About Apex Loyalty

Apex Loyalty is a loyalty marketing and incentive automation tool designed to help businesses engage and communicate with channel partners in order to drive brand advocacy. Developed on the Salesforce platform, Apex Loyalty is a cloud-based solution designed for mid-size to enterprise level companies aiming to boost loyalty and drive sales through incentive and loyalty automation.

To facilitate engagement and interaction, Apex Loyalty provides tools including a personalized partner portal and community platform. Using the drag and drop interface, users can personalize the design of their partner platform and create a simple, mobile-optimized user experience for partners. By utilizing the self-service portal users can set up customized loyalty programs with features such as customer segmentation, redeemable points systems, built-in rewards, gamification, and more. Loyalty programs can be launched using the Apex Rewards-Ready Loyalty platform which automates the task of selecting and procuring rewards to be used as incentives, and partners or clients can earn points through advocacy tasks in order to win rewards.

With Apex Loyalty users can segment members to create and deploy tailored marketing campaigns and deliver relevant content to each segment. An unlimited number of customer segments can be created, based on CRM data, behavior patterns, or other criteria, to facilitate the collection and redemption of loyalty points. The marketing automation tools within Apex Loyalty aim to enhance communication via email or SMS campaigns, and campaigns can be customized with an adaptable rules engine.

Key benefits of Apex Loyalty

  • Automate the process of thanking partners and customers for their loyalty with Apex Loyalty’s built-in rewards system which automatically offers incentives such as online gift cards and discount coupons.

  • Build a personalized partner portal with the drag and drop website design wizard. Partners can log in to take quizzes, watch videos, access news, reward sales transactions, and other forms of onsite engagement.

  • Create partner segmentation based on any criteria or behavior and create customized and targeted content for different partner segments. Users can also send business offers via email or SMS to target segments and incentivize sales.

  • Reward partners for their on-site engagement by assigning different points values for participation in quizzes or training programs, portal login, or viewing documents or internal messages. Use the gamification feature to incentivize engagement amongst partners.

  • Monitor campaigns via reports and dashboards to visualize how effective campaigns are and see which incentives are working. Ineffective loyalty programs can be updated based on data within reports.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Images

    Build a customized partner portal and manage the content and campaigns available to users
    Dynamic member segments can be created to target partners based on pre-defined criteria
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    Apex Loyalty video
    Apex Loyalty screenshot: Build a customized partner portal and manage the content and campaigns available to users Apex Loyalty screenshot: Dynamic member segments can be created to target partners based on pre-defined criteria

    Features

    Total features of Apex Loyalty: 33

    • Activity Tracking
    • CRM
    • Campaign Management
    • Campaign Planning
    • Campaign Segmentation
    • Channel Analytics
    • Channel Management
    • Communication Management
    • Customer Segmentation
    • Customizable Branding
    • Drag & Drop
    • Email Distribution
    • Engagement Analytics
    • Gamification
    • Gift Card Management
    • Incentive Management
    • Lead Management
    • Loyalty Program
    • Member Portal
    • Membership Management
    • Monitoring
    • Multi-Channel Marketing
    • Partner Management
    • Partner Portal
    • Performance Metrics
    • Pipeline Management
    • Referral Tracking
    • Rewards Management
    • Rules-Based Workflow
    • SMS Marketing Managment
    • Self Service Portal
    • Summary Reports
    • Training Management

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    Reviews

    Overall rating

    5 /5
    (4)
    Value for Money
    5/5
    Features
    4,8/5
    Ease of Use
    5/5
    Customer Support
    5/5

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    Write a Review!
    Showing 5 reviews of 4
    Burak C.
    Overall rating
    • Industry: Telecommunications
    • Company size: 501-1 000 Employees
    • Used Other for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Rewarding Becomes Easy

    Reviewed on 2021/01/08

    Customer service is great, helping and solving problems fast.

    Customer service is great, helping and solving problems fast.

    Pros

    Used by such big companies, although can be used by small companies too as it has the easiest way to rewarding employees. Furthermore, not only employees but also partners. Also being cloud based and having an app are the greatest features.

    Cons

    Reporting and some templates should have been customizable, or this needs to be given for users in future updates.

    Ezgi K.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    I believe this is one the most revolutionary channel loyalty software out there!

    Reviewed on 2018/03/07

    Pros

    Apex Loyalty does solve most of your pain points such as communicating with your independent channels and collecting insights and turning them into brand advocates. With Apex Loyalty you can also reward your channels for their sales transactions. While doing that, Apex makes it fun for the channels to be engaged in your loyalty program. Apex Loyalty is also very scalable and can be used in any industry from manufacturing to services and FMCG industry.

    Cons

    I can only speak about the challenges of starting a successful channel loyalty program mechanics. Figuring out the details of your loyalty program usually takes more time then you would think.

    Mehmet E.
    Overall rating
    • Industry: Retail
    • Company size: 1 001-5 000 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    It's the most useful and functioning loyalty software I've ever used. Great features!

    Reviewed on 2018/03/07

    Continous communication, engagement & improved business relationship with our partners

    Continous communication, engagement & improved business relationship with our partners

    Pros

    - They provide live demos on demand
    - Flexible gamification options
    - Segmented content offering
    - Rewards ready catalogue featuring digital gift cards
    - Very appealing web portal look & feel
    - Being able to incentivize Sales activities as well as brand engagement

    Seckin A.
    Overall rating
    • Industry: Tobacco
    • Company size: 1 001-5 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best tool to become loyalty Guru!

    Reviewed on 2018/03/19

    Pros

    It has lots of features to manage and engage your customers.
    Cluster based activities enables you to offer differentiated activities to your customers depending on your needs.
    User friendly admin panel is one of the key benefits.
    Seems like developed with lots of learnings; you have what you need to start your CRM without much effort.

    Cons

    Surprisingly, there is nothing to complain about the software. All you need is to try and see how useful it is.

    Apex Loyalty FAQs

    Below are some frequently asked questions for Apex Loyalty.

    Apex Loyalty offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    Contact Apex Loyalty for pricing information.

    We do not have any information about Apex Loyalty features

    Apex Loyalty has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001+

    Apex Loyalty supports the following languages:

    English

    Apex Loyalty supports the following devices:

    We do not have any information about what integrations Apex Loyalty has

    Apex Loyalty offers the following support options:

    Email/Help Desk, Phone Support

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