About onalytica

Onalytica specializes in providing influencer relationship management software and supporting professional services to help brands scale 1-to-1 influencer relationship management results. The platform helps marketing, communication, digital & PR professionals to help configure bespoke influencer programs, enabling them to better automate and streamline influencing activity as well as identify on-going engagement opportunities.

Onalytica’s influencer discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, blogs, Instagram, YouTube, Facebook, LinkedIn profile links, and demographic data. These influencers are then ranked by reach, resonance, relevance and reference. Onalytica's influencer score is contextual, so a persona can score differently on different topics rather than being allocated an overall general influencer score. Onalytica also has a unique way of discovering influencers using the brand's content.

Onalytica’s Influencer Relationship Management (IRM) solution enables users to identify, track and engage with influencers beyond the traditional engagement model of media relations, digital marketing and public affairs. Users can run influencer programs that drive personalized outreach to the most influential journalists, analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers.

Through a unique combination of technology and a team of research analysts, Onalytica can provide users with access to their database of curated social influencers across various industries, topics and countries. Within the platform there are uniquely four ways in which Onalytica can help users to identify/validate influencers for different clients/campaigns.

Key benefits of onalytica

  • Identify the most relevant social media influencers through Onalytica's global database of over 500,000 influencers.

  • Map which influencers are the key connectors and most infuential within the community.

  • Track what influencers are saying to understand what they care about and how to best engage with them. Keep an eye on everything that is said by key market influencers in a comprehensive and detailed timeline.

  • Access real-time insights from the influencer community and measure the impact of their relations activity.

  • Stay up to date on everything that’s happening; topic notifications, content opps and more with real-time notifications.

  • Devices

    Business size

    S M L

    Markets

    United Kingdom, United States

    Supported Languages

    English

    Images

    Analyze all the influencer conversations with 12-months worth of historical data, and create charts
    Discover influencers across various industries, topics and countries
    Understand the makeup of the brand's influencer set by viewing a snapshot of their demographics, interests, influence and roles
    See how influencers interact together on an interactive network map, which can be filtered by location, age, gender and reach
    Keep an eye on everything that is said by key market influencers in this comprehensive and detailed timeline
    View influencer profiles to gain a deeper understanding of their topics of conversation and connections to better understand how to tailor engagements with them
    Upload the latest white paper, or case study to IRM and it will automatically identify when content is likely to be relevant and useful for an influencer
    View, monitor and analyze all influencers in one place with IRM’s customizable dashboards
    View 9 more
    onalytica video
    onalytica screenshot: Analyze all the influencer conversations with 12-months worth of historical data, and create charts onalytica screenshot: Discover influencers across various industries, topics and countries onalytica screenshot: Understand the makeup of the brand's influencer set by viewing a snapshot of their demographics, interests, influence and roles onalytica screenshot: See how influencers interact together on an interactive network map, which can be filtered by location, age, gender and reach onalytica screenshot: Keep an eye on everything that is said by key market influencers in this comprehensive and detailed timeline onalytica screenshot: View influencer profiles to gain a deeper understanding of their topics of conversation and connections to better understand how to tailor engagements with them onalytica screenshot: Upload the latest white paper, or case study to IRM and it will automatically identify when content is likely to be relevant and useful for an influencer onalytica screenshot: View, monitor and analyze all influencers in one place with IRM’s customizable dashboards

    Features

    Total features of onalytica: 29

    • Activity Dashboard
    • Alerts / Escalation
    • Analytics/ROI Tracking
    • Batch Processing
    • Built-In Database
    • Campaign Management
    • Categorisation/Grouping
    • Contact Database
    • Conversion Tracking
    • Dashboard Creation
    • Data Profiling
    • Data Visualization
    • Demographic Data
    • Email Alerts
    • Engagement Analytics
    • Geographic Maps
    • Influencer Discovery
    • Influencer Relationship Management
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Search/Filter
    • Social Media Integration
    • Social Media Monitoring
    • Social Promotion
    • Visual Discovery
    • XML / RSS

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    Reviews

    Overall rating

    4,4 /5
    (7)
    Value for Money
    4,4/5
    Features
    4,3/5
    Ease of Use
    4,3/5
    Customer Support
    4,9/5

    Already have onalytica?

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    Write a Review!
    Showing 5 reviews of 7
    Stuart W.
    Overall rating
    • Industry: Financial Services
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    B2B Influencer Marketing Programme

    Reviewed on 2019/01/27

    Very collaborative right from Day 1. Some software suppliers are 'hands on' up until the point you...

    Very collaborative right from Day 1. Some software suppliers are 'hands on' up until the point you purchase the licence and then quickly melt away until renewal day! Onalytica have been completely different, keen to stick with us and help us develop & build our influencer marketing strategy, offering insights and advice along the way. The tool is excellent but the support we have received from he account management team has been critical to our programme's success.

