250ok

250ok

Cloud-based email management, analytics and deliverability

4.9/5 (9 reviews)

250ok Overview

250ok is a provider of advanced email analytics and deliverability products, offering a customized platform boasting global seed coverage with over 100 mailbox providers. Employed by some of the leading Email Service Providers (ESPs) and enterprise-level marketers, the suite of 250ok products drive insights around inbox performance, sender reputation, DMARC compliance / fraud protection, design rendering on multiple devices and also customer engagement. Starting with 250ok Inbox, users can test, monitor and resolve inbox placement issues in real time by leveraging coverage of international B2B and B2C mailbox providers. Optimized seed testing, via 250ok's patent pending Seedlist Optimizer, is streamlined to focus only on email list composition and the providers being mailed while automated notifications promise to highlight the issues of most importance. The rule-based 250ok Alerts can send email, SMS, webhook notifications alongside in-app support for third-party apps including Slack, HipChat and PagerDuty.

250ok Reputation then monitors email reputation with a proprietary global spam trap network, feedback loop and real-time blacklist monitoring to mitigate complaint levels while ensuring the right messages can go to the right recipients. 250ok DMARC then aims to protect a brand and its customers with DMARC report analysis to summarize compliance trends and corrective actions within its Message Center feature. With data visualization tools for gauging holistic email performance, 250ok Analytics and the platform's drag and drop deliverability dashboards, offer real-time tracking, advanced filtering and segmentation, plus widget-based reporting sharable across marketing teams. Lastly, 250ok Design promises an email previewing module that recognizes over 70 email clients and devices, utilizing leading rendering providers to capture screenshots from imported ESP templates or campaign HTML upload.

Pricing

Starting from
US$5 000,00/year
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Brazil, Canada, Europe, Germany, Latin America, United States

Supported Languages

English

250ok Reviews

Overall rating
4.9/5
100% positive reviews
8
Excellent
1
Very good
0
Average
0
Poor
0
Terrible
Andrew M.

250OK is a great email analytics tool to provide high level analytics on email deliverability

Used Daily for 1+ year
Reviewed on 2018/04/09
Review Source: Capterra

250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.

Pros

Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc.

Cons

Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Byron A.

Good deliverability monitoring and email seed usage

Used Weekly for 1+ year
Reviewed on 2019/07/24
Review Source: Capterra

We receive good support and results for a specific need. It has been worth the relationship/cost.

Pros

It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program.

Cons

The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Anna W.

Seamless interface and integrations, pleasure to use by both devs and luddites.

Used Daily for 2+ years
Reviewed on 2017/10/18
Review Source: Capterra

Pros

The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.

Cons

It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Anne V.

Great for monitoring spam traps

Used Daily for 6-12 months
Reviewed on 2018/03/09
Review Source: Capterra

We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.

Pros

I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.

Cons

It's not comprehensive - there are other systems that monitor traps not covered by 250ok. I wish that their "coverage" in this respect was more wide-reaching so we could deal with them exclusively!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Verified Reviewer

Great managing Blacklists and Spamtraps

Used Daily for 2+ years
Reviewed on 2018/10/03
Review Source: Capterra

Pros

A great tool for our support team to manage all blacklists and spamtraps.

Cons

We wish the API was a little easier to use.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

250ok Pricing

Starting from
US$5 000,00/year
Pricing options
Free Trial
Subscription
Value for money

Request a demo and receive full pricing quote via the website.

250ok Features

  • API
  • Activity Dashboard
  • Monitoring
  • Real Time Reporting
  • Third Party Integration

  • Automatic Notifications
  • CRM Integration
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Transfer
  • Caller ID
  • Chat
  • Conferencing
  • Instant Messaging
  • Real Time Analytics
  • Reporting & Statistics
  • Video Conferencing
  • Voice Mail

Additional information for 250ok

Key features of 250ok

  • API
  • Activity dashboard
  • Adjustable schedules
  • Anti spam
  • Application integration
  • CAN SPAM compliance
  • Campaign analysis
  • Charting
  • Complaint monitoring
  • Custom alert rules
  • Dashboard creation
  • Data import
  • Data visualization
  • Delivery tracking
  • Drag & drop interface
  • Email alerts
  • Email integration
  • Email marketing
  • Email notifications
  • Email templates
  • Email tracking
  • Engagement analytics
  • Inbox management
  • Message center
  • Mobile alerts
  • Preview functionality
  • Real time reporting
  • Reporting / analytics
  • SMS integration
  • Seedlist optimizer
  • Subscribe / unsubscribe
  • Web threat management
  • Whitelisting / blacklisting
  • Widgets

Benefits

  • 250ok is a cloud-based email analytics and deliverability monitoring suite with 250ok Inbox measuring inbox placement and 250ok Reputation gauging email marketing reputation.

  • 250ok DMARC collects and analyzes DMARC reports to flag up compliance issues and suggest corrective action, while 250ok Analytics provides real-time engagement tracking, holistic performance data, with report filtering and segmentation tools.

  • Preview campaigns in over 70 email clients and devices with 250ok Design, importing ESP templates or HTML to then render screenshot previews using leading providers Litmus and Email on Acid.

  • The product's patent pending Seedlist Optimizer feature allows users to focus only on the mailbox providers being sent to, uploading and analyzing the composition of a mailing list to identify ISPs worth targeting.

  • Deliverability Dashboards offer customizable, widget-based reporting capabilities that can eb shared between teams, while 250ok Alerts provide rule-based deliverability monitoring notifications via email, SMS, webhook message or third-party apps.
  • 250ok FAQs

    Below are some frequently asked questions for 250ok.

    Q. What type of pricing plans does 250ok offer?

    250ok offers the following pricing plans:

    Starting from: US$5 000,00/year

    Pricing model: Subscription

    Free Trial: Not Available

    Request a demo and receive full pricing quote via the website.

    Q. What are the main features of 250ok?

    250ok offers the following features:

    • API
    • Activity dashboard
    • Adjustable schedules
    • Anti spam
    • Application integration
    • CAN SPAM compliance
    • Campaign analysis
    • Charting
    • Complaint monitoring
    • Custom alert rules
    • Dashboard creation
    • Data import
    • Data visualization
    • Delivery tracking
    • Drag & drop interface
    • Email alerts
    • Email integration
    • Email marketing
    • Email notifications
    • Email templates
    • Email tracking
    • Engagement analytics
    • Inbox management
    • Message center
    • Mobile alerts
    • Preview functionality
    • Real time reporting
    • Reporting / analytics
    • SMS integration
    • Seedlist optimizer
    • Subscribe / unsubscribe
    • Web threat management
    • Whitelisting / blacklisting
    • Widgets

    Q. Who are the typical users of 250ok?

    250ok has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit

    Q. What languages does 250ok support?

    250ok supports the following languages:

    English

    Q. What type of pricing plans does 250ok offer?

    250ok has the following pricing plans:

    Subscription

    Q. Does 250ok support mobile devices?

    We do not have any information about what devices 250ok supports

    Q. What other apps does 250ok integrate with?

    250ok integrates with the following applications:

    Act-On, Email on Acid, HipChat, Litmus, Mailchimp, Marketo, PagerDuty, Salesforce Marketing Cloud, SendGrid, Slack

    Q. What level of support does 250ok offer?

    250ok offers the following support options:

    Knowledge Base, Online Support, Phone Support