AdScale

4.5 (40)
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Advertising performance optimization platform for marketers

About AdScale

AdScale is a cloud-based, AI-powered performance optimization platform which utilizes machine learning to automate and optimize AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube. The software is designed for PPC managers, in-house marketing teams, advertising agencies, and private advertisers.

With AdScale, users can automate budget management and allocation across campaigns to optimize their marketing performance. Once preferences and goals are defined, AdScale automatically allocates funds to campaigns to optimize budget utilization, both on a daily and monthly basis. The algorithmic bid module automatically sets bids and bid adjustments 24 hours a day for each keyword and placement. AdScale also analyzes all account objects to generate actionable recommendations for keyword optimization, ad optimization, landing page performance, campaign settings, and more.

AdScale allows users to automate reporting on their campaigns, with built-in white label reports and the ability to create custom cross-account and cross-platform reports. Distribution of reports to managers and clients can be scheduled. Dashboards visualize key performance indicators (KPIs), allowing users to analyze trends and progress. AdScale also offers fraud protection tools, including live monitoring of IP traffic, automatic click blocking, and custom fraud detection and prevention settings, to protect users from click fraud.


Key benefits of AdScale

  • The budget module automatically allocates funds to each campaign on both a monthly and daily basis to optimize utilization of advertising budget.

  • The algorithmic bid module automatically controls bids and bid adjustments 24 hours a day for all keywords and ad placements.

  • Actionable recommendations can be generated from analysis of account objects, for campaign settings, keyword optimization, landing page performance, ad optimization and alerts, and more, which are presented to users with supporting data and detailed explanations.

  • The reporting process can be automated with the white label report generator which allows users to select from built-in reports or create custom reports, and schedule automatic distribution of reports to managers or customers.

  • Dashboards give users insight into ad performance, with account-level dashboards for analysis of individual accounts, and a benchmarking dashboard for comparing KPIs.

  • Images

    AdScale Software - Users can view budget utilization and track metrics including clicks, impressions, costs, and average positions over time
    AdScale Software - Bids can be optimized by hour and by day
    AdScale Software - Actionable recommendations can be applied with a single click
    AdScale Software - Demographic data can be used to allocate budgets
    AdScale Software - Agencies can generate custom-branded reports for each of their clients
    AdScale Software - Dashboards provide agencies with an overview of each client's performance
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    AdScale video
    AdScale Software - Users can view budget utilization and track metrics including clicks, impressions, costs, and average positions over time
    AdScale Software - Bids can be optimized by hour and by day
    AdScale Software - Actionable recommendations can be applied with a single click
    AdScale Software - Demographic data can be used to allocate budgets
    AdScale Software - Agencies can generate custom-branded reports for each of their clients
    AdScale Software - Dashboards provide agencies with an overview of each client's performance

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    Reviews

    Overall rating

    4.5 /5
    (40)
    Value for Money
    4.4/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support
    4.3/5

    Already have AdScale?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 40
    Ayush
    Ayush
    Overall rating
    • Industry: Graphic Design
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Best Marketing Cloud Management tool

    Reviewed on 2022/05/11

    Overall, I am very much satisfied with AdScale. It's just the best in the market right now.

    Overall, I am very much satisfied with AdScale. It's just the best in the market right now.

    Pros

    It's the best marketing cloud management in the market out there and offers a lot of features like in-depth analysis, droplets, and target hits. It uses customer data and gives personalized ad recommendations reaching a large number of target audiences and increase in revenue.

    Cons

    It's overall a great tool, just if the pricing would be a little more adequate it would be perfect. Although it's worth that pricing for the service what they provide, but it would be great if they bring their pricing just a little down.

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 51–200 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    More transparent than competitors, requires less Admin legwork

    Reviewed on 2019/08/01

    - Drive higher traffic from target PPC ads
    - Management system that is far better than Google Ads

    - Drive higher traffic from target PPC ads
    - Management system that is far better than Google Ads

    Pros

    - Fairly easy to use
    - Have seen incredible results in running Google Ads
    - Keyword search function is very effective
    - Love ability to set a budget and do automated competitive bidding
    - Recommendations are manageable

    Cons

    - Parts of the dashboard straight up don't work, mainly traffic and spend
    - Ads get disapproved for reasons we don't understand
    - Hard to get in touch with customer service with slow response times
    - Isn't super inexpensive, but less expensive than more of their competitors

    Jerad
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Watch out! Predatory Company - Be careful

    Reviewed on 2023/02/15

    WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will...

    WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will continue to charge you until you uninstall the app. Took us a few days to figure out how to uninstall (app redirects to their page).Services were not useful for us, and software is not unique or add any significant value, lots of marketing speak with not a lot of actual function, also was charged for a year without using adscale services. Never offered a refund.

    Pros

    segmentation, ad automation, really not too much. Our ads never performed

    Cons

    does not lead to conversions, no actual value, no substance or features in actual software, nothing unique

    Phil
    Phil
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Powerful PPC Platform Geared For Growth

    Reviewed on 2019/01/23

    I have a proven partner for growing Google Ad accounts that are showing some form of regular...

    I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

    Pros

    Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

    Cons

    There can be temporary moments when the website crashes. I would also love a smartphone app.

    Jovan
    Jovan
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    One of the best bidding management utilization tools

    Reviewed on 2019/03/19

    AdScale you will take your PCC performance to the next level. You will save a ton of time instead...

    AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better.

    Pros

    With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc.

    Cons

    UI sections in the system interface can be improved.

    Showing 5 reviews of 40 Read all reviews

    AdScale FAQs

    Below are some frequently asked questions for AdScale.

    AdScale offers the following pricing plans:

    • Starting from: US$149.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    AdScale for Agencies: Agency 5: €245/month (€49/account/month) Agency 15: €499/month (€33/account/month) Agency 50: €990/month (€20/account/month) Agency 100: €1745/month (€18/account/month) AdScale for Advertisers: Basic: 2% of Adspend + €99/month Pro: 2% of Adspend + €249/month Enterprise: 2% of Adspend + €499/month AdScale for eCommerce: Pricing is based on sales generated through AdScale, and starts at $39/month.

    AdScale has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    AdScale supports the following languages:

    English

    AdScale supports the following devices:

    AdScale integrates with the following applications:

    Google Ads, Google Analytics 360

    AdScale offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

    See all software categories found for AdScale.