Socialbakers Suite

AI-powered social media marketing software

4,1 /5 (27 reviews) Write a Review!

Socialbakers Suite Overview

What is Socialbakers Suite?

Socialbakers is an AI-powered social media marketing suite that empowers over 10,000 marketers with actionable AI insights on their audience and influencers, budget, and performance. The platform allows businesses to easily gather market intelligence and benchmark their effectiveness on regional and industry level.

Socialbakers provides businesses with actionable recommendations, therefore helping marketers work easier and faster. Our data-based recommendations on tailored content, publishing times, and post promotion strategy enable marketers to eliminate guesswork and create personalized experiences that resonate with their audiences.

Socialbakers also allows users to create a single business attribution view by integrating social, digital and business data. Customizable dashboards and reports allow marketers to monitor their performance across multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube in a single interface.

Socialbakers Suite Overview

Pricing

Starting from
US$200,00/month

Pricing options

Free Trial
Subscription
Value for money

Visit Socialbakers for all pricing and plans available.


Socialbakers Suite Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English, German, Spanish

Media

Find the right influencers for your social media audience using smart recommendations, and get an instant overview of their key metrics, such as audience size, engagement, content volume, brands they work with, and hashtags they use.
Get ideas for effective social media content tailored to your customer personas in the largest library of social media posts across Facebook, Instagram, Twitter, and YouTube
Uncover your competitors’ paid activities on Facebook, so you can make more strategic decisions about your budget.
Bring together your social and digital data and have AI segment your digital audiences into accurate customer personas based on their affinities, interests, behaviors, location, and demographics.
Identify best performing content from immediate competitors as well as top social media brands
Know exactly when to publish your Facebook posts to maximize their organic visibility and engagement with AI-driven recommendations.
Improve paid content efficiency, benchmark ad spend against the market and make the case for a budget increase
Benchmark ad spend and videos, track Facebook Live videos for any Page, and monitor business performance
Measure and benchmark social media performance
Use AI to know exactly which organic content to promote on Instagram and Facebook based on predicted future performance
Socialbakers Suite video Socialbakers Suite screenshot: Find the right influencers for your social media audience using smart recommendations, and get an instant overview of their key metrics, such as audience size, engagement, content volume, brands they work with, and hashtags they use. Socialbakers Suite screenshot: Get ideas for effective social media content tailored to your customer personas in the largest library of social media posts across Facebook, Instagram, Twitter, and YouTube Socialbakers Suite screenshot: Uncover your competitors’ paid activities on Facebook, so you can make more strategic decisions about your budget. Socialbakers Suite screenshot: Bring together your social and digital data and have AI segment your digital audiences into accurate customer personas based on their affinities, interests, behaviors, location, and demographics. Socialbakers Suite screenshot: Identify best performing content from immediate competitors as well as top social media brands Socialbakers Suite screenshot: Know exactly when to publish your Facebook posts to maximize their organic visibility and engagement with AI-driven recommendations. Socialbakers Suite screenshot: Improve paid content efficiency, benchmark ad spend against the market and make the case for a budget increase Socialbakers Suite screenshot: Benchmark ad spend and videos, track Facebook Live videos for any Page, and monitor business performance Socialbakers Suite screenshot: Measure and benchmark social media performance Socialbakers Suite screenshot: Use AI to know exactly which organic content to promote on Instagram and Facebook based on predicted future performance

Socialbakers Suite Reviews

Socialbakers Suite Reviews

Overall rating
4,1
/
5
Excellent
13

Very good
8

Average
4

Poor
1

Terrible
1

Value for Money
4
Features
3,8
Ease of Use
4,2
Customer Support
4,4
78% recommended this app
Ksenia B.

Best Multipurpose Social ROI Tool for the Money

It helps us monitor the month on month growth of our page and posts, and easily compare these to sector and industry wide competitors.


Gabriel O.

Socialbakers is a no frills solution for our company's social media publishing and operations.

-Socialbakers is helpful to manage user access to our social media accounts and also plan and manage their outbound posts.
- The overall experience is pleasant however there can be more areas to improve especially on the social analytics area. I am more than happy to help Socialbakers in this area.


Verified Reviewer

Base plan used to be awesome: now the least bang for your buck of all providers

My experience with socialbakers, when I started with the software nearly 4 years ago was amazing, the functionality was incredible and it delivered value that we were willing to pay for. The way the software has developed over time has been very dissapointing, stripping all of the points of difference out of the package, with a huge price discrepancy making our only other option to switch providers if we want to get even marginally more functionality, rather than being offered a titrated solution.


Hans D.

A BIIIIIIIG KUDOS TO THE TEAM!

Socialbakers makes life easier -- it is social media without all the noise.


Jake C.

Exceptional reporting with superb account management.

