About MediaRadar
MediaRadar is a cloud-based sales enablement tool for ad sales professionals and agencies. The online MediaRadar platform aims to streamline the sales process by providing ad sales teams with market analysis to help close more deals and to determine who to talk to, when to reach out, and what to say. Designed for both businesses that sell advertising space and those who operate an advertising agency, MediaRadar provides advertising analysis to help identify and close sales opportunities.
The Ad Sales Intelligence solution provides businesses with prospecting recommendations, brand analysis, upsell identification, a personalized user interface, CRM integration, and more, in order to aid with increasing sales. Actionable insights are collected by MediaRadar through their connection with over 3 million brands around the world, and advertising agencies and sales professionals have access to this insight when making sales pitches. Data is provided on which potential businesses are ready to buy, which media formats they are interested in, what they are currently advertising, current campaign makeup and performance, and more. MediaRadar provides analysis for multiple platforms including TV, digital, print, email, events, and contacts.
Advertising agencies can also benefit from MediaRadars Agency Sales Intelligence platform which enables teams to identify prospects, build multi-media pitches, and locate the most accurate and up-to-date contact information for each lead with the aim of closing more deals. MediaRadar uses a team of experts to ensure contact portfolios are always up-to-date with verified information within a searchable database. Users can search the contact database by company, position, keyword, and more, and if the desired contact can’t be found, agency team members can submit an enquiry with the MediaRadar Contact Concierge to request updated contact information.
- Free Trial
- Subscription
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Key benefits of MediaRadar
Devices
Business size
Markets
Supported Languages
- Free Trial
- Subscription
Compare with Popular Alternatives
Images
Features
Total features of MediaRadar: 38
- Advertising Management
- Alerts/Notifications
- Benchmarking
- CRM
- Campaign Analytics
- Campaign Management
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Customer Accounts
- Customizable Reports
- Data Import/Export
- Email Alerts
- Face-to-Face
- For Sales Teams/Organizations
- Geotargeting
- Knowledge Base Management
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Multi-Channel Distribution
- Multi-Channel Management
- Opportunity Management
- Performance Management
- Proposal Management
- Prospecting Tools
- Purchasing & Receiving
- Real-time Updates
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Spend Analysis
- Statistical Analysis
- Visual Analytics
Alternatives
Zoho CRM
monday.com
Marketing 360
Salesforce Sales Cloud
Reviews
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- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
I've had an overall positive experience with MediaRadar for the 5+ years I've used it.
Reviewed on 2018/04/25
Pros
MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand.
Cons
There are a few places within Edit Credits where I different report output would be helpful --
When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis.
When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually.
- Industry: Marketing & Advertising
- Company size: 51-200 Employees
- Used Daily for 6-12 months
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Overall rating
- Value for Money
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- Likelihood to recommend 10.0 /10
Great Software
Reviewed on 2019/12/16
[SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive...
[SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive and willing to help with any and all issues or questions we presented to them. Really a duo you have there.
Pros
The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job. Being able to know the TV spend for agencies and Brands is integral to our prospecting, so this tool is huge for us.
Cons
Sometimes the concierge service has not been as successful as I would like it to be specifically for higher level employees. But I do appreciate the work that goes into confirming contacts.
- Industry: Publishing
- Company size: 11-50 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
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The software works well
Reviewed on 2018/04/25
Pros
Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running
Cons
Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program
- Industry: Marketing & Advertising
- Company size: 2-10 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Useful and necessary to do my job
Reviewed on 2019/12/13
All good.
All good.
Pros
It's usually very easy to find information and is mostly up-to-date. I use daily and find it a necessary part of my day.
Cons
Besides the basics - company, contacts, where/how much media they spend, I don't use it for the other parts. I don't find it as user friendly even though I've been walked through how to use it. If I have to spend too much time figuring it out - I won't use regularly. But for the basics I need and even their emails - that's been very helpful to me!
- Industry: Internet
- Company size: 1 001-5 000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
A Great Tool
Reviewed on 2018/04/23
Pros
So easy to use and navigate - I use this on a daily basis to help plan for a call and to prospect. It helps me to know what they have done in the past and what I can do to get my foot in the door.
Cons
Overall its easy to use - still has a few bugs to work out - once in a while I will get inaccurate info but that is to be expected. Overall its a great tool
MediaRadar FAQs
Below are some frequently asked questions for MediaRadar.Q. What type of pricing plans does MediaRadar offer?
MediaRadar offers the following pricing plans:
- Starting from:
- Pricing model: Subscription
- Free Trial: Available
Contact MediaRadar for pricing information.
Q. What are the main features of MediaRadar?
We do not have any information about MediaRadar features
Q. Who are the typical users of MediaRadar?
MediaRadar has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 1 001+
Q. What languages does MediaRadar support?
MediaRadar supports the following languages:
English
Q. Does MediaRadar support mobile devices?
MediaRadar supports the following devices:
iPhone (Mobile), iPad (Mobile)
Q. What other apps does MediaRadar integrate with?
MediaRadar integrates with the following applications:
Microsoft Excel, Salesforce Sales Cloud
Q. What level of support does MediaRadar offer?
MediaRadar offers the following support options:
Email/Help Desk, Chat
Related categories
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