Improvado

4.5 (22)
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Marketing data aggregation tool

About Improvado

Improvado is a cloud-based marketing data aggregation system which allows users to connect to a range of marketing platforms, business intelligence (BI) and data visualization systems, without needing help from developers. More than 200 native integrations are offered, including Google AdWords, Analytics, BigQuery, Data Studio, Looker, Tableau, Power BI, Excel, and more.

Improvado’s custom dashboard provides users with cross-channel optimization advice and alerts for all of their campaigns in a single interface. Campaign performance can be tracked, with users able to measure and compare any metrics and visualize data. Performance metrics can be calculated automatically according to users’ preferred methods, and conversion paths can be tracked to identify how campaigns contribute towards KPIs and budgets. A white label client portal also allows users to present data for clients to explore through a branded portal on their own platform.

Improvado allows users to connect marketing APIs with data visualization tools, automating the marketing data pipeline. Data can be combined, mapped, and normalized, with users able to specify whether they need raw or mapped data, and change attribution models by defining how credit is assigned to touchpoints for conversions and sales. Cross-channel metrics can be compared side-by-side to provide insight for important business decisions.


Key benefits of Improvado

  • Users can connect to more than 200 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, Excel, and more.

  • Performance metrics are calculated automatically by the reporting tool based on users’ preferred methods for calculating Google Analytics and native ad platform conversions.

  • Conversion paths can be tracked and users can manage multiple cross-channel attribution models, giving insight into each campaign’s contribution to KPIs and budgets.

  • The client portal can be branded with company logos and colors, and used to present data for clients to explore.

  • Users can specify whether they want raw or mapped data, set rules to define attribution models, run side-by-side comparisons of cross-channel metrics for aggregated data, and more.

  • Images

    Improvado Software - Extract marketing and saladata, blend it with your internal datasets, then move it to a data warehouse or business intelligence tool, where it can inform the reports that power your data insights.
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    Improvado Software - Load standardised metrics in your dashboard.
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    Improvado video
    Improvado Software - Extract marketing and saladata, blend it with your internal datasets, then move it to a data warehouse or business intelligence tool, where it can inform the reports that power your data insights.
    Improvado Software - 2
    Improvado Software - 3
    Improvado Software - 4
    Improvado Software - 5
    Improvado Software - Load standardised metrics in your dashboard.

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    Reviews

    Overall rating

    4.5 /5
    (22)
    Value for Money
    4.5/5
    Features
    4.3/5
    Ease of Use
    4.4/5
    Customer Support
    4.8/5

    Already have Improvado?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 22
    Terry
    Terry
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We...

    Reviewed on 2018/03/13

    Pros

    Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

    Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

    Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

    Cons

    Would love to get some data preparation and transformation functionality to take things to the next level.

    Stephen
    Stephen
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201–500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Easy To Pick Up

    Reviewed on 2020/04/07

    Being able to pull various different platform datas into one solution without having to do too much...

    Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

    Pros

    The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

    Cons

    When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point.
    One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

    Laurie
    Laurie
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2–10 Employees
    • Used for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Tried to Get Info But Rep Did Not Call as Scheduled

    Reviewed on 2019/11/28

    Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

    Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

    Pros

    I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

    Cons

    The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

    Scott
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great Time Saving Client Pleasing Partner

    Reviewed on 2019/03/29

    The entire team from start to finish has been great to work with and they address problems quickly...

    The entire team from start to finish has been great to work with and they address problems quickly and effectively.

    Pros

    The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

    Cons

    It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

    Tyler
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 1,001–5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Quality ETL Service With Outstanding Support

    Reviewed on 2022/10/04

    I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been...

    I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner

    Pros

    I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result

    Cons

    The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion

    Showing 5 reviews of 22 Read all reviews

    Improvado FAQs

    Below are some frequently asked questions for Improvado.

    Improvado offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Available

    Depending on your business needs, we will provide you with a custom pricing solution. Let's get on a call to discuss it. Visit improvado.io to book a demo.

    Improvado has the following typical customers:

    11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Improvado supports the following languages:

    English, Russian

    Improvado supports the following devices:

    Improvado integrates with the following applications:

    ActiveCampaign, AdRoll, Adobe Commerce, Algolia, Amazon Redshift, Authoritas, BigCommerce, Chartio, Choozle, Criteo, Databricks, Dynamic Yield, Emarsys, Exponea, Firebase, Google Ads, Google Analytics 360, HubSpot CRM, Instagram, Intercom, LinkedIn for Business, LiveRamp, Localytics, Looker, Mailchimp, Marketo Engage, Meta for Business, Metabase, Microsoft Excel, Microsoft Power BI, Mixpanel, Outbrain, Qlik Sense, Qubit, Salesforce Sales Cloud, Shopify, Snapchat, Steam-connect, Stripe, TUNE Marketing Console, Tableau, Taboola, Twitter/X, WooCommerce

    Improvado offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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