Trustpilot

Customer review management platform for online businesses

4,5 /5 (544 reviews) Write a Review!

Trustpilot Overview

What is Trustpilot?

Trustpilot is a customer review management platform that helps online businesses to establish a trusted brand and connect with customers by collecting reviews and gathering feedback. The solution helps businesses improve customer experience, showcase their reputation, and amplify their presence online, as well as increase overall conversions and sales. Trustpilot’s key features include review reporting and analytics, review invitations and reminders, rich snippet stars, on-site review widgets, Google seller ratings, and more.

Organizations can get an immediate review boost by sending out ‘kickstart’ invitations to invite past customers to leave a review. Accounts can also be set up to automatically send a custom branded review invitation after a purchase is made, which can be sent from Trustpilot.com, or the brand’s domain, using Trustpilot’s optimized review templates. With embedded review forms, organizations can collect reviews directly from their business website, while review reminder emails automatically remind customers to leave a review. Collection rates, sources, and TrustScore changes can be tracked using Trustpilot’s built-in analytics dashboard. Users can also monitor traffic and impressions via Google search statistics, and learn exactly how visitors find the brand’s Trustpilot company profile online.

Organizations can automatically share reviews on their Facebook page using Trustpilot’s Facebook app, as well as share reviews with a single click on Twitter and Google+. Seller ratings and gold stars can be added to AdWords to increase click-through rates and earn more qualified leads. Twenty-five pre-designed ‘TrustBoxes’ help showcase ratings and reviews, and can be displayed by pasting code snippets into the website’s HTML. Marketing assets such as the Trustpilot logo, icons, and stars help boost credibility on various advertising channels. Additional platform features include a built-in split testing tool, Google rich snippet stars, review notifications, multiple user access, and reviews export capability.

Trustpilot Overview

Pricing

Starting from
US$299,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Free: $0 per month

Lite: From $299 per month (paid annually)

Pro: From $549 per month (paid annually)

Enterprise: contact Trustpilot


Trustpilot Features

Devices
Business size
S M L
Markets
United States, China, Japan, Brazil
Supported Languages
Danish, Dutch, English, French, German and 3 others, Italian, Spanish, Swedish

Media

Establish a trusted brand with a profile page to drive more customers
Increase visibility on search and leverage reviews to boost organic and paid traffic
Get customers to leave feedback and reviews via any device, at any time
Track collection rates, source, and change in TrustScore with built-in analytics
Use automatic review reminder emails to collect more reviews for the business
Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines
Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics
Maximize marketing investments with a built-in split testing tool
Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more
Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account
Trustpilot video Trustpilot screenshot: Establish a trusted brand with a profile page to drive more customers Trustpilot screenshot: Increase visibility on search and leverage reviews to boost organic and paid traffic Trustpilot screenshot: Get customers to leave feedback and reviews via any device, at any time Trustpilot screenshot: Track collection rates, source, and change in TrustScore with built-in analytics Trustpilot screenshot: Use automatic review reminder emails to collect more reviews for the business Trustpilot screenshot: Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines Trustpilot screenshot: Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics Trustpilot screenshot: Maximize marketing investments with a built-in split testing tool Trustpilot screenshot: Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more Trustpilot screenshot: Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account

Trustpilot Reviews

Trustpilot Reviews

Overall rating
4,5
/
5
Excellent
356

Very good
144

Average
28

Poor
7

Terrible
9

Value for Money
4,2
Features
4,4
Ease of Use
4,6
Customer Support
4,4
92% recommended this app
Michael D.

Best review platform out there.

Online reviews are critical to our business and Trustpilot allows us to integrate, seamlessly, with Google and Facebook.


Verified Reviewer

Mixed feelings

Mostly positive. It's nice and easy to use. They seem relatively quick to investigate any fake reviews, which I imagine there are a lot of given the overall number of websites & companies using the service.


Ro L.

Well regarded as being reliable

Well regarded and reliable review platform which is internationally recognised.


Michael A.

Years of frustration, terrible investment

The last straw that finally pushed us to sign up with another review company (Verified-Reviews), was when a customer posted a horrible review about our company and insisted that we discount a product they wanted by 50% or they wouldn't remove the terrible review. We were not ok with extortion and thought showing Trustpilot this totally inappropriate demand from a rogue customer would result in the bad review being removed. Shockingly Trustpilot refused to take down the bad review even after we showed them proof in emails from the customer that they wouldn't remove the review unless we discounted one of our products by 50%. We had enough being taken advantage of by Trustpilots outrageous fees and contracts, then they allow customers to extort us, and customer service was horrible... we are SO glad we left!


Buddika S.

Good guidance

Good one.May be it can be the best but need to improve more.I use it often and i would like to recommend it to anyone


Michael D.
Industry: Health, Wellness & Fitness
Company size: 51-200 Employees

Best review platform out there.

