About Picnic

Picnic is a gamification platform designed to help businesses drive customer loyalty and engagement through points, leaderboards, goal tracking, and more. With the Picnic BasKit and Picnic Platform packages, businesses can create and deploy customized gamification campaigns. Picnic BasKit provides users with a turnkey gamification and loyalty solution whist the Picnic Platform is designed specifically for developers to aid with the development and administration of gamification projects.

With Picnic BasKit users can create gamification campaigns to engage their community through tools such as point scoring, leaderboards, community challenges, scheduled competitions and prizes, digital goods collection, and more. Suitable for e-commerce, hospitality, employee engagement, fan engagement, sports and events, and more, Picnic aims to help businesses motivate community members in order to increase customer spend and boost revenue and engagement.

Picnic Platform is designed specifically for developers and provides a suite of development kits, back-end administration tools, auditing systems, design templates, and APIs in order to aid users with creating and running customized gamification projects or campaigns. Users can launch gamification features such as badges and rewards, points systems, leaderboards, and more, and set up competitions with configurable rules, custom prizes, virtual economies, and in-game currencies.

Pricing starting from:

US$1 000,00/month

  • Free Trial
  • Subscription

Key benefits of Picnic

  • Gain a full overview of visitor behavior with Picnic’s user activity logs which track every interaction and monitor engagement to help users make more informed business decisions based on what works and what doesn't.

  • Create business intelligence reports using Picnic’s extensive reporting modules which allow users to gain insight into engagement psychology, user behavior, loyalty interactions, and more.

  • Integrate gamification tools with social media platforms such as Facebook and Twitter to allow users to benefit from social login, sharing, and milestones.

  • Manage campaigns from the Picnic back-office system which includes the tools to plan and configure gamification projects, schedule campaigns, and make tweaks to existing campaigns.

  • Benefit from the fully configurable Picnic engine which supports gamification in the form of points, badges, leaderboards, levelling, item gameplay, virtual economies, collection challenges, and more.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    US$1 000,00/month

    • Free Trial
    • Subscription

    Images

    Create and manage a catalog of virtual goods for gamification prizes
    Catalog boards can be created for gameplay and customized with company branding
    The flexible rules engine allows users to define rules and outcomes for gamification
    Picnic's contesting capabilities work on a points system and can be customized to engage website or app visitors
    Virtual worlds can be created to engage customers and enhance loyalty
    View 6 more
    Picnic screenshot: Create and manage a catalog of virtual goods for gamification prizes Picnic screenshot: Catalog boards can be created for gameplay and customized with company branding Picnic screenshot: The flexible rules engine allows users to define rules and outcomes for gamification Picnic screenshot: Picnic's contesting capabilities work on a points system and can be customized to engage website or app visitors Picnic screenshot: Virtual worlds can be created to engage customers and enhance loyalty

    Features

    Total features of Picnic: 73

    • API
    • Activity Tracking
    • Alerts/Notifications
    • Authentication
    • Badge Management
    • Benchmarking
    • CRM
    • Campaign Management
    • Campaign Planning
    • Charting
    • Churn Management
    • Collaboration Tools
    • Communication Management
    • Community Management
    • Content Management
    • Contest Management
    • Conversion Rate Optimization
    • Customer Activity Tracking
    • Customer Experience Management
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable Templates
    • Employee Recognition Software
    • Engagement Analytics
    • Feedback Management
    • For Call Centers
    • For Developers
    • For Education
    • For Onboarding
    • For Sales Teams/Organizations
    • Gamification
    • Gift Card Management
    • Goal Management
    • Goal Setting / Tracking
    • Landing Pages/Web Forms
    • Leaderboards
    • Live Chat
    • Loyalty Cards
    • Loyalty Program
    • Manager-to-Peer Recognition
    • Member Portal
    • Membership Management
    • Mention Management
    • Monitoring
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Negative Feedback Management
    • Nominations
    • Peer-to-Peer Recognition
    • Performance Management
    • Performance Metrics
    • Projections
    • Pulse Surveys
    • Question Library
    • Real Time Reporting
    • Real-time Updates
    • Recognition Tracking
    • Referral Tracking
    • Reporting/Analytics
    • Revenue Management
    • Rewards Catalog
    • Rewards Management
    • Rewards Points
    • Segmentation
    • Sentiment Analysis
    • Social Media Integration
    • Social Recognition
    • Summary Reports
    • Survey/Poll Management
    • Usage Tracking/Analytics
    • Video Support
    • eCards

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    Reviews

    Overall rating

    4,6 /5
    (8)
    Value for Money
    4,5/5
    Features
    4,6/5
    Ease of Use
    4/5
    Customer Support
    4,9/5

    Already have Picnic?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 8
    Jeff B.
    Overall rating
    • Industry: Computer Software
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    New and better way to think about engagement

    Reviewed on 2020/11/10

    PUG is a solid combination of technology and subject matter expertise. They know engagement and how...

    PUG is a solid combination of technology and subject matter expertise. They know engagement and how to create strong brand-customer relationships. Going with them was a good decision for us.

    Pros

    We found that other technologies we evaluated were too niche. We were looking for a solution that would enable us to solve broad engagement challenges across all our segments and channels. Their platform's flexibility in targeting our segments and moving them through key customer journeys was a critical factor in our decision. Scalability and integration were also important.

