Socialbakers Analytics Plus

AI-powered social media marketing software

About Socialbakers Analytics Plus

Socialbakers is an AI-powered social media marketing suite that empowers over 10,000 marketers with actionable AI insights on their audience and influencers, budget, and performance. The platform allows businesses to easily gather market intelligence and benchmark their effectiveness on regional and industry level.

Socialbakers provides businesses with actionable recommendations, therefore helping marketers work easier and faster. Our data-based recommendations on tailored content, publishing times, and post promotion strategy enable marketers to eliminate guesswork and create personalized experiences that resonate with their audiences.

Socialbakers also allows users to create a single business attribution view by integrating social, digital and business data. Customizable dashboards and reports allow marketers to monitor their performance across multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube in a single interface.

Key benefits of Socialbakers Analytics Plus

Understand your social media audiences better by letting AI define your customer personas based on their affinities, interests, behaviors, location, and demographics.

Discover the right influencers for your business with AI-driven recommendations. See how well the influencer matches your different customer personas, get an instant overview of their interests and demographics, and track their social media performance.

Create engaging content tailored to your customer personas. Get actionable recommendations on the optimal publishing time, posts you should promote, audience segments you should target, and measure the impact of your content.

Streamline your content creation with a smart, dynamic social media editorial calendar. Add and schedule posts with multiple images, videos, and even user mentions directly within the calendar to work more efficiently.

Keep tabs on your publishing activities from anywhere at any time. Use mobile approvals to review all your scheduled and published content, leave notes, resolve errors and view reports.

Benchmark the performance of your organic posts, videos, and ad costs against the industry, country or region to get a more complete picture of your market standing.

Listen to social media conversations and monitor the sentiment around them to find out how your customers feel about your brand.

Analyze your social media performance across channels in one interface. Demonstrate the business impact of your social media campaigns with customizable dashboards and have presentation-ready reports sent straight to your inbox.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

English, German, Spanish

Images

Find the right influencers for your social media audience using smart recommendations, and get an instant overview of their key metrics, such as audience size, engagement, content volume, brands they work with, and hashtags they use.
Get ideas for effective social media content tailored to your customer personas in the largest library of social media posts across Facebook, Instagram, Twitter, and YouTube
Uncover your competitors’ paid activities on Facebook, so you can make more strategic decisions about your budget.
Bring together your social and digital data and have AI segment your digital audiences into accurate customer personas based on their affinities, interests, behaviors, location, and demographics.
Identify best performing content from immediate competitors as well as top social media brands
Know exactly when to publish your Facebook posts to maximize their organic visibility and engagement with AI-driven recommendations.
Improve paid content efficiency, benchmark ad spend against the market and make the case for a budget increase
Benchmark ad spend and videos, track Facebook Live videos for any Page, and monitor business performance
Measure and benchmark social media performance
Use AI to know exactly which organic content to promote on Instagram and Facebook based on predicted future performance
See how you compare to your main rival or multiple pages in terms of fan growth, engagement, post promotion efficiency, and more, to better understand the effectiveness of your strategy.
View 12 more
Socialbakers Analytics Plus video
Socialbakers Analytics Plus screenshot: Find the right influencers for your social media audience using smart recommendations, and get an instant overview of their key metrics, such as audience size, engagement, content volume, brands they work with, and hashtags they use. Socialbakers Analytics Plus screenshot: Get ideas for effective social media content tailored to your customer personas in the largest library of social media posts across Facebook, Instagram, Twitter, and YouTube Socialbakers Analytics Plus screenshot: Uncover your competitors’ paid activities on Facebook, so you can make more strategic decisions about your budget. Socialbakers Analytics Plus screenshot: Bring together your social and digital data and have AI segment your digital audiences into accurate customer personas based on their affinities, interests, behaviors, location, and demographics. Socialbakers Analytics Plus screenshot: Identify best performing content from immediate competitors as well as top social media brands Socialbakers Analytics Plus screenshot: Know exactly when to publish your Facebook posts to maximize their organic visibility and engagement with AI-driven recommendations. Socialbakers Analytics Plus screenshot: Improve paid content efficiency, benchmark ad spend against the market and make the case for a budget increase Socialbakers Analytics Plus screenshot: Benchmark ad spend and videos, track Facebook Live videos for any Page, and monitor business performance Socialbakers Analytics Plus screenshot: Measure and benchmark social media performance Socialbakers Analytics Plus screenshot: Use AI to know exactly which organic content to promote on Instagram and Facebook based on predicted future performance Socialbakers Analytics Plus screenshot: See how you compare to your main rival or multiple pages in terms of fan growth, engagement, post promotion efficiency, and more, to better understand the effectiveness of your strategy.

Features

Total features of Socialbakers Analytics Plus: 70

  • @mentions
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Automated Publishing
  • Benchmarking
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cost Tracking
  • Customer Engagement
  • Customer Profiles
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Engagement Analytics
  • Filtering
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Lead Attribution
  • Lead Nurturing
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Scheduled / Automated Reports
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spend Analysis
  • Tagging
  • Trend Analysis
  • Visitor Management
  • Visual Analytics
  • Web Traffic Reporting

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Reviews

Overall rating

4,2 /5
(33)
Value for Money
3,8/5
Features
3,9/5
Ease of Use
4,3/5
Customer Support
4,4/5

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Showing 5 reviews of 33
Ksenia B.
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best Multipurpose Social ROI Tool for the Money

Reviewed on 2018/03/11

It helps us monitor the month on month growth of our page and posts, and easily compare these to...

