Trustpilot

4.5 (1,185)
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Customer review management platform for online businesses

About Trustpilot

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York.

Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.


Key benefits of Trustpilot

  • Automate the customer review collection process seamlessly into the brand's customer journey and monitor customer feedback to resolve issues for any unsatisfied customers, and respond to customers publicly.

  • Trustpilot helps drive more traffic from both paid and organic search results with Google seller ratings for increased CTR and conversions on paid ads.

  • Create genuine social proof by leveraging Trustpilot ratings and reviews at key conversion points to increase on-site conversions and sales.

  • Boost organic search results and online visibility with Trustpilot by displaying content that improves SEO with highly relevant keywords and rich snippet stars.

  • Connect with favorite third party tools thanks to Trustpilot's dozens of integrations with apps such as Zendesk, Magento, Hootsuite, Salesforce, Zapier, Prestashop, Mailchimp, and more.

  • Images

    Trustpilot Software - Establish a trusted brand with a profile page to drive more customers
    Trustpilot Software - Get customers to leave feedback and reviews via any device, at any time
    Trustpilot Software - Increase visibility on search and leverage reviews to boost organic and paid traffic
    Trustpilot Software - Use automatic review reminder emails to collect more reviews for the business
    Trustpilot Software - Track collection rates, source, and change in TrustScore with built-in analytics
    Trustpilot Software - Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines
    Trustpilot Software - Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics
    Trustpilot Software - Maximize marketing investments with a built-in split testing tool
    Trustpilot Software - Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more
    Trustpilot Software - Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account
    Trustpilot Software - Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application
    View 12 more
    Trustpilot video
    Trustpilot Software - Establish a trusted brand with a profile page to drive more customers
    Trustpilot Software - Get customers to leave feedback and reviews via any device, at any time
    Trustpilot Software - Increase visibility on search and leverage reviews to boost organic and paid traffic
    Trustpilot Software - Use automatic review reminder emails to collect more reviews for the business
    Trustpilot Software - Track collection rates, source, and change in TrustScore with built-in analytics
    Trustpilot Software - Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines
    Trustpilot Software - Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics
    Trustpilot Software - Maximize marketing investments with a built-in split testing tool
    Trustpilot Software - Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more
    Trustpilot Software - Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account
    Trustpilot Software - Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application

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    Reviews

    Overall rating

    4.5 /5
    (1,185)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4.6/5
    Customer Support
    4.3/5

    Already have Trustpilot?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1,185
    Avela
    Avela
    Overall rating
    • Industry: Telecommunications
    • Company size: 201–500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    I have received alot of trust pilots than expected and it is much easier to access these

    Reviewed on 2024/03/11

    Trustpilots are part of my incetive at work so I tend to make sure that my name appear on the...

    Trustpilots are part of my incetive at work so I tend to make sure that my name appear on the platform and trust pilots work the same as google reviews

    Pros

    The fact that a customer can mention my name and the whole world will know that I provided an efficient service

    Cons

    One star especially when they close to my name

    Response from Trustpilot

    Hi Avela,

    Thanks for the feedback. We're glad to hear that you're finding our platform to be easy to use when accessing your reviews!

    Thanks,
    The Trustpilot Team

    Elli
    Overall rating
    • Industry: Computer Software
    • Company size: 501–1,000 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Great for getting verified reviews, not great for customer service.

    Reviewed on 2024/05/23

    Pros

    Trustpilot's great, it's pretty well known unlike G2 so I think it has a more balanced audience, whereas others seem to be more incentivised platforms. Upgrading to a paid package with Trustpilot has given us the ability to add widgets to our website to request reviews and send out personalised and automated emails to customers who give us high satisfaction scores, to ask them for a review. This is great because it'll show as verified, unlike some spam reviews you get from people who've never used your product.

