Google Data Studio

Interactive dashboard reporting and data visualization tool

4,5 /5 (74 reviews) Write a Review!

Google Data Studio Overview

What is Google Data Studio?

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Data Studio's web-based reporting tools allow data to be transformed into "visualization art" and used to build interactive, real-time reports or dashboards. The drag-and-drop report editor offers configurable charts and tables such as line charts, bar charts, pie charts, geo maps, area/bubble graphs, paginated data tables, pivot tables, and more. Viewer filters and date range controls make reports interactive, while report templates can be created from standard reports through the data control tool. Custom text and images allow reports to be rebranded or annotated along with the application of links, clickable images, styles and color themes. Sharing and collaboration features are supported by centralized Google Drive storage of saved reports and data sources, with reports also able to be embedded within websites. When users elect to share a particular report or a data source with other editors, those authorized users are able to work on the same file together in real time.

Google Data Studio Overview

Pricing

Starting from
US$0,00

Pricing options

Free Trial
Free
Value for money

Google Data Studio is available for free.


Google Data Studio Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics
The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources
Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community
An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics
The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added
Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email
Google Data Studio video Google Data Studio video Google Data Studio screenshot: An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics Google Data Studio screenshot: The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources Google Data Studio screenshot: Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community Google Data Studio screenshot: An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics Google Data Studio screenshot: The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added Google Data Studio screenshot: Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email

Google Data Studio Reviews

Google Data Studio Reviews

Overall rating
4,5
/
5
Excellent
42

Very good
27

Average
5

Poor
0

Terrible
0

Value for Money
4,7
Features
4,2
Ease of Use
4,1
Customer Support
3,5
93% recommended this app
Mallory R.

So simple and easy to use compared to other data visualization softwares!

Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.


Ben S.

User Friendly Data Dashboards

A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms.


Verified Reviewer

Powerful reporting tool in the right hands.

Seeing many data sources in a single view with multiple date ranges and comparisons.


Bart M.

A great solution for non-essential dashboarding solutions

We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through.


Verified Reviewer

Fantastic free data visualisation tool

Great free data visualization tool. Fantastic for automating all advertising reports.


Mallory R.
Industry: Computer Software
Company size: 501-1 000 Employees

So simple and easy to use compared to other data visualization softwares!

Used Weekly for 2+ years
Reviewed on 2019/12/13
Review Source: Capterra

Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.

Pros

I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd.

Cons

Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Ben S.
Industry: Biotechnology
Company size: 11-50 Employees

User Friendly Data Dashboards

Used Daily for 6-12 months
Reviewed on 2020/01/14
Review Source: Capterra

A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms.

Pros

Extremely user friendly. Setting up the dashboards was simple. You have control over almost every detail, including the layout and design. This is unlike many data platforms I've used in the past. ALMOST everything is totally customizable. This brings in all your Google/Youtube data automatically (including Google Sheets/docs). It also lets your bring in images, links, and other assets. You can change the data range filter easily for all metrics. The dashboard also is easily shareable to all team members and you can export the dashboard to a PDF.

Cons

The connectivity to other platforms is disappointing. In order to automatically bring in your social media data or data from other sources (such as digital advertising or 1st party ecommerce data) you need to purchase a "connector". However, there are ways around this if you export your data from your other sources and just put this in a Google Sheet and connect that sheet to your Google Data Studio.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 51-200 Employees

Powerful reporting tool in the right hands.

Used Daily for 2+ years
Reviewed on 2020/10/13
Review Source: Capterra

Seeing many data sources in a single view with multiple date ranges and comparisons.

Pros

I would recommend every business used this, from small to large. The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost.

Cons

The customisation has to come from someone with a fair bit of knowledge of the product when sharing with others. In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it. It is also a little slow when doing lots of data and changing the views.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Bart M.
Industry: Market Research
Company size: 2-10 Employees

A great solution for non-essential dashboarding solutions

Used Weekly for 1+ year
Reviewed on 2020/09/21
Review Source: Capterra

We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through.

Pros

1) Simple to use
It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm.

2) Free
It is free to use. Connect your account and you're good to go. The downside: you're on your own...

3) Visual freedom
As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want.

Cons

1) What security?
We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like.

2) Lack of roadmap impact & customer support
As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help.

3) Speed... Or the opposite rather: slooooowness
No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Verified Reviewer
Industry: Legal Services
Company size: 51-200 Employees

Fantastic free data visualisation tool

Used Daily for 2+ years
Reviewed on 2020/09/23
Review Source: Capterra

Great free data visualization tool. Fantastic for automating all advertising reports.

Pros

You can integrate it with most advertising platforms (e.g. Google Ads, LinkedIn Ads, Facebook, etc) and create dashboards which update automatically.

Cons

Sometimes the bar charts do not scale correctly. Integrations are free with other Google products however you need to buy third party data connectors to integrate with other advertising platforms. Not as advanced as Tableau.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8,6/10
Based on 74 user ratings
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Google Data Studio Pricing

Google Data Studio Pricing

Starting from
US$0,00
Free Trial
Free
Value for money

Google Data Studio is available for free.

Google Data Studio is available for free.

Value for Money
4,7/5
Based on 74 user ratings
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Google Data Studio Features

Google Data Studio Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Filtered Views
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Visual Analytics
Features
4,2/5
Based on 74 user ratings
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Categories

Additional information for Google Data Studio

Additional information for Google Data Studio

Key features of Google Data Studio

  • Charting
  • Collaboration tools
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • Dashboard creation
  • Data connectors
  • Data filtering
  • Data visualization
  • Database integration
  • Drag-and-drop interface
  • Graphical data presentation
  • Interactive reporting
  • Real-time analytics
  • Real-time reporting
  • Report sharing
  • Synchronous editing
  • Text editing
  • Visual analytics
  • Website integration

Benefits

  • Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

  • Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

  • CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

  • Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

  • Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.

  • Google Data Studio FAQs

    Google Data Studio FAQs

    Below are some frequently asked questions for Google Data Studio.

    Q. What type of pricing plans does Google Data Studio offer?

    Google Data Studio offers the following pricing plans:

    Starting from: US$0,00

    Pricing model: Free

    Free Trial: Not Available

    Google Data Studio is available for free.

    Q. What are the main features of Google Data Studio?

    Google Data Studio offers the following features:

    • Charting
    • Collaboration tools
    • Customizable branding
    • Customizable reporting
    • Customizable templates
    • Dashboard creation
    • Data connectors
    • Data filtering
    • Data visualization
    • Database integration
    • Drag-and-drop interface
    • Graphical data presentation
    • Interactive reporting
    • Real-time analytics
    • Real-time reporting
    • Report sharing
    • Synchronous editing
    • Text editing
    • Visual analytics
    • Website integration

    Q. Who are the typical users of Google Data Studio?

    Google Data Studio has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Google Data Studio support?

    Google Data Studio supports the following languages:

    English

    Q. What type of pricing plans does Google Data Studio offer?

    Google Data Studio has the following pricing plans:

    Free

    Q. Does Google Data Studio support mobile devices?

    We do not have any information about what devices Google Data Studio supports

    Q. What other apps does Google Data Studio integrate with?

    Google Data Studio integrates with the following applications:

    Adverity, Atlan, AuthorityLabs, Blendo, CallRail, EZ-MES, Fulcrum, Integromat, Jet Interactive, Toky

    Q. What level of support does Google Data Studio offer?

    Google Data Studio offers the following support options:

    Online Support, Knowledge Base, Video Tutorials