Cortex

Cortex

Social media artificial intelligence content platform

5/5 (4 reviews)

Cortex Overview

Cortex is an enterprise social media marketing platform that is powered by machine learning and artificial intelligence (AI) to help marketers maximize ROI from their content marketing efforts through more engaging content. The solution serves multi-brand B2C companies within industries such as CPG, food and beverage, and travel and hospitality by building custom content calendars and briefs for upcoming months, and automatically populating them with content for human approval and scheduling.

Cortex helps organizations understand which images, videos, and text will drive consumers to react and engage with their content through the machine learning engine which finds patterns across a database of over 33,000 brands and over 1 billion pieces of marketing content. Users are able to produce social media content that is optimized for a specific audience based on artificial intelligence data, and deploy it at optimal times in order to achieve the highest possible engagement level. Tools for competitor tracking allow organizations to benchmark their posts against the industry and competitors, and get alerts any time a post goes viral.

Cortex’s foresight platform tells users which photos, keywords, hashtags, and colors are inclined to inspire their audience, and automatically schedules posts for the best time to reach them. Instant reporting allows users to track key metrics such as followers, engagements, and live industry rankings, and offers actionable insights for Facebook, Instagram, Twitter, and Pinterest all in one place. Users can also track custom content themes and view a centralized history of social media KPI. Cortex allows organizations to manage just a few profiles, or an entire fleet of accounts from a single dashboard.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, United States

Supported Languages

English

Cortex Reviews

Overall rating
5/5
100% positive reviews
4
Excellent
0
Very good
0
Average
0
Poor
0
Terrible
Verified Reviewer

Cortex has saved our teams time and placed our Clients ahead of their industries on social media.

Used Weekly for 2+ years
Reviewed on 2018/03/14
Review Source: Capterra

Strategic recommendations, optimized social platform posting times, detailed analytics, hashtag recommendations, content recommendations, posting capabilities.

Pros

Cortex provides strategic recommendations for our hashtag usage and posting times that would take a human much longer to develop. Being able to see our client's entire portfolio within Cortex makes it easy to compare and draw conclusions rather than individual data outputs. Being able to compare our numbers against our competitors and the industry allows for insights that you can't get anywhere else. Our team also loves being able to schedule their content, with direction from the software, and have it automatically post at the scheduled time.

Cons

We're looking forward to any new features that will be released. It would be nice to see the "eng rate" in the history table view.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Benedikt D.

Cortex has changed the way we look upon content creation.

Used Daily for 6-12 months
Reviewed on 2018/10/02
Review Source: Capterra

Instead of time-wasting A-B testing, without being able to determine which variable drives engagement, we now use the Cortex foresight platform. Since then we had more time to concentrate on what truly matters.
The result is an increase of up to 275% in organic leads with one of our clients.

Pros

Since using Cortex, we have completely changed our content creation process. It used to be try and error. But no it feels like having a full fletched data analyst working for us 24/7. We now know what pictures to take, which hashtag to use and which products to promote at any given time.

Cons

Would be awesome to have a mobile version of Cortex, so we never miss a thing when we are on the road. But I'm sure there is already something in development.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Oli H.

Cortex has fundamentally changed our business with the insights enabling us to continuously improve.

Used Weekly for 6-12 months
Reviewed on 2018/03/29
Review Source: Capterra

Pros

Cortex is super simple to use with the interface very friendly.
The ability to review your own social channels against key competitors or pages of interest helps us to continuously improve our content.
The team are super helpful too and developed new functionality just for us which is incredible service.

Cons

Our particular usage of social media where we are always posting to social live with breaking news stories meant we didn't take full advantage of the whole functionality Cortex offers.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer

Amazing product, super useful

Used Weekly for 6-12 months
Reviewed on 2018/03/27
Review Source: Capterra

Pros

I love how fast and efficient this product works, as well as the market trends it finds. In todays workplace speed is everything; with Cortex, speed and top quality work are standard

Cons

With a company this big, that caters to so many people and businesses, many dont have quite the customer support. Cortex' website shows that they deal with Maroon 5 and Jack Daniels, its one of the reasons why we chose to go with Cortex. But with those major clients, I expected customer service to be better

Rating breakdown

Value for Money
Ease of Use
Customer Support

Cortex Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Cortex for detailed pricing information.

Cortex Features

  • Activity Dashboard
  • Customizable Templates
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics

  • A/B Testing
  • API
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Monitoring
  • Real Time Data
  • Social Media Integration
  • Third Party Integration

Additional information for Cortex

Key features of Cortex

  • AI data (artificial intelligence)
  • Alerts
  • Analytics
  • Automated competitor tracking
  • Automated publishing
  • Benchmarking
  • Click-through tracking
  • Collect data from social networks
  • Competitive intelligence
  • Content creation
  • Content engagement metrics
  • Conversion tracking
  • Customer targeting
  • Dashboard
  • Engagement tracking
  • Foresight
  • Intelligent scheduling
  • Machine learning
  • Multi-account management
  • Natural language processing
  • Optimized content
  • Pattern identification
  • Performance tracking
  • Photo, video, and text content
  • Post templates
  • Posts scheduling
  • Social media analysis
  • Streamlined reporting
  • Suggestions / recommendations
  • Track competitors
  • Track custom content themes

Benefits

  • The platform offers artificial intelligence and machine learning built to help organizations understand what makes content perform on social media.

  • Cortex makes sure content is automatically posted to the right social networks at the right times, without manual scheduling.

  • Recommendations for post copy and creative are based on historical results and data-driven suggestions which are updated in real time.

  • Cortex's artificial intelligence engine analyzes the organization's content against their competitors’, as well as other industry posts across all of the most popular social media networks.

  • Get content marketing data for profiles, competitors, and comparable brands, and generate content optimization reports for all social media profiles via the dashboard.

  • Cortex FAQs

    Below are some frequently asked questions for Cortex.

    Q. What type of pricing plans does Cortex offer?

    Cortex offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Cortex for detailed pricing information.

    Q. What are the main features of Cortex?

    Cortex offers the following features:

    • AI data (artificial intelligence)
    • Alerts
    • Analytics
    • Automated competitor tracking
    • Automated publishing
    • Benchmarking
    • Click-through tracking
    • Collect data from social networks
    • Competitive intelligence
    • Content creation
    • Content engagement metrics
    • Conversion tracking
    • Customer targeting
    • Dashboard
    • Engagement tracking
    • Foresight
    • Intelligent scheduling
    • Machine learning
    • Multi-account management
    • Natural language processing
    • Optimized content
    • Pattern identification
    • Performance tracking
    • Photo, video, and text content
    • Post templates
    • Posts scheduling
    • Social media analysis
    • Streamlined reporting
    • Suggestions / recommendations
    • Track competitors
    • Track custom content themes

    Q. Who are the typical users of Cortex?

    Cortex has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Cortex support?

    Cortex supports the following languages:

    English

    Q. What type of pricing plans does Cortex offer?

    Cortex has the following pricing plans:

    Subscription

    Q. Does Cortex support mobile devices?

    We do not have any information about what devices Cortex supports

    Q. What other apps does Cortex integrate with?

    Cortex integrates with the following applications:

    Facebook, Instagram, Tableau, Twitter

    Q. What level of support does Cortex offer?

    Cortex offers the following support options:

    Online Support, Phone Support