AdScale

About AdScale
AdScale is a cloud-based, AI-powered performance optimization platform which utilizes machine learning to automate and optimize AdWords campaigns across Google Search, Google Shopping, Google Display, and YouTube. The software is designed for PPC managers, in-house marketing teams, advertising agencies, and private advertisers.
With AdScale, users can automate budget management and allocation across campaigns to optimize their marketing performance. Once preferences and goals are defined, AdScale automatically allocates funds to campaigns to optimize budget utilization, both on a daily and monthly basis. The algorithmic bid module automatically sets bids and bid adjustments 24 hours a day for each keyword and placement. AdScale also analyzes all account objects to generate actionable recommendations for keyword optimization, ad optimization, landing page performance, campaign settings, and more.
AdScale allows users to automate reporting on their campaigns, with built-in white label reports and the ability to create custom cross-account and cross-platform reports. Distribution of reports to managers and clients can be scheduled. Dashboards visualize key performance indicators (KPIs), allowing users to analyze trends and progress. AdScale also offers fraud protection tools, including live monitoring of IP traffic, automatic click blocking, and custom fraud detection and prevention settings, to protect users from click fraud.
Key benefits of AdScale
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- Industry: Graphic Design
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Best Marketing Cloud Management tool
Reviewed on 2022/05/11
Overall, I am very much satisfied with AdScale. It's just the best in the market right now.
Overall, I am very much satisfied with AdScale. It's just the best in the market right now.
Pros
It's the best marketing cloud management in the market out there and offers a lot of features like in-depth analysis, droplets, and target hits. It uses customer data and gives personalized ad recommendations reaching a large number of target audiences and increase in revenue.
Cons
It's overall a great tool, just if the pricing would be a little more adequate it would be perfect. Although it's worth that pricing for the service what they provide, but it would be great if they bring their pricing just a little down.
- Industry: Retail
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
More transparent than competitors, requires less Admin legwork
Reviewed on 2019/08/01
- Drive higher traffic from target PPC ads
- Management system that is far better than Google Ads
- Drive higher traffic from target PPC ads
- Management system that is far better than Google Ads
Pros
- Fairly easy to use
- Have seen incredible results in running Google Ads
- Keyword search function is very effective
- Love ability to set a budget and do automated competitive bidding
- Recommendations are manageable
Cons
- Parts of the dashboard straight up don't work, mainly traffic and spend
- Ads get disapproved for reasons we don't understand
- Hard to get in touch with customer service with slow response times
- Isn't super inexpensive, but less expensive than more of their competitors
- Industry: Food & Beverages
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Watch out! Predatory Company - Be careful
Reviewed on 2023/02/15
WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will...
WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will continue to charge you until you uninstall the app. Took us a few days to figure out how to uninstall (app redirects to their page).Services were not useful for us, and software is not unique or add any significant value, lots of marketing speak with not a lot of actual function, also was charged for a year without using adscale services. Never offered a refund.
Pros
segmentation, ad automation, really not too much. Our ads never performed
Cons
does not lead to conversions, no actual value, no substance or features in actual software, nothing unique

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Powerful PPC Platform Geared For Growth
Reviewed on 2019/01/23
I have a proven partner for growing Google Ad accounts that are showing some form of regular...
I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.
Pros
Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.
Cons
There can be temporary moments when the website crashes. I would also love a smartphone app.

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
One of the best bidding management utilization tools
Reviewed on 2019/03/19
AdScale you will take your PCC performance to the next level. You will save a ton of time instead...
AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better.
Pros
With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc.
Cons
UI sections in the system interface can be improved.
AdScale FAQs
Below are some frequently asked questions for AdScale.Q. What type of pricing plans does AdScale offer?
AdScale offers the following pricing plans:
- Starting from: US$149.00/month
- Pricing model: Subscription
- Free Trial: Available
AdScale for Agencies: Agency 5: €245/month (€49/account/month) Agency 15: €499/month (€33/account/month) Agency 50: €990/month (€20/account/month) Agency 100: €1745/month (€18/account/month) AdScale for Advertisers: Basic: 2% of Adspend + €99/month Pro: 2% of Adspend + €249/month Enterprise: 2% of Adspend + €499/month AdScale for eCommerce: Pricing is based on sales generated through AdScale, and starts at $39/month.
Q. Who are the typical users of AdScale?
AdScale has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does AdScale support?
AdScale supports the following languages:
English
Q. Does AdScale support mobile devices?
AdScale supports the following devices:
Q. What other apps does AdScale integrate with?
AdScale integrates with the following applications:
Google Ads, Google Analytics 360
Q. What level of support does AdScale offer?
AdScale offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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