Used Daily for 6-12 months
Reviewed on 2019/09/17
Review Source: Capterra

Online reviews are critical to our business and Trustpilot allows us to integrate, seamlessly, with Google and Facebook.

Pros

Where to start. Ease of use, customer support, online resources and, most importantly, completely customizable solutions that allow us to maximize all customer touchpoints. The customized solutions, from automatically sending out reviews to google integration, is what I like most about Trustpilot. We use Trustpilot to automatically send out product-specific review invites with every purchase. In the case that we the customer is purchasing apparel, there are apparel specific data points you can collect, like fit, fabric and quality. This is critical for us as we look to differentiate ourselves from other companies out there. Additionally, the review platform is easy to navigate and easy for the customer to leave a review. They also make it very easy to allow us to respond back to the customer as well.

Cons

The only issue that I have had with Trustpilot is when we submit evidence that a review is not authentic. It takes too long and requires too much data for them to pull the review right away. Often times we will get a slew of fabricated reviews in the middle of a large campaign and those fabricated reviews can interrupt the momentum we look to gain.

Response from Trustpilot

Hi Michael,

Thanks for taking the time to leave us a review. It's always nice to hear when a customer is very happy with our service and all our platform has to offer.

We know we're not perfect, and will definitely let our team know of your feedback regarding wait times around the reported reviews process.

If there's anything we can help out with in the future, please don't hesitate to get in touch.

Let's upgrade the world with reviews!

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Financial Services
Company size: 11-50 Employees

Mixed feelings

Used Weekly for 2+ years
Reviewed on 2020/02/06
Review Source: Capterra

Mostly positive. It's nice and easy to use. They seem relatively quick to investigate any fake reviews, which I imagine there are a lot of given the overall number of websites & companies using the service.

Pros

I like being able to easily integrate javascript widgets with our website that dynamically pulls through reviews as and when they arrive.

Cons

The cost of premium functionality for businesses. It seems high, considering it really only gives you access to a few reports, social sharing and a few other features such as requesting reviews from verified customers.

Response from Trustpilot

Hi there,

Thanks for the review. We're glad to hear that you're enjoying integrating Trustpilot to pull through reviews.

We know what we do comes at a cost, but we do have a variety of plans that hopefully match your business needs. If you have any questions about this, please don't hesitate to get in touch with your Customer Success Manager.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 9.0/10

Ro L.
Industry: Marketing & Advertising
Company size: 201-500 Employees

Well regarded as being reliable

Used Other for 2+ years
Reviewed on 2020/09/28
Review Source: Capterra

Well regarded and reliable review platform which is internationally recognised.

Pros

Trustpilot is very well regarded, and has been used as a Customer Satisfaction Index for KPIs at several customer facing businesses I've worked at. Admins can leave a reply to reviews but have no option to remove or edit them, which adds a lot of credibility.

Cons

Steep difference for the premium version, which isn't really worth it for very small businesses. A 'lite' version of the premium membership, such as 'beginner' or 'lite' account would be worth considering.

Response from Trustpilot

Hi Ro,

Thanks for taking the time to share your experience. It's great to hear that you're enjoying your Trustpilot experience so far.

We know what we do comes at a cost, but will pass along your feedback regarding our pricing to our team to look into for the future.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Michael A.
Industry: Retail
Company size: 11-50 Employees

Years of frustration, terrible investment

Used Daily for 2+ years
Reviewed on 2020/10/13
Review Source: Capterra

The last straw that finally pushed us to sign up with another review company (Verified-Reviews), was when a customer posted a horrible review about our company and insisted that we discount a product they wanted by 50% or they wouldn't remove the terrible review. We were not ok with extortion and thought showing Trustpilot this totally inappropriate demand from a rogue customer would result in the bad review being removed. Shockingly Trustpilot refused to take down the bad review even after we showed them proof in emails from the customer that they wouldn't remove the review unless we discounted one of our products by 50%. We had enough being taken advantage of by Trustpilots outrageous fees and contracts, then they allow customers to extort us, and customer service was horrible... we are SO glad we left!

Pros

Trustpilot had a better UI / design than other 3rd party review platforms, that eventually turned out to be a wolf in sheep's clothing mistake that our company should have recognized far sooner.

Cons

We find Trustpilot's renewal practices oppressive, with the exponential price demands, very unreasonable, and with terrible service on so many issues we experienced with their back end system. Then the amount of fake reviews being left by spammers was a daily annoyance that we had to manually flag; it became impossible to accept after we'd have multiple reviews left in a day from people leaving fake reviews on our acccount about a TV they bought, or a vacation package, it very quickly dissolved into nothing but a major headache for our team to monitor and Trustpilot's customer service was worthless.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Buddika S.
Industry: Computer Software
Company size: 2-10 Employees

Good guidance

Used Weekly for 2+ years
Reviewed on 2020/06/25
Review Source: Capterra

Good one.May be it can be the best but need to improve more.I use it often and i would like to recommend it to anyone

Pros

Great product with trusted details for anyone. Before try any product you can get a check here for a good trusted review and a trusted score created by trustpilot. One of the good products in the industry to check any product's legitness.

