Trustpilot

Customer review management platform for online businesses

About Trustpilot

Trustpilot is a customer review management platform that helps online businesses to establish a trusted brand and connect with customers by collecting reviews and gathering feedback. The solution helps businesses improve customer experience, showcase their reputation, and amplify their presence online, as well as increase overall conversions and sales. Trustpilot’s key features include review reporting and analytics, review invitations and reminders, rich snippet stars, on-site review widgets, Google seller ratings, and more.

Organizations can get an immediate review boost by sending out ‘kickstart’ invitations to invite past customers to leave a review. Accounts can also be set up to automatically send a custom branded review invitation after a purchase is made, which can be sent from Trustpilot.com, or the brand’s domain, using Trustpilot’s optimized review templates. With embedded review forms, organizations can collect reviews directly from their business website, while review reminder emails automatically remind customers to leave a review. Collection rates, sources, and TrustScore changes can be tracked using Trustpilot’s built-in analytics dashboard. Users can also monitor traffic and impressions via Google search statistics, and learn exactly how visitors find the brand’s Trustpilot company profile online.

Organizations can automatically share reviews on their Facebook page using Trustpilot’s Facebook app, as well as share reviews with a single click on Twitter and Google+. Seller ratings and gold stars can be added to AdWords to increase click-through rates and earn more qualified leads. Twenty-five pre-designed ‘TrustBoxes’ help showcase ratings and reviews, and can be displayed by pasting code snippets into the website’s HTML. Marketing assets such as the Trustpilot logo, icons, and stars help boost credibility on various advertising channels. Additional platform features include a built-in split testing tool, Google rich snippet stars, review notifications, multiple user access, and reviews export capability.

Pricing starting from:

US$200,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Trustpilot

Key benefits of Trustpilot

  • Automate the customer review collection process seamlessly into the brand's customer journey and monitor customer feedback to resolve issues for any unsatisfied customers, and respond to customers publicly.

  • Trustpilot helps drive more traffic from both paid and organic search results with Google seller ratings for increased CTR and conversions on paid ads.

  • Create genuine social proof by leveraging Trustpilot ratings and reviews at key conversion points to increase on-site conversions and sales.

  • Boost organic search results and online visibility with Trustpilot by displaying content that improves SEO with highly relevant keywords and rich snippet stars.

  • Connect with favorite third party tools thanks to Trustpilot's dozens of integrations with apps such as Zendesk, Magento, Hootsuite, Salesforce, Zapier, Prestashop, Mailchimp, and more.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, Denmark, United Kingdom, Ireland, Japan, Lithuania, New Zealand, United States

    Supported Languages

    Danish, Dutch, English, French, German, Italian, Spanish, Swedish

    Pricing starting from:

    US$200,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Trustpilot

    Images

    Trustpilot Software - Establish a trusted brand with a profile page to drive more customers
    Trustpilot Software - Get customers to leave feedback and reviews via any device, at any time
    Trustpilot Software - Increase visibility on search and leverage reviews to boost organic and paid traffic
    Trustpilot Software - Use automatic review reminder emails to collect more reviews for the business
    Trustpilot Software - Track collection rates, source, and change in TrustScore with built-in analytics
    Trustpilot Software - Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines
    Trustpilot Software - Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics
    Trustpilot Software - Maximize marketing investments with a built-in split testing tool
    Trustpilot Software - Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more
    Trustpilot Software - Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account
    Trustpilot Software - Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application
    View 12 more
    Trustpilot video
    Trustpilot Software - Establish a trusted brand with a profile page to drive more customers Trustpilot Software - Get customers to leave feedback and reviews via any device, at any time Trustpilot Software - Increase visibility on search and leverage reviews to boost organic and paid traffic Trustpilot Software - Use automatic review reminder emails to collect more reviews for the business Trustpilot Software - Track collection rates, source, and change in TrustScore with built-in analytics Trustpilot Software - Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines Trustpilot Software - Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics Trustpilot Software - Maximize marketing investments with a built-in split testing tool Trustpilot Software - Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more Trustpilot Software - Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account Trustpilot Software - Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application

    Features

    Total features of Trustpilot: 37

    • AB Testing
    • API
    • Activity Dashboard
    • Alerts/Notifications
    • Campaign Management
    • Community Management
    • Complaint Monitoring
    • Customer Experience Management
    • Customizable Reports
    • Dashboard
    • Data Visualization
    • Email Reminders
    • Engagement Tracking
    • Feedback Management
    • Knowledge Management
    • Monitoring
    • Negative Feedback Management
    • Ratings / Reviews
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Management
    • Review Monitoring
    • Review Notification
    • Review Request
    • SEO Management
    • Sentiment Analysis
    • Social Media Integration
    • Social Promotion
    • Social Sharing
    • Survey/Poll Management
    • Surveys & Feedback
    • Third Party Integrations
    • Visual Analytics

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    Reviews

    Overall rating

    4,5 /5
    (632)
    Value for Money
    4,2/5
    Features
    4,4/5
    Ease of Use
    4,6/5
    Customer Support
    4,4/5

    Already have Trustpilot?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 632
    Tiago M.
    Overall rating
    • Industry: Translation & Localization
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Trustpilot is an excellent platform for reviews

    Reviewed on 2022/01/09

    I love Trustpilot and I always tend to disregard what I mentioned in the Cons section, as usually...

    I love Trustpilot and I always tend to disregard what I mentioned in the Cons section, as usually you can easily see who has an honest opinion or a scripted one, and it's something that I don't believe it's that easy to control. That being said, Trustpilot is an excellent platform to me and I will keep using it to check something's reviews.

