About Zoho Backstage

Zoho Backstage in an end-to-end event management system designed for event planners, corporations, and agencies. The cloud-based tool from Zoho offers features for planning, scheduling, promoting, and running events, and is equipped with tools to track attendees and view performance analytics. Zoho Backstage can be used to plan and manage large-scale events such as conferences, product launches, exhibitions, trade shows, and more, for any industry.

With Zoho Backstage, businesses can collaborate on planning events, designing content such as landing pages and communications to go alongside the event, promote their event through email and social media marketing, and connect with attendees on the day. Users can build a detailed agenda for their events using the drag-and-drop interface to create schedules with details on key speakers or workshops. With the Zoho Backstage app, attendees can view the schedule for the event and also have the option to personalize their own agenda by combining sessions based on their interests.

In the run up to the event, Zoho Backstage facilitates the marketing and promotion of events with tools including a custom event website builder, social media sharing, promotional banners, localized communications, and more. Tickets can be sold online through native integration with Eventbrite, and users can track ticket sales and registrations before the event begins.

Zoho Backstage facilitates audience engagement throughout the event by providing attendees with access to discussion boards, virtual Q&A sessions, announcements to alert them of changes to schedules, and targeted emails. Attendees can access content, announcements, and interactive sessions through the Zoho Backstage mobile app, and they can personalize the app to see content that is relevant to them.

Actionable insights are provided to event organizers both during and after the event regarding attendance, footfall by session, audience engagement, ticket sales, event performance, and more. With Zoho Backstage, analytics are provided in real time and can be used to enhance the event or make changes as needed. Feedback can be gathered from attendees both during and after the event on workshops, presentations, and overall event planning.

Pricing starting from:


  • Free Trial
  • Free
  • Subscription

Key benefits of Zoho Backstage

  • Build a full and detailed agenda for attendees using the drag-and-drop interface to schedule events and allow them to customize their own daily schedule based on which sessions they want to see and attend.

  • Customize an event website with all key information and company branding, and customize all communications relating to the event to send to attendees using a range of pre-built templates.

  • Assess event performance with real-time analytics and reports into metrics such as footfall, audience engagement, ticket sales, feedback from attendees, and more.

  • Manage registration and event ticket sales through integration with Eventbrite and track ticket sales and registration numbers in real time once the apps are connected.

  • Manage multiple events at once with separate portals for each event, and deliver event content all over the world with support for multiple languages.

  • Devices

    Business size

    S M L


    United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

    Supported Languages

    English, French, German, Portuguese, Spanish

    Pricing starting from:


    • Free Trial
    • Free
    • Subscription


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    Zoho Backstage video
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    Total features of Zoho Backstage: 31

    • Activity Dashboard
    • Attendance Management
    • Collaboration Tools
    • Communications Calendar
    • Custom Landing Pages
    • Customer Experience Management
    • Customizable Branding
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop Interface
    • Email Invitations & Reminders
    • Event Management
    • Event Ticketing
    • Feedback Collection
    • Forum / Discussion Board
    • Geographic Maps
    • Geolocation
    • Landing Page Templates
    • Multi-Channel Communication
    • Online Catalog
    • Performance Reports
    • Real Time Analytics
    • Real Time Data
    • Sales Integration
    • Sales Tracking
    • Self Service Portal
    • Social Network Marketing
    • Summary Reports
    • Third Party Integration
    • Visitor Registration
    • Website Management


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    Overall rating

    4 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have Zoho Backstage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Other for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Excellent for Expos and Events!

    Reviewed on 2019/12/14

    Great app from Zoho, has all the basic needs covered for organizing events.

    Great app from Zoho, has all the basic needs covered for organizing events.


    It has all the features you need to organize an event for groups of people and multiple expositors. You can manage presentations, agendas, venues, locations, visitors and organize all in the same platform, so your guests don't miss out anything!


    It would be great to have more features and integration between other Zoho Apps, for example in the website creation for the event is a little basic. But overall it's an excellent App!

    María fernanda C.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Zoho Backstage

    Reviewed on 2019/07/20


    Quick set up, great as a complement of CRM if you do marketing events like meet ups, conferences etc.


    Doesn't allow too much customization in features, sections functionality if you aren't setting up that type of event.

    Zoho Backstage FAQs

    Below are some frequently asked questions for Zoho Backstage.

    Zoho Backstage offers the following pricing plans:

    • Starting from: US$99,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Subscription: Free: for basic features Professional: $79/month billed annually or $99 month-to-month. Enterprise: $159/month billed annually or $199 month-to-month. Ultimate: $249/month billed annually or $199 month-to-month. Pay Per Event: Free: for basic features Professional: $299/event Enterprise: $499/event Ultimate: $899/event

    Zoho Backstage offers the following features:

    • Activity dashboard
    • Attendance management
    • Attendee management
    • Collaboration tools
    • Communications calendar
    • Custom landing pages
    • Customer experience management
    • Customizable branding
    • Customizable templates
    • Data import/export
    • Discussion board
    • Email invitations & reminders
    • Email nurturing
    • Event management
    • Event ticketing
    • Feedback collection
    • Geographic maps
    • Geolocation
    • Landing page templates
    • Multi-channel communication
    • Online catalog
    • Performance reports
    • Real-time analytics
    • Real-time data
    • Reporting/analytics
    • Sales tracking
    • Self service portal
    • Social media promotion
    • Social network marketing
    • Sponsor management
    • Summary reports
    • Third party integration
    • Ticketing
    • Visitor registration
    • Website management

    Zoho Backstage has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Zoho Backstage supports the following languages:

    English, French, German, Portuguese, Spanish

    Zoho Backstage supports the following devices:

    Android, iPhone, iPad

    Zoho Backstage integrates with the following applications:

    Eventbrite, Zoho CRM, Zoho Campaigns, Zoho PageSense, Zoho SalesIQ, Zoom

    Zoho Backstage offers the following support options:

    Phone Support, Online Support, FAQs, Forum, Video Tutorials, Knowledge Base

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