Influry

Marketing platform for connecting influencers & advertisers

About Influry

Influry is an automated social media influencer marketing solution that enables brands, advertisers and marketers to launch, commission, manage and track influencer campaigns. Leveraging a global contact network that influencers can also sign up to and receive campaign invites from, Influry then uses intelligent, algorithm-based technology to let marketers filter search its growing database of over 10 million influencers worldwide. With new influencer contacts added daily, users build their own custom databases, limited in quantity by price plan allowance, within which known preferred influencers can have their data and social media channels added.

Marketers then create new campaigns around a desired goal and a placement channel such as YouTube and Instagram, using Influry's briefing assistant to build a "brief" or requirements description for content. With a target audience defined and Key Performance Indicators (KPI's ) of worthy influencers established, a booking order is raised before the software finds and matches influencers, negotiates price and makes the booking. This process can also be handled more manually, with users managing influencer contacts and the working relationships, adding ratings and reviews etc through the system's own CRM. Additional key features include content review and approval tools, with in-app messaging to aid communication, plus built-in analytics reporting capabilities for tracking overall campaign progress and content performance across a number of metrics.

Pricing starting from:

€29,00/month

  • Free Trial
  • Free
  • Subscription

Key benefits of Influry

  • Influry is an automated influencer marketing platform and network that leverages a growing global database and algorithm-based intelligent matching to enable brands and marketing agencies to launch new campaign briefs and send pitch invites to influencer contacts.
  • Automatic booking identifies the best match influencers according to request, pricing strategy and target audience, while individual booking allows users to work with known influencers or those found manually within their own database.
  • Content review capabilities let commissioning marketers look over and control content before publishing, with feedback sharable with the influencer and real time communication made possible with Influry's in-app messenger feature.
  • The platform's influencer CRM provides a centralized hub where influencer contact data and social media channels can be added to a custom database and searched using applied filters, along with viewing a library of campaign overviews and all issued influencer invitations.
  • Integrated reporting and analytics facilities track, measure and visualize campaign data to give overviews on aspects of total performance and individual influencer posts, while identifying advertisements, detecting fake followers and recognizing the most popular hashtags etc.
  • Devices

    Business size

    S M L

    Markets

    Germany

    Supported Languages

    English, German

    Pricing starting from:

    €29,00/month

    • Free Trial
    • Free
    • Subscription

    Images

    Automated workflows assist the creation and running of influencer marketing campaigns, building briefings that help to find the best matches
    Users are able to build up their own custom databases of contacts, cultivating relationships with influencers and reviewing campaigns via the influencer CRM
    Analytics tools allow marketers to analyze global Instagram and YouTube influencers with statistics on performance, geographic data, key demographic and more
    New campaigns are created around a desired goal and choice of channel type for the placement, before using the briefing assistant to build a persuasive campaign brief for pitching to influencers
    Influencer booking is based around the creation of booking orders and the automatic matching and booking of influencers that best fit the campaign brief
    Influencer content can be reviewed collaboratively between all parties, using Influry's in-app messenger to communicate in real time
    As influencers post approved content, Influry's built-in reporting and analytics capabilities track and overview both entire campaign and each individual post
    Influencers can be added to an own database via their email address, with social media channels connected via their username
    Additional influencer information already obtained can be added to the database, including details such as home address, extended contact data and more
    New influencers added to the database can be categorized, tagged and rated with any additional notes also attached to highlight specific extra information
    View 11 more
    Influry screenshot: Automated workflows assist the creation and running of influencer marketing campaigns, building briefings that help to find the best matches Influry screenshot: Users are able to build up their own custom databases of contacts, cultivating relationships with influencers and reviewing campaigns via the influencer CRM Influry screenshot: Analytics tools allow marketers to analyze global Instagram and YouTube influencers with statistics on performance, geographic data, key demographic and more Influry screenshot: New campaigns are created around a desired goal and choice of channel type for the placement, before using the briefing assistant to build a persuasive campaign brief for pitching to influencers Influry screenshot: Influencer booking is based around the creation of booking orders and the automatic matching and booking of influencers that best fit the campaign brief Influry screenshot: Influencer content can be reviewed collaboratively between all parties, using Influry's in-app messenger to communicate in real time Influry screenshot: As influencers post approved content, Influry's built-in reporting and analytics capabilities track and overview both entire campaign and each individual post Influry screenshot: Influencers can be added to an own database via their email address, with social media channels connected via their username Influry screenshot: Additional influencer information already obtained can be added to the database, including details such as home address, extended contact data and more Influry screenshot: New influencers added to the database can be categorized, tagged and rated with any additional notes also attached to highlight specific extra information

    Features

    Total features of Influry: 27

    • Approval Process Control
    • CRM Integration
    • Campaign Analysis
    • Campaign Management
    • Campaign Planning
    • Categorization
    • Collaboration Tools
    • Collaborative Review
    • Contact Database
    • Customer Database
    • Customizable Categories
    • Data Filtering
    • Engagement Analytics
    • Filtered Views
    • Historical Analysis
    • Instant Messaging
    • Multi-Campaign
    • Multi-Channel Marketing
    • Personalized Profiles
    • Ratings & Reviews
    • Real Time Updates
    • Reporting & Statistics
    • Search Functionality
    • Social Media Integration
    • Social Media Metrics
    • Social Network Marketing
    • Tagging

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    Influry FAQs

    Below are some frequently asked questions for Influry.

    Influry offers the following pricing plans:

    • Starting from: €29,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Not Available

    Starter – FREE Growing – €29 per month when paid yearly, €59 if paid monthly Team – €29 per month when paid yearly, €169 if paid monthly Professional – €199 per month when paid yearly, €399 if paid monthly Target audience add-ons: 10 Target audiences = €29 per month 50 Target audiences = €129 per month 100 Target audiences = €239 per month 200 Target audiences = €439 per month 500 Target audiences = €1039 per month >500 = Contact for quote (from €0,80 per target audience)

    Influry offers the following features:

    • Algorithms
    • Approval process control
    • Automated workflows
    • CRM integration
    • Campaign management
    • Campaign planning
    • Categorization
    • Collaboration tools
    • Collaborative review
    • Contact database
    • Content review
    • Customizable categories
    • Data filtering
    • Database access
    • Database support
    • Engagement analytics
    • Filtered views
    • Historical analysis
    • Influencer marketing
    • Instant messaging
    • Multi-campaign
    • Multi-channel marketing
    • Personalized profiles
    • Ratings & reviews
    • Real time updates
    • Reporting & statistics
    • Search functionality
    • Social media integration
    • Social media metrics
    • Social network marketing
    • Tagging
    • Tracking features

    Influry has the following typical customers:

    Small Business, Large Enterprises, Freelancers, Mid Size Business

    Influry supports the following languages:

    English, German

    We do not have any information about what devices Influry supports

    Influry integrates with the following applications:

    Instagram

    Influry offers the following support options:

    Online Support

    Related categories

    See all software categories found for Influry.