Trustpilot

Customer review management platform for online businesses

About Trustpilot

Trustpilot is a customer review management platform that helps online businesses to establish a trusted brand and connect with customers by collecting reviews and gathering feedback. The solution helps businesses improve customer experience, showcase their reputation, and amplify their presence online, as well as increase overall conversions and sales. Trustpilot’s key features include review reporting and analytics, review invitations and reminders, rich snippet stars, on-site review widgets, Google seller ratings, and more.

Organizations can get an immediate review boost by sending out ‘kickstart’ invitations to invite past customers to leave a review. Accounts can also be set up to automatically send a custom branded review invitation after a purchase is made, which can be sent from Trustpilot.com, or the brand’s domain, using Trustpilot’s optimized review templates. With embedded review forms, organizations can collect reviews directly from their business website, while review reminder emails automatically remind customers to leave a review. Collection rates, sources, and TrustScore changes can be tracked using Trustpilot’s built-in analytics dashboard. Users can also monitor traffic and impressions via Google search statistics, and learn exactly how visitors find the brand’s Trustpilot company profile online.

Organizations can automatically share reviews on their Facebook page using Trustpilot’s Facebook app, as well as share reviews with a single click on Twitter and Google+. Seller ratings and gold stars can be added to AdWords to increase click-through rates and earn more qualified leads. Twenty-five pre-designed ‘TrustBoxes’ help showcase ratings and reviews, and can be displayed by pasting code snippets into the website’s HTML. Marketing assets such as the Trustpilot logo, icons, and stars help boost credibility on various advertising channels. Additional platform features include a built-in split testing tool, Google rich snippet stars, review notifications, multiple user access, and reviews export capability.

Pricing starting from:

US$299,00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of Trustpilot

  • Automate the customer review collection process seamlessly into the brand's customer journey and monitor customer feedback to resolve issues for any unsatisfied customers, and respond to customers publicly.

  • Trustpilot helps drive more traffic from both paid and organic search results with Google seller ratings for increased CTR and conversions on paid ads.

  • Create genuine social proof by leveraging Trustpilot ratings and reviews at key conversion points to increase on-site conversions and sales.

  • Boost organic search results and online visibility with Trustpilot by displaying content that improves SEO with highly relevant keywords and rich snippet stars.

  • Connect with favorite third party tools thanks to Trustpilot's dozens of integrations with apps such as Zendesk, Magento, Hootsuite, Salesforce, Zapier, Prestashop, Mailchimp, and more.

  • Devices

    Business size

    S M L

    Markets

    Brazil, China, Japan, United States

    Supported Languages

    Danish, Dutch, English, French, German and 3 others, Italian, Spanish, Swedish

    Pricing starting from:

    US$299,00/month

    • Free Trial
    • Free Version
    • Subscription

    Images

    Establish a trusted brand with a profile page to drive more customers
    Get customers to leave feedback and reviews via any device, at any time
    Increase visibility on search and leverage reviews to boost organic and paid traffic
    Use automatic review reminder emails to collect more reviews for the business
    Track collection rates, source, and change in TrustScore with built-in analytics
    Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines
    Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics
    Maximize marketing investments with a built-in split testing tool
    Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more
    Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account
    Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application
    View 12 more
    Trustpilot video
    Trustpilot screenshot: Establish a trusted brand with a profile page to drive more customers Trustpilot screenshot: Get customers to leave feedback and reviews via any device, at any time Trustpilot screenshot: Increase visibility on search and leverage reviews to boost organic and paid traffic Trustpilot screenshot: Use automatic review reminder emails to collect more reviews for the business Trustpilot screenshot: Track collection rates, source, and change in TrustScore with built-in analytics Trustpilot screenshot: Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines Trustpilot screenshot: Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics Trustpilot screenshot: Maximize marketing investments with a built-in split testing tool Trustpilot screenshot: Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more Trustpilot screenshot: Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account Trustpilot screenshot: Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application

