About Cortex

Cortex is an enterprise social media marketing platform that is powered by machine learning and artificial intelligence (AI) to help marketers maximize ROI from their content marketing efforts through more engaging content. The solution serves multi-brand B2C companies within industries such as CPG, food and beverage, and travel and hospitality by building custom content calendars and briefs for upcoming months, and automatically populating them with content for human approval and scheduling.

Cortex helps organizations understand which images, videos, and text will drive consumers to react and engage with their content through the machine learning engine which finds patterns across a database of over 33,000 brands and over 1 billion pieces of marketing content. Users are able to produce social media content that is optimized for a specific audience based on artificial intelligence data, and deploy it at optimal times in order to achieve the highest possible engagement level. Tools for competitor tracking allow organizations to benchmark their posts against the industry and competitors, and get alerts any time a post goes viral.

Cortex’s foresight platform tells users which photos, keywords, hashtags, and colors are inclined to inspire their audience, and automatically schedules posts for the best time to reach them. Instant reporting allows users to track key metrics such as followers, engagements, and live industry rankings, and offers actionable insights for Facebook, Instagram, Twitter, and Pinterest all in one place. Users can also track custom content themes and view a centralized history of social media KPI. Cortex allows organizations to manage just a few profiles, or an entire fleet of accounts from a single dashboard.

Key benefits of Cortex

  • The platform offers artificial intelligence and machine learning built to help organizations understand what makes content perform on social media.

  • Cortex makes sure content is automatically posted to the right social networks at the right times, without manual scheduling.

  • Recommendations for post copy and creative are based on historical results and data-driven suggestions which are updated in real time.

  • Cortex's artificial intelligence engine analyzes the organization's content against their competitors’, as well as other industry posts across all of the most popular social media networks.

  • Get content marketing data for profiles, competitors, and comparable brands, and generate content optimization reports for all social media profiles via the dashboard.

  • Devices

    Business size

    S M L

    Markets

    Canada, United States

    Supported Languages

    English

    Images

    The Cortex platform uses AI to process social media data, uncover patterns, and translate insights into actionable direction
    The Cortex foresight feature tells users what images, colors, keywords, and hashtags inspire audiences, and schedule posts at the right time to reach them
    View profile and post-level metrics for Facebook, Instagram, Twitter, and Pinterest all in one place
    See how competition’s profiles and posts are performing, and benchmark efforts against theirs
    Manage a few profiles or a whole fleet of accounts from one dashboard
    Automated publishing to all profiles from one place
    Keep an eye on the competition with industry stats and get an alert if a post starts going viral
    View 8 more
    Cortex screenshot: The Cortex platform uses AI to process social media data, uncover patterns, and translate insights into actionable direction Cortex screenshot: The Cortex foresight feature tells users what images, colors, keywords, and hashtags inspire audiences, and schedule posts at the right time to reach them Cortex screenshot: View profile and post-level metrics for Facebook, Instagram, Twitter, and Pinterest all in one place Cortex screenshot: See how competition’s profiles and posts are performing, and benchmark efforts against theirs Cortex screenshot: Manage a few profiles or a whole fleet of accounts from one dashboard Cortex screenshot: Automated publishing to all profiles from one place Cortex screenshot: Keep an eye on the competition with industry stats and get an alert if a post starts going viral

    Features

    Total features of Cortex: 32

    • Activity Dashboard
    • Alerts / Escalation
    • Automated Publishing
    • Automated Scheduling
    • Benchmarking
    • Campaign Scheduling
    • Click Tracking
    • Content Management
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Segmentation
    • Customizable Templates
    • Data Profiling
    • Engagement Analytics
    • Multi-Account Management
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Language
    • Natural Language Search
    • Performance Management
    • Performance Metrics
    • Post Scheduling
    • Predictive Analytics
    • Real Time Analytics
    • Reporting & Statistics
    • Reporting/Analytics
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Template Management
    • Visual Analytics
    • Web Traffic Reporting

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    Reviews

    Overall rating

    5 /5
    (4)
    Value for Money
    5/5
    Features
    5/5
    Ease of Use
    5/5
    Customer Support
    4,5/5

    Already have Cortex?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 4
    Benedikt D.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Cortex has changed the way we look upon content creation.

    Reviewed on 2018/10/02

    Instead of time-wasting A-B testing, without being able to determine which variable drives...

    Instead of time-wasting A-B testing, without being able to determine which variable drives engagement, we now use the Cortex foresight platform. Since then we had more time to concentrate on what truly matters.
    The result is an increase of up to 275% in organic leads with one of our clients.

    Pros

    Since using Cortex, we have completely changed our content creation process. It used to be try and error. But no it feels like having a full fletched data analyst working for us 24/7. We now know what pictures to take, which hashtag to use and which products to promote at any given time.

    Cons

    Would be awesome to have a mobile version of Cortex, so we never miss a thing when we are on the road. But I'm sure there is already something in development.

    Oli H.
    Overall rating
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Cortex has fundamentally changed our business with the insights enabling us to continuously...

    Reviewed on 2018/03/29

    Pros

    Cortex is super simple to use with the interface very friendly.
    The ability to review your own social channels against key competitors or pages of interest helps us to continuously improve our content.
    The team are super helpful too and developed new functionality just for us which is incredible service.

    Cons

    Our particular usage of social media where we are always posting to social live with breaking news stories meant we didn't take full advantage of the whole functionality Cortex offers.

    Verified Reviewer
    Overall rating
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Cortex has saved our teams time and placed our Clients ahead of their industries on social...

    Reviewed on 2018/03/14

    Strategic recommendations, optimized social platform posting times, detailed analytics, hashtag...

    Strategic recommendations, optimized social platform posting times, detailed analytics, hashtag recommendations, content recommendations, posting capabilities.

    Pros

    Cortex provides strategic recommendations for our hashtag usage and posting times that would take a human much longer to develop. Being able to see our client's entire portfolio within Cortex makes it easy to compare and draw conclusions rather than individual data outputs. Being able to compare our numbers against our competitors and the industry allows for insights that you can't get anywhere else. Our team also loves being able to schedule their content, with direction from the software, and have it automatically post at the scheduled time.

    Cons

    We're looking forward to any new features that will be released. It would be nice to see the "eng rate" in the history table view.

    Verified Reviewer
    Overall rating
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Amazing product, super useful

    Reviewed on 2018/03/27

    Pros

    I love how fast and efficient this product works, as well as the market trends it finds. In todays workplace speed is everything; with Cortex, speed and top quality work are standard

    Cons

    With a company this big, that caters to so many people and businesses, many dont have quite the customer support. Cortex' website shows that they deal with Maroon 5 and Jack Daniels, its one of the reasons why we chose to go with Cortex. But with those major clients, I expected customer service to be better

    Cortex FAQs

    Below are some frequently asked questions for Cortex.

    Cortex offers the following pricing plans:

    • Starting from:
    • Free Trial: Not Available

    Contact Cortex for detailed pricing information.

    We do not have any information about Cortex features

    Cortex has the following typical customers:

    11-50, 51-200, 201-500, 501-1 000, 1 001+

    Cortex supports the following languages:

    English

    Cortex supports the following devices:

    Cortex integrates with the following applications:

    Facebook, Instagram, Tableau, Twitter

    Cortex offers the following support options:

    Email/Help Desk, Phone Support

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