It helps us monitor the month on month growth of our page and posts, and easily compare these to sector and industry wide competitors.

Pros

Everything is so clear and easy to find. The charts are so nicely produced they can practically just be exported straight into a client report.

Cons

There can be a LOT of data, and sometimes whats on the dashboard is just a taster, so you have to deep dive. Similarly, sometimes the specific reports don't have what is on the dashboard so you can do a lot of back-and-forth. Also, there are some data sets for which I would love an exact number, but it reports as a 'per 1000 users'

Response from Socialbakers

Hi Ksenia!

Thank you for taking the time to give us your feedback!

We're glad to hear you're pleased with the quality of the reports you can produce with Socialbakers and that you're finding our platform useful for monitoring and benchmarking your pages' performance.

We're continually working on ways to improve the service we offer our customers, to ensure that the data you get has the fine detail you require.

Best, Socialbakers Team

Gabriel O.
Overall rating
  • Industry: Online Media
  • Company size: 201-500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Socialbakers is a no frills solution for our company's social media publishing and operations.

Reviewed on 2020/09/09

-Socialbakers is helpful to manage user access to our social media accounts and also plan and...

-Socialbakers is helpful to manage user access to our social media accounts and also plan and manage their outbound posts.
- The overall experience is pleasant however there can be more areas to improve especially on the social analytics area. I am more than happy to help Socialbakers in this area.

Pros

Socialbakers is a no frills solution for our company's social media publishing and operations.

Cons

-More flexibility can be given to build charts and tables.
-Can focus on advocating the label/ tagging feature and to use it to drive all analytics and content management feature.
-Duration on information collected can be stored longer for Y-o-Y comparison (i.e. without the need to rebuild). A lot of such information we still rely on CrowdTangle.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1 001-5 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Base plan used to be awesome: now the least bang for your buck of all providers

Reviewed on 2020/09/09

My experience with socialbakers, when I started with the software nearly 4 years ago was amazing,...

My experience with socialbakers, when I started with the software nearly 4 years ago was amazing, the functionality was incredible and it delivered value that we were willing to pay for. The way the software has developed over time has been very dissapointing, stripping all of the points of difference out of the package, with a huge price discrepancy making our only other option to switch providers if we want to get even marginally more functionality, rather than being offered a titrated solution.

Pros

I like the calendar view, and the ease of creating and scheduling content, and the approval workflow.

Cons

Socialbakers massively overstates what is included in the base level plan. When I started with the software the base plan included dashboards, which are a fairly standard inclusion in social software. It is so dissapointing that the inclusions in the base plan have been completely stripped back, and I'm left feeling as though we are massively overpaying for something that we could get from pretty much any other provider. The customer service, since moving out of prauge has been terrible as well, impolite, unhelpful and to be frank a bit condescending on the live chat. In my experience there is more often than not lately, little gremlins in the software, necessitating refreshing the calendar between scheduling every single post, half the time not able to see what is scheduled from the calendar view etc.

Victor L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Uma boa ferramenta

Reviewed on 2020/12/02

No geral, a experiência é mais positiva e sinto que poderia utilizar melhor a plataforma e suas...

No geral, a experiência é mais positiva e sinto que poderia utilizar melhor a plataforma e suas funcionalidades, mas acabo explorando pouco.

Pros

Dashboard modulares com widgets;
O jeito fácil e intuitivo de ver os dados;
Informações sobre posts e stories do Instagram no content hub;
Poder exportar tudo, inclusive os dashboards.

Cons

A métrica de interação por 1k fãs que dá uma visão distorcida;
A falta de informação sobre dados de alcance de concorrentes;
Acho confuso a parte de roles e permissions, que nem sempre funciona como configuramos;
A quantidade de swaps dos planos e os valores altos para contratar mais;
O filtro de busca por influenciadores nem sempre funcionam bem.

Hans D.
Overall rating
  • Industry: Telecommunications
  • Company size: 5 001-10 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A BIIIIIIIG KUDOS TO THE TEAM!

Reviewed on 2020/09/09

Socialbakers makes life easier -- it is social media without all the noise.

Socialbakers makes life easier -- it is social media without all the noise.

Pros

The ease of usage -- simplicity and efficiency combined. It is what you want it to be -- you can customise it according to your needs be it simple daily reporting or down to the nitty-gritty of complex reporting!

The support team is one of the AWESOMEST! Superb! They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.

Cons

Nothing too major -- just wanting to add more QoL stuff like notification alerts, etc.

Showing 5 reviews of 33 Read all reviews

Socialbakers Analytics Plus FAQs

Below are some frequently asked questions for Socialbakers Analytics Plus.

Socialbakers Analytics Plus offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Visit Socialbakers for all pricing and plans available.

We do not have any information about Socialbakers Analytics Plus features

Socialbakers Analytics Plus has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Socialbakers Analytics Plus supports the following languages:

English, German, Spanish

Socialbakers Analytics Plus supports the following devices:

Socialbakers Analytics Plus integrates with the following applications:

Dropbox Business, Facebook, Google Analytics, Instagram, Microsoft Excel, Microsoft PowerPoint, Tableau, Twitter

Socialbakers Analytics Plus offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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