Phone2Action Grassroots

Phone2Action Grassroots

Communications platform for public affairs and advocacy

About Phone2Action Grassroots

Phone2Action Grassroots (formerly Capitol Canary) is a provider of solutions around public policy engagement, offering a mobile-responsive platform for the kinds of digital grassroots advocacy useful to associations, non-profits and corporations. With Phone2Action Grassroots's digital advocacy platform, users can connect their advocates with elected legislators and lawmakers via multiple communication channels including phone, email, web form and social media accounts. Promising to enable campaign launches in minutes, the ability to leverage a variety of broadcasting channels such as SMS, MMS, web links, Facebook and Twitter feeds also mobilizes supporters to cultivate greater engagement. Phone2Action Grassroots also tracks campaign data and aggregates figures in real time to generate metrics on advocates and legislative connections made, actions taken, growth of the organization's influence over time, keyword performance and also the identification of top advocates.

Social media engagement is supported by the integrated SocialPulse tool, delivering a dedicated dashboard view onto Facebook and Twitter campaigns. Aside from workflow support for creating and broadcasting campaigns through these channels, SocialPulse gathers in feeds to show advocate messages to legislators as they are posted in real time. Metrics then summarize impressions in terms of campaign visibility, engagement in terms of post interactions and conversions in terms of actions taken due to a certain post. Facebook lead generation through ad integration also allows advocates to email legislators from Facebook ads, while Action Centers provide single destinations matched to fit the design of a current website where advocates can engage in actions across multiple issues. Additional platform features go on to include live event engagement tools such as live pinpointing of advocate actions on geographic maps, advocate counters and audience keyword SMS texting. Phone2Action Grassroots also has a number of integration options with third party CRM, CMS, AMS and email clients including Salesforce, NationBuilder, MailChimp and others.


Key benefits of Phone2Action Grassroots

The Phone2Action Grassroots platform is comprehensive, providing everything you need to run a successful advocacy program. Our user-friendly interface makes it easy for nonprofits, associations, and corporations to use the latest technology to mobilize their advocates.

Phone2Action Grassroots claims to enable the launch of campaigns in under 30 minutes, connecting supporters with lawmakers and legislators via multiple channels including email, phone, social media outlets and web form.

A myriad of broadcasting channels include SMS text messaging, MMS, web links, web code or API access, to offer flexibility in terms of mobilizing and engaging supporters via one-to-one communications.

Reporting and feedback capabilities provide real time updates across a range of graphical visualizations including charts, graphs and geographical maps to illustrate statistics on total advocates, who they are, where they reside and what they are saying.

Phone2Action Grassroots is committed to innovation and is constantly developing cutting-edge tool. In 2018, we released the first chatbot for advocacy, along with two new campaign templates and an email broadcasting tool.


Images

Phone2Action Grassroots Software - Campaign reports show summaries of total advocate numbers, legislator connections, advocates who contacted officials and stat breakdowns of legislative activity
Phone2Action Grassroots Software - Assign various messaging priorities to enhance your advocacy campaigns, choose from a variety of messaging options.
Phone2Action Grassroots Software - Live event engagement tools include a map where advocate actions are taking place with pins dropping in real time as the live advocate counter increments
Phone2Action Grassroots Software - The Capitol Canary administrator dashboard showing an advocacy map, advocate growth over time, activity list, plus top legislators and states
Phone2Action Grassroots Software - Engagement insights provide key metrics about Civic Action Center visitors such as total visits, SMS and email opt-ins, total advocates engaged, plus comparisons by action
Phone2Action Grassroots Software - An advocate's detail includes a timeline history of their advocacy actions, including email correspondence sent out to various legislative connections
Phone2Action Grassroots Software - GOTV Election Centers provide a single location for empowering advocacy engagement across multiple issues and a range of actions
Phone2Action Grassroots Software - GOTV Election Centers can be deployed to serve as a centralized hub for any GOTV campaign, growing an advocacy and supporter databases during the US electoral season
Phone2Action Grassroots Software - By virtue of Facebook lead generation ad integration, advocates are able to email their legislators straight from a Facebook ad
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Phone2Action Grassroots video
Phone2Action Grassroots Software - Campaign reports show summaries of total advocate numbers, legislator connections, advocates who contacted officials and stat breakdowns of legislative activity
Phone2Action Grassroots Software - Assign various messaging priorities to enhance your advocacy campaigns, choose from a variety of messaging options.
Phone2Action Grassroots Software - Live event engagement tools include a map where advocate actions are taking place with pins dropping in real time as the live advocate counter increments
Phone2Action Grassroots Software - The Capitol Canary administrator dashboard showing an advocacy map, advocate growth over time, activity list, plus top legislators and states
Phone2Action Grassroots Software - Engagement insights provide key metrics about Civic Action Center visitors such as total visits, SMS and email opt-ins, total advocates engaged, plus comparisons by action
Phone2Action Grassroots Software - An advocate's detail includes a timeline history of their advocacy actions, including email correspondence sent out to various legislative connections
Phone2Action Grassroots Software - GOTV Election Centers provide a single location for empowering advocacy engagement across multiple issues and a range of actions
Phone2Action Grassroots Software - GOTV Election Centers can be deployed to serve as a centralized hub for any GOTV campaign, growing an advocacy and supporter databases during the US electoral season
Phone2Action Grassroots Software - By virtue of Facebook lead generation ad integration, advocates are able to email their legislators straight from a Facebook ad

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Phone2Action Grassroots

4,7 (38)
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Starting Price

US$1,00
year
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Pricing Options

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Integrations

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Ease of Use

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Value for Money

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Reviews

Overall rating

4,7 /5
(38)
Value for Money
4,5/5
Features
4,5/5
Ease of Use
4,6/5
Customer Support
4,7/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 38
Bethany
Bethany
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Revolutionized our grassroots

Reviewed on 2019/03/05

The team is fantastic, especially with our events. Customer service is great as well whenever I...

