Brandfolder

Cloud-based digital asset management and sharing platform

4,7 /5 (343 reviews) Write a Review!

Brandfolder Overview

What is Brandfolder?

Brandfolder is a cloud-based SaaS that provides digital asset and identity management (DAM) for brand conscious businesses right up to Enterprise-level. Scalable pricing plans range from the provision of a "Basic" public-facing home for the storage and sharing of brand assets, to Premium and Enterprise packages, which add privacy controls, user permissions, custom branding, expert onboarding with asset auditing, multi-format video transcoding and more. Built with the aim of empowering brands to improve the organization, consistency, and efficiency over digital assets, the platform crucially allows promotional materials to be stored and manipulated within one coherent space. Marketing collateral such as logos, images, fonts, brochures, business cards, jingles, videos and even corporate color swatches are stored side by side in easily browsed display layers and auto-tagged for rapid intelligent search.

Updating every instance of an altered asset in one click, Brandfolder also assists user workflows and file requirements with automatic conversions or resizing. Moreover, the platform supports internal and external distribution with a range of sharing methods including the copying or emailing of URL download links. Tracking where these links go and how they are then employed, Brandfolder (Enterprise) then bundles insights and analytics capabilities to visualize asset and user performance data. Integration with existing creative apps and marketing tools is expandable thanks to Brandfolder's RESTful API and includes connectivity to Adobe InDesign server for live, inline template editing, while additional product features include dedicated expert-led customer support.

Brandfolder Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Brandfolder Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

Single assets or whole Brandfolders can be shared by simply sending a link, toggling whether access requires user identification and any expiration for the link
Analytics capabilities provide insights and visualizations to reveal the best performing assets, how they are being used and the identity of those using them
The sharing of assets including images or any file can be done via copying a URL link, with the asset fully tracked throughout usage
Example of a selection of image assets within a Brandfolder, showing thumbnails selected by checkboxes for batch action
Assets are automatically tagged when stored within Brandfolder to make them more searchable and faster to find
An example Brandfolder showcasing the commercial potential and high profile usage of the platform for brands such as Shazam
Platform users are backed by Brandfolder support services across a multitude of channels including email, phone, live chat and more
Multiple assets can be selected and downloaded together or individually, with the ability to choose file format and sizing
A range of features supports brand managers to ensure consistency, such as color palettes, multiple file format downloads, auto-tagging and metadata etc
A whole variety of assets are stored side by side within display layers, spanning logos, images, videos, press releases and even color palettes
Brandfolder video Brandfolder video Brandfolder screenshot: Single assets or whole Brandfolders can be shared by simply sending a link, toggling whether access requires user identification and any expiration for the link Brandfolder screenshot: Analytics capabilities provide insights and visualizations to reveal the best performing assets, how they are being used and the identity of those using them Brandfolder screenshot: The sharing of assets including images or any file can be done via copying a URL link, with the asset fully tracked throughout usage Brandfolder screenshot: Example of a selection of image assets within a Brandfolder, showing thumbnails selected by checkboxes for batch action Brandfolder screenshot: Assets are automatically tagged when stored within Brandfolder to make them more searchable and faster to find Brandfolder screenshot: An example Brandfolder showcasing the commercial potential and high profile usage of the platform for brands such as Shazam Brandfolder screenshot: Platform users are backed by Brandfolder support services across a multitude of channels including email, phone, live chat and more Brandfolder screenshot: Multiple assets can be selected and downloaded together or individually, with the ability to choose file format and sizing Brandfolder screenshot: A range of features supports brand managers to ensure consistency, such as color palettes, multiple file format downloads, auto-tagging and metadata etc Brandfolder screenshot: A whole variety of assets are stored side by side within display layers, spanning logos, images, videos, press releases and even color palettes

Brandfolder Reviews

Brandfolder Reviews

Overall rating
4,7
/
5
Excellent
245

Very good
95

Average
3

Poor
0

Terrible
0

Value for Money
4,6
Features
4,5
Ease of Use
4,6
Customer Support
4,7
99% recommended this app
Rebecca A.

A Modern Interface with an Excellent Pricing Model

The have great customer support, the setup was pretty quick and it's easy to make mass edits.


Mariah R.

Brandfolder Review

My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier.


Cassie F.

Good product


Robin W.

Rosati's Pizza Loves Brand Folder!

Our experience with Brand Folder has been great for our Brand! Our office is very happy with it and most of all our vendors and franchisees love having it as tool! Brand Folder has saved me file space, time and overall frustration in the market department day to day.


Sarah D.

Best DAM Tool Around

Brandfolder has fixed the communication gap between marketing and sales.
We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.


Rebecca A.
Industry: Online Media
Company size: 1 001-5 000 Employees

A Modern Interface with an Excellent Pricing Model

Used Weekly for 1+ year
Reviewed on 2020/07/31
Review Source: Capterra

The have great customer support, the setup was pretty quick and it's easy to make mass edits.

Pros

I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making.

Cons

I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Mariah R.
Industry: Consumer Goods
Company size: 201-500 Employees

Brandfolder Review

Used Daily for 6-12 months
Reviewed on 2020/09/01
Review Source: Capterra

My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier.

