Traackr

Influencer discovery, relationship management and analytics

About Traackr

Traackr is a cloud-based influencer relationship and marketing management platform for global marketers and brands. With an extensive and growing database of prominent social media influencers across leading social media channels, its network spans 43 countries and 19 languages. Emphasizing the cultivation of relationships by connecting brands with verified influencers that best match a company’s values, Traackr also allows prior influencer contacts to be uploaded for centralized, unified management. Ownership can be assigned among marketing teams to aid collaboration, while sourcing tools include a scoring algorithm for finding new influencers based on genuine influence.

In addition, this “real influence” is validated by real time tracking features including the tracking of conversations and activity. Influencer content is monitored and aggregated to keep a close eye on activity and the brand mentions as contracted, in order to leverage the most effective times for audience connection. Traackr support this with built-in analytics capabilities with data visualizations and charts for analyzing performance in 360-degree detail. Brands can evaluate how influencer initiatives, content and social channels are delivering on engagement, while using benchmarks to identify baselines of improvement for brand share of influence etc.

Key benefits of Traackr

• Traackr is a cloud-based social media influencer relationship management CRM and network covering 43 countries and 19 languages, providing mid-sized and enterprise brand marketers with the necessary tools for scaling influencer marketing programs.

• Traackr provides marketers with access to a large, expanding influencer database across social media channels including Instagram, Facebook, YouTube, Twitter and Stack Overflow.

• Track and retain a unified, centralized record of activity and influencer communications, while monitoring influencer activities while they happen, to detect brand mentions for honoring contractual obligations.

• Allows users to assess influencer audience authenticity, quality and value while detecting any fraudulent activity and ensuring that sponsored influencer relationships or endorsements are correctly disclosed for regulatory compliance purposes.

• Traackr provides analytics capabilities including visualized audience insights and performance metrics across all content and social accounts, with benchmarking against competitors in terms of share of voice or engagement, etc.

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Images

Build up an influencer network with access to a global database spanning 43 countries and 19 languages
Monitor influencer activity and communications in real time, tracking content updates and brand mentions in order to maximize engagement impact opportunities
Analytics capabilities include market and engagement benchmarking, plus 360-degree performance analysis of influencer, content and social platform
Filter, search and view detailed profiles of important social media influencers that are most aligned with relevant audience markets, to impact on positive brand awareness
Expand global influencer networks based on real influence with Traackr's scoring algorithms and access to a number of intelligent social insights
View 6 more
Traackr video
Traackr screenshot: Build up an influencer network with access to a global database spanning 43 countries and 19 languages Traackr screenshot: Monitor influencer activity and communications in real time, tracking content updates and brand mentions in order to maximize engagement impact opportunities Traackr screenshot: Analytics capabilities include market and engagement benchmarking, plus 360-degree performance analysis of influencer, content and social platform Traackr screenshot: Filter, search and view detailed profiles of important social media influencers that are most aligned with relevant audience markets, to impact on positive brand awareness Traackr screenshot: Expand global influencer networks based on real influence with Traackr's scoring algorithms and access to a number of intelligent social insights

Features

Total features of Traackr: 31

  • @mentions
  • Activity Dashboard
  • Activity Tracking
  • Auto-Matching
  • Benchmarking
  • Campaign Management
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contract Management
  • Data Import
  • Data Visualization
  • Engagement Analytics
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Performance Reports
  • ROI Analytics
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Updates
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Social Recruiting

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Upfluence

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TINT

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Influencity

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Reviews

Overall rating

4,6 /5
(16)
Value for Money
4,4/5
Features
4,4/5
Ease of Use
4,6/5
Customer Support
5/5

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Showing 5 reviews of 16
Lizzie R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501-1 000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very useful system, strong on analytics

Reviewed on 2019/09/30

Really positive experience using the tool on identification and analytics work.

My team don’t do...

Really positive experience using the tool on identification and analytics work.

My team don’t do long term relationship management (simply because it's not our role within the business) but I can see the tool would be able to support this well.

Would definitely recommend as an influencer software.

Pros

Traackr is easy to use and has many useful features.

It has a large database and a good search functionality so it is useful for finding influencers across a range of topics and in different countries.

