Mautic

Mautic

Open source marketing automation platform

4.4/5 (30 reviews)

Mautic Overview

Mautic is an open source marketing automation platform that allows users to build smarter, multi-channel marketing campaigns, while delivering a unified and personalized brand experience across all digital properties. The suite of tools includes features for lead management, website tracking, drip flow, progressive profiling, contact management, social media monitoring, landing pages, and more, for high performance marketing campaigns, content and results.

Mautic’s tools for email marketing include fully customizable email templates for creating mobile-ready communications within just a few minutes, or, using the email editor, users can create emails from scratch. Email automation tools enable organizations to send multi-touch emails by segment, as well as ad-hoc email blasts using the visualized campaign builder. A/B testing and real-time reports help optimize email performance and improve conversion rates. With Mautic, all automated multi-channel communications can be segmented and optimized with relevant content, and users can trigger communications based on specific contact information or user activitiy.

Tools for website tracking help capture visitor traffic data to help users understand how customers are converting and engaging with the brand. Users can make more informed decisions by monitoring traffic data over time to discover trends, and create content based on the audience’s interests. Mautic stores all marketing contacts with full demographic and behavioral information, and allows users to organize them into custom segments, categories, and tags that align with specific marketing missions. Additional features include account-based marketing, progressive profiling, landing pages and forms, lead scoring, dynamic content, and reporting and attribution. Mautic’s open APIs and third party integrations allow organizations to connect with any solution the business needs.

Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

Mautic Reviews

Overall rating
4.4/5
83% positive reviews
18
Excellent
7
Very good
5
Average
0
Poor
0
Terrible

An amazing tool for email marketing

Used Daily for 6-12 months
Reviewed on 2019/02/16
Review Source: Capterra

I am using for sending newsletters (trying to automate from rss to email), capturing the leads (integrating with thrive leads), and crating the welcome campaigns with advanced conditions (adapting them to the behavior of the person). I do also integrate with Magento with an extension.

Pros

I like that it is an open source solution that delivers on their promise. It has very advanced options, plus a community that loves it. Used both from small companies or by fortune 500. So it is very scalable. Allows to own your data.

Cons

There are two things that I do not like a lot. The business model behind for me looks to have minus and few economic incentives for the creators to improve it constantly. And I think that may reflect in that misses somethings that other similar tools have (for example easily arrange the time to send the email, rss to email, better facebook integration, etc). But, it is amazing how many things already have working fine (automated campaigs, impressive tracking pixel and contacts profiles, plug ins, email template editor, ab testing capacities, etc). Really a great work, and working good for real campaigns. Very stable product (that does not happen with all open source products)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Kent G.

Mautic provides all the features of highend marketing automation solutions

Used Daily for 2+ years
Reviewed on 2018/11/02
Review Source: Capterra

In today's environment a marketing automation plan is essential and Mautic offers a great one at a great price (free if you can install your self)!

Pros

Mautic makes marketing automation easy. From campaign scheduling to marketing asset tracking and management Mautic rocks. Extensive and highly flexible contact management is an additional Mautic benefit.

Cons

The most cost-effective implementation of Mautic is to install, setup and manage on your own server. The downside is that you will need the expertise on staff to accomplish this. There is a web-base, subscription version that is as good or better but does come with a monthly fee.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Jacob T.

Excellent free Marketing Automation Tool

Used Daily for 2+ years
Reviewed on 2019/05/03
Review Source: Capterra

Im a Mautic fan.

Pros

Its logic way of handling the things.

Its simple and effective design.

It works. It had never let me down.

And if you have acces to C-Panel - its free to install and use.

Cons

I love the software, but the things can get a little complicated - more all the possibilities than the software it self.

You need to be able to - and have the time to - read the manual and not least the very responsive forum - to get it to work. WPcrafter had some Youtube videos on the subject. See them and learn. Then you are flying. ...

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Jonas C.

Main features available, active community of developers, growing network of helpers

Used Weekly for 6-12 months
Reviewed on 2016/08/25
Review Source: Capterra

I've been using several marketing automation software on my own, Mautic covers the main features digital marketers are willing to automate (i.e. Email builder, landing page builder, very user-friendly campaign builder...)
The main difference with Mautic is that it is an open-source framework, and gathers a growing reliable community of developers. Improvement from version 3.4 to 2.1 are impressive, and has greatly reinforced my trust for this software.
On top of that, the community has developed several useful integration - not to mention the main CRM that are natively offered - I'm also thinking about Zapier, that allows users to quickly connect with other services such as emailing solutions and much more.
The improvement I'm looking for is the social media integration. Posting and tracking info on SM is available but shall allow more interaction depending on which social you want to post on.
Implementation is pretty difficult but very well documented. I would recommend the non-technical profile to require help for this aspect.

Pros

The campaign builder is from far the most user friendly one on the market. The open source community is fairly active and growing

Cons

Difficulty to deploy, need to be backed up with technical profile

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Brad N.