    Pros

    I really like Trustpilot's UX & UI. It's simple and straightforward to use, either for checking the reviews for something or for creating one.

    Cons

    The thing I like least about Trustpilot is the same for every platform for reviewing - the fake reviews. Even though some platforms might have more control over that situation than others, it's still a reality, and there are many business owners hiring people to do a simple review of their platform.

    Emily E.
    Overall rating
    • Industry: Arts & Crafts
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Truly the best!

    Reviewed on 2022/01/11

    Perfect Platform for customer engagement and managing customer satisfaction.

    Perfect Platform for customer engagement and managing customer satisfaction.

    Pros

    We've been using TrustPilot for years, I don't even say exactly. First, I need to mention that this platform is a definition of a great customer service! They're always there to help a customer in every possible way. I don't think I need to even mention how user-friendly and easy to use TrustPilot is. All the tools, actions are super easy and straightforward and their reporting is a topnotch!

    Cons

    Everything is great, I've never had a major complain or issue with TrustPilot for all years we've been using them.

    Michael A.
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Years of frustration, terrible investment

    Reviewed on 2020/10/13

    The last straw that finally pushed us to sign up with another review company (Verified-Reviews),...

    The last straw that finally pushed us to sign up with another review company (Verified-Reviews), was when a customer posted a horrible review about our company and insisted that we discount a product they wanted by 50% or they wouldn't remove the terrible review. We were not ok with extortion and thought showing Trustpilot this totally inappropriate demand from a rogue customer would result in the bad review being removed. Shockingly Trustpilot refused to take down the bad review even after we showed them proof in emails from the customer that they wouldn't remove the review unless we discounted one of our products by 50%. We had enough being taken advantage of by Trustpilots outrageous fees and contracts, then they allow customers to extort us, and customer service was horrible... we are SO glad we left!

    Pros

    Trustpilot had a better UI / design than other 3rd party review platforms, that eventually turned out to be a wolf in sheep's clothing mistake that our company should have recognized far sooner.

    Cons

    We find Trustpilot's renewal practices oppressive, with the exponential price demands, very unreasonable, and with terrible service on so many issues we experienced with their back end system. Then the amount of fake reviews being left by spammers was a daily annoyance that we had to manually flag; it became impossible to accept after we'd have multiple reviews left in a day from people leaving fake reviews on our acccount about a TV they bought, or a vacation package, it very quickly dissolved into nothing but a major headache for our team to monitor and Trustpilot's customer service was worthless.

    Response from Trustpilot

    Hi Michael,

    Thanks for taking the time to leave us a review. We're so sorry to hear that you didn't enjoy your Trustpilot experience so much. We do work really hard to combat fake reviews and any misuse of our platform, but will be sure to let our team know of your feedback.

    If there's anything we can do to help out in the future, please don't hesitate to get in touch.

    Kadonna K.
    Overall rating
    • Industry: E-Learning
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Trustploit review

    Reviewed on 2021/10/27

    Overall quality software product and on great accuracy of information displayed. Communication...

    Overall quality software product and on great accuracy of information displayed. Communication networking benefits and easy for conducting business purposes.

    Pros

    Quality software product for all expressions and comments and questions asked about business purposes and direct communication with all clients.

    Cons

    Nothing everything in the software program is organized and stored correctly and quality software as a platform for communication with clients and others reviewing business.

    Stasha K.
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    It's Trusted, that's for sure

    Reviewed on 2021/12/19

    I can get a picture of what people see in some products of my interest.

    I can get a picture of what people see in some products of my interest.

    Pros

    I like the ease of writing a review. There are guiding lines, but without a particular framework, which gives great freedom during the expression of experience. It is enough to have the goodwill to leave the review, which is the only condition. There is no unique approval system, and the review is instantly set live by the system. You can also get valuable information about the product of interest on the platform. I have some bugs, and support helps me with it. So, you can count on a helping hand, and it's lovely.

    Cons

    All that I describe as positive also has the negative part. Reviews can be useless words because of instant approval and no rules you must follow. Anyone can write and leave their experience about some service or software. I don't complain because I love to write something helpful. Maybe someone won't prefer TrustPilot as relevant info, even with trust, just because there are no restrictions in any way.

    Showing 5 reviews of 632 Read all reviews

    Trustpilot FAQs

    Below are some frequently asked questions for Trustpilot.

    Trustpilot offers the following pricing plans:

    • Starting from: US$200,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free: $0 per month Lite: From $200 per month (paid annually) Enterprise: contact Trustpilot

    Trustpilot has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Trustpilot supports the following languages:

    Danish, Dutch, English, French, German, Italian, Spanish, Swedish

    Trustpilot supports the following devices:

    Trustpilot integrates with the following applications:

    Adestra, BigCommerce, Chattermill, Digidesk, Facebook for Business, Flowbox, Fresh Relevance, Gnatta, Gorgias, Hootsuite, Klaviyo, Magento Commerce, Mailchimp, Movable Ink, Nosto, OpenCart, PayPal, Photoslurp, PinMeTo, PrestaShop, ReviewTrackers, SaleCycle Suite, Salesforce Sales Cloud, Segment, Shopify, Shopware, Slack, Sprinklr, SwiftERM, Talkwalker, Twitter, Visualsoft eCommerce, WooCommerce, Yext, Zapier, Zendesk, eDesk, uberall

    Trustpilot offers the following support options:

    Email/Help Desk, FAQs/Forum, Phone Support, Chat

    Related categories

    See all software categories found for Trustpilot.