About 250ok

250ok is a provider of advanced email analytics and deliverability products, offering a customized platform boasting global seed coverage with over 100 mailbox providers. Employed by some of the leading Email Service Providers (ESPs) and enterprise-level marketers, the suite of 250ok products drive insights around inbox performance, sender reputation, DMARC compliance / fraud protection, design rendering on multiple devices and also customer engagement. Starting with 250ok Inbox, users can test, monitor and resolve inbox placement issues in real time by leveraging coverage of international B2B and B2C mailbox providers. Optimized seed testing, via 250ok's patent pending Seedlist Optimizer, is streamlined to focus only on email list composition and the providers being mailed while automated notifications promise to highlight the issues of most importance. The rule-based 250ok Alerts can send email, SMS, webhook notifications alongside in-app support for third-party apps including Slack, HipChat and PagerDuty.

250ok Reputation then monitors email reputation with a proprietary global spam trap network, feedback loop and real-time blacklist monitoring to mitigate complaint levels while ensuring the right messages can go to the right recipients. 250ok DMARC then aims to protect a brand and its customers with DMARC report analysis to summarize compliance trends and corrective actions within its Message Center feature. With data visualization tools for gauging holistic email performance, 250ok Analytics and the platform's drag and drop deliverability dashboards, offer real-time tracking, advanced filtering and segmentation, plus widget-based reporting sharable across marketing teams. Lastly, 250ok Design promises an email previewing module that recognizes over 70 email clients and devices, utilizing leading rendering providers to capture screenshots from imported ESP templates or campaign HTML upload.

Key benefits of 250ok

  • 250ok is a cloud-based email analytics and deliverability monitoring suite with 250ok Inbox measuring inbox placement and 250ok Reputation gauging email marketing reputation.

  • 250ok DMARC collects and analyzes DMARC reports to flag up compliance issues and suggest corrective action, while 250ok Analytics provides real-time engagement tracking, holistic performance data, with report filtering and segmentation tools.

  • Preview campaigns in over 70 email clients and devices with 250ok Design, importing ESP templates or HTML to then render screenshot previews using leading providers Litmus and Email on Acid.

  • The product's patent pending Seedlist Optimizer feature allows users to focus only on the mailbox providers being sent to, uploading and analyzing the composition of a mailing list to identify ISPs worth targeting.

  • Deliverability Dashboards offer customizable, widget-based reporting capabilities that can eb shared between teams, while 250ok Alerts provide rule-based deliverability monitoring notifications via email, SMS, webhook message or third-party apps.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, Germany, United States

    Supported Languages

    English

    Images

    Multiple deliverability dashboards can be created featuring various configurable widgets summarising live campaign data across various visualizations
    250ok Design allows for email previewing, capturing screenshots to illustrate the rendering of emails within over 70 clients and device platforms
    250ok DMARC collects and performs analysis on DMARC reports to highlight authentication issues before quarantining and rejecting messages that compromise compliance
    250ok Inbox tests, monitors and fixes inbox placement with optimized seed testing to check if mail is passing through global provider filters and being delivered successfully
    The message center highlights and brings attention to critical issues by summarizing compliance across any number of domains
    250ok Alerts triggers automated alert messages set to custom rules and delivered via email and SMS or to third-party applications such as Slack HipChat and PagerDuty etc
    Example of the Create Alert options for defining the rule-based notifications available within the 250ok Alerts feature
    Seedlist Optimizer is a tool that promises to analyze and identify a segment of a mailing list to configure seed tests around the campaign's outbound mail stream and provide visibility on where mail is being directed
    Email preview thumbnails within 250ok Design, showing email render previews across desktop, tablet and mobile device profiles
    View 10 more
    250ok video
    250ok screenshot: Multiple deliverability dashboards can be created featuring various configurable widgets summarising live campaign data across various visualizations 250ok screenshot: 250ok Design allows for email previewing, capturing screenshots to illustrate the rendering of emails within over 70 clients and device platforms 250ok screenshot: 250ok DMARC collects and performs analysis on DMARC reports to highlight authentication issues before quarantining and rejecting messages that compromise compliance 250ok screenshot: 250ok Inbox tests, monitors and fixes inbox placement with optimized seed testing to check if mail is passing through global provider filters and being delivered successfully 250ok screenshot: The message center highlights and brings attention to critical issues by summarizing compliance across any number of domains 250ok screenshot: 250ok Alerts triggers automated alert messages set to custom rules and delivered via email and SMS or to third-party applications such as Slack HipChat and PagerDuty etc 250ok screenshot: Example of the Create Alert options for defining the rule-based notifications available within the 250ok Alerts feature 250ok screenshot: Seedlist Optimizer is a tool that promises to analyze and identify a segment of a mailing list to configure seed tests around the campaign's outbound mail stream and provide visibility on where mail is being directed 250ok screenshot: Email preview thumbnails within 250ok Design, showing email render previews across desktop, tablet and mobile device profiles

