Apex Loyalty

About Apex Loyalty
Apex Loyalty is a loyalty marketing and incentive automation tool designed to help businesses engage and communicate with channel partners in order to drive brand advocacy. Developed on the Salesforce platform, Apex Loyalty is a cloud-based solution designed for mid-size to enterprise level companies aiming to boost loyalty and drive sales through incentive and loyalty automation.
To facilitate engagement and interaction, Apex Loyalty provides tools including a personalized partner portal and community platform. Using the drag and drop interface, users can personalize the design of their partner platform and create a simple, mobile-optimized user experience for partners. By utilizing the self-service portal users can set up customized loyalty programs with features such as customer segmentation, redeemable points systems, built-in rewards, gamification, and more. Loyalty programs can be launched using the Apex Rewards-Ready Loyalty platform which automates the task of selecting and procuring rewards to be used as incentives, and partners or clients can earn points through advocacy tasks in order to win rewards.
With Apex Loyalty users can segment members to create and deploy tailored marketing campaigns and deliver relevant content to each segment. An unlimited number of customer segments can be created, based on CRM data, behavior patterns, or other criteria, to facilitate the collection and redemption of loyalty points. The marketing automation tools within Apex Loyalty aim to enhance communication via email or SMS campaigns, and campaigns can be customized with an adaptable rules engine.
Key benefits of Apex Loyalty
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Reviews
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- Industry: Food & Beverages
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Thank you APEX Team!
Reviewed on 2023/03/30
I have been working with the apex team for 3.5 years. Extremely agile and solution oriented team....
I have been working with the apex team for 3.5 years. Extremely agile and solution oriented team. Customer experience, loyalty product experiences are extremely good.
Pros
They are very good at Loyalty campaign mechanics, gift catalog management and salesforce platform usage. The customer relations of the APEX team, which is always helpful and solution-oriented, are always dynamic and positive.
Cons
Communication in development agendas can be complex. In new demands, it is necessary to proceed by simplifying the subject as much as possible.
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
I believe this is one the most revolutionary channel loyalty software out there!
Reviewed on 2018/03/07
Pros
Apex Loyalty does solve most of your pain points such as communicating with your independent channels and collecting insights and turning them into brand advocates. With Apex Loyalty you can also reward your channels for their sales transactions. While doing that, Apex makes it fun for the channels to be engaged in your loyalty program. Apex Loyalty is also very scalable and can be used in any industry from manufacturing to services and FMCG industry.
Cons
I can only speak about the challenges of starting a successful channel loyalty program mechanics. Figuring out the details of your loyalty program usually takes more time then you would think.

- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Flexible and Easy Tool!
Reviewed on 2023/04/04
Pros
They have a very flexible tool and agile team, so it is very easy to work with them. It is very easy to take action and put the solution in place with them.
Cons
Maybe there could be a hypercare process that we can make some additional developments during first a few months.
- Industry: Tobacco
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best tool to become loyalty Guru!
Reviewed on 2018/03/19
Pros
It has lots of features to manage and engage your customers.
Cluster based activities enables you to offer differentiated activities to your customers depending on your needs.
User friendly admin panel is one of the key benefits.
Seems like developed with lots of learnings; you have what you need to start your CRM without much effort.
Cons
Surprisingly, there is nothing to complain about the software. All you need is to try and see how useful it is.

- Industry: Telecommunications
- Company size: 501–1,000 Employees
- Used for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Rewarding Becomes Easy
Reviewed on 2021/01/08
Customer service is great, helping and solving problems fast.
Customer service is great, helping and solving problems fast.
Pros
Used by such big companies, although can be used by small companies too as it has the easiest way to rewarding employees. Furthermore, not only employees but also partners. Also being cloud based and having an app are the greatest features.
Cons
Reporting and some templates should have been customizable, or this needs to be given for users in future updates.
Apex Loyalty FAQs
Below are some frequently asked questions for Apex Loyalty.Q. What type of pricing plans does Apex Loyalty offer?
Apex Loyalty offers the following pricing plans:
- Starting from: €4,990.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Contact Apex Loyalty for pricing information.
Q. Who are the typical users of Apex Loyalty?
Apex Loyalty has the following typical customers:
201–500, 501–1,000, 1,001–5,000
Q. What languages does Apex Loyalty support?
Apex Loyalty supports the following languages:
Arabic, Basque, Brazilian Portuguese, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, European Portuguese, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
Q. Does Apex Loyalty support mobile devices?
Apex Loyalty supports the following devices:
Q. What other apps does Apex Loyalty integrate with?
Apex Loyalty integrates with the following applications:
Salesforce Platform
Q. What level of support does Apex Loyalty offer?
Apex Loyalty offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support
Related categories
See all software categories found for Apex Loyalty.
- Customer Loyalty Software
- Channel Management Software
- Loyalty Program Software for Small Businesses
- Customer Retention Software
- Sales Engagement Software
- Partner Management Software
- Sales Enablement Software
- Digital Experience Platforms (DXP)
- Customer Engagement Software
- Marketing Automation Software
- B2B eCommerce Software
- Online Ordering Systems