AdScale

AdScale

Advertising performance optimization platform for marketers

4.4/5 (11 reviews)

AdScale Overview

AdScale is a cloud-based, AI-powered performance optimization platform which utilizes machine learning to automate and optimize AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube. The software is designed for PPC managers, in-house marketing teams, advertising agencies, and private advertisers.

With AdScale, users can automate budget management and allocation across campaigns to optimize their marketing performance. Once preferences and goals are defined, AdScale automatically allocates funds to campaigns to optimize budget utilization, both on a daily and monthly basis. The algorithmic bid module automatically sets bids and bid adjustments 24 hours a day for each keyword and placement. AdScale also analyzes all account objects to generate actionable recommendations for keyword optimization, ad optimization, landing page performance, campaign settings, and more.

AdScale allows users to automate reporting on their campaigns, with built-in white label reports and the ability to create custom cross-account and cross-platform reports. Distribution of reports to managers and clients can be scheduled. Dashboards visualize key performance indicators (KPIs), allowing users to analyze trends and progress. AdScale also offers fraud protection tools, including live monitoring of IP traffic, automatic click blocking, and custom fraud detection and prevention settings, to protect users from click fraud.

Pricing

Starting from
US$39,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

AdScale Reviews

Overall rating
4.4/5
82% positive reviews
8
Excellent
1
Very good
1
Average
0
Poor
1
Terrible
Roey B.

AdScale is a great app that help you optimize your Google Adwords campaigns with ease

Used Daily for 2+ years
Reviewed on 2018/04/11
Review Source: Capterra

Pros

1.Reports - Adwords platforms gives you zero advanteges comparing to the Adscale reporting (report scheduling, easy to understand & compare)
2.Auto bid management & Budget utilization - it dosent matter if your a pro or ameteur at adwords this will take at least 60% of your day to day work and lets you put your attention to the other 40% (ads copy etc)
3. Recommendations - lets you know what your missing, things that the human eye cant see at a glance.

Cons

Actually the cons are things that i know the developing team is working on so its a con that will turn in to a pro in the near future:
The system misses on alerts that lets you know if the credit carf is expired or if the ads arent approved and so on.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Phil B.

Powerful PPC Platform Geared For Growth

Used Daily for 6-12 months
Reviewed on 2019/01/23
Review Source: Capterra

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

Pros

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

Cons

There can be temporary moments when the website crashes. I would also love a smartphone app.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jovan M.

One of the best bidding management utilization tools

Used Daily for 6-12 months
Reviewed on 2019/03/19
Review Source: Capterra

AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better.

Pros

With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc.

Cons

UI sections in the system interface can be improved.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Guy Y.

Extremely professional, quick & feels like I found real partners

Used Daily for 1+ year
Reviewed on 2018/04/20
Review Source: Capterra

Scaling up marketing voice in a cost-effective way

Pros

Tailor-made features, amazing reporting&alerting system, smart bidding, long-term approach to data, multi-conversion abilities, availability time is 100%.

Cons

Ads optimization, but in development.
Lack of integration with second tier channels like Twitter and Yahoo.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Pallavi G.

Good Software

Used Daily for 1+ year
Reviewed on 2018/12/12
Review Source: Capterra

Good tool and evolving so looking forward and good price point

Pros

Great features to allow adding manual overrides on bids

Cons

Still new so customer service is blotchy

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

AdScale Pricing

Starting from
US$39,00/month
Pricing options
Free Trial
Subscription
Value for money

AdScale for Agencies:
Agency 5: €245/month (€49/account/month)
Agency 15: €499/month (€33/account/month)
Agency 50: €990/month (€20/account/month)
Agency 100: €1745/month (€18/account/month)

AdScale for Advertisers:
Basic: 2% of Adspend + €99/month
Pro: 2% of Adspend + €249/month
Enterprise: 2% of Adspend + €499/month

AdScale for eCommerce:
Pricing is based on sales generated through AdScale, and starts at $39/month.

AdScale Features

  • Activity Dashboard
  • Customizable Branding
  • Real Time Data
  • Reporting & Statistics

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for AdScale

Key features of AdScale

  • 24/7 bid optimization
  • Actionable recommendations
  • Advanced bidding tools
  • Algorithmic bid & budget management
  • Automated reporting
  • Benchmarking dashboard
  • Campaign optimization
  • Click fraud protection
  • Cross accounts performance dashboard
  • Cross-account & cross-platform reports
  • Custom detection & prevention settings
  • IP traffic monitoring
  • Instant alerts
  • KPI visualization
  • Live budget optimization
  • Progress & trend analysis
  • Real-time adjustments
  • Scheduled report distribution
  • Single sign-on (SSO)
  • Support for various optimization goals
  • White label report generator

Benefits

  • The budget module automatically allocates funds to each campaign on both a monthly and daily basis to optimize utilization of advertising budget.

  • The algorithmic bid module automatically controls bids and bid adjustments 24 hours a day for all keywords and ad placements.

  • Actionable recommendations can be generated from analysis of account objects, for campaign settings, keyword optimization, landing page performance, ad optimization and alerts, and more, which are presented to users with supporting data and detailed explanations.

  • The reporting process can be automated with the white label report generator which allows users to select from built-in reports or create custom reports, and schedule automatic distribution of reports to managers or customers.

  • Dashboards give users insight into ad performance, with account-level dashboards for analysis of individual accounts, and a benchmarking dashboard for comparing KPIs.

  • AdScale FAQs

    Below are some frequently asked questions for AdScale.

    Q. What type of pricing plans does AdScale offer?

    AdScale offers the following pricing plans:

    Starting from: US$39,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    AdScale for Agencies:
    Agency 5: €245/month (€49/account/month)
    Agency 15: €499/month (€33/account/month)
    Agency 50: €990/month (€20/account/month)
    Agency 100: €1745/month (€18/account/month)

    AdScale for Advertisers:
    Basic: 2% of Adspend + €99/month
    Pro: 2% of Adspend + €249/month
    Enterprise: 2% of Adspend + €499/month

    AdScale for eCommerce:
    Pricing is based on sales generated through AdScale, and starts at $39/month.

    Q. What are the main features of AdScale?

    AdScale offers the following features:

    • 24/7 bid optimization
    • Actionable recommendations
    • Advanced bidding tools
    • Algorithmic bid & budget management
    • Automated reporting
    • Benchmarking dashboard
    • Campaign optimization
    • Click fraud protection
    • Cross accounts performance dashboard
    • Cross-account & cross-platform reports
    • Custom detection & prevention settings
    • IP traffic monitoring
    • Instant alerts
    • KPI visualization
    • Live budget optimization
    • Progress & trend analysis
    • Real-time adjustments
    • Scheduled report distribution
    • Single sign-on (SSO)
    • Support for various optimization goals
    • White label report generator

    Q. Who are the typical users of AdScale?

    AdScale has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Small Business

    Q. What languages does AdScale support?

    AdScale supports the following languages:

    English

    Q. What type of pricing plans does AdScale offer?

    AdScale has the following pricing plans:

    Subscription

    Q. Does AdScale support mobile devices?

    We do not have any information about what devices AdScale supports

    Q. What other apps does AdScale integrate with?

    AdScale integrates with the following applications:

    Google AdWords, Google Analytics

    Q. What level of support does AdScale offer?

    AdScale offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support