Influry

About Influry

Influry is an automated social media influencer marketing solution that enables brands, advertisers and marketers to launch, commission, manage and track influencer campaigns. Leveraging a global contact network that influencers can also sign up to and receive campaign invites from, Influry then uses intelligent, algorithm-based technology to let marketers filter search its growing database of over 10 million influencers worldwide. With new influencer contacts added daily, users build their own custom databases, limited in quantity by price plan allowance, within which known preferred influencers can have their data and social media channels added.

Marketers then create new campaigns around a desired goal and a placement channel such as YouTube and Instagram, using Influry's briefing assistant to build a "brief" or requirements description for content. With a target audience defined and Key Performance Indicators (KPI's ) of worthy influencers established, a booking order is raised before the software finds and matches influencers, negotiates price and makes the booking. This process can also be handled more manually, with users managing influencer contacts and the working relationships, adding ratings and reviews etc through the system's own CRM. Additional key features include content review and approval tools, with in-app messaging to aid communication, plus built-in analytics reporting capabilities for tracking overall campaign progress and content performance across a number of metrics.