emfluence Marketing Platform

Marketing automation software built by our email community.

About emfluence Marketing Platform

The emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website tracking, and marketing automation platform, designed for and powered by digital marketers. The cloud-based tools aims to make the task of automating digital campaigns as easy, and as targeted, as it can be. Designed for digital marketers, by digital marketers, marketing automation with emfluence allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps.

With the emfluence Marketing Platform, users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries. Marketers can nurture contacts depending on their actions, or inactions, and control what they see, when they see it, and how often they receive targeted emails. Workflows can be saved and reused for campaigns which require the same format but different content, and workflows can be copied to create an A/B test campaign.

The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. The marketing calendar allows users to plan and view all upcoming email and social media marketing campaigns in one place, and the drag and drop functionality facilitates the easy addition or editing of scheduled posts.

Key benefits of emfluence Marketing Platform

  • Create interactive and completely customized landing pages by choosing from one of emfluence’s pre-built templates and add landing pages to campaigns to see results across multiple channels.

  • Use emfluence’s form builder to create online forms for gathering leads, registrations, and email subscribers. Survey and feedback forms can also be created to gain insight into the customer experience.

  • Automate marketing campaigns using the visual workflow editor and calendar tools which allow users to drag and drop elements in order to schedule campaign tasks. Users can also set up actions to automatically occur based on user behavior, or non-action.

  • Create modals and lightboxes to capture potential leads before they leave the page. Lightboxes can be customized to display different targeted content and appear based on pre-defined parameters.

  • Generate reports and analytics to measure the performance of email marketing, social media posts, campaigns, and more, and schedule reports to be delivered via email at regular intervals.

  • Devices

    Business size

    S M L

    Markets

    Canada, United States

    Supported Languages

    English

    Images

    The drag and drop email builder adds new layouts, pre-built content blocks, or email components, all with built-in brand colors and responsive template design
    Before hitting send, preview emails across dozens of inboxes and check for potential deliverability issues in preflight mode
    The dynamic list builder helps users generate static or dynamic marketing lists based on group membership, fields, actions, and more
    Create complex, multi-touch email campaigns using the drag and drop workflow builder
    Schedule, track, and tag social media posts to digital campaigns using the drag and drop marketing calendar
    Add surveys to marketing campaigns using the survey builder, or use alternate endings to gather client feedback and ask for reviews
    View 7 more
    emfluence Marketing Platform video emfluence Marketing Platform screenshot: The drag and drop email builder adds new layouts, pre-built content blocks, or email components, all with built-in brand colors and responsive template design emfluence Marketing Platform screenshot: Before hitting send, preview emails across dozens of inboxes and check for potential deliverability issues in preflight mode emfluence Marketing Platform screenshot: The dynamic list builder helps users generate static or dynamic marketing lists based on group membership, fields, actions, and more emfluence Marketing Platform screenshot: Create complex, multi-touch email campaigns using the drag and drop workflow builder emfluence Marketing Platform screenshot: Schedule, track, and tag social media posts to digital campaigns using the drag and drop marketing calendar emfluence Marketing Platform screenshot: Add surveys to marketing campaigns using the survey builder, or use alternate endings to gather client feedback and ask for reviews