The network maps and social listening options are extremely useful, as is the functionality for checking articles being shared organically by influencers. Analytics options within the charts give you lots of useful cuts of the data and it's great being able to share the livelink to the charts.

It's a strong option for influencer discovery, relationship management and analytics. I also find the customer service team to be helpful and very prompt with replies, which is really appreciated.

Cons

Taking a good screenshot of the network maps can be a bit of a challenge and it can take a little time to dig into the tweets connecting the influencers - it would be great to be able to see that within the map rather than having to check the influencer profile.

Price wise I think it starts at a really competitive price point, which is the reason we've been able to use it on so moany projects, however I would like to see more economies of scale within the pricing so I could sell it in on larger projects

Simone S.
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Sophisticated approach to influencer relations

Reviewed on 2019/09/30

Pros

The Traackr team are continually adapting and evolving the platform to move with the needs and demands of the industry

Cons

The software doesn't cover every aspect of social media i.e. stories for Instagram and this is becoming fundamental to many of our campaigns

Brigid D.
Overall rating
  • Industry: Food & Beverages
  • Company size: 10 000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

AB Brand Advocates

Reviewed on 2019/09/09

I think it is very easy to use and can be helpful when you're starting from scratch. I find myself...

I think it is very easy to use and can be helpful when you're starting from scratch. I find myself using it less when I'm working on a project that's outside of a major city and I rarely use the project management tools.

Pros

The project and tagging features are really helpful to stay organized when working with so many influencers.

Cons

The language used doesn't really line-up to what you're doing if you're working with unpaid influencers. I like the ability to put people into different buckets/stages within a project, but it would be nice if those boxes were customizable.

When looking for influencers in smaller cities, I think the pool of people could be better. Those areas don't have as many mega-influencers and it is hard to find people with 7-15k followers who are very influential locally.

Megan N.
Overall rating
  • Industry: Consumer Goods
  • Company size: 5 001-10 000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Essential tool for Influencer programs

Reviewed on 2019/10/01

Overall, I've found Traackr's platform extremely helpful and essential to my influencer campaigns....

Overall, I've found Traackr's platform extremely helpful and essential to my influencer campaigns. My account representative is always available to help and goes the extra mile to make sure I'm getting the most out of the platform.

Pros

Audience demographics, ease of adding influencers, availability of contact information and reporting capabilities.

Traackr pulls audience demographics, allowing you to see where an influencer's audience is based or what the age range is, which is extremely helpful when vetting new influencers. Additionally, Traackr's database is not an opt-in network, so you can continually identify and add influencers you are interested in working with or need to vet.

Plus, the platform provides influencer contact information, giving our team the ability to reach out directly rather than go through an agency. And the reporting capabilities are extremely insightful and elevate a lot of the manual tracking our department had to do in the past.

Cons

Without proper training and the time to consistently use, the platform can feel overwhelming. But like anything, you just need to invest some time.

Nina K.
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Influencer Marketing tool

Reviewed on 2019/09/10

Pros

- easy campaign management
- helps to find the right influencers (easy search considering reach, demographics and interests)
- keeping track of all Influencer postings through defined keywords and time period
- simplifying reporting by providing important performance insights

Cons

sometimes it takes a few hours to import new influencer profiles and their channel insights

Showing 5 reviews of 16 Read all reviews

Traackr FAQs

Below are some frequently asked questions for Traackr.

Traackr offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Traackr directly for pricing information.

Traackr offers the following features:

  • Activity dashboard
  • Activity tracking
  • Auto-matching
  • Benchmarking
  • Campaign management
  • Collaboration tools
  • Communication management
  • Contact database
  • Contact management
  • Content management
  • Data import
  • Database access
  • Engagement analytics
  • Faceted search / filtering
  • Influencer discovery
  • Multi-campaign
  • Multi-language
  • Performance reports
  • ROI analytics
  • ROI tracking
  • Real time monitoring
  • Real time updates
  • Search functionality
  • Social media integration
  • Social media metrics
  • Social media monitoring
  • Social network marketing
  • Social performance management
  • Tracking features

Traackr has the following typical customers:

Large Enterprises, Mid Size Business

Traackr supports the following languages:

English

We do not have any information about what devices Traackr supports

Traackr integrates with the following applications:

Facebook, Instagram, Twitter

Traackr offers the following support options:

Online Support

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