    Features

    Total features of Trustpilot: 35

    • A/B Testing
    • API
    • Alerts / Escalation
    • Alerts/Notifications
    • Assessment Management
    • Campaign Management
    • Change Management
    • Community Management
    • Complaint Monitoring
    • Dashboard
    • Email Invitations & Reminders
    • Engagement Analytics
    • Feedback Management
    • Knowledge Management
    • Monitoring
    • Negative Feedback Management
    • Queue Management
    • Ratings / Reviews
    • Reminders
    • Reporting/Analytics
    • Response Management
    • Review Monitoring
    • Review Notification
    • Review Request
    • SEO Management
    • Sentiment Analysis
    • Social Media Integration
    • Social Promotion
    • Social Sharing
    • Survey/Poll Management
    • Surveys & Feedback
    • Third Party Integrations
    • Visual Analytics
    • Web Forms
    • Web Traffic Reporting

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    Reviews

    Overall rating

    4,5 /5
    (577)
    Value for Money
    4,2/5
    Features
    4,4/5
    Ease of Use
    4,6/5
    Customer Support
    4,4/5

    Already have Trustpilot?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 577
    Michael D.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Best review platform out there.

    Reviewed on 2019/09/17

    Online reviews are critical to our business and Trustpilot allows us to integrate, seamlessly, with...

    Online reviews are critical to our business and Trustpilot allows us to integrate, seamlessly, with Google and Facebook.

    Pros

    Where to start. Ease of use, customer support, online resources and, most importantly, completely customizable solutions that allow us to maximize all customer touchpoints. The customized solutions, from automatically sending out reviews to google integration, is what I like most about Trustpilot. We use Trustpilot to automatically send out product-specific review invites with every purchase. In the case that we the customer is purchasing apparel, there are apparel specific data points you can collect, like fit, fabric and quality. This is critical for us as we look to differentiate ourselves from other companies out there. Additionally, the review platform is easy to navigate and easy for the customer to leave a review. They also make it very easy to allow us to respond back to the customer as well.

    Cons

    The only issue that I have had with Trustpilot is when we submit evidence that a review is not authentic. It takes too long and requires too much data for them to pull the review right away. Often times we will get a slew of fabricated reviews in the middle of a large campaign and those fabricated reviews can interrupt the momentum we look to gain.

    Response from Trustpilot

    Hi Michael,

    Thanks for taking the time to leave us a review. It's always nice to hear when a customer is very happy with our service and all our platform has to offer.

    We know we're not perfect, and will definitely let our team know of your feedback regarding wait times around the reported reviews process.

    If there's anything we can help out with in the future, please don't hesitate to get in touch.

    Let's upgrade the world with reviews!

    Verified Reviewer
    Overall rating
    • Industry: Financial Services
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Mixed feelings

    Reviewed on 2020/02/06

    Mostly positive. It's nice and easy to use. They seem relatively quick to investigate any fake...

    Mostly positive. It's nice and easy to use. They seem relatively quick to investigate any fake reviews, which I imagine there are a lot of given the overall number of websites & companies using the service.

    Pros

    I like being able to easily integrate javascript widgets with our website that dynamically pulls through reviews as and when they arrive.

    Cons

    The cost of premium functionality for businesses. It seems high, considering it really only gives you access to a few reports, social sharing and a few other features such as requesting reviews from verified customers.

    Response from Trustpilot

    Hi there,

    Thanks for the review. We're glad to hear that you're enjoying integrating Trustpilot to pull through reviews.

    We know what we do comes at a cost, but we do have a variety of plans that hopefully match your business needs. If you have any questions about this, please don't hesitate to get in touch with your Customer Success Manager.

    Anthony S.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The best evaluation platform available

    Reviewed on 2021/03/14

    Trustpilot is really very reassuring as a customer.
    Indeed before buying on a site that I do not...

    Trustpilot is really very reassuring as a customer.
    Indeed before buying on a site that I do not know, I always watch reviews on forums and very often I rely on Trustpilot.
    I look at the note as well as various comments and if I see that the site is reliable then I know that I can buy on the site without regret afterwards.
    Trustpilot is a trustworthy platform that greatly helps the customer to know whether the site on which one wishes to buy a pair of shoes, clothes or anything else is trustworthy or not!