The team is fantastic, especially with our events. Customer service is great as well whenever I have a last- second question.

Pros

I love the ease of use; it’s very intuitive to set up campaigns. And even more so for the user.

Cons

Integration with our email platform was a little tricky.

Bre
Overall rating
  • Industry: Education Management
  • Company size: 10 000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

User Friendliness Drives Conversion

Reviewed on 2019/10/14

Overall, our organization has been incredibly happy with P2A. Advocates have even reached out to...

Overall, our organization has been incredibly happy with P2A. Advocates have even reached out to compliment the system, with many mentioning it is so much easier to use than other products. We signed a 2 year contract with P2A but will almost certainly renew.

Pros

Phone2Action (P2A) might just be the best advocacy software on the market. It is user friendly all around--the software makes it easy to set up action alerts/action centers, it is easy to send messages to advocates to alert them of actions to take, and it makes it easy for advocates to take action. Even if something isn't straightforward, the customer service reps can usually get users on the right track in just a few minutes. Compared to other products we have used, P2A has a higher conversion rate and more folks taking action than we've ever seen.

Cons

The setup process for the software was lengthy, which was unexpected. We had several headaches trying to get everything fully functional, but once it was up it worked well.

Alternatives Considered

VoterVoice and FiscalNote

Reasons for Choosing Phone2Action Grassroots

P2A provided a better advocacy focus and was significantly more user friendly. Further, the option to have advocates text to take action better targets our intended audience.

Switched From

FiscalNote

Reasons for Switching to Phone2Action Grassroots

P2A was more costly than alternatives, but we found the capabilities of the software to be worth the extra money. As mentioned above, the user friendliness led to more folks using the system to take action, which is exactly what we wanted/needed from an advocacy software.
Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Phone2Action review

Reviewed on 2019/01/31

Pros

Allows you to take multiple types of actions (call, email, tweet) in one fell swoop.

Cons

Given that profiles are delineated by phone number, it doesn't work well for industries where brick and mortar locations are hosting your action-takers, because multiple advocates may be using the same phone line... and thus not tracked as discrete individuals.

Brian
Overall rating
  • Industry: Food Production
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Incredible Product

Reviewed on 2019/03/05

One of the most amazing things about P2A is the customer service. Whoever designed and maintains...

One of the most amazing things about P2A is the customer service. Whoever designed and maintains their process for being responsive to their customers deserves a raise. This is a big plus for us - makes an already easy-to-use tool super easy for our whole team.

Pros

We purchased this software for a national advocacy campaign we are running. The tool couldn't be simpler to use. Very intuitive. Easy to set up. Fully functional. Would license this product again in a heartbeat.

Cons

The tool should be improved to allow generation of activity for each campaign by date. I'd like to be able to run a report showing all of the advocates who signed up on a particular date (for example at a trade show) - where they are from, etc. The P2A staff have graciously offered to run these reports for us but it would be better if this was built into the functionality.

Ricardo
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Customer Service

Reviewed on 2019/03/05

Overall I would recommend phone2action because they are always on top of it, even on weekends and...

Overall I would recommend phone2action because they are always on top of it, even on weekends and in doing our communications work it's important to be able to do rapid response and we know we can always count on the p2a team to be able to do digital work to advance our goals in many of our campaigns.

Pros

What I have always liked about phone2action is the efficient and super rapid costumer service, the chat feature allow us to ask questions, learn new features, and build a relationship with phone2action representatives that helps us confidently launch campaigns or send mass texts through the platform because we know we are using it strategically. The software is also user friendly, you can send a mass text in less than 10 minutes, and build a new petition in about 25-30 minutes. This has helped us stay engaged with our supporters and build list with new allies.

Cons

The cons is the limited templates for petitions. There is only 3 and it would be good to have more choices.

Showing 5 reviews of 38 Read all reviews

Phone2Action Grassroots FAQs

Below are some frequently asked questions for Phone2Action Grassroots.

Phone2Action Grassroots offers the following pricing plans:

  • Starting from: US$1,00/year
  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Capitol Canary directly for pricing information.

Phone2Action Grassroots has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Phone2Action Grassroots supports the following languages:

Danish, Dutch, English, French, German, Italian, Portuguese, Spanish, Swedish

Phone2Action Grassroots supports the following devices:

Phone2Action Grassroots integrates with the following applications:

Blackbaud Luminate Online, Constant Contact, Facebook Business Suite, Mailchimp, NationBuilder, Salesforce Sales Cloud, YourMembership

Phone2Action Grassroots offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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