Mautic

Open source marketing automation platform

4,2 /5 (41 reviews) Write a Review!

Mautic Overview

What is Mautic?

Mautic is an open source marketing automation platform that allows users to build smarter, multi-channel marketing campaigns, while delivering a unified and personalized brand experience across all digital properties. The suite of tools includes features for lead management, website tracking, drip flow, progressive profiling, contact management, social media monitoring, landing pages, and more, for high performance marketing campaigns, content and results.

Mautic’s tools for email marketing include fully customizable email templates for creating mobile-ready communications within just a few minutes, or, using the email editor, users can create emails from scratch. Email automation tools enable organizations to send multi-touch emails by segment, as well as ad-hoc email blasts using the visualized campaign builder. A/B testing and real-time reports help optimize email performance and improve conversion rates. With Mautic, all automated multi-channel communications can be segmented and optimized with relevant content, and users can trigger communications based on specific contact information or user activitiy.

Tools for website tracking help capture visitor traffic data to help users understand how customers are converting and engaging with the brand. Users can make more informed decisions by monitoring traffic data over time to discover trends, and create content based on the audience’s interests. Mautic stores all marketing contacts with full demographic and behavioral information, and allows users to organize them into custom segments, categories, and tags that align with specific marketing missions. Additional features include account-based marketing, progressive profiling, landing pages and forms, lead scoring, dynamic content, and reporting and attribution. Mautic’s open APIs and third party integrations allow organizations to connect with any solution the business needs.

Mautic Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Subscription
Value for money

Maestro starts at $100/month
(Exact price based on number of Mautic accounts for annual contract.)

Mautic Cloud Pro starts at $500/month
(Exact price based on nunmber of total contacts for an annual contract.)


Mautic Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

Automatically assign points to leads or accounts, based on demographic and/or activity information, to find qualified prospects for the sales team
Measure campaign results in a single view, or by individual component, and quickly adapt campaigns based on results to continually improve engagement and conversion
Capture anonymous and known visitor traffic at a contact level to see where the audience is coming from
By monitoring traffic data over time users will be able to understand trends about where visitors, contacts, and customers become engaged
Automate personalized messages to audiences through multiple channels - including email, social, SMS, mobile or directly on the web
Keep all marketing contacts in a single database
Organize contacts into any customized segment, category, or tag that aligns with a specific marketing mission
Trigger communications based on a wide range of contact information and activities
The visualized campaign builder allows users to create automated multi-channel communications with relevant content by segment, optimized in formats the audience prefers
Mautic video Mautic screenshot: Automatically assign points to leads or accounts, based on demographic and/or activity information, to find qualified prospects for the sales team Mautic screenshot: Measure campaign results in a single view, or by individual component, and quickly adapt campaigns based on results to continually improve engagement and conversion Mautic screenshot: Capture anonymous and known visitor traffic at a contact level to see where the audience is coming from Mautic screenshot: By monitoring traffic data over time users will be able to understand trends about where visitors, contacts, and customers become engaged Mautic screenshot: Automate personalized messages to audiences through multiple channels - including email, social, SMS, mobile or directly on the web Mautic screenshot: Keep all marketing contacts in a single database Mautic screenshot: Organize contacts into any customized segment, category, or tag that aligns with a specific marketing mission Mautic screenshot: Trigger communications based on a wide range of contact information and activities Mautic screenshot: The visualized campaign builder allows users to create automated multi-channel communications with relevant content by segment, optimized in formats the audience prefers

Mautic Reviews

Mautic Reviews

Overall rating
4,2
/
5
Excellent
23

Very good
10

Average
5

Poor
1

Terrible
2

Value for Money
4,6
Features
4,2
Ease of Use
3,5
Customer Support
3,2
80% recommended this app
Carlo B.

Easy and powerful


Nick T.

The Best Open Source Marketing Automation and Email Marketing Platform

I've been using Mautic for a few years to manage client email marketing campaigns and marketing automation integrations on their websites. It's an excellent solution for tech-savvy agencies that don't won't to spend tens of thousands of dollars on other platforms.


Brad N.

Free open source product that is great when it works, but difficult too

It allowed me to setup some marketing automation for cheap, but it requires a great deal more work than commercial systems to setup and understand.