Free open source product that is great when it works, but difficult too

Used Daily for 1+ year
Reviewed on 2017/07/18
Review Source: Capterra

It allowed me to setup some marketing automation for cheap, but it requires a great deal more work than commercial systems to setup and understand.

Pros

It is a free and open source and has much of the functionality of the largest players in marketing automation.

It has a decent interface for each component that works fairly well once you understand it.

The integrations with email providers is great once you get them configured.

Other plugins and integrations are very good.

Cons

Email configuration is difficult and problematic. Once running it is good, but you need expertise in configuring all aspects and you have to work with providers that require further expertise in order to increase deliverability. I use Elastic Email and it is a good system, but still difficult if you don't know how email deliverability should be configured.

While the functionality is powerful in terms of the features, there is a disconnection between many of the components and it takes a real learning curve to get things running right. I still struggle with many of the components.

It has features that will allow it to be a semi-decent crm, but they need to add new capabilities to it.

Concepts are difficult as it related to visitors to your site and emails.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

5.0/10

Mautic Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Maestro starts at $100/month
(Exact price based on number of Mautic accounts for annual contract.)

Mautic Cloud Pro starts at $500/month
(Exact price based on nunmber of total contacts for an annual contract.)

Mautic Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Content Management
  • Customizable Branding
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Third Party Integration

  • Campaign Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging

Additional information for Mautic

Key features of Mautic

  • A/B testing
  • Analytics / ROI tracking
  • Behavior tracking
  • CRM tools
  • Conversion rate optimization
  • Create dynamic content triggered by page visits
  • Customer segmentation
  • Customizable, mobile-ready email templates
  • Demographic and behavioral data
  • Drip campaigns
  • Email marketing
  • Landing pages / web forms
  • Lead segmentation
  • Lead verification
  • List segmentation
  • Monitor traffic data
  • Multi-channel marketing
  • Multivariate testing
  • Personalize messages
  • Publish branded pages
  • Real-time dashboard
  • Real-time reports on key metrics
  • Social marketing
  • Source tracking
  • Targeted multi-channel campaigns
  • Trend tracking
  • Visual analytics
  • Visualized campaign builder
  • Web traffic reporting
  • Website engagement tracking
  • Website visitor tracking

Benefits

  • Create multi-touch automated emails by segment using Mautic's visualized campaign builder and share relevant information with large groups by sending ad-hoc email blasts.

  • Trigger communications based on a range of contact data and activities in order to automatically guide customers through the stages of the purchasing process.

  • Learn which is the best way or most effective channel to engage with prospects and customers through data collection and marketing intelligence insights.

  • Build custom, mobile-friendly landing pages for every initiative including offers, programs or campaigns with tailored content and full tracking capability to drive conversion.

  • Mautic was built on an open source platform which means that it has a community of developers that continue to guide and develop its capabilities, features and integrations based on user needs.

  • Mautic FAQs

    Below are some frequently asked questions for Mautic.

    Q. What type of pricing plans does Mautic offer?

    Mautic offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    Maestro starts at $100/month
    (Exact price based on number of Mautic accounts for annual contract.)

    Mautic Cloud Pro starts at $500/month
    (Exact price based on nunmber of total contacts for an annual contract.)

    Q. What are the main features of Mautic?

    Mautic offers the following features:

    • A/B testing
    • Analytics / ROI tracking
    • Behavior tracking
    • CRM tools
    • Conversion rate optimization
    • Create dynamic content triggered by page visits
    • Customer segmentation
    • Customizable, mobile-ready email templates
    • Demographic and behavioral data
    • Drip campaigns
    • Email marketing
    • Landing pages / web forms
    • Lead segmentation
    • Lead verification
    • List segmentation
    • Monitor traffic data
    • Multi-channel marketing
    • Multivariate testing
    • Personalize messages
    • Publish branded pages
    • Real-time dashboard
    • Real-time reports on key metrics
    • Social marketing
    • Source tracking
    • Targeted multi-channel campaigns
    • Trend tracking
    • Visual analytics
    • Visualized campaign builder
    • Web traffic reporting
    • Website engagement tracking
    • Website visitor tracking

    Q. Who are the typical users of Mautic?

    Mautic has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Mautic support?

    Mautic supports the following languages:

    English

    Q. What type of pricing plans does Mautic offer?

    Mautic has the following pricing plans:

    Free, Subscription

    Q. Does Mautic support mobile devices?

    We do not have any information about what devices Mautic supports

    Q. What other apps does Mautic integrate with?

    Mautic integrates with the following applications:

    ActiveDEMAND, Drift, HoneyBook, Magento, PieSync, Twitter, WooCommerce, Wordpress, Wordpress, iContact Email Marketing

    Q. What level of support does Mautic offer?

    Mautic offers the following support options:

    Forum, Online Support