
About Trustpilot
Trustpilot is a customer review management platform that helps online businesses to establish a trusted brand and connect with customers by collecting reviews and gathering feedback. The solution helps businesses improve customer experience, showcase their reputation, and amplify their presence online, as well as increase overall conversions and sales. Trustpilot’s key features include review reporting and analytics, review invitations and reminders, rich snippet stars, on-site review widgets, Google seller ratings, and more.
Organizations can get an immediate review boost by sending out ‘kickstart’ invitations to invite past customers to leave a review. Accounts can also be set up to automatically send a custom branded review invitation after a purchase is made, which can be sent from Trustpilot.com, or the brand’s domain, using Trustpilot’s optimized review templates. With embedded review forms, organizations can collect reviews directly from their business website, while review reminder emails automatically remind customers to leave a review. Collection rates, sources, and TrustScore changes can be tracked using Trustpilot’s built-in analytics dashboard. Users can also monitor traffic and impressions via Google search statistics, and learn exactly how visitors find the brand’s Trustpilot company profile online.
Organizations can automatically share reviews on their Facebook page using Trustpilot’s Facebook app, as well as share reviews with a single click on Twitter and Google+. Seller ratings and gold stars can be added to AdWords to increase click-through rates and earn more qualified leads. Twenty-five pre-designed ‘TrustBoxes’ help showcase ratings and reviews, and can be displayed by pasting code snippets into the website’s HTML. Marketing assets such as the Trustpilot logo, icons, and stars help boost credibility on various advertising channels. Additional platform features include a built-in split testing tool, Google rich snippet stars, review notifications, multiple user access, and reviews export capability.
Pricing starting from:
US$225,00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Trustpilot
Key benefits of Trustpilot
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
US$225,00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Trustpilot
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Features
Total features of Trustpilot: 41
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Reviews
Already have Trustpilot?
Software buyers need your help! Product reviews help the rest of us make great decisions.

- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Helpful tool
Reviewed on 2018/10/02
Overall it's been a good experience. It's made review collection and monitoring easier for me. This...
Overall it's been a good experience. It's made review collection and monitoring easier for me. This is one of my main responsibilities at my company and TrustPilot is the easiest of the sites to monitor.
Pros
I like that TrustPilot is easy to navigate for both the reviewer and myself (the administrator). I like that you can tell whether the review came in through a unique link, basic link, or organically. Responding to and reporting on reviews in the Dashboard is very easy and straightforward.
Cons
There are some things about it that I don't like such as that if a company is rated a 7.0 they have 4 stars, and if someone is rated an 8.9 they also have 4 stars. This doesn't allow people who are quickly searching to really see the difference between the two companies.
Response from Trustpilot
Hi Catherine,
Thanks for taking the time to leave us a review! It's great to hear you're enjoying collecting and responding to customer feedback with Trustpilot.
We'll definitely pass along your feedback regarding star rating to our Product team to look into more.
Let's upgrade the world with reviews!

- Industry: Telecommunications
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A great way to read reviews about products
Reviewed on 2023/01/18
There are several platforms I visit when I want to make a choice about a product. Trustpilot is one...
There are several platforms I visit when I want to make a choice about a product. Trustpilot is one of my favorites. It's important to know what you're dealing with before you start, especially if it costs you money
Pros
There are so many products in our markets these days, I think it's very important to get input from other consumers before making a choice. Trustpilot is one of the platforms that I regularly consult before making a decision about a product. For me, TrustPilot is a great platform where you can collect real customer reviews. You can find reviews on different types of products, physical or software. You can also find different types of reviews and ratings, with the right comments. Moreover, it is easy to use. By typing in the search bar, you can find the product you want. I recommend that anyone who wants to buy a product should check it out
Cons
I don't really have a recommendation for this platform. It suits me for the moment
Response from Trustpilot
Hi Ouattara,
Thanks for sharing your experience with us. We love to know that you've found Trustpilot to be a great way to read reviews about products and that you use it regularly.
We hope you continue enjoying your Trustpilot experience!
Thanks,
The Trustpilot Team
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Years of frustration, terrible investment
Reviewed on 2020/10/13
The last straw that finally pushed us to sign up with another review company (Verified-Reviews),...