Steve H.

Automation for Less Cost

Good experience so far, keeps costs of mailing list sending down.


Jackie L.

The only open source marketing automation software


Carlo B.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Easy and powerful

Used Daily for 2+ years
Reviewed on 2019/08/30
Review Source: Capterra

Pros

You can start to use in minutes and increase the benefits day by day.
It's simple to integrate with any website and a lot of other platforms (CRM in our case)

Cons

Some features are not completely well explained in the documentation

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Nick T.
Industry: Marketing & Advertising
Company size: Self Employed

The Best Open Source Marketing Automation and Email Marketing Platform

Used Weekly for 2+ years
Reviewed on 2019/08/29
Review Source: Capterra

I've been using Mautic for a few years to manage client email marketing campaigns and marketing automation integrations on their websites. It's an excellent solution for tech-savvy agencies that don't won't to spend tens of thousands of dollars on other platforms.

Pros

Mautic is open source, self-hosted, has a strong community behind it, and releases updates relatively frequently. You get all of the features of a HubSpot-like platform on your own server.

Cons

The occasional bug will pop up with new releases. I don't won't update immediately on important production servers until I've tested new releases. Self-hosting and open source means a little more work, but it's a great cost savings and it's always preferable to be in control of your data.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Brad N.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Free open source product that is great when it works, but difficult too

Used Daily for 1+ year
Reviewed on 2017/07/18
Review Source: Capterra

It allowed me to setup some marketing automation for cheap, but it requires a great deal more work than commercial systems to setup and understand.

Pros

It is a free and open source and has much of the functionality of the largest players in marketing automation.

It has a decent interface for each component that works fairly well once you understand it.

The integrations with email providers is great once you get them configured.

Other plugins and integrations are very good.

Cons

Email configuration is difficult and problematic. Once running it is good, but you need expertise in configuring all aspects and you have to work with providers that require further expertise in order to increase deliverability. I use Elastic Email and it is a good system, but still difficult if you don't know how email deliverability should be configured.

While the functionality is powerful in terms of the features, there is a disconnection between many of the components and it takes a real learning curve to get things running right. I still struggle with many of the components.

It has features that will allow it to be a semi-decent crm, but they need to add new capabilities to it.

Concepts are difficult as it related to visitors to your site and emails.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Steve H.
Industry: Information Technology & Services
Company size: 2-10 Employees

Automation for Less Cost

Used Daily for 2+ years
Reviewed on 2019/12/13
Review Source: Capterra

Good experience so far, keeps costs of mailing list sending down.

Pros

The ability to automate a lot of marketing tasks and the ability to track users for targeting leads from our website traffic.

Cons

The software seems to create a massive database size for larger lists as the amount of data collected is vast, therefore be aware that you may need a dedicated database server for storage

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Jackie L.
Industry: Information Technology & Services
Company size: 2-10 Employees

The only open source marketing automation software

Used Daily for 2+ years
Reviewed on 2020/01/15
Review Source: Capterra

Pros

Compared to costly subscriptions such as HubSpot or Pardot which start at $800-1000/month, Mautic provides the majority of the functionality that most marketers need without a licensing fee. Through an intuitive contact timeline, you get deep insight into events such as page hits, form completions, email opens/clicks, and asset downloads. The drag-and-drop campaign builder makes it easy to build workflows for drip campaigns, advanced segmentation, and lead scoring.

To date, it is the only open source marketing automation tool on the market. Mautic can be hosted on your own cloud or on-premises infrastructure, which is an important consideration for organizations concerned about data privacy. You can store any number of contacts and send an unlimited number of emails without worrying about SaaS pricing tiers.

Cons

Mautic can require the expertise of a developer or sysadmin to set up and maintain. Fortunately, there are Mautic consultants that will professionally maintain your Mautic instance for a price that is far less than a subscription-based service.

If you self-host, you have to bring your own email gateway (e.g. Amazon SES, SendGrid, etc.), which might seem like a disadvantage at first, but is actually an advantage. If you ever decide to use any other email marketing tools in conjunction with Mautic, you can benefit from the sender reputation you've accumulated while using Mautic - to ensure good email deliverability.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

User recommendation
8,5/10
Based on 41 user ratings
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Mautic Pricing

Mautic Pricing

Starting from
N/A
Free Trial
Free
Subscription
Value for money

Maestro starts at $100/month
(Exact price based on number of Mautic accounts for annual contract.)

