Virtuous
About Virtuous
Virtuous is a cloud-based customer relationship management (CRM), email marketing, and donor management solution for nonprofit organizations, which aims to help build lasting relationships with donors and increase giving. Included are tools for donation tracking, online giving, predictive constituent scoring, email marketing, and more.
Virtuous includes a donor database which gives users access to data-rich views of their contacts and donors, and enables relationship management. Data and images can be scraped from social profiles and other public data sources, and relationships between givers can be mapped to identify the value of existing donor networks. An integrated map view displays nearby donors to enable the building of local connections. Predictive analytics scores donors based on their social and financial data to identify strong opportunities, and generates suggested gift asks to prompt users to make the right requests at the optimum time. With Virtuous, users can also segment donors into groups for personalized communications, based on their persona, passions, group affiliations, or communication preferences, using customizable tags.
The email marketing features in Virtuous allow users to automate follow-ups with donors and track the effectiveness of marketing campaigns. Drag-and-drop tools enable the design of custom, mobile-responsive emails, while best practice automation templates assist users in automating their email marketing. All donor data, including custom CRM fields, can be merged to personalize communications, and donor queries can be used to generate mailing lists in real time. Virtuous also gives users insight into send, open, and click-through statistics at the campaign and donor level.
Key benefits of Virtuous
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Kindful
Salesforce.org Nonprofit Cloud
Bloomerang
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- Industry: Philanthropy
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Modern software designed for personalized nonprofit fundraising
Reviewed on 2023/08/18
Overall I've had a great experience with Virtuous and would recommend it to all nonprofits looking...
Overall I've had a great experience with Virtuous and would recommend it to all nonprofits looking to increase their organization's relationship with supporters.
Pros
I love the personalization and customization options available that really help nonprofits connect with their donors. I also love how responsive the Virtuous team is to customer feedback.
Cons
It can be challenging to switch to a new fundraising platform, and there are definitely some features that would be great to have in Virtuous that are currently missing. The product team is very good about listening to feedback and using that to improve the system.
- Industry: Nonprofit Organization Management
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Takes your nonprofit to the next level
Reviewed on 2024/02/22
Virtuous allows for any number of metrics to be pulled because of the ample data it can host. It's...
Virtuous allows for any number of metrics to be pulled because of the ample data it can host. It's easy enough to use to get started with but comprehensive enough that you can always find something new to analyze.
Pros
Virtuous is a step above other nonprofit CRMs. There are endless capabilities, reports, and metrics that can be pulled from Virtuous. Virtuous is intuitive enough to focus your attention on the data that matters most.
Cons
Some data could be organized better. The sync with QBO could be improved. Creating custom reports could be tweaked to be more efficient and quicker.
Alternatives Considered
DonorPerfectReasons for Switching to Virtuous
Virtuous is capable of doing more for similar value.- Industry: Nonprofit Organization Management
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Hoping to see an improved experience over time- not yet convinced
Reviewed on 2022/04/11
We are not yet sure if it was the right choice for our organization to move to Virtuous. We still...
We are not yet sure if it was the right choice for our organization to move to Virtuous. We still believe that the product will support our growth as an organization long term, but we are not currently satisfied and hope to be proven right. Based on our experience so far, we would not recommend Virtuous to another organization.
Pros
Virtuous has many intuitive features and is visually appealing for the user.
Lists and queries are easy to run without having any background in querying language.
I appreciate that Virtuous is frequently rolling out upgrades, bug fixes, and new features.
Cons
The software runs very slowly without explanation on some days, taking nearly a minute to load certain pages or widgets.
Reporting has some limitations compared to our last software.
Customer support is very hit or miss. Support is initially provided through a chat bot and then answered "usually" within 24 hours by a Virtuous representative. Some reps are knowledgeable and provide helpful links, screenshots, etc, while others don't seem to know how to work the platform themselves. There have been backlogs at times where requests are not answered for 2+ business days, and if you ask a follow up question, you may find yourself waiting again. There seems to be no option for an upgraded customer support package if you have unique or custom requests. The knowledge base is not comprehensive and is sometimes out of date.
The migration process was also very rough. We started out with a professional and extremely helpful project manager, but when he transitioned off, it went downhill quickly. The Data Migration Specialist that worked with us did not seem to have experience and although she ultimately did what she could to be helpful, probably putting in many extra hours on our behalf, my sense is that her lack of initial training and lack of diligence in early conversations wasted many hours for both of us.
Alternatives Considered
Kindful, Salesforce.org Nonprofit Cloud, Blackbaud Raiser's Edge NXT and BloomerangReasons for Choosing Virtuous
We moved primarily because DP's user interface was so clunky and outdated. It was unnecessarily complex to navigate and difficult for new team members or team members without as much technical experience to learn the platform. With a large team, we wanted something more accessible.Switched From
DonorPerfectReasons for Switching to Virtuous
They're great at hyping their product up- Industry: Individual & Family Services
- Company size: 1,001–5,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Virtuous is the change for responsive efficient fundraising CRMs in this era!
Reviewed on 2024/02/06
Awesome experience from the first introduction through conversion and continued support! This has...
Awesome experience from the first introduction through conversion and continued support! This has been an exceptional partnership for our organization!
Pros
Virtuous allows for easy integrations from multiple software platforms. Workflows allow for automation of data tasks as well as tasks assigned to users for continual donor stewardship. It provides donor wealth and social insights on the donor record. Marketing emails to targeted audiences with response analytics. Ability for gift, project, event analytics to make decisions on fundraising strategies. Customization of fields to our organizations specific concerns.
Cons
A small portion of the migration/conversion logic was did not match as expected to incoming data.
Alternatives Considered
DonorPerfectReasons for Choosing Virtuous
NXT just did not meet the ongoing needs of what our organization wanted in a CRM.Switched From
Blackbaud Raiser's Edge NXTReasons for Switching to Virtuous
Virtuous' vision of the future of fundraising with their responsive CRM better met our organizations vision for fundraising.- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
NurturePA and Virtuous
Reviewed on 2024/02/02
Pros
We are a small nonprofit and our Development Department consists of one person. It was important to us that we found a CRM that could wear many hats and more importantly had automation.
Cons
It did take a long time for me to learn how to use it. However, this is because I am a one-person department who has to divide my time between many different things. It took a lot of practice for me to understand how Virtuous functioned and to get the hang of it.
Alternatives Considered
ClassyReasons for Switching to Virtuous
We read the ratings, and the comments of other users regarding the customer service. Also, the automation.Virtuous FAQs
Below are some frequently asked questions for Virtuous.Q. What type of pricing plans does Virtuous offer?
Virtuous offers the following pricing plans:
- Pricing model: Subscription
- Free Trial: Not Available
Pricing is based on many factors including number of records and expanded features beyond the platform itself such as enterprise online giving, donor insights, advanced analytics, and more.
Q. Who are the typical users of Virtuous?
Virtuous has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Virtuous support?
Virtuous supports the following languages:
English
Q. Does Virtuous support mobile devices?
Virtuous supports the following devices:
Android (Mobile), iPhone (Mobile)
Q. What other apps does Virtuous integrate with?
Virtuous integrates with the following applications:
Constant Contact, Eventbrite, FullContact, Gmail, Mailchimp, Stripe
Q. What level of support does Virtuous offer?
Virtuous offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
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Donation Management Software
