Google Data Studio

4.5 (326)
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Interactive dashboard reporting and data visualization tool

About Google Data Studio

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Data Studio's web-based reporting tools allow data to be transformed into "visualization art" and used to build interactive, real-time reports or dashboards. The drag-and-drop report editor offers configurable charts and tables such as line charts, bar charts, pie charts, geo maps, area/bubble graphs, paginated data tables, pivot tables, and more. Viewer filters and date range controls make reports interactive, while report templates can be created from standard reports through the data control tool. Custom text and images allow reports to be rebranded or annotated along with the application of links, clickable images, styles and color themes. Sharing and collaboration features are supported by centralized Google Drive storage of saved reports and data sources, with reports also able to be embedded within websites. When users elect to share a particular report or a data source with other editors, those authorized users are able to work on the same file together in real time.


Key benefits of Google Data Studio

  • Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

  • Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

  • CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

  • Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

  • Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.

  • Images

    Google Data Studio Software - Access interactive dashboards and engaging reports
    Google Data Studio Software - Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community
    Google Data Studio Software - An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics
    Google Data Studio Software - The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources
    Google Data Studio Software - An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics
    Google Data Studio Software - The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added
    Google Data Studio Software - Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email
    View 9 more
    Google Data Studio video
    Google Data Studio video
    Google Data Studio Software - Access interactive dashboards and engaging reports
    Google Data Studio Software - Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community
    Google Data Studio Software - An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics
    Google Data Studio Software - The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources
    Google Data Studio Software - An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics
    Google Data Studio Software - The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added
    Google Data Studio Software - Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email

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    Reviews

    Overall rating

    4.5 /5
    (326)
    Value for Money
    4.7/5
    Features
    4.3/5
    Ease of Use
    4.1/5
    Customer Support
    3.7/5

    Already have Google Data Studio?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 326
    Ambar
    Ambar
    Overall rating
    • Industry: Outsourcing/Offshoring
    • Company size: 501–1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great Experience With Google Data Studio

    Reviewed on 2023/05/17

    Overall experience with Google Data Studio is really amazing. Excellent!

    Overall experience with Google Data Studio is really amazing. Excellent!

    Pros

    1. It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. 2. Since it is a web application, there is no need to install any software. Anyone with access to a computer can begin using it immediately. 3. It offers selected users scheduled delivery of reports. equally configurable is the scheduler.

    Cons

    From my side, there is no negative feedback, Google Data Studio is a very helpful and useful tool. Excellent!

    Ross
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Looker Studio Review

    Reviewed on 2024/01/02

    Mixed as a result of the difficulties that can be had during setup, once setup correctly, they are...

    Mixed as a result of the difficulties that can be had during setup, once setup correctly, they are very useful for automating reporting and visualising data in a digestible manner

    Pros

    It is an inexpensive and at times seamless experience to automate reporting dashboards to help with insights and client reporting

    Cons

    It can be difficult to get multiple connectors to work correctly and there can often be issues with data as the dashboards get more complex, with it seemilntly being set up correctly but data being different to the source itself, e.g. GA4 data displaying inaccurate data

    Kelly
    Kelly
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Needed tool that doesn’t perform

    Reviewed on 2023/03/06

    I wanted to be able to get a better view of how well content is performing.

    I wanted to be able to get a better view of how well content is performing.

    Pros

    Being able to combine data from several tools, such as Google Search Console and Google Analytics, is super useful for analysing content performance.

    Cons

    The software is a massive pain in the bum to use. Sure you can connect your data sources. And you can get data from those sources onto a single page/dashboard. But there’s no guarantee it’ll accurately display the data and combine it correctly. I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way. I switched to a paid tool that does it soo much better and far more easily!

    Martin
    Overall rating
    • Industry: Retail
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A good platform for data visualization

    Reviewed on 2023/10/17

    Used it for so many years which makes it invaluable for us to share reports with.

    Used it for so many years which makes it invaluable for us to share reports with.

    Pros

    Google Data Studio offers an great platform for data visualization and reporting. It seamlessly integrates with other Google tools and data sources (specially GA for us) , making it easy to create interactive and visually appealing reports.

    Cons

    While it's a powerful tool, the learning curve can be steep, especially for some staffmembers. Additionally, it lacks some advanced features that more specialized data visualization tools might offer. Longing for more AI tools to work with.

    Victor
    Overall rating
    • Industry: Accounting
    • Company size: 10,000+ Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Google data studio review

    Reviewed on 2023/08/11

    Overall, I would say I enjoyed it because it provided me lots of help in value in my company, and...

    Overall, I would say I enjoyed it because it provided me lots of help in value in my company, and it was really easy to use.

    Pros

    I liked the data management and dashboard features the mos as the provided the most value and they were both easy to use even for beginners.

    Cons

    The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software.

    Showing 5 reviews of 326 Read all reviews

    Google Data Studio FAQs

    Below are some frequently asked questions for Google Data Studio.

    Google Data Studio offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Google Data Studio is available for free.

    Google Data Studio has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Data Studio supports the following languages:

    English

    Google Data Studio supports the following devices:

    Google Data Studio integrates with the following applications:

    Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Cloud SQL, Google Sheets, MySQL, PostgreSQL, YouTube

    Google Data Studio offers the following support options:

    Email/Help Desk, Knowledge Base

    Related categories

    See all software categories found for Google Data Studio.