Phone2Action

Communications platform for public affairs and advocacy

About Phone2Action

Phone2Action is a provider of solutions around public policy engagement, offering a mobile-responsive platform for the kinds of digital grassroots advocacy useful to associations, non-profits and corporations. With Phone2Action’s digital advocacy platform, users can connect their advocates with elected legislators and lawmakers via multiple communication channels including phone, email, web form and social media accounts. Promising to enable campaign launches in minutes, the ability to leverage a variety of broadcasting channels such as SMS, MMS, web links, Facebook and Twitter feeds also mobilizes supporters to cultivate greater engagement. Phone2Action also tracks campaign data and aggregates figures in real time to generate metrics on advocates and legislative connections made, actions taken, growth of the organization's influence over time, keyword performance and also the identification of top advocates.

Social media engagement is supported by the integrated SocialPulse tool, delivering a dedicated dashboard view onto Facebook and Twitter campaigns. Aside from workflow support for creating and broadcasting campaigns through these channels, SocialPulse gathers in feeds to show advocate messages to legislators as they are posted in real time. Metrics then summarize impressions in terms of campaign visibility, engagement in terms of post interactions and conversions in terms of actions taken due to a certain post. Facebook lead generation through ad integration also allows advocates to email legislators from Facebook ads, while Action Centers provide single destinations matched to fit the design of a current website where advocates can engage in actions across multiple issues. Additional platform features go on to include live event engagement tools such as live pinpointing of advocate actions on geographic maps, advocate counters and audience keyword SMS texting. Phone2Action also has a number of integration options with third party CRM, CMS, AMS and email clients including Salesforce, NationBuilder, MailChimp and others.

Key benefits of Phone2Action

  • Phone2Action's platform is comprehensive, providing everything you need to run a successful advocacy program. Our user-friendly interface makes it easy for nonprofits, associations, and corporations to use the latest technology to mobilize their advocates.
  • Phone2Action claims to enable the launch of campaigns in under 30 minutes, connecting supporters with lawmakers and legislators via multiple channels including email, phone, social media outlets and web form.
  • A myriad of broadcasting channels include SMS text messaging, MMS, web links, web code or API access, to offer flexibility in terms of mobilizing and engaging supporters via one-to-one communications.
  • Reporting and feedback capabilities provide real time updates across a range of graphical visualizations including charts, graphs and geographical maps to illustrate statistics on total advocates, who they are, where they reside and what they are saying.
  • Phone2Action is committed to innovation and is constantly developing cutting-edge tool. In 2018, we released the first chatbot for advocacy, along with two new campaign templates and an email broadcasting tool.
  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United Kingdom, United States

    Supported Languages

    Danish, Dutch, English, French, German and 4 others, Italian, Portuguese, Spanish, Swedish

    Images

    The Phone 2Action administrator dashboard showing an advocacy map, advocate growth over time, activity list, plus top legislators and states
    Campaign reports show summaries of total advocate numbers, legislator connections, advocates who contacted officials and stat breakdowns of legislative activity
    The SocialPulse dashboard showing filtered views of social media posts, legislator connections and social shares from Facebook, Twitter etc
    Live event engagement tools include a map where advocate actions are taking place with pins dropping in real time as the live advocate counter increments
    An advocate's detail includes a timeline history of their advocacy actions, including email correspondence sent out to various legislative connections
    SocialPulse is an integrated tool for social media sharing of campaigns, tracking outreach and monitoring legistlative connections being established in real time
    By virtue of Facebook lead generation ad integration, advocates are able to email their legislators straight from a Facebook ad
    Engagement insights provide key metrics about Civic Action Center visitors such as total visits, SMS and email opt-ins, total advocates engaged, plus comparisons by action
    Phone2Action’s Civic Action Center can be deployed to serve as a centralized hub for any GOTV campaign, growing an advocacy and supporter databases during the US electoral season
    Phone2Action Action Centers provide a single location for empowering advocacy engagement across multiple issues and a range of actions
    Phone2Action Events is a mobile app for iOS and Android devices, providing a hub for events hosted by Phone2Action such as Good Tech Summit
    View 12 more
    Phone2Action video
    Phone2Action screenshot: The Phone 2Action administrator dashboard showing an advocacy map, advocate growth over time, activity list, plus top legislators and states Phone2Action screenshot: Campaign reports show summaries of total advocate numbers, legislator connections, advocates who contacted officials and stat breakdowns of legislative activity Phone2Action screenshot: The SocialPulse dashboard showing filtered views of social media posts, legislator connections and social shares from Facebook, Twitter etc Phone2Action screenshot: Live event engagement tools include a map where advocate actions are taking place with pins dropping in real time as the live advocate counter increments Phone2Action screenshot: An advocate's detail includes a timeline history of their advocacy actions, including email correspondence sent out to various legislative connections Phone2Action screenshot: SocialPulse is an integrated tool for social media sharing of campaigns, tracking outreach and monitoring legistlative connections being established in real time Phone2Action screenshot: By virtue of Facebook lead generation ad integration, advocates are able to email their legislators straight from a Facebook ad Phone2Action screenshot: Engagement insights provide key metrics about Civic Action Center visitors such as total visits, SMS and email opt-ins, total advocates engaged, plus comparisons by action Phone2Action screenshot: Phone2Action’s Civic Action Center can be deployed to serve as a centralized hub for any GOTV campaign, growing an advocacy and supporter databases during the US electoral season Phone2Action screenshot: Phone2Action Action Centers provide a single location for empowering advocacy engagement across multiple issues and a range of actions Phone2Action screenshot: Phone2Action Events is a mobile app for iOS and Android devices, providing a hub for events hosted by Phone2Action such as Good Tech Summit

