021/03/11

    Pros

    EveryAction has put a lot of thought into the layout and making it easy for users to do everything from creating emails to producing reports. The new drag and drop email feature is a game changer.

    Cons

    The committee structure which allows organization to create subaccounts can be a little clunky and integrations with Salesforce has gotten better but was not easy to implement.

    Tracy S.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2-10 Employees
    • Used Other for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Product is limited and customer service is the worst

    Reviewed on 2019/11/14

    Over the past two years, we have helped on partner migrate to EA and two partners leave the EA...

    Over the past two years, we have helped on partner migrate to EA and two partners leave the EA platform. The functionality of the system is limiting, to say the least. In doing so, we engaged with customer service for a variety of reasons. In the case of onboarding a new client, it was mostly crickets, our questions often went ignored or it was a "whatever" kind of answer.

    Then just recently we helped a partner migrate from EA to Salesforce because EA was never going to be able to provide the layers and levels of functionality that this customer needed. Our experience was TERRIBLE!! The EA team held the org's data hostage, prolonged the process of migration, and made the customer pay for extra months that they didn't need because of EA's delay. Their responses to our questions were ambiguous, unhelpful and mostly petty.

    If I could, I would blast how horrible EA is to everyone I know. I promise, as a consultant and a long-time nonprofit professional, I will NEVER recommend this product or this team to any of my clients or colleagues and if I run across people who are on EA, I will do my best to get those orgs to leave EA as soon as possible.

    Pros

    There was nothing that I liked about the software.

    Cons

    - Reporting is limited
    - "Lists" are difficult to query and use
    - Mass editing is impossible
    - No forward-thinking functions like actions or reminders
    - Record pages aren't laid out in any usable fashion
    - "Help Articles" don't help at all
    - Editing individual data is difficult
    - Account model is limited = orgs vs. people vs. businesses
    - Campaign and event hierarchy and construct is confusing

    Johncarl D.
    Overall rating
    • Industry: Civic & Social Organization
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Worth It, But Study Up!

    Reviewed on 2021/03/03

    Ensure you develop a standard of practice for data collection and management that is uniform from...

    Ensure you develop a standard of practice for data collection and management that is uniform from the beginning, with supporting documentation or it will be extremely difficult to manage the data on an ongoing or effective basis.

    Pros

    EveryAction presents a large suite of options to search, sort, and utilize data from your organization, including constituent record data and fundraising data. I most appreciate the ability to segment mailing lists in order to reach the specific supporters/subscribers to our organization. This platform is no joke, and has enormous possibilities for functionality, but you have to know what you're doing to be effective.

    There is an extensive help section, and one-on-one training with your client services representative is available through scheduling. They are thoughtful, knowledgeable and incredibly helpful.

    Cons

    While EveryAction has broad functionality, it isn't intuitive. It can be cumbersome to perform a simple task, especially if you are not performing these tasks enough to develop cognitive/muscle memory through repetition. All of the options can be overwhelming, and unless you are aware of the possibilities and what function you want to perform as well as have the time to research, watch, learn, and practice/test these options it can be challenging to achieve the desired results, especially on a timeline.

    For those coming into EveryAction from outside of the organization utilizing it, and with no experience on the platform, it can be challenging to learn and utilize, especially if the data/records have not been managed in a way that lend themselves to the way you want to use them. Comprehensive, standardized data points are key, so the organization has to set a standard from the beginning or you're doing a LOT of clean-up.

    I think a standard "academy" of training videos that walks a new user through the functionality from beginning to end via recorded videos and interactive lab curriculum would have been really beneficial for me to better utilize this system. As much as I love EveryAction, I feel I'm not able to effectively utilize all of the functionality or necessarily have the time and resources to learn all possible functionality at this time.

    Anthony R.
    Overall rating
    • Industry: Public Policy
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    EveryAction Review - Re: Onboarding

    Reviewed on 2019/11/14

    So far it's been great. We're looking forward to fully transitioning using it by the end of...

    So far it's been great. We're looking forward to fully transitioning using it by the end of November and starting the year onboarding the rest of our staff.

    Pros

    The cross-team collaborative platform, as well as team-specific customization. We're still relatively new to EveryAction, so this is a current general overview.

    Cons

    Some pages for custom forms might require more technical coding support and in some few instances, forms/design seems bulky or dated. For the most part, the customization allows a flexible, seamless design paired with thoughtful, high functionality on both the external user and administrator end.

    Showing 5 reviews of 68 Read all reviews

    EveryAction FAQs

    Below are some frequently asked questions for EveryAction.

    EveryAction offers the following pricing plans:

    • Starting from: US$109,00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact EveryAction for detailed pricing information.

    We do not have any information about EveryAction features

    EveryAction has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    EveryAction supports the following languages:

    English

    EveryAction supports the following devices:

    EveryAction integrates with the following applications:

    Facebook, Google Sheets, Salesforce Platform, Twitter, Zoom Meetings & Chat

    EveryAction offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

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