    Pros

    Trustpilot is really easy to use and has a lot to offer to Internet users.
    The customer support is really good and the resources are available to help us choose whether the site is trustworthy or not.
    The review platform is easy to use and it is really easy for a customer like me to leave a review on the platform. Often the reviews are trustworthy and help to get good deals.

    Cons

    Sometimes, there are still some reviews that leave something to be desired and we can think that they are false or fabricated.
    Therefore, these sometimes negative or fabricated reviews do not convince me and sometimes prevent a good deal when the site was trustworthy but this is really very rare, we must admit!

    Michael A.
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Years of frustration, terrible investment

    Reviewed on 2020/10/13

    The last straw that finally pushed us to sign up with another review company (Verified-Reviews),...

    The last straw that finally pushed us to sign up with another review company (Verified-Reviews), was when a customer posted a horrible review about our company and insisted that we discount a product they wanted by 50% or they wouldn't remove the terrible review. We were not ok with extortion and thought showing Trustpilot this totally inappropriate demand from a rogue customer would result in the bad review being removed. Shockingly Trustpilot refused to take down the bad review even after we showed them proof in emails from the customer that they wouldn't remove the review unless we discounted one of our products by 50%. We had enough being taken advantage of by Trustpilots outrageous fees and contracts, then they allow customers to extort us, and customer service was horrible... we are SO glad we left!

    Pros

    Trustpilot had a better UI / design than other 3rd party review platforms, that eventually turned out to be a wolf in sheep's clothing mistake that our company should have recognized far sooner.

    Cons

    We find Trustpilot's renewal practices oppressive, with the exponential price demands, very unreasonable, and with terrible service on so many issues we experienced with their back end system. Then the amount of fake reviews being left by spammers was a daily annoyance that we had to manually flag; it became impossible to accept after we'd have multiple reviews left in a day from people leaving fake reviews on our acccount about a TV they bought, or a vacation package, it very quickly dissolved into nothing but a major headache for our team to monitor and Trustpilot's customer service was worthless.

    Response from Trustpilot

    Hi Michael,

    Thanks for taking the time to leave us a review. We're so sorry to hear that you didn't enjoy your Trustpilot experience so much. We do work really hard to combat fake reviews and any misuse of our platform, but will be sure to let our team know of your feedback.

    If there's anything we can do to help out in the future, please don't hesitate to get in touch.

    Heather S.
    Overall rating
    • Industry: Consumer Services
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Trust

    Reviewed on 2021/03/12

    Dealing with international crypto currency’s sites is intrinsically dangerous, especially in a...

    Dealing with international crypto currency’s sites is intrinsically dangerous, especially in a world of numbers In an account that may not be real. Just clicking on a site can put you at risk from viruses and possibly losing all your data. Those bright green stars are a beacon of security in the dark world of internet hackers.

    Pros

    I spend a lot of time online surfing multiple crypto currency’s websites and not all are considered safe. When investigating each site I look for real addresses and of course the green stars of Trustpilot. The reviews and experiences of the writers are real and not in anyway edited, they are true and can be believed.

    Cons

    At first I was not sure, in the beginning I would see the green stars and think they are paid to promote and have people think a site is safe and reliable. That is the furthest thing from the truth. Finally a platform for real users of a site to say exactly how they feel and what, if any, bad details they want to share. I have no cons, just trust.

    Showing 5 reviews of 577 Read all reviews

    Trustpilot FAQs

    Below are some frequently asked questions for Trustpilot.

    Trustpilot offers the following pricing plans:

    • Starting from: US$299,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    We do not have any information about Trustpilot features

    Trustpilot has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Trustpilot supports the following languages:

    Danish, Dutch, English, French, German, Italian, Spanish, Swedish

    Trustpilot supports the following devices:

    Trustpilot integrates with the following applications:

    Facebook, HootSuite, Magento Commerce, Mailchimp, PrestaShop, Salesforce Sales Cloud, Shopify, Twitter, WooCommerce, Zapier, Zendesk

    Trustpilot offers the following support options:

    Email/Help Desk, FAQs/Forum, Phone Support, Chat

    Related categories

    See all software categories found for Trustpilot.