Lead information scanning & qualification for events
4.1/5 (16 reviews)atEvent is a mobile event lead management solution for sales and marketing professionals which provides the tools for scanning and qualifying lead information at events. Designed for sales, marketing ops, and event planners, atEvent offers features such as badge scanning, lead scoring, a contact database, CRM and marketing integrations, ROI tracking, and more in order to aid with lead capture and qualifying.
atEvent provides badge and business card scanning for capturing leads. Users can quickly capture important contact information for their leads by scanning their badge or business card using any Android or iOS device, and all data and interactions with prospects are automatically added to a contact database. Follow-up actions and notes can be added to prospect records during the initial meeting, and data can be synchronized to existing marketing automation and CRM systems for future action. Managers can monitor the productivity of their sales team during events with atEvent’s employee tracking tool which provides a leaderboard of which salespeople are generating and interacting with the most leads.
To help marketing teams capture insights during events, atEvent provides tools such as customizable fields for data integration with marketing or CRM systems, real-time synchronization, campaign workflows, and reports on metrics such as cost-per-lead, productivity, follow-up actions, and more to assess event success. Event planners can also benefit from atEvent by providing booth staff with the tools to track attendees and scan badges, and generate reports on event trends and ROI.
Pros
Its extremely easy to use. I give my teams a step-by-step walk through with the app and it takes about 2 minutes for them to know what's going on. It doesn't take up a ton of space on my phone and it ALWAYS remembers my user info. That might seem small but its big to me. The search aspect is easy, I can type in the title starting with the third word and it will still find it.
Cons
I don't like that's its not compatible with several conference lead retrieval devices. I end up purchasing theirs because we are unable to use atEvent. Assigning users to each event takes awhile. We have over 100 pages and I have to go through each page to find the contacts I need. I cannot search for events that I have created, or events that are in my specific territory. All searches shop every event that has been entered and we have 9 different people entering events.
An easy way to capture contact information
Pros
It's pretty simple. Most of my teams are able to use it without any issues. I like that it has a section where you can upload a whole attendee list and check people in. That is really convenient.
Cons
I believe we have almost 2,000 users added in our atEvent account. My biggest complaint is that there is no way to search for users when I need to add them to an event. I have to go page through page until I find their name. And if I click too fast, I will mess it up and atEvent will unselect all of the people I have already chosen. It's extremely time consuming. Honestly, that's my only real complaint. If that was fixed, the star rating would be higher. But when I create SO many events, the lack of that feature is a big deal to me.
The quick turnaround with leads and contacts from events increases our revenue stream.
Pros
We are able to get our scans quickly from events and are able to get the process moving on establishing new contacts as potential clients. It does integrate with Eloqua (sort of).
Cons
The integration is not so hot. They lack Apps so they have to establish everything with custom API and a form submit. This is very difficult to maintain. Also, a lot of the fields are not able to be ported over through the API into Eloqua, so we have to create additional fields to hold the same data we already have in other fields just to get the information to sync over. Custer service has been an issue as well. We recently experienced an error on the atEvent side that took way too long for them to diagnose. We were told it was our fault, even after providing evidence that the issue was with atEvent. They finally admitted it after we were forced to stop using their services which cost us revenue opportunities.
Like most organizations, our sales team likes to hold onto those cards they get at shows, where now we tell them it's ok, but we just need it in atEvent first - it's a happy medium. Our lead counts were "a best guess" in the past and now with atEvent we know exactly who, when and where so that we can tailor our communications.
Pros
The ease of being able to create events and set up users. The ability to have multiple people having a "scanner" at our booth is the biggest advantage, without the cost of renting from the show and waiting to get the leads. The connection of our marketing automation platform allows us to send through quickly and start/continue the communication even quicker.
Cons
At first, the ability to take and combine pictures of both the front and back of an individual card, but I do believe that has been added in the newest release.
It makes my job easier when prospecting
Pros
Easy to add leads when getting business cards at a conference. Our organization is then able to update our Salesforce system with the accounts and main contacts without me having to do anything.
Cons
Not able to add leads after the event because the event does not appear in the app after the event is over. Get late stragglers from the shows and want to add the business card when I get back to my office.
Contact AtEvent for pricing information.
Below are some frequently asked questions for atEvent.
atEvent offers the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available
Contact AtEvent for pricing information.
atEvent offers the following features:
atEvent has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
atEvent supports the following languages:
English
atEvent has the following pricing plans:
Free, Subscription
atEvent supports the following devices:
iPhone, iPad
atEvent integrates with the following applications:
Cvent, HubSpot Sales, Marketo, Marketo, Oracle Eloqua, Pardot, Salesforce Sales Cloud
atEvent offers the following support options:
FAQs, Online Support, Phone Support
Its huge in helping us track ROI from our events. Before we relied on our attendees and what they remembered about events. A lot of times we were missing big successes because they happened a couple months later.