    Cons

    Onboarding took some time. In all fairness though, not their fault. We chose PUG for their flexibility in personalizing engagement across our segments. We understood that level of flexibility comes with some complexity in execution. Their team was great, though, in helping us ramp up the skills we needed to support ourselves longer term.

    Vamsi K.
    Overall rating
    • Used Other for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Picnic is the best product to build rich Gamification aspects into your product

    Reviewed on 2018/03/12

    We were able to provide impressive Gamification Systems to our Client, based on this product. The...

    We were able to provide impressive Gamification Systems to our Client, based on this product. The PugPharm team are very knowledgable in the Domain, and are very good at advising you about the overall Strategy for you gamification needs.

    Pros

    PugPharm provides a comprehensive end to end service to build Gamification into Products. Picnic is the product that is heart of this enterprise. Picnic helps you define Artefacts, Milestones, Rules that power your Gamification workflows. It scales very well to spikes in loads, and is easy to compose / edit the rules. The team behind the product is certainly the best thing about the product. The team does a good job at on-boarding you with the product, as well help you shape up your Game play aspects.

    We used Picnic to build Gamification Systems for our clients and the results have been very satisfactory. The team helps with functional aspects of your Gamification story and helps you build a good engagement platform.

    Cons

    The product is very blackbox style to begin with. The documentation can be improved a lot. More examples of using the product will also be useful, and give the users ability to understand product scope.

    The product we used was in a SaaS model. Hence any issues with the product should be taken care by the PugPharm team only. We certainly did not encounter any major breakages, but this model can be quite frustrating to fix issues.

    Alfonso e F.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Picnic helped me a lot, simplifying and accelerating the gamification process.

    Reviewed on 2017/11/03

    I will help a lot in the implementation that Picnic will have more examples of how it is used and...

    I will help a lot in the implementation that Picnic will have more examples of how it is used and more documentation.

    Pros

    Picnic is a reliable and safe tool, which allows me to concentrate on other details of my application.

    Phillip D.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    PICNIC has been great for our product

    Reviewed on 2017/01/25

    We've been using Picnic for almost 2 years now for our product that targets foster youth. We use it...

    We've been using Picnic for almost 2 years now for our product that targets foster youth. We use it for badging and keeping track of rewards that our members have earned. We worked quite closely with the Picnic team and found them to be professional, helpful and timely. I would say that the model we worked on with them was different than their usual model, as we got into a lot of the development on our side to integrate with theirs. They didn't build all of it which I think is their usual model. So, there were quite a few learning curves in integration from both teams, but I think we all learned a lot more. Certainly didn't put me off working with them, just had some bumps to overcome. Hopefully our experience will feed into others into the future working in the same way.

    As for features, I think I'd like to see more reporting as it is pretty basic, but I think that it is available with more money to support that, so not sure that is really their issue.

    Pros

    I think it's got a comprehensive feature set that works well overall with a lot of the engagement pieces we wanted for working with our members.

    Cons

    It's $$, but I would say that when we reviewed similar projects, it seemed to be cheaper than some and about the same as others. Still feels expensive as an ongoing license. However, they need recognize our project's non-profit status so that helped.

    Fedrico G.
    Overall rating
    • Industry: International Trade & Development
    • Company size: 2-10 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great platform for Kotex, meaningful engagement and loyalty

    Reviewed on 2020/10/31

    Picnic was our chosen solution for Kotex's customer engagement program. It is very flexible,...

    Picnic was our chosen solution for Kotex's customer engagement program. It is very flexible, stable, and scalable. We delivered much creativity through its capabilities while still driving business success metrics.
    The end to end experience between customers and the brand throughout the duration of their relationship was exceptional.
    It printed to the end-user a meaningful connection with the brand.

    Pros

    Kotex was looking to deepen our customer-brand relationship, especially as it relates to our online audiences. The repeat participation rates and drives on calls-to-action have been the biggest benefits.

    Cons

    The reporting tools were initially somewhat basic, but these improved as we got deeper into the program and they understood and responded to our data analysis needs better.

    Showing 5 reviews of 8 Read all reviews

    Picnic FAQs

    Below are some frequently asked questions for Picnic.

    Picnic offers the following pricing plans:

    • Starting from: US$1 000,00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Picnic BasKit: Snack: $1,000/month for 10,000 active users. One time setup fee of $15,000. Meal: $2,000/month for 30,000 active users. One time setup fee of $20,000. Feast: $2,500/month for 100,000 active users. One time setup fee of $25,000. Picnic Platform: Basic: $1,000/month for 25,000 active users. One time setup fee of $15,000. Pro: $1,750/month for 50,000 active users. One time setup fee of $20,000. Enterprise: $2,500/month for 100,000 active users. One time setup fee of $25,000. Larger scale plans are also available - contact Picnic for a custom price quote.

    We do not have any information about Picnic features

    Picnic has the following typical customers:

    11-50, 51-200, 201-500, 501-1 000, 1 001+

    Picnic supports the following languages:

    English

    Picnic supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Picnic integrates with the following applications:

    Capture

    Picnic offers the following support options:

    Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat

    Related categories

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