Cortex is an enterprise social media marketing platform that is powered by machine learning and artificial intelligence (AI) to help marketers maximize ROI from their content marketing efforts through more engaging content. The solution serves multi-brand B2C companies within industries such as CPG, food and beverage, and travel and hospitality by building custom content calendars and briefs for upcoming months, and automatically populating them with content for human approval and scheduling.
Cortex helps organizations understand which images, videos, and text will drive consumers to react and engage with their content through the machine learning engine which finds patterns across a database of over 33,000 brands and over 1 billion pieces of marketing content. Users are able to produce social media content that is optimized for a specific audience based on artificial intelligence data, and deploy it at optimal times in order to achieve the highest possible engagement level. Tools for competitor tracking allow organizations to benchmark their posts against the industry and competitors, and get alerts any time a post goes viral.
Cortex’s foresight platform tells users which photos, keywords, hashtags, and colors are inclined to inspire their audience, and automatically schedules posts for the best time to reach them. Instant reporting allows users to track key metrics such as followers, engagements, and live industry rankings, and offers actionable insights for Facebook, Instagram, Twitter, and Pinterest all in one place. Users can also track custom content themes and view a centralized history of social media KPI. Cortex allows organizations to manage just a few profiles, or an entire fleet of accounts from a single dashboard.
Strategic recommendations, optimized social platform posting times, detailed analytics, hashtag recommendations, content recommendations, posting capabilities.
Cortex provides strategic recommendations for our hashtag usage and posting times that would take a human much longer to develop. Being able to see our client's entire portfolio within Cortex makes it easy to compare and draw conclusions rather than individual data outputs. Being able to compare our numbers against our competitors and the industry allows for insights that you can't get anywhere else. Our team also loves being able to schedule their content, with direction from the software, and have it automatically post at the scheduled time.
We're looking forward to any new features that will be released. It would be nice to see the "eng rate" in the history table view.
Instead of time-wasting A-B testing, without being able to determine which variable drives engagement, we now use the Cortex foresight platform. Since then we had more time to concentrate on what truly matters.
The result is an increase of up to 275% in organic leads with one of our clients.
Since using Cortex, we have completely changed our content creation process. It used to be try and error. But no it feels like having a full fletched data analyst working for us 24/7. We now know what pictures to take, which hashtag to use and which products to promote at any given time.
Would be awesome to have a mobile version of Cortex, so we never miss a thing when we are on the road. But I'm sure there is already something in development.
Cortex is super simple to use with the interface very friendly.
The ability to review your own social channels against key competitors or pages of interest helps us to continuously improve our content.
The team are super helpful too and developed new functionality just for us which is incredible service.
Our particular usage of social media where we are always posting to social live with breaking news stories meant we didn't take full advantage of the whole functionality Cortex offers.
I love how fast and efficient this product works, as well as the market trends it finds. In todays workplace speed is everything; with Cortex, speed and top quality work are standard
With a company this big, that caters to so many people and businesses, many dont have quite the customer support. Cortex' website shows that they deal with Maroon 5 and Jack Daniels, its one of the reasons why we chose to go with Cortex. But with those major clients, I expected customer service to be better
Contact Cortex for detailed pricing information.
Below are some frequently asked questions for Cortex.
Cortex offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Contact Cortex for detailed pricing information.
Cortex offers the following features:
Cortex has the following typical customers:
Large Enterprises, Mid Size Business
Cortex supports the following languages:
Cortex has the following pricing plans:
We do not have any information about what devices Cortex supports
Cortex integrates with the following applications:
Facebook, Instagram, Tableau, Twitter
Cortex offers the following support options:
Online Support, Phone Support