    Cons

    They allow a lot of spam reviews, for instance people who may have got the wrong software, or someone who is blaming the provider when actually it's a problem with another piece of the puzzle. It's really hard to get these type of reviews removed as well. We also frequently get emails from the Trustpilot team themselves warning us against 'fake' reviews that they assume we're making. This is bizarre and I'm not sure what's gone wrong in their system but it's not an appreciative feeling you get as a customer being told that you're misusing their platform. Makes for a pretty cold experience overall.

    Response from Trustpilot

    Hi Elli,

    Thanks for sharing with us! We do do lots to prevent fake reviews on our platform. One of those things being that you can flag reviews that break the rules and our team will investigate. We will be sure to pass along your feedback to our Content Integrity team regarding your mention of fake review warnings to see what's happened here and improve moving forward.

    If you need anything else, please don't hesitate to get in touch!

    Thanks,
    The Trustpilot Team

    Verified Reviewer
    Overall rating
    • Industry: Hospitality
    • Company size: 11–50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    No Trust Reviews

    Reviewed on 2023/11/16

    Hate it. A review site is nothing if you can't have only true verified experiences from real...

    Hate it. A review site is nothing if you can't have only true verified experiences from real customers.

    Pros

    Navigation and interface is easy to use and learn.

    Cons

    There is zero credibility if anyone can leave a negative review even if not a customer and they can leave multiple identical reviews or even use multiple accounts to create duplicate cut and pasted negative reviews.

    Response from Trustpilot

    Hi,

    Thanks for your review. However, we have 0 tolerance for fake reviews and misuse of our platform. If a review breaks the rules, it can be flagged and our team will investigate.

    Thanks,
    The Trustpilot Team

    Destiny
    Overall rating
    • Industry: Design
    • Company size: Self Employed
    • Used Monthly for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Great Tool to Determine Trustworthiness of Companies

    Reviewed on 2024/12/10

    Pros

    Helps me determine whether a site or company is trustworthy or not.

    Cons

    Occasionally it has inaccurate information.

    Response from Trustpilot

    Hi Destiny,

    Thanks for sharing this with us! We're so glad to hear that you're enjoying using Trustpilot when finding companies you can trust.

    Thanks,
    The Trustpilot Team

    Aakash
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Easy to use

    Reviewed on 2024/08/21

    Pros

    It makes it very easy to gather feedback and positive reviews from customers quickly. It's also a great way to quickly check the history and standards of other companies that we may want to use.

    Cons

    The platform has an issue with fake and paid reviews for other companies which can make it hard to trust reviews sometimes.

    Response from Trustpilot

    Hi,

    Thanks for sharing with us. We're glad to hear that you're finding it easy to use the Trustpilot platform. We do do lots to combat fake reviews, so if you see something in the future that breaks the rules that our team hasn't caught yet, please don't hesitate to reach out.

    Thanks,
    The Trustpilot Team

    Showing 5 reviews of 1,185 Read all reviews

    Trustpilot FAQs

    Below are some frequently asked questions for Trustpilot.

    Trustpilot offers the following pricing plans:

    • Starting from: US$259.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free: $0 per month Plus: $259 per month Premium: $629 per month Advanced: $1,059 per month Enterprise: Contact Vendor for pricing.

    Trustpilot has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Trustpilot supports the following languages:

    Danish, Dutch, English, French, German, Italian, Spanish, Swedish

    Trustpilot supports the following devices:

    Trustpilot integrates with the following applications:

    Adestra, Adobe Commerce, BigCommerce, Chattermill, Flowbox, Fresh Relevance, Gnatta, Gorgias, Hootsuite, Klaviyo, Mailchimp, Meta for Business, Movable Ink, Nosto, OpenCart, PayPal, PinMeTo, PrestaShop, ReviewTrackers, SaleCycle Suite, Salesforce Sales Cloud, Segment, Shopify, Shopware, Slack, Sprinklr, SwiftERM, Talkwalker, Twitter/X, Uberall, Visualsoft eCommerce, WooCommerce, Yext, Zapier, Zendesk Suite, eDesk

    Trustpilot offers the following support options:

    Email/Help Desk, FAQs/Forum, Phone Support, Chat

    Related categories

    See all software categories found for Trustpilot.