    Features

    Total features of Phone2Action: 44

    • API
    • Activity Dashboard
    • Advocate Management
    • Applications Management
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Charting
    • Communication Management
    • Contact Management
    • Conversion Rate Optimization
    • Customer Advocacy
    • Customizable Branding
    • Customizable Fields
    • Donor Management
    • Email Management
    • Email Marketing
    • Engagement Analytics
    • Event Management
    • Event Triggered Actions
    • For Political Campaigns
    • Forms Management
    • Geographic Maps
    • Historical Reporting
    • Interaction Tracking
    • Keyword Tracking
    • Lead Generation
    • Member Database
    • Non-Partisan
    • Nonprofit Advocacy
    • Real Time Reporting
    • Real-time Updates
    • Reporting/Analytics
    • SMS Marketing Managment
    • SMS Messaging
    • Search/Filter
    • Social Media Integration
    • Social Media Management
    • Social Media Monitoring
    • Social Promotion
    • URL Customization
    • Voter Database
    • Web Forms
    • Website Integration

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    Reviews

    Overall rating

    4,8 /5
    (36)
    Value for Money
    4,6/5
    Features
    4,5/5
    Ease of Use
    4,6/5
    Customer Support
    4,7/5

    Already have Phone2Action?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 36
    Bethany P.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Revolutionized our grassroots

    Reviewed on 2019/03/05

    The team is fantastic, especially with our events. Customer service is great as well whenever I...

    The team is fantastic, especially with our events. Customer service is great as well whenever I have a last- second question.

    Pros

    I love the ease of use; it’s very intuitive to set up campaigns. And even more so for the user.

    Cons

    Integration with our email platform was a little tricky.

    Bre M.
    Overall rating
    • Industry: Education Management
    • Company size: 10 000+ Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    User Friendliness Drives Conversion

    Reviewed on 2019/10/14

    Overall, our organization has been incredibly happy with P2A. Advocates have even reached out to...

    Overall, our organization has been incredibly happy with P2A. Advocates have even reached out to compliment the system, with many mentioning it is so much easier to use than other products. We signed a 2 year contract with P2A but will almost certainly renew.

    Pros

    Phone2Action (P2A) might just be the best advocacy software on the market. It is user friendly all around--the software makes it easy to set up action alerts/action centers, it is easy to send messages to advocates to alert them of actions to take, and it makes it easy for advocates to take action. Even if something isn't straightforward, the customer service reps can usually get users on the right track in just a few minutes. Compared to other products we have used, P2A has a higher conversion rate and more folks taking action than we've ever seen.

    Cons

    The setup process for the software was lengthy, which was unexpected. We had several headaches trying to get everything fully functional, but once it was up it worked well.

    Verified Reviewer
    Overall rating
    • Industry: Hospital & Health Care
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Phone2Action review

    Reviewed on 2019/01/31

    Pros

    Allows you to take multiple types of actions (call, email, tweet) in one fell swoop.

    Cons

    Given that profiles are delineated by phone number, it doesn't work well for industries where brick and mortar locations are hosting your action-takers, because multiple advocates may be using the same phone line... and thus not tracked as discrete individuals.

    Brian K.
    Overall rating
    • Industry: Food Production
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Incredible Product

    Reviewed on 2019/03/05

    One of the most amazing things about P2A is the customer service. Whoever designed and maintains...

    One of the most amazing things about P2A is the customer service. Whoever designed and maintains their process for being responsive to their customers deserves a raise. This is a big plus for us - makes an already easy-to-use tool super easy for our whole team.

    Pros

    We purchased this software for a national advocacy campaign we are running. The tool couldn't be simpler to use. Very intuitive. Easy to set up. Fully functional. Would license this product again in a heartbeat.

    Cons

    The tool should be improved to allow generation of activity for each campaign by date. I'd like to be able to run a report showing all of the advocates who signed up on a particular date (for example at a trade show) - where they are from, etc. The P2A staff have graciously offered to run these reports for us but it would be better if this was built into the functionality.

    Ricardo A.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 201-500 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best Customer Service

    Reviewed on 2019/03/05

    Overall I would recommend phone2action because they are always on top of it, even on weekends and...

    Overall I would recommend phone2action because they are always on top of it, even on weekends and in doing our communications work it's important to be able to do rapid response and we know we can always count on the p2a team to be able to do digital work to advance our goals in many of our campaigns.

    Pros

    What I have always liked about phone2action is the efficient and super rapid costumer service, the chat feature allow us to ask questions, learn new features, and build a relationship with phone2action representatives that helps us confidently launch campaigns or send mass texts through the platform because we know we are using it strategically. The software is also user friendly, you can send a mass text in less than 10 minutes, and build a new petition in about 25-30 minutes. This has helped us stay engaged with our supporters and build list with new allies.

    Cons

    The cons is the limited templates for petitions. There is only 3 and it would be good to have more choices.

    Showing 5 reviews of 36 Read all reviews

    Phone2Action FAQs

    Below are some frequently asked questions for Phone2Action.

    Phone2Action offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Phone2Action directly for pricing information and to schedule a demo

    We do not have any information about Phone2Action features

    Phone2Action has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Phone2Action supports the following languages:

    Danish, Dutch, English, French, German, Italian, Portuguese, Spanish, Swedish

    Phone2Action supports the following devices:

    Phone2Action integrates with the following applications:

    Constant Contact, Mailchimp, NationBuilder, Salesforce Sales Cloud, YourMembership

    Phone2Action offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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