emfluence

Marketing automation software built by our email community.

4,7 /5 (43 reviews) Write a Review!

emfluence Overview

What is emfluence?

The emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website tracking, and marketing automation platform, designed for and powered by digital marketers. The cloud-based tools aims to make the task of automating digital campaigns as easy, and as targeted, as it can be. Designed for digital marketers, by digital marketers, marketing automation with emfluence allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps.

With the emfluence Marketing Platform, users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries. Marketers can nurture contacts depending on their actions, or inactions, and control what they see, when they see it, and how often they receive targeted emails. Workflows can be saved and reused for campaigns which require the same format but different content, and workflows can be copied to create an A/B test campaign.

The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. The marketing calendar allows users to plan and view all upcoming email and social media marketing campaigns in one place, and the drag and drop functionality facilitates the easy addition or editing of scheduled posts.

emfluence Overview

Pricing

Starting from
US$700,00/month

Pricing options

Free Trial
Subscription
Value for money

Pricing based on number of active contacts. Unlimited users and unlimited support. Visit https://emarketingplatform.com/pricing/ for all pricing tiers.


emfluence Features

Devices
Business size
S M L
Markets
United States, Canada
Supported Languages
English

Media

The drag and drop email builder adds new layouts, pre-built content blocks, or email components, all with built-in brand colors and responsive template design
Before hitting send, preview emails across dozens of inboxes and check for potential deliverability issues in preflight mode
The dynamic list builder helps users generate static or dynamic marketing lists based on group membership, fields, actions, and more
Create complex, multi-touch email campaigns using the drag and drop workflow builder
Schedule, track, and tag social media posts to digital campaigns using the drag and drop marketing calendar
Add surveys to marketing campaigns using the survey builder, or use alternate endings to gather client feedback and ask for reviews
emfluence screenshot: The drag and drop email builder adds new layouts, pre-built content blocks, or email components, all with built-in brand colors and responsive template design emfluence screenshot: Before hitting send, preview emails across dozens of inboxes and check for potential deliverability issues in preflight mode emfluence screenshot: The dynamic list builder helps users generate static or dynamic marketing lists based on group membership, fields, actions, and more emfluence screenshot: Create complex, multi-touch email campaigns using the drag and drop workflow builder emfluence screenshot: Schedule, track, and tag social media posts to digital campaigns using the drag and drop marketing calendar emfluence screenshot: Add surveys to marketing campaigns using the survey builder, or use alternate endings to gather client feedback and ask for reviews

emfluence Reviews

emfluence Reviews

Overall rating
4,7
/
5
Excellent
33

Very good
9

Average
1

Poor
0

Terrible
0

Value for Money
4,7
Features
4,4
Ease of Use
4,5
Customer Support
4,9
98% recommended this app
Sara T.

emfluence is the most underrated marketing platform out there


Verified Reviewer

I use the platform daily and it is such an easy tool that helps with our marketing needs.


Verified Reviewer

It does the job


Kent S.

Solved unique problems for our company

They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.


Kristen M.

Frequent Email and Survey User


Sara T.

emfluence is the most underrated marketing platform out there

Used Daily for 2+ years
Reviewed on 2018/02/09
Review Source: Capterra

Pros

Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use.

As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.

Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Cons

I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer
Company size: 11-50 Employees

I use the platform daily and it is such an easy tool that helps with our marketing needs.

Used Daily for 2+ years
Reviewed on 2018/07/27
Review Source: Capterra

Pros

This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly.

Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative.

Cons

The least thing I like about the platform is more about our usage. We have not taken the time set up an email campaign to send emails to people in a series. We are still trying to figure out how to incorporate that into our needs.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer
Industry: Marketing & Advertising
Company size: 51-200 Employees

It does the job

Used Weekly for 1-5 months
Reviewed on 2018/12/03
Review Source: Capterra

Pros

It's visually appealing, and does the job efficiently

Cons

It is not user friendly or intuitive - there are a lot of things to learn which takes longer than expected

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 4.0/10

Kent S.
Industry: Transportation/Trucking/Railroad
Company size: 501-1 000 Employees

Solved unique problems for our company

Used Daily for 2+ years
Reviewed on 2018/12/03
Review Source: Capterra

They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

Pros

emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons

I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Kristen M.
Industry: Pharmaceuticals
Company size: 501-1 000 Employees

Frequent Email and Survey User

Used Daily for 2+ years
Reviewed on 2018/12/03
Review Source: Capterra

Pros

Overall it is a very easy user interface to use. Most things are intuitive and questions can be answered on their own. If you do have a question, Emfluence has excellent customer service that answers questions very quickly.

They also developed better logic for their survey builder that has been very helpful for us. It now gives us the ability to create skip logic and different user journeys.

