Brandfolder is a cloud-based SaaS that provides digital asset and identity management (DAM) for brand conscious businesses right up to Enterprise-level. Scalable pricing plans range from the provision of a "Basic" public-facing home for the storage and sharing of brand assets, to Premium and Enterprise packages, which add privacy controls, user permissions, custom branding, expert onboarding with asset auditing, multi-format video transcoding and more. Built with the aim of empowering brands to improve the organization, consistency, and efficiency over digital assets, the platform crucially allows promotional materials to be stored and manipulated within one coherent space. Marketing collateral such as logos, images, fonts, brochures, business cards, jingles, videos and even corporate color swatches are stored side by side in easily browsed display layers and auto-tagged for rapid intelligent search.
Updating every instance of an altered asset in one click, Brandfolder also assists user workflows and file requirements with automatic conversions or resizing. Moreover, the platform supports internal and external distribution with a range of sharing methods including the copying or emailing of URL download links. Tracking where these links go and how they are then employed, Brandfolder (Enterprise) then bundles insights and analytics capabilities to visualize asset and user performance data. Integration with existing creative apps and marketing tools is expandable thanks to Brandfolder's RESTful API and includes connectivity to Adobe InDesign server for live, inline template editing, while additional product features include dedicated expert-led customer support.
As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential.
First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered.
Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear.
Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide.
There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet.
I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team.
Brandfolder has helped us unify our global brand across 30+ markets. It has made sharing resources and updated materials seamless, whereas before rolling out these changes to nearly 500 staff across the world required extensive communication. It has saved my team, our central marketing team, a huge amount of work.
Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things.
I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves.
It is a easy to use and implement system. They are very helpful and willing to help put together training for your employees. They answer questions and resolve issues very quickly, if not the same day. The system is easy to use and can support all file formats we have needed.
This product is much easier to use than our old system. We love the search and filter feature! Our franchise system rarely used our old system due to the lacking search feature. With Brandfolder we were able to limit the folders and sub-folders and focus on the search and filter tools.
We have a few glitches with the templating feature a few months after we sent it out to out franchise system. It only affected a few of our franchisees, but it didn't look good with our system. Brandfolder started working on the issue right away and everything was up and working that same day.
We use Brandfolder to share with a large network of distributors, plus international subsidiaries and other internal stakeholders - A great way to have everything in one place.
1) Really simple to use and requires next to no training when giving our distributors access to assets.
2) Ability to embed assets on website - reducing the time required to update multiple CMS systems
3) Pins - Great way of showing all assets for products
We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client.
Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source! that's what we really wanted
The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared.
the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it!
I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully.
Below are some frequently asked questions for Brandfolder.
Brandfolder offers the following pricing plans:
Pricing model: Subscription
Free Trial: Available
Brandfolder offers the following features:
Brandfolder has the following typical customers:
Large Enterprises, Mid Size Business
Brandfolder supports the following languages:
Brandfolder has the following pricing plans:
We do not have any information about what devices Brandfolder supports
Brandfolder integrates with the following applications:
Box, Dropbox, Google Analytics, JIRA Software, Office 365, Okta, Salesforce Sales Cloud, SharePoint, Wordpress, Wordpress
Brandfolder offers the following support options:
Knowledge Base, Online Support, Phone Support