edgar

4.6 (39)
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Social media scheduling, sharing, & recycling tool

About edgar

Edgar is a social media scheduling tool that organizes social media updates into a categorized, searchable library for sharing and recycling if content runs out. Users can add their custom content to the Edgar library, schedule posts to social media sites including Facebook, Twitter, and LinkedIn, and refresh feeds with new content as and when they choose.

With the aim of helping businesses to automate their social media posting whilst gaining a bigger audience and ensuring that content remains fresh and relevant, Edgar provides automated workflows, content queuing, categorizing, bulk upload, auto-expiring content, and more. Unlike other social media automation tools, which need to be refreshed with new content daily, Edgar posts content from a custom library automatically across platforms and reshares over time to ensure it can be seen by the largest possible audience. Edgar reuses and recycles social updates over time on a predefined schedule so that no post goes to waste and to minimize the time spent creating and refilling with new content.

The unlimited content library within Edgar allows users to upload as much custom content as desired and stores it until the auto-scheduler pulls it to be posted across platforms. Content can be uploaded and edited in bulk to create an extensive library from any source, including content from RSS feeds of other sites. Posting schedules and queues can be setup and customized to control which content is posted to which social platform and at what time, and content streams can be shuffled, paused, or resumed at any time.


Key benefits of edgar

  • Build an unlimited content library of social updates within Edgar with the ability to upload and edit content in bulk. Users can organize their content into color coded categories in order to help navigate the library.

  • Create shortened links to display within social posts through Edgars partnership with Bitly and Rebrandly, or through the Edgar link shortening tool Ed.gr. Users can add links to posts and track clicks for each link.

  • Include auto-expiring content within the schedule and setup specific start and end dates for seasonal promos, time sensitive news, and other time limited posts.

  • Streamline social posting across Facebook, Twitter, and LinkedIn through Edgars seamless integrations with these platforms. Control which content is posted on which platform, or synchronize unified posts across all platforms.

  • Use Edgar’s content automation feature to bring in leads and improve search engine ranking through automatically recycled posts. This ensures that no posts are wasted and they reach as many people as possible.

  • Images

    edgar Software - Setup post queues to control what posts will be posted, and when
    edgar Software - The scheduling calendar provides an at-a-glance view of upcoming social posts
    edgar Software - New content can be added to the library with the ability to customize and preview posts
    edgar Software - Posts can be scheduled to post within a predefined time period or a specific time
    edgar Software - Users can preview all upcoming posts for selected accounts
    edgar Software - Queues can be edited or updated at any time, and schedules can be paused or shuffled
    View 7 more
    edgar video
    edgar Software - Setup post queues to control what posts will be posted, and when
    edgar Software - The scheduling calendar provides an at-a-glance view of upcoming social posts
    edgar Software - New content can be added to the library with the ability to customize and preview posts
    edgar Software - Posts can be scheduled to post within a predefined time period or a specific time
    edgar Software - Users can preview all upcoming posts for selected accounts
    edgar Software - Queues can be edited or updated at any time, and schedules can be paused or shuffled

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    US$29.99
    month
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    month

    Pricing Options

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    Reviews

    Overall rating

    4.6 /5
    (39)
    Value for Money
    4.1/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.6/5

    Already have edgar?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 39
    Alexandra
    Alexandra
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great customer support, team and tutorials

    Reviewed on 2020/11/13

    I like the fact that it is definitely a female company, which is something I support. Customer...

    I like the fact that it is definitely a female company, which is something I support. Customer service and courses/tutorials are ace, but the product is a bit difficult to get used to at first. I like that they seem to have finally enabled posting for all major social media channels.

    Pros

    What is great about MeetEdgar is the human component, really. They get back to you super fast (even if you're on a trial), and have a very active community and many many tutorials. I recently also learned one of their social media courses.

    As for the software, once you have the knack of it it has a few useful features like automatically changing titles etc. so you can reschedule old posts. We did stop using it about a year ago or so (right now the account is inactive, but stocked with loads of material). We might use it again for a new project next year.

    Cons

    It takes a while to understand how to operate the library for non technical people. I am a bit tecchie, so was able to handle it back in 2019. But i assume it is not as easy for less technical people. I found the UX back then- no idea if it has changed in the meantime- quite "dry", and little appealing. Once you have filled your library though, it is basically an evergreen, and quite useful.

    Alternatives Considered

    Buffer

    Reasons for Switching to edgar

    more automation options, female run company, webinars
    Verified Reviewer
    Overall rating
    • Industry: Religious Institutions
    • Used for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Great program, but overpriced.