Being a long-term client (4+ years), Socialbakers is one of our long-standing SaaS relationships, and is testament to the superb account management, addition of new features and overall UI.


Ksenia B.

Best Multipurpose Social ROI Tool for the Money

Used Weekly for 1+ year
Reviewed on 2018/03/11
Review Source: Capterra

It helps us monitor the month on month growth of our page and posts, and easily compare these to sector and industry wide competitors.

Pros

Everything is so clear and easy to find. The charts are so nicely produced they can practically just be exported straight into a client report.

Cons

There can be a LOT of data, and sometimes whats on the dashboard is just a taster, so you have to deep dive. Similarly, sometimes the specific reports don't have what is on the dashboard so you can do a lot of back-and-forth. Also, there are some data sets for which I would love an exact number, but it reports as a 'per 1000 users'

Response from Socialbakers

Hi Ksenia!

Thank you for taking the time to give us your feedback!

We're glad to hear you're pleased with the quality of the reports you can produce with Socialbakers and that you're finding our platform useful for monitoring and benchmarking your pages' performance.

We're continually working on ways to improve the service we offer our customers, to ensure that the data you get has the fine detail you require.

Best, Socialbakers Team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Gabriel O.
Industry: Online Media
Company size: 201-500 Employees

Socialbakers is a no frills solution for our company's social media publishing and operations.

Used Weekly for 1+ year
Reviewed on 2020/09/09
Review Source: Capterra

-Socialbakers is helpful to manage user access to our social media accounts and also plan and manage their outbound posts.
- The overall experience is pleasant however there can be more areas to improve especially on the social analytics area. I am more than happy to help Socialbakers in this area.

Pros

Socialbakers is a no frills solution for our company's social media publishing and operations.

Cons

-More flexibility can be given to build charts and tables.
-Can focus on advocating the label/ tagging feature and to use it to drive all analytics and content management feature.
-Duration on information collected can be stored longer for Y-o-Y comparison (i.e. without the need to rebuild). A lot of such information we still rely on CrowdTangle.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Information Technology & Services
Company size: 1 001-5 000 Employees

Base plan used to be awesome: now the least bang for your buck of all providers

Used Daily for 2+ years
Reviewed on 2020/09/09
Review Source: Capterra

My experience with socialbakers, when I started with the software nearly 4 years ago was amazing, the functionality was incredible and it delivered value that we were willing to pay for. The way the software has developed over time has been very dissapointing, stripping all of the points of difference out of the package, with a huge price discrepancy making our only other option to switch providers if we want to get even marginally more functionality, rather than being offered a titrated solution.

Pros

I like the calendar view, and the ease of creating and scheduling content, and the approval workflow.

Cons

Socialbakers massively overstates what is included in the base level plan. When I started with the software the base plan included dashboards, which are a fairly standard inclusion in social software. It is so dissapointing that the inclusions in the base plan have been completely stripped back, and I'm left feeling as though we are massively overpaying for something that we could get from pretty much any other provider. The customer service, since moving out of prauge has been terrible as well, impolite, unhelpful and to be frank a bit condescending on the live chat. In my experience there is more often than not lately, little gremlins in the software, necessitating refreshing the calendar between scheduling every single post, half the time not able to see what is scheduled from the calendar view etc.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Hans D.
Industry: Telecommunications
Company size: 5 001-10 000 Employees

A BIIIIIIIG KUDOS TO THE TEAM!

Used Daily for 1+ year
Reviewed on 2020/09/09
Review Source: Capterra

Socialbakers makes life easier -- it is social media without all the noise.

Pros

The ease of usage -- simplicity and efficiency combined. It is what you want it to be -- you can customise it according to your needs be it simple daily reporting or down to the nitty-gritty of complex reporting!

The support team is one of the AWESOMEST! Superb! They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.

Cons

Nothing too major -- just wanting to add more QoL stuff like notification alerts, etc.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jake C.
Industry: Leisure, Travel & Tourism
Company size: 11-50 Employees

Exceptional reporting with superb account management.

Used Weekly for 2+ years
Reviewed on 2020/09/08
Review Source: Capterra

Being a long-term client (4+ years), Socialbakers is one of our long-standing SaaS relationships, and is testament to the superb account management, addition of new features and overall UI.

Pros

Socialbakers makes it easy to customise reports from multiple social media channels. With our nuances in reporting required, we often go beyond the user interface and extract raw data in spreadsheets. This is simple and easy to do in Socialbakers.

Cons

The publishing feature, as the API doesn't allow for the extent of features available when scheduling content natively in each platform. This is a limitation from Facebook, however.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
7,5/10
Based on 27 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Socialbakers Suite Pricing

Socialbakers Suite Pricing

Starting from
US$200,00/month
Free Trial
Subscription
Value for money

Visit Socialbakers for all pricing and plans available.