Cons

While the User Interface is easy to use, it has its quirks where it is very particular about how you set-up templates in order for it to work across all platforms.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
9/10
Based on 43 user ratings
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emfluence Pricing

emfluence Pricing

Starting from
US$700,00/month
Free Trial
Subscription
Value for money

Pricing based on number of active contacts. Unlimited users and unlimited support. Visit https://emarketingplatform.com/pricing/ for all pricing tiers.

Pricing based on number of active contacts. Unlimited users and unlimited support. Visit https://emarketingplatform.com/pricing/ for all pricing tiers.

Value for Money
4,7/5
Based on 43 user ratings
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emfluence Features

emfluence Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,4/5
Based on 43 user ratings
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Categories

Additional information for emfluence

Additional information for emfluence

Key features of emfluence

  • "What If" scenarios
  • Calendar management
  • Campaign analysis
  • Campaign management
  • Campaign planning
  • Conditional logic
  • Configurable workflow
  • Conversion tracking
  • Custom fields
  • Custom forms
  • Custom landing pages
  • Customer segmentation
  • Customer surveys
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • Digital campaign builder
  • Drag and drop email and automation builders
  • Drip email marketing
  • Dynamic content
  • Email distribution
  • Email marketing
  • Email nurturing
  • Email templates
  • Event triggered actions
  • Forms management
  • Landing page templates
  • Lead capture
  • Lead nurturing
  • Multi-campaign
  • Pulse surveys
  • Registration management
  • Reporting/analytics
  • Scheduled emails
  • Scheduled reporting
  • Search functionality
  • Social media metrics
  • Social network marketing
  • Surveys & feedback
  • Third party integration
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • WYSIWYG Email editor
  • WYSIWYG editor
  • Web traffic reporting
  • Workflow management

Benefits

  • Create interactive and completely customized landing pages by choosing from one of emfluence’s pre-built templates and add landing pages to campaigns to see results across multiple channels.

  • Use emfluence’s form builder to create online forms for gathering leads, registrations, and email subscribers. Survey and feedback forms can also be created to gain insight into the customer experience.

  • Automate marketing campaigns using the visual workflow editor and calendar tools which allow users to drag and drop elements in order to schedule campaign tasks. Users can also set up actions to automatically occur based on user behavior, or non-action.

  • Create modals and lightboxes to capture potential leads before they leave the page. Lightboxes can be customized to display different targeted content and appear based on pre-defined parameters.

  • Generate reports and analytics to measure the performance of email marketing, social media posts, campaigns, and more, and schedule reports to be delivered via email at regular intervals.

  • emfluence FAQs

    emfluence FAQs

    Below are some frequently asked questions for emfluence.

    Q. What type of pricing plans does emfluence offer?

    emfluence offers the following pricing plans:

    Starting from: US$700,00/month

    Pricing model: Subscription

    Free Trial: Available

    Pricing based on number of active contacts. Unlimited users and unlimited support. Visit https://emarketingplatform.com/pricing/ for all pricing tiers.

    Q. What are the main features of emfluence?

    emfluence offers the following features:

    • "What If" scenarios
    • Calendar management
    • Campaign analysis
    • Campaign management
    • Campaign planning
    • Conditional logic
    • Configurable workflow
    • Conversion tracking
    • Custom fields
    • Custom forms
    • Custom landing pages
    • Customer segmentation
    • Customer surveys
    • Customizable branding
    • Customizable reporting
    • Customizable templates
    • Digital campaign builder
    • Drag and drop email and automation builders
    • Drip email marketing
    • Dynamic content
    • Email distribution
    • Email marketing
    • Email nurturing
    • Email templates
    • Event triggered actions
    • Forms management
    • Landing page templates
    • Lead capture
    • Lead nurturing
    • Multi-campaign
    • Pulse surveys
    • Registration management
    • Reporting/analytics
    • Scheduled emails
    • Scheduled reporting
    • Search functionality
    • Social media metrics
    • Social network marketing
    • Surveys & feedback
    • Third party integration
    • Visitor targeting
    • Visitor tracking
    • Visual analytics
    • WYSIWYG Email editor
    • WYSIWYG editor
    • Web traffic reporting
    • Workflow management

    Q. Who are the typical users of emfluence?

    emfluence has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does emfluence support?

    emfluence supports the following languages:

    English

    Q. What type of pricing plans does emfluence offer?

    emfluence has the following pricing plans:

    Subscription

    Q. Does emfluence support mobile devices?

    We do not have any information about what devices emfluence supports

    Q. What other apps does emfluence integrate with?

    emfluence integrates with the following applications:

    Email on Acid, Facebook, Google Analytics, Knak, LinkedIn, Salesforce Sales Cloud, Twitter, Wordpress, Wordpress, Zapier

    Q. What level of support does emfluence offer?

    emfluence offers the following support options:

    Phone Support, Online Support