    Reviewed on 2018/01/12

    Pros

    Edgar is an amazing product provided by a company with a fun and progressive business culture. From their Octopus logo/mascot to their responsive customer service, the Edgar team makes doing business with them a pleasure. As for the product itself: if you want to use evergreen content on your social media accounts, Edgar is an excellent online database that will enable you to keep posting that content, over and over again. It's easy to set up, easy to use, easy to make adjustments to on the fly. Edgar will pull new content from your blog or website via RSS, making it easy to continually add fresh new material as well. If the price were more affordable for solopreneurs, I'd still be with them.

    Cons

    The pricing. Basically they are gearing this product to businesses that are already capitalized to the point where it makes sense to spend per month on social media management. That's great ' if you're that size. But for solopreneurs like me who have to make every dime count, it's just not good enough of a value to justify the premium price. When other solutions like Social Pilot offer very similar features at a fraction of the cost, it's hard to justify staying with the Octopus. I would strongly encourage Laura Roeder and company to come up with a tiered pricing plan so that solopreneurs, startups and even hobbyists could take advantage of Edgar (even if a "lite" version) but at a more affordable cost. Presumably, as businesses succeed, they would move into the more robust plans, so this should be a smart long-term strategy for Edgar. Anyway, I think a business just needs to carefully evaluate the value. Bottom line: great product, but is it worth it? Ultimately I decided it wasn't.

    Eric
    Overall rating
    • Industry: Accounting
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Lots of value, a few BIG drawbacks

    Reviewed on 2018/11/26

    I loved using Edgar but the main reason I got it was for the Twitter recycling. Now that Twitter...

    I loved using Edgar but the main reason I got it was for the Twitter recycling. Now that Twitter started enforcing the stupid duplicate rule, the app lost a lot of value **FOR ME**. If you an create 100 different tweets for each post, then I definitely recommend using it in conjunction with the other platforms.

    Pros

    **25** social accounts is a huge number to be able to link! Forever recycling saves a huge amount of time and eliminates the need to reload once everything has been shared one time. Previews help you see exactly what your posts will look like. Unlimited number of daily/monthly posts and unlimited library.

    Cons

    Only one price point--great if you're big but horrible if you're just starting out or have a limited budget. Only 3 networks are available--IG & Pinterest have been "coming soon" for months & YT isn't being mentioned yet. Content auto generator is horrible--it literally pulls short sections from your content and can be bad for out-of-context stuff.

    Jason
    Jason
    Overall rating
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great for scheduling evergreen content

    Reviewed on 2021/04/20

    Overall Edgar was great for scheduling content we wanted to repeat on a set schedule, however, the...

    Overall Edgar was great for scheduling content we wanted to repeat on a set schedule, however, the price eventually became an issue for us to be able to keep using the software.

    Pros

    Edgar was great for scheduling evergreen content that could be repeated on a selective schedule. IT allowed us to create branded social media campaigns we could intersperse with other evergreen content on different topics and allowed us to have a steady stream of content on our social media platforms.

    Cons

    The starting price point of Edgar was significantly higher than other options that were available. I understand that Edgar has since created pricing options that meet a smaller business's social media needs.

    Alternatives Considered

    Buffer and Hootsuite
    Verified Reviewer
    Overall rating
    • Industry: Financial Services
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great software for scheduling social media posts and maintaining an archive of content.

    Reviewed on 2018/04/10

    Reduced time spent curating posts and republishing old content

    Reduced time spent curating posts and republishing old content

    Pros

    I love that Edgar recycles old content. This is the main reason we started using Edgar - it freed up time we usually spent coming up with new posts each week.

    Cons

    Edgar is ideal for managing one company's social media, but as an agency, we found it difficult to manage multiple clients on a single account you'd essentially have to create multiple accounts, making it more costly than competitors like Buffer.

    Showing 5 reviews of 39 Read all reviews

    edgar FAQs

    Below are some frequently asked questions for edgar.

    edgar offers the following pricing plans:

    • Starting from: US$29.99/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    $49/month - monthly, no-obligation subscriptions, as well as annual plans. Includes 25 social media accounts, unlimited content library, and account setup assistance.

    edgar has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    edgar supports the following languages:

    English

    edgar supports the following devices:

    edgar integrates with the following applications:

    LinkedIn for Business, Meta for Business, Twitter/X, Zapier

    edgar offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base

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