    Pros

    The insights this software gave us into our existing and potential market influencers was staggering. Onalytica has helped take us from a brand at the periphery of social media interaction with its customers to one that achieves a market-leading share of voice in our category. The flexibility and data-rich content of the tool allows us to quickly and easily display results internally to key stakeholders and keep track of ROI.

    Cons

    Initially, the cost was a potential barrier as we were not used to spending such sums with external partners (historically our cost base/budget has been kept to a minimum). We had some internal stakeholder management to go through in order to 'sell in' the potential benefits. However, based on the results we have achieved, this has now proven to be extraordinarily good value and worth the spend in terms of our brand reach, resonance and ROI.

    Chris W.
    Overall rating
    • Industry: Utilities
    • Company size: 1 001-5 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Drax

    Reviewed on 2019/01/25

    Very positive. I've had a relationship with them going back to soon after they started up and...

    Very positive. I've had a relationship with them going back to soon after they started up and they've always been keen to develop the service in the directions needed by users. Their customer service is always great and compared to some other, also essential tools, I feel Drax really gets good value from it. The price point is set well so that we can justify it in the mix as a secondary social media monitoring service after Brandwatch.

    Pros

    Email alerts for day-to-day. Ability to add lots of detailed key words. Maps of stakeholders, allowing drill down to see conversations between two people or orgs and discover their perspectives on issues.

    Cons

    Email alerts would be much more useful if (a) we could see every tweet or blog rather than having to click to see more and more importantly (b) if the HTML emails better optimised for mobile devices -- most people view these on their iPhones in the morning rush hour and it can be pretty hard at times without pinch to zoom.

    Marie F.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 5 001-10 000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Marie Curie - Onalytica Review

    Reviewed on 2019/02/05

    It took us a while to really know what we want and confidently brief the Onalytica team. Now with...

    It took us a while to really know what we want and confidently brief the Onalytica team. Now with the help of your team, we have a crystal clear plan and are getting a lot more from the tool.

    After working with your tool for several years I realise the amount of time you really have to dedicate to make it work, even just to make sure other teams are getting the most out of it, as soon as you do you start seeing the fruits of your labor!

    Pros

    I like the range of ways we're able to get to know each individual influencer and how they relate to our brand through keywords. The alerts are particularly useful. The main perk of working with Onalytica is the support of their staff

    Cons

    Without training it is hard to find your way around the tool. It's not overly pretty either.

    Ryan B.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 10 000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Onalytica: from spreadsheets to management

    Reviewed on 2019/02/08

    Overall my experience has been positive with Onalytica. It's a cost-effective tool and the...

    Overall my experience has been positive with Onalytica. It's a cost-effective tool and the Onalytica client success team is very responsive and helpful.

    Pros

    There are several things I like most about Onalytica. For starters, I like how easy it is to see an influencer's network map. In addition, I like being able to be taken directly to a tweet from the software.

    Cons

    What I like least about Onalytica is (currently) you can only evaluate influencers that are in your program and not in all of Twitter. Also, only being able to use Twitter and personal blogs is limiting to influencer discovery and management.

    Verified Reviewer
    Overall rating
    • Industry: Facilities Services
    • Company size: 10 000+ Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Delivering powerful insights that can inform any content marketing strategy

    Reviewed on 2019/01/29

    We needed to bolster our content marketing strategy through a partnership and influencer marketing...

    We needed to bolster our content marketing strategy through a partnership and influencer marketing co-creation strategy. We also need to amplify our content via social media and other digital channels through the same. Onalytica was a clear choice for us to achieve both of these outcomes.

    The support we've received from the team in setting up our pilot influencer relations campaign has been invaluable and we're excited about the prospect of rolling out our new programme and strategy.

    Pros

    The software is easy to use and intuitive. It allows you to easily identify your key influencers, view them based upon topic and monitor what they say in relation to those topics so that you can respond in a timely fashion. This means you can build effective and engaging content creation into your marketing strategy.

    Cons

    I would like the connection maps to allow you to drill down into the various connections. The inability to do that is the one piece of the software that doesn't feel innovative.

    Showing 5 reviews of 7 Read all reviews

    onalytica FAQs

    Below are some frequently asked questions for onalytica.

    onalytica offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Available

    We do not have any information about onalytica features

    onalytica has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    onalytica supports the following languages:

    English

    onalytica supports the following devices:

    onalytica integrates with the following applications:

    Facebook, Instagram, LinkedIn for Business, Twitter

    onalytica offers the following support options:

    Email/Help Desk, Phone Support, 24/7 (Live rep), Chat

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