The last straw that finally pushed us to sign up with another review company (Verified-Reviews), was when a customer posted a horrible review about our company and insisted that we discount a product they wanted by 50% or they wouldn't remove the terrible review. We were not ok with extortion and thought showing Trustpilot this totally inappropriate demand from a rogue customer would result in the bad review being removed. Shockingly Trustpilot refused to take down the bad review even after we showed them proof in emails from the customer that they wouldn't remove the review unless we discounted one of our products by 50%. We had enough being taken advantage of by Trustpilots outrageous fees and contracts, then they allow customers to extort us, and customer service was horrible... we are SO glad we left!
Pros
Trustpilot had a better UI / design than other 3rd party review platforms, that eventually turned out to be a wolf in sheep's clothing mistake that our company should have recognized far sooner.
Cons
We find Trustpilot's renewal practices oppressive, with the exponential price demands, very unreasonable, and with terrible service on so many issues we experienced with their back end system. Then the amount of fake reviews being left by spammers was a daily annoyance that we had to manually flag; it became impossible to accept after we'd have multiple reviews left in a day from people leaving fake reviews on our acccount about a TV they bought, or a vacation package, it very quickly dissolved into nothing but a major headache for our team to monitor and Trustpilot's customer service was worthless.
Response from Trustpilot
Hi Michael,
Thanks for taking the time to leave us a review. We're so sorry to hear that you didn't enjoy your Trustpilot experience so much. We do work really hard to combat fake reviews and any misuse of our platform, but will be sure to let our team know of your feedback.
If there's anything we can do to help out in the future, please don't hesitate to get in touch.
- Industry: Computer Software
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Maybe _the_ authoritative source on the internet
Reviewed on 2023/02/11
Great overall, you know your getting a good feel for a website, and easy to use tools for builders.
Great overall, you know your getting a good feel for a website, and easy to use tools for builders.
Pros
Trust pilot has a great reputation as being a safe source for getting information regarding a website, its a very easy way to check if something is a scam or not. Also very easy to integrate their widgets into your site.
Cons
It'd be nice to see more companys respond to negative feedback.
Response from Trustpilot
Hi,
Thanks for taking the time to share your experience with us! It's great to hear that you're enjoying using our platform to find trusted companies and integrate our widgets.
Thanks,
The Trustpilot Team
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Trust the Pilot
Reviewed on 2023/03/26
Pros
This is a good program to help see reviews to give you feedback on something.
Cons
I wished services had this apart of their reviewing.
Response from Trustpilot
Hi Ivy,
Thanks for the feedback! We're so happy to hear that you're enjoying finding reviews on our platform!
Thanks,
The Trustpilot Team
Trustpilot FAQs
Below are some frequently asked questions for Trustpilot.Q. What type of pricing plans does Trustpilot offer?
Trustpilot offers the following pricing plans:
- Starting from: US$225,00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Free: $0 per month Standard: $225 per month Growth: $600 per month Scale: $900 per month Enterprise: Contact Vendor for pricing.
Q. Who are the typical users of Trustpilot?
Trustpilot has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000
Q. What languages does Trustpilot support?
Trustpilot supports the following languages:
Danish, Dutch, English, French, German, Italian, Spanish, Swedish
Q. Does Trustpilot support mobile devices?
Trustpilot supports the following devices:
Q. What other apps does Trustpilot integrate with?
Trustpilot integrates with the following applications:
Adestra, Adobe Commerce, BigCommerce, Chattermill, Digidesk, Flowbox, Fresh Relevance, Gnatta, Gorgias, Hootsuite, Klaviyo, Mailchimp, Meta for Business, Movable Ink, Nosto, OpenCart, PayPal, Photoslurp, PinMeTo, PrestaShop, ReviewTrackers, SaleCycle Suite, Salesforce Sales Cloud, Segment, Shopify, Shopware, Slack, Sprinklr, SwiftERM, Talkwalker, Twitter, Uberall CoreX, Visualsoft eCommerce, WooCommerce, Yext, Zapier, Zendesk Suite, eDesk
Q. What level of support does Trustpilot offer?
Trustpilot offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, Chat
Related categories
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