Improvado

Improvado

Marketing data aggregation tool

4.6/5 (11 reviews)

Improvado Overview

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 70 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.

Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.

Pricing

Starting from
US$1 000,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

Improvado Reviews

Overall rating
4.6/5
100% positive reviews
7
Excellent
4
Very good
0
Average
0
Poor
0
Terrible
Terry W.

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Used Daily for 2+ years
Reviewed on 2018/03/13
Review Source: Capterra

Pros

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons

Would love to get some data preparation and transformation functionality to take things to the next level.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Scott H.

Great Time Saving Client Pleasing Partner

Used Daily for 1+ year
Reviewed on 2019/03/29
Review Source: Capterra

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Brian C.

With Improvado we save huge amounts of people time and have standardized our reporting

Used Weekly for 2+ years
Reviewed on 2019/03/07
Review Source: Capterra

Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pros

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Caroline E.

Great Tool, Superb Customer Service

Used Daily for 1-5 months
Reviewed on 2019/03/15
Review Source: Capterra

My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Pros

Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects.

Cons

I have no complaints at this time - every issue that has come up they have researched and fixed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Emily S.

Removes Technical Integration Headaches

Used Daily for 6-12 months
Reviewed on 2019/03/15
Review Source: Capterra

I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Pros

Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Cons

Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Improvado Pricing

Starting from
US$1 000,00/month
Pricing options
Free Trial
Subscription
Value for money

Contact Improvado for a custom price quote.

Improvado Features

  • API
  • Automatic Notifications
  • Customizable Branding
  • Reporting & Statistics

  • A/B Testing
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

Additional information for Improvado

Key features of Improvado

  • API
  • Ad channels report
  • Attribution modeling
  • Attribution models
  • Automated marketing data pipeline
  • Automatic performance metric calculation
  • Client portal
  • Cross-channel alerts
  • Cross-channel attribution
  • Cross-channel metric comparisons
  • Custom dashboard
  • Customer journey mapping
  • Customizable branding
  • Data mapping
  • Data transformation
  • Data visualization
  • ETL - Extract / Transfer / Load
  • Multi-touch attribution
  • Performance Metrics
  • ROI tracking
  • Reporting & statistics
  • Website analytics

Benefits

  • Users can connect to more than 70 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.

  • Improvado FAQs

    Below are some frequently asked questions for Improvado.

    Q. What type of pricing plans does Improvado offer?

    Improvado offers the following pricing plans:

    Starting from: US$1 000,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Improvado for a custom price quote.

    Q. What are the main features of Improvado?

    Improvado offers the following features:

    • API
    • Ad channels report
    • Attribution modeling
    • Attribution models
    • Automated marketing data pipeline
    • Automatic performance metric calculation
    • Client portal
    • Cross-channel alerts
    • Cross-channel attribution
    • Cross-channel metric comparisons
    • Custom dashboard
    • Customer journey mapping
    • Customizable branding
    • Data mapping
    • Data transformation
    • Data visualization
    • ETL - Extract / Transfer / Load
    • Multi-touch attribution
    • Performance Metrics
    • ROI tracking
    • Reporting & statistics
    • Website analytics

    Q. Who are the typical users of Improvado?

    Improvado has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Improvado support?

    Improvado supports the following languages:

    English

    Q. What type of pricing plans does Improvado offer?

    Improvado has the following pricing plans:

    Subscription

    Q. Does Improvado support mobile devices?

    We do not have any information about what devices Improvado supports

    Q. What other apps does Improvado integrate with?

    Improvado integrates with the following applications:

    AdRoll, Authoritas, Criteo, HubSpot Marketing, Mailchimp, Marketo, Salesforce Sales Cloud, Shopify, Tableau, Twitter

    Q. What level of support does Improvado offer?

    Improvado offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials