MediaRadar

Media ad sales intel for ad sales professionals & agencies

About MediaRadar

MediaRadar is a cloud-based sales enablement tool for ad sales professionals and agencies. The online MediaRadar platform aims to streamline the sales process by providing ad sales teams with market analysis to help close more deals and to determine who to talk to, when to reach out, and what to say. Designed for both businesses that sell advertising space and those who operate an advertising agency, MediaRadar provides advertising analysis to help identify and close sales opportunities.

The Ad Sales Intelligence solution provides businesses with prospecting recommendations, brand analysis, upsell identification, a personalized user interface, CRM integration, and more, in order to aid with increasing sales. Actionable insights are collected by MediaRadar through their connection with over 3 million brands around the world, and advertising agencies and sales professionals have access to this insight when making sales pitches. Data is provided on which potential businesses are ready to buy, which media formats they are interested in, what they are currently advertising, current campaign makeup and performance, and more. MediaRadar provides analysis for multiple platforms including TV, digital, print, email, events, and contacts.

Advertising agencies can also benefit from MediaRadars Agency Sales Intelligence platform which enables teams to identify prospects, build multi-media pitches, and locate the most accurate and up-to-date contact information for each lead with the aim of closing more deals. MediaRadar uses a team of experts to ensure contact portfolios are always up-to-date with verified information within a searchable database. Users can search the contact database by company, position, keyword, and more, and if the desired contact can’t be found, agency team members can submit an enquiry with the MediaRadar Contact Concierge to request updated contact information.

Key benefits of MediaRadar

  • Gain advertising analysis for over 3 million brands around the world across multiple platforms including social media, print, digital, mobile, tv, email and events.

  • Utilize MediaRadar to find contact information for prospects including insider tips and feedback on the contact. If the information can’t be found, submit an enquiry through the Contact Concierge and the MediaRadar team will call the contact to confirm information.

  • Access in-depth analysis of sales ranking compared to the competition, share of wallet, performance within the industry, sales team performance, and more with data visualization tools.

  • Receive custom prospecting recommendations from MediaRadar based on which potential advertisers are ready to buy, what advertising content they are looking for, and more.

  • Benefit from integrated brand analysis in order to create more tailored pitches. See where brands are currently spending, view which campaigns they are currently running, and target active product lines to create a cross-media pitch.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Images

    Gain insight into prospects with data into a businesses distribution of advertising content, where they are advertising, and more
    View a full summary of a businesses current advertising campaigns and creative content
    Gain access to MediaRadar's searchable database of contacts
    Receive customized market analysis reports from the MediaRadar team
    MediaRadar provides a list of prospects for the user which can be filtered to find the best fit
    View 6 more
    MediaRadar video MediaRadar screenshot: Gain insight into prospects with data into a businesses distribution of advertising content, where they are advertising, and more MediaRadar screenshot: View a full summary of a businesses current advertising campaigns and creative content MediaRadar screenshot: Gain access to MediaRadar's searchable database of contacts MediaRadar screenshot: Receive customized market analysis reports from the MediaRadar team MediaRadar screenshot: MediaRadar provides a list of prospects for the user which can be filtered to find the best fit

    Features

    Total features of MediaRadar: 38

    • Advertising Management
    • Alerts/Notifications
    • Benchmarking
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Client Management
    • Collaboration Tools
    • Contact Database
    • Contact Management
    • Content Management
    • Conversion Rate Optimization
    • Customer Accounts
    • Customizable Reports
    • Data Import/Export
    • Email Alerts
    • Face-to-Face
    • For Sales Teams/Organizations
    • Geotargeting
    • Knowledge Base Management
    • Lead Capture
    • Lead Distribution
    • Lead Generation
    • Lead Management
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Opportunity Management
    • Performance Management
    • Proposal Management
    • Prospecting Tools
    • Purchasing & Receiving
    • Real-time Updates
    • Reporting/Analytics
    • Search/Filter
    • Social Media Integration
    • Spend Analysis
    • Statistical Analysis
    • Visual Analytics

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    Reviews

    Overall rating

    4,5 /5
    (160)
    Value for Money
    4,4/5
    Features
    4,4/5
    Ease of Use
    4,5/5
    Customer Support
    4,7/5

    Already have MediaRadar?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 160
    Alexandra S.
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    I've had an overall positive experience with MediaRadar for the 5+ years I've used it.

    Reviewed on 2018/04/25

    Pros

    MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand.

    Cons

    There are a few places within Edit Credits where I different report output would be helpful --
     When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis.
    When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually.

    Chris K.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great Software

    Reviewed on 2019/12/16

    [SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive...

    [SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive and willing to help with any and all issues or questions we presented to them. Really a duo you have there.

    Pros

    The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job. Being able to know the TV spend for agencies and Brands is integral to our prospecting, so this tool is huge for us.

    Cons

    Sometimes the concierge service has not been as successful as I would like it to be specifically for higher level employees. But I do appreciate the work that goes into confirming contacts.

    Corey Z.
    Overall rating
    • Industry: Publishing
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    The software works well

    Reviewed on 2018/04/25

    Pros

    Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running

    Cons

    Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Useful and necessary to do my job

    Reviewed on 2019/12/13

    All good.

    All good.

    Pros

    It's usually very easy to find information and is mostly up-to-date. I use daily and find it a necessary part of my day.

    Cons

    Besides the basics - company, contacts, where/how much media they spend, I don't use it for the other parts. I don't find it as user friendly even though I've been walked through how to use it. If I have to spend too much time figuring it out - I won't use regularly. But for the basics I need and even their emails - that's been very helpful to me!

    Michele P.
    Overall rating
    • Industry: Internet
    • Company size: 1 001-5 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    A Great Tool

    Reviewed on 2018/04/23

    Pros

    So easy to use and navigate - I use this on a daily basis to help plan for a call and to prospect. It helps me to know what they have done in the past and what I can do to get my foot in the door.

    Cons

    Overall its easy to use - still has a few bugs to work out - once in a while I will get inaccurate info but that is to be expected. Overall its a great tool

    Showing 5 reviews of 160 Read all reviews

    MediaRadar FAQs

    Below are some frequently asked questions for MediaRadar.

    MediaRadar offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    Contact MediaRadar for pricing information.

    We do not have any information about MediaRadar features

    MediaRadar has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 1 001+

    MediaRadar supports the following languages:

    English

    MediaRadar supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MediaRadar integrates with the following applications:

    Microsoft Excel, Salesforce Sales Cloud

    MediaRadar offers the following support options:

    Email/Help Desk, Chat

    Related categories

    See all software categories found for MediaRadar.