    Features

    Total features of 250ok: 35

    • A/B Testing
    • API
    • Activity Dashboard
    • Alerts/Notifications
    • Anti Spam
    • Applications Management
    • CAN SPAM Compliance
    • Campaign Analytics
    • Charting
    • Corrective and Preventive Actions (CAPA)
    • Customer Segmentation
    • Dashboard Creation
    • Data Import/Export
    • Data Visualization
    • Delivery Tracking
    • Drag & Drop
    • Email Alerts
    • Email Management
    • Email Marketing
    • Email Monitoring
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Inbox Management
    • Mobile Alerts
    • Monitoring
    • Performance Management
    • Preview Functionality
    • Real Time Reporting
    • Reporting/Analytics
    • SMS Messaging
    • Spam Blocker
    • Third Party Integrations
    • Whitelisting/Blacklisting
    • Widgets

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    Reviews

    Overall rating

    4,8 /5
    (10)
    Value for Money
    4,6/5
    Features
    4,3/5
    Ease of Use
    4,6/5
    Customer Support
    4,7/5

    Already have 250ok?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 10
    Andrew M.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    250OK is a great email analytics tool to provide high level analytics on email deliverability

    Reviewed on 2018/04/09

    250OK does almost everything we are looking for and has a great support team, dedicated to not only...

    250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.

    Pros

    Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc.

    Cons

    Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look.

    Byron A.
    Overall rating
    • Industry: Publishing
    • Company size: 1 001-5 000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Good deliverability monitoring and email seed usage

    Reviewed on 2019/07/24

    We receive good support and results for a specific need. It has been worth the relationship/cost.

    We receive good support and results for a specific need. It has been worth the relationship/cost.

    Pros

    It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program.

    Cons

    The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.

    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Other for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Good tool for email program optimization

    Reviewed on 2021/03/26

    Pros

    I like the most the granular reporting, which helps to optimize our email program a lot.

    Cons

    The functionality should be wider for such a price.

    Anna W.
    Overall rating
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Seamless interface and integrations, pleasure to use by both devs and luddites.

    Reviewed on 2017/10/18

    Pros

    The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.

    Cons

    It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.

    Anne V.
    Overall rating
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great for monitoring spam traps

    Reviewed on 2018/03/09

    We are notified when senders are hitting spam traps and provided with the subject line of that...

    We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.

    Pros

    I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.

    Cons

    It's not comprehensive - there are other systems that monitor traps not covered by 250ok. I wish that their "coverage" in this respect was more wide-reaching so we could deal with them exclusively!

    Showing 5 reviews of 10 Read all reviews

    250ok FAQs

    Below are some frequently asked questions for 250ok.

    250ok offers the following pricing plans:

    • Starting from: US$5 000,00/year
    • Pricing model: Subscription
    • Free Trial: Not Available

    Request a demo and receive full pricing quote via the website.

    We do not have any information about 250ok features

    250ok has the following typical customers:

    11-50, 201-500, 501-1 000, 1 001+

    250ok supports the following languages:

    English

    250ok supports the following devices:

    250ok integrates with the following applications:

    Act-On, Email on Acid, HipChat, Litmus, Mailchimp, Marketo Engage, Maropost, PagerDuty, Salesforce Marketing Cloud, SendGrid, Slack

    250ok offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

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