    Features

    Total features of emfluence Marketing Platform: 155

    • "What If" Scenarios
    • A/B Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Archiving & Retention
    • Assessment Management
    • Asset Management
    • Authentication
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • CAN SPAM Compliance
    • CRM
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Categorisation/Grouping
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Conditional Logic
    • Configurable Workflow
    • Contact Database
    • Contact Management
    • Content Library
    • Content Management
    • Conversion Tracking
    • Custom Development
    • Customer Accounts
    • Customer Activity Tracking
    • Customer Database
    • Customer Profiles
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Connectors
    • Data Import/Export
    • Data Mapping
    • Data Profiling
    • Data Synchronization
    • Delivery Tracking
    • Demographic Data
    • Design Management
    • Direct Mail Management
    • Distribution Management
    • Document Automation
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Event Triggered Actions
    • Forms Management
    • Geolocation
    • Geotargeting
    • Image Editing
    • Image Library
    • Interaction Tracking
    • Interactive Content
    • Keyword Filtering
    • Knowledge Base Management
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Distribution
    • Lead Generation
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Loyalty Program
    • Mail Merge
    • Marketing Automation
    • Marketing Calendar
    • Mobile Access
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple Data Sources
    • Multiple Projects
    • Multiple User Accounts
    • Multivariate Testing
    • Order Management
    • Order Processing
    • Performance Metrics
    • Pipeline Management
    • Post Scheduling
    • Preview Functionality
    • Promotions Management
    • Prospecting Tools
    • Pulse Surveys
    • Question Branching
    • Real Time Analytics
    • Real Time Comparisons
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-time Updates
    • Registration Management
    • Reporting & Statistics
    • Reporting/Analytics
    • Rich Text Editor
    • Role-Based Permissions
    • SEO Management
    • SSL Security
    • Sales Analytics
    • Sales Automation
    • Sales Orders
    • Scheduled / Automated Reports
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Promotion
    • Spam Blocker
    • Subscription Management
    • Surveys & Feedback
    • Tagging
    • Template Management
    • Third Party Integrations
    • URL Customization
    • Unsubscribe Database
    • Usage Tracking/Analytics
    • Visitor Management
    • Visitor Tracking
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Web Traffic Reporting
    • Website Analytics
    • Website Integration
    • Website Visitor Tracking
    • Workflow Management
    • XML / RSS
    • eCommerce Management

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    Reviews

    Overall rating

    4,7 /5
    (44)
    Value for Money
    4,7/5
    Features
    4,4/5
    Ease of Use
    4,5/5
    Customer Support
    4,9/5

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    Showing 5 reviews of 44
    Sara T.
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    emfluence is the most underrated marketing platform out there

    Reviewed on 2018/02/09

    Pros

    Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use.

    As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.

    Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

    Cons

    I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

    Verified Reviewer
    Overall rating
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    I use the platform daily and it is such an easy tool that helps with our marketing needs.

    Reviewed on 2018/07/27

    Pros

    This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly.

    Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative.

    Cons

    The least thing I like about the platform is more about our usage. We have not taken the time set up an email campaign to send emails to people in a series. We are still trying to figure out how to incorporate that into our needs.

    Verified Reviewer
    Overall rating
    • Industry: Insurance
    • Company size: 201-500 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Great Functionality But Lacking in UI/UX

    Reviewed on 2021/02/04

    My experience has mostly been with email campaigns and managing customer contacts.

    My experience has mostly been with email campaigns and managing customer contacts.

    Pros

    I liked how easy it was to access emails, make copies, and track analytics. There are so many different metrics rolled into one program and it makes it easy to connect your campaigns and assess progress.

    Cons

    The user experience is a little lacking. Their email builder is wonderful but to build templates and edit content blocks you really need someone with coding experience to get the design where it needs to be

    Kent S.
    Overall rating
    • Industry: Transportation/Trucking/Railroad
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Solved unique problems for our company

    Reviewed on 2018/12/03

    They are exceptional in the email marketing space and have been a major problem for our company. We...

    They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

    Pros

    emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

    Cons

    I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

    Kristen M.
    Overall rating
    • Industry: Pharmaceuticals
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Frequent Email and Survey User

    Reviewed on 2018/12/03

    Pros

    Overall it is a very easy user interface to use. Most things are intuitive and questions can be answered on their own. If you do have a question, Emfluence has excellent customer service that answers questions very quickly.

    They also developed better logic for their survey builder that has been very helpful for us. It now gives us the ability to create skip logic and different user journeys.

    Cons

    While the User Interface is easy to use, it has its quirks where it is very particular about how you set-up templates in order for it to work across all platforms.

    Showing 5 reviews of 44 Read all reviews

    emfluence Marketing Platform FAQs

    Below are some frequently asked questions for emfluence Marketing Platform.

    emfluence Marketing Platform offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Pricing based on number of active contacts. Unlimited users and unlimited support. Visit https://emarketingplatform.com/pricing/ for all pricing tiers.

    We do not have any information about emfluence Marketing Platform features

    emfluence Marketing Platform has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001+

    emfluence Marketing Platform supports the following languages:

    English

    emfluence Marketing Platform supports the following devices:

    emfluence Marketing Platform integrates with the following applications:

    Email on Acid, Facebook, Google Analytics, LinkedIn for Business, Salesforce Sales Cloud, TapClicks, Twitter, WordPress, Yext, Zapier

    emfluence Marketing Platform offers the following support options:

    Email/Help Desk, Phone Support, Chat

    Related categories

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