Mautic Cloud Pro starts at $500/month
(Exact price based on nunmber of total contacts for an annual contract.)

Maestro starts at $100/month
(Exact price based on number of Mautic accounts for annual contract.)

Mautic Cloud Pro starts at $500/month
(Exact price based on nunmber of total contacts for an annual contract.)

Value for Money
4,6/5
Based on 41 user ratings
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Mautic Features

Mautic Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,2/5
Based on 41 user ratings
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Categories

Additional information for Mautic

Additional information for Mautic

Key features of Mautic

  • A/B testing
  • Analytics / ROI tracking
  • Behavior tracking
  • CRM tools
  • Conversion rate optimization
  • Create dynamic content triggered by page visits
  • Customer segmentation
  • Customizable, mobile-ready email templates
  • Demographic and behavioral data
  • Drip campaigns
  • Email marketing
  • Landing pages / web forms
  • Lead segmentation
  • Lead verification
  • List segmentation
  • Monitor traffic data
  • Multi-channel marketing
  • Multivariate testing
  • Personalize messages
  • Publish branded pages
  • Real-time dashboard
  • Real-time reports on key metrics
  • Social marketing
  • Source tracking
  • Targeted multi-channel campaigns
  • Trend tracking
  • Visual analytics
  • Visualized campaign builder
  • Web traffic reporting
  • Website engagement tracking
  • Website visitor tracking

Benefits

  • Create multi-touch automated emails by segment using Mautic's visualized campaign builder and share relevant information with large groups by sending ad-hoc email blasts.

  • Trigger communications based on a range of contact data and activities in order to automatically guide customers through the stages of the purchasing process.

  • Learn which is the best way or most effective channel to engage with prospects and customers through data collection and marketing intelligence insights.

  • Build custom, mobile-friendly landing pages for every initiative including offers, programs or campaigns with tailored content and full tracking capability to drive conversion.

  • Mautic was built on an open source platform which means that it has a community of developers that continue to guide and develop its capabilities, features and integrations based on user needs.

  • Mautic FAQs

    Mautic FAQs

    Below are some frequently asked questions for Mautic.

    Q. What type of pricing plans does Mautic offer?

    Mautic offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    Maestro starts at $100/month (Exact price based on number of Mautic accounts for annual contract.) Mautic Cloud Pro starts at $500/month (Exact price based on nunmber of total contacts for an annual contract.)

    Q. What are the main features of Mautic?

    Mautic offers the following features:

    • A/B testing
    • Analytics / ROI tracking
    • Behavior tracking
    • CRM tools
    • Conversion rate optimization
    • Create dynamic content triggered by page visits
    • Customer segmentation
    • Customizable, mobile-ready email templates
    • Demographic and behavioral data
    • Drip campaigns
    • Email marketing
    • Landing pages / web forms
    • Lead segmentation
    • Lead verification
    • List segmentation
    • Monitor traffic data
    • Multi-channel marketing
    • Multivariate testing
    • Personalize messages
    • Publish branded pages
    • Real-time dashboard
    • Real-time reports on key metrics
    • Social marketing
    • Source tracking
    • Targeted multi-channel campaigns
    • Trend tracking
    • Visual analytics
    • Visualized campaign builder
    • Web traffic reporting
    • Website engagement tracking
    • Website visitor tracking

    Q. Who are the typical users of Mautic?

    Mautic has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Mautic support?

    Mautic supports the following languages:

    English

    Q. What type of pricing plans does Mautic offer?

    Mautic has the following pricing plans:

    Free, Subscription

    Q. Does Mautic support mobile devices?

    We do not have any information about what devices Mautic supports

    Q. What other apps does Mautic integrate with?

    Mautic integrates with the following applications:

    ActiveDEMAND, CallTrackingMetrics, Drift, GetProspect, HoneyBook, Magento Commerce, PieSync, WooCommerce, Wordpress, xTuple

    Q. What level of support does Mautic offer?

    Mautic offers the following support options:

    Online Support, Forum