Kochava

Mobile attribution and analytics platform for app marketers

About Kochava

Kochava is a real-time mobile attribution, analytics and unified audience platform designed to support the market research needs of digital marketers, analysts, advertising agencies, developers, and more. The solution can be used to monitor and inform on app performance and target user behavior around that, create cohorts and also administer the detection and prevention of app fraud. Harnessing what Kochava calls "granular and sophisticated" mobile marketing business intelligence data, the independent Kochava Unified Audience Platform (UAP) aids marketers with app campaign planning, targeting, activation, measurement and optimization. Its collection of tools, including built-in analytics capabilities, facilitate the performance of mobile app marketing while accurately monitoring Return on Investment (ROI) for each campaign. Through integration with networks, publishers and partners, marketers are better equipped to target the right audiences and gauge more closely how campaigns are performing.

Alongside this is the Kochava Collective, which gives access to an international database of curated audience profiles. Marketers can search for tailored audience models pertaining to any media outlet and dip into a mobile data marketplace boasting a growing list of 1.8 billion unique device profiles. With features accessible via an online self service interface, Kochava Collective's Audience Explorer, Audience Builder and Audience Manager tools all combine to make tailored audience creation possible. Search pre-built audiences by a number of key categories, define new custom target audiences with real time filtering of target device estimates, and manage them all within a single view where import and activation can also be performed.

Pricing starting from:

US$100,00

  • Free Trial
  • Free Version

Key benefits of Kochava

  • Kochava is a mobile attribution and analytics platform that provides advertisers and marketers with real time visualizations for reporting app activity and campaign performance in terms of measuring ROI (Return on Investment).
  • The Kochava Unified Audience Platform supports marketers through the planning, targeting, activation, measurement and optimization of mobile app campaigns.
  • The Kochava Collective's independent mobile advertising platform presents users with a centralized, online self service portal for creating custom, pre-packaged, or lookalike audience profiles along with access to a multitude of advertising partners.
  • Prevent and detect mobile ad fraud with traffic verification, the Global Fraud Blacklist, and the Fraud Console while sending automated, customized, and attributable push notifications with Engagement.
  • Alongside its range of configurable mobile attribution tools, Kochava's Unified Audience Platform offers built-in analytics capabilities with actionable real time visualizations for 12 key campaign metrics such as media cost, ROI etc.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Chinese, English, Japanese, Korean, Traditional Chinese

    Pricing starting from:

    US$100,00

    • Free Trial
    • Free Version

    Images

    Kochava Collective is an independent mobile advertising platform boasting audience targeting capabilities covering major mobile app platforms
    White-label versions of Kochava's mobile audience platform can be provided to customers to enable them to host unique, custom data augmented by that of Kochava Collective
    The Audience Explorer within Kochava Collective's self service interface allows audiences to be searched and filtered by attributes such as category, country, and activation partners
    Audience Builder allows custom audiences to be created, defining targeted groups with a number of audience filters and updating the suggested devices to target in real time
    The Audience Manager screen support marketers with a single view onto all created audiences whether custom built, pre-built or imported
    The Kochava Unified Audience Platform has integrated analytics capabilities delivering real time visualizations across core campaign metrics
    Pre-configured audience models and profiles are available for any media outlet, such as popular market-leading platforms and social channels like Facebook etc
    View 8 more
    Kochava video
    Kochava video
    Kochava video
    Kochava video Kochava screenshot: Kochava Collective is an independent mobile advertising platform boasting audience targeting capabilities covering major mobile app platforms Kochava screenshot: White-label versions of Kochava's mobile audience platform can be provided to customers to enable them to host unique, custom data augmented by that of Kochava Collective Kochava screenshot: The Audience Explorer within Kochava Collective's self service interface allows audiences to be searched and filtered by attributes such as category, country, and activation partners Kochava screenshot: Audience Builder allows custom audiences to be created, defining targeted groups with a number of audience filters and updating the suggested devices to target in real time Kochava screenshot: The Audience Manager screen support marketers with a single view onto all created audiences whether custom built, pre-built or imported Kochava screenshot: The Kochava Unified Audience Platform has integrated analytics capabilities delivering real time visualizations across core campaign metrics Kochava screenshot: Pre-configured audience models and profiles are available for any media outlet, such as popular market-leading platforms and social channels like Facebook etc

    Features

    Total features of Kochava: 42

    • A/B Testing
    • API
    • Activity Dashboard
    • Advertising Management
    • Alerts / Escalation
    • Analytics/ROI Tracking
    • Applications Management
    • Behavior Tracking
    • Campaign Analytics
    • Campaign Planning
    • Channel Attribution
    • Cohort Analysis
    • Contextual Targeting
    • Conversion Tracking
    • Customizable Branding
    • Data Import/Export
    • Data Profiling
    • Data Visualization
    • Engagement Analytics
    • Fraud Detection
    • Funnel Analysis
    • In-App Events Tracking
    • Invoice Management
    • Landing Pages/Web Forms
    • Location-Based Marketing
    • Mobile Access
    • Mobile Alerts
    • Multi-Campaign
    • Push Notifications
    • Real Time Analytics
    • Real-time Updates
    • Reporting & Statistics
    • Retention Tracking
    • Revenue Tracking
    • SMS Messaging
    • Search/Filter
    • Self Service Portal
    • Social Advertising
    • Social Promotion
    • Supplier Management
    • Uninstall Tracking
    • Visual Analytics

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    Reviews

    Overall rating

    4,8 /5
    (20)
    Value for Money
    4,7/5
    Features
    4,5/5
    Ease of Use
    4,7/5
    Customer Support
    4,9/5

    Already have Kochava?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 20
    Ryan W.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Kochava Is An Amazing Tool + Amazing People

    Reviewed on 2019/02/05

    Pros

    I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny.

    The attribution is great - no complaints about the staple of their product.

    Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

    Cons

    Can be expensive and price scales up as you scale up in company growth.

    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 1 001-5 000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Outstanding MMP with really great support

    Reviewed on 2019/02/07

    We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition...

    We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

    Pros

    Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
    Data availability and accuracy is outstanding
    High level support for important strategic questions.
    Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

    Cons

    In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt

    There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

    Verified Reviewer
    Overall rating
    • Industry: Sports
    • Company size: 1 001-5 000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    NFL App + Kochava

    Reviewed on 2019/02/13

    It has been great to have the analytics and product teams also see the value in using a tool like...

    It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

    Pros

    The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

    Cons

    I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

    Verified Reviewer
    Overall rating
    • Industry: Consumer Services
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Kochava Platform Review

    Reviewed on 2019/02/08

    Pros

    Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services

    Cons

    It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential

    Giacomo L.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A solid, innovative, agnostic tracking platform!

    Reviewed on 2019/02/07

    Pros

    The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

    Cons

    API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better.

    Showing 5 reviews of 20 Read all reviews

    Kochava FAQs

    Below are some frequently asked questions for Kochava.

    Kochava offers the following pricing plans:

    • Starting from: US$100,00
    • Pricing model: Free
    • Free Trial: Available

    Free App Analytics = N/A (Free) Attribution Analytics = Starting at $100 Unified Audience Platform = Starting at $100

    We do not have any information about Kochava features

    Kochava has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Kochava supports the following languages:

    Chinese, English, Japanese, Korean, Traditional Chinese

    Kochava supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    We do not have any information about what integrations Kochava has

    Kochava offers the following support options:

    Email/Help Desk, Phone Support, 24/7 (Live rep)

    Related categories

    See all software categories found for Kochava.