Visit Socialbakers for all pricing and plans available.

Value for Money
4/5
Based on 27 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Socialbakers Suite Features

Socialbakers Suite Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,8/5
Based on 27 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Socialbakers Suite

Additional information for Socialbakers Suite

Key features of Socialbakers Suite

  • 'Listen' for mentions of the brand
  • APIs and tableau connector
  • Actionable dashboards & reports
  • Ad costs and content performance
  • Advertising engagement tracking
  • Analytics
  • Analyze incoming and outgoing direct messages
  • Automatic notifications
  • Campaign management
  • Collaboration tools
  • Community performance indicators
  • Content search filters
  • Create & publish content
  • Custom recommendations
  • Customer targeting
  • Data-driven insights
  • Filter content within feeds
  • Flexible internal & agency collaboration
  • Inspiration board
  • Integrate social, web analytics and business data
  • Keyword filtering
  • Keyword search
  • Measure & benchmark performance
  • Measure average response time
  • Measure brand sentiment
  • Monitor business performance
  • Multi-platform publishing
  • Nurture communities
  • Optimize paid & organic performance
  • Real time data
  • Real-time collaboration
  • Relevance score
  • Social customer care
  • Social media content library
  • Total ad spend tracking
  • Track reach and visibility
  • Visualize & analyze business impact

Benefits

Understand your social media audiences better by letting AI define your customer personas based on their affinities, interests, behaviors, location, and demographics.

Discover the right influencers for your business with AI-driven recommendations. See how well the influencer matches your different customer personas, get an instant overview of their interests and demographics, and track their social media performance.

Create engaging content tailored to your customer personas. Get actionable recommendations on the optimal publishing time, posts you should promote, audience segments you should target, and measure the impact of your content.

Streamline your content creation with a smart, dynamic social media editorial calendar. Add and schedule posts with multiple images, videos, and even user mentions directly within the calendar to work more efficiently.

Keep tabs on your publishing activities from anywhere at any time. Use mobile approvals to review all your scheduled and published content, leave notes, resolve errors and view reports.

Benchmark the performance of your organic posts, videos, and ad costs against the industry, country or region to get a more complete picture of your market standing.

Listen to social media conversations and monitor the sentiment around them to find out how your customers feel about your brand.

Analyze your social media performance across channels in one interface. Demonstrate the business impact of your social media campaigns with customizable dashboards and have presentation-ready reports sent straight to your inbox.

Socialbakers Suite FAQs

Socialbakers Suite FAQs

Below are some frequently asked questions for Socialbakers Suite.

Q. What type of pricing plans does Socialbakers Suite offer?

Socialbakers Suite offers the following pricing plans:

Starting from: US$200,00/month

Pricing model: Subscription

Free Trial: Available

Visit Socialbakers for all pricing and plans available.

Q. What are the main features of Socialbakers Suite?

Socialbakers Suite offers the following features:

  • 'Listen' for mentions of the brand
  • APIs and tableau connector
  • Actionable dashboards & reports
  • Ad costs and content performance
  • Advertising engagement tracking
  • Analytics
  • Analyze incoming and outgoing direct messages
  • Automatic notifications
  • Campaign management
  • Collaboration tools
  • Community performance indicators
  • Content search filters
  • Create & publish content
  • Custom recommendations
  • Customer targeting
  • Data-driven insights
  • Filter content within feeds
  • Flexible internal & agency collaboration
  • Inspiration board
  • Integrate social, web analytics and business data
  • Keyword filtering
  • Keyword search
  • Measure & benchmark performance
  • Measure average response time
  • Measure brand sentiment
  • Monitor business performance
  • Multi-platform publishing
  • Nurture communities
  • Optimize paid & organic performance
  • Real time data
  • Real-time collaboration
  • Relevance score
  • Social customer care
  • Social media content library
  • Total ad spend tracking
  • Track reach and visibility
  • Visualize & analyze business impact

Q. Who are the typical users of Socialbakers Suite?

Socialbakers Suite has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

Q. What languages does Socialbakers Suite support?

Socialbakers Suite supports the following languages:

English, German, Spanish

Q. What type of pricing plans does Socialbakers Suite offer?

Socialbakers Suite has the following pricing plans:

Subscription

Q. Does Socialbakers Suite support mobile devices?

We do not have any information about what devices Socialbakers Suite supports

Q. What other apps does Socialbakers Suite integrate with?

Socialbakers Suite integrates with the following applications:

Adverity, Digimind, Dropbox Business, Facebook, Google Analytics, Instagram, Microsoft Excel, PowerPoint, Tableau, Twitter

Q. What level of support does Socialbakers Suite offer?

Socialbakers Suite offers the following support options:

Online Support, Video Tutorials, Knowledge Base, FAQs, Phone Support