Cons

Some details provided by users are not matching for their trust score.that is the only issue i see here. You can see bad trust score for a product but in user reviews it stays as a legit product. It should be corrected

Response from Trustpilot

Hi Buddika,

Thanks for the feedback. We're glad to hear you're finding Trustpilot helpful when checking for reviews.

Each time a consumer gives a company a review between 1 and 5 stars we recalculate the overall TrustScore. If you're ever seeing a glitch with this, please let us know at [email protected] so we can look into ASAP.

We hope you'll continue enjoying your Trustpilot experience!

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

User recommendation
8,6/10
Based on 544 user ratings
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Trustpilot Pricing

Trustpilot Pricing

Starting from
US$299,00/month
Free Trial
Free
Subscription
Value for money

Free: $0 per month

Lite: From $299 per month (paid annually)

Pro: From $549 per month (paid annually)

Enterprise: contact Trustpilot

Free: $0 per month

Lite: From $299 per month (paid annually)

Pro: From $549 per month (paid annually)

Enterprise: contact Trustpilot

Value for Money
4,2/5
Based on 544 user ratings
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Trustpilot Features

Trustpilot Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,4/5
Based on 544 user ratings
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Categories

Additional information for Trustpilot

Additional information for Trustpilot

Key features of Trustpilot

  • App integrations
  • Automatic invitations
  • Automatic review reminder emails
  • Business generated links
  • Collection analytics
  • Company profile page
  • Customer API
  • Customer engagement center
  • Customer review platform
  • Customized invitations
  • Dashboard analytics
  • Embedded review forms
  • Export reviews
  • Help desk
  • Inbox / queue management
  • Known issue management
  • Multiple user access
  • Negative feedback management
  • New review notifications
  • Public API
  • Request reference number
  • Response management
  • Review collection
  • Review forms
  • Review monitoring
  • Review notification
  • Review request
  • SEO Trustbox
  • Social sharing
  • Split testing tool
  • Trustpilot marketing assets

Benefits

  • Automate the customer review collection process seamlessly into the brand's customer journey and monitor customer feedback to resolve issues for any unsatisfied customers, and respond to customers publicly.

  • Trustpilot helps drive more traffic from both paid and organic search results with Google seller ratings for increased CTR and conversions on paid ads.

  • Create genuine social proof by leveraging Trustpilot ratings and reviews at key conversion points to increase on-site conversions and sales.

  • Boost organic search results and online visibility with Trustpilot by displaying content that improves SEO with highly relevant keywords and rich snippet stars.

  • Connect with favorite third party tools thanks to Trustpilot's dozens of integrations with apps such as Zendesk, Magento, Hootsuite, Salesforce, Zapier, Prestashop, Mailchimp, and more.

  • Trustpilot FAQs

    Trustpilot FAQs

    Below are some frequently asked questions for Trustpilot.

    Q. What type of pricing plans does Trustpilot offer?

    Trustpilot offers the following pricing plans:

    Starting from: US$299,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Free: $0 per month Lite: From $299 per month (paid annually) Pro: From $549 per month (paid annually) Enterprise: contact Trustpilot

    Q. What are the main features of Trustpilot?

    Trustpilot offers the following features:

    • App integrations
    • Automatic invitations
    • Automatic review reminder emails
    • Business generated links
    • Collection analytics
    • Company profile page
    • Customer API
    • Customer engagement center
    • Customer review platform
    • Customized invitations
    • Dashboard analytics
    • Embedded review forms
    • Export reviews
    • Help desk
    • Inbox / queue management
    • Known issue management
    • Multiple user access
    • Negative feedback management
    • New review notifications
    • Public API
    • Request reference number
    • Response management
    • Review collection
    • Review forms
    • Review monitoring
    • Review notification
    • Review request
    • SEO Trustbox
    • Social sharing
    • Split testing tool
    • Trustpilot marketing assets

    Q. Who are the typical users of Trustpilot?

    Trustpilot has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Trustpilot support?

    Trustpilot supports the following languages:

    Danish, Dutch, English, French, German, Italian, Spanish, Swedish

    Q. What type of pricing plans does Trustpilot offer?

    Trustpilot has the following pricing plans:

    Free, Subscription

    Q. Does Trustpilot support mobile devices?

    We do not have any information about what devices Trustpilot supports

    Q. What other apps does Trustpilot integrate with?

    Trustpilot integrates with the following applications:

    Carsforsale.com, Epos Now, Fomo, Hootsuite, Instapage, LeadMaster, LoyaltyLion, Mailchimp, Pure360, Zendesk

    Q. What level of support does Trustpilot offer?

    Trustpilot offers the following support options:

    Phone Support, Online Support, FAQs