Pros

I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

Cons

I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Cassie F.
Industry: Consumer Services
Company size: 501-1 000 Employees

Good product

Used Weekly for 6-12 months
Reviewed on 2019/08/25
Review Source: Capterra

Pros

The product has good accessibility for many people in the organization. The platform has cool features such as extracting metadata from images, a good tagging function, and a function where you can disable files that are out of date so they can't be used.

Cons

As an "admin" level user, I need to approve other team members uploads before they can embed the image. I'd prefer this not be necessary and it can be a nuisance for the uploader and approver. I don't love the user interface and images can be difficult to locate at times.

Rating breakdown

Ease of Use

Likelihood to recommend: 6.0/10

Robin W.
Industry: Food & Beverages
Company size: 11-50 Employees

Rosati's Pizza Loves Brand Folder!

Used Daily for 1+ year
Reviewed on 2020/06/22
Review Source: Capterra

Our experience with Brand Folder has been great for our Brand! Our office is very happy with it and most of all our vendors and franchisees love having it as tool! Brand Folder has saved me file space, time and overall frustration in the market department day to day.

Pros

Pros: What I like most about Brand Folder is its ease of use. Very user friendly for both our office, vendors and franchisees. Saves me time, I have cut down email management by have a great resource to reference before contacts email me for items now available via Brand Folder.

Cons

Cons: That I can not send email newsletters to all my users direct from Brand Folder.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Sarah D.
Industry: Automotive
Company size: 501-1 000 Employees

Best DAM Tool Around

Used Daily for 2+ years
Reviewed on 2019/11/26
Review Source: Capterra

Brandfolder has fixed the communication gap between marketing and sales.
We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
8,8/10
Based on 343 user ratings
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Brandfolder Pricing

Brandfolder Pricing

Starting from
N/A
Free Trial
Subscription
Value for money
Value for Money
4,6/5
Based on 343 user ratings
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Brandfolder Features

Brandfolder Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,5/5
Based on 343 user ratings
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Categories

Additional information for Brandfolder

Additional information for Brandfolder

Key features of Brandfolder

  • API
  • Active Directory integration
  • Asset auditing
  • Asset management
  • Asset sharing
  • Brand control
  • Brand management
  • CRM integration
  • Collaboration tools
  • Custom URLs
  • Customizable branding
  • Discussion boards
  • File management
  • File transfer
  • Filtered search
  • Identity management
  • Keyword search
  • Multi-format output
  • Multiple format support
  • Online proofing
  • Permission management
  • Privacy options
  • Requirements database
  • Role-based permissions
  • Search within document
  • Single Sign On
  • Social sharing
  • Tagging
  • Template management
  • Usage tracking / analytics
  • User access controls
  • User defined permissions
  • Video support
  • Visual analytics

Benefits

  • Brandfolder is a cloud-based digital asset management platform promising a highly intuitive user interface that provides a public-facing hub for corporate PR teams, leaders and designers.
  • Brandfolder provides a public-facing, centralized repository with scalable online storage and file management of multi-format, multimedia assets including photos, graphics, logos, fonts, press releases, videos and more.
  • Auto-tagging and metadata support keeps assets traceable quickly via intelligent search, while file sharing with anyone is made quick, open and tracked through URL linking.
  • Built-in insights and analytics capabilities track the storage and sharing of assets, along with user activity to provide visualized feedback on distribution and usage numbers.
  • Integration with leading creative design, productivity and workflow applications such Adobe Illustrator, Photoshop and Microsoft Office allow assets to be opened natively, while connectivity to Adobe InDesign server facilitates template editing.
  • Brandfolder FAQs

    Brandfolder FAQs

    Below are some frequently asked questions for Brandfolder.

    Q. What type of pricing plans does Brandfolder offer?

    Brandfolder offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Q. What are the main features of Brandfolder?

    Brandfolder offers the following features:

    • API
    • Active Directory integration
    • Asset auditing
    • Asset management
    • Asset sharing
    • Brand control
    • Brand management
    • CRM integration
    • Collaboration tools
    • Custom URLs
    • Customizable branding
    • Discussion boards
    • File management
    • File transfer
    • Filtered search
    • Identity management
    • Keyword search
    • Multi-format output
    • Multiple format support
    • Online proofing
    • Permission management
    • Privacy options
    • Requirements database
    • Role-based permissions
    • Search within document
    • Single Sign On
    • Social sharing
    • Tagging
    • Template management
    • Usage tracking / analytics
    • User access controls
    • User defined permissions
    • Video support
    • Visual analytics

    Q. Who are the typical users of Brandfolder?

    Brandfolder has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Brandfolder support?

    Brandfolder supports the following languages:

    English

    Q. What type of pricing plans does Brandfolder offer?

    Brandfolder has the following pricing plans:

    Subscription

    Q. Does Brandfolder support mobile devices?

    We do not have any information about what devices Brandfolder supports

    Q. What other apps does Brandfolder integrate with?

    Brandfolder integrates with the following applications:

    Box, Contentful, Dropbox Business, Jira, Microsoft 365, Okta, Salesforce Sales Cloud, Templafy, Wordpress, Wordpress

    Q. What level of support does Brandfolder offer?

    Brandfolder offers the following support options:

    Phone Support, Online Support, Knowledge Base