GDPR-compliant B2B marketing and sales acceleration platform

About Cognism

Cognism is a cloud-based B2B marketing and sales acceleration platform which is compliant with GDPR, CAN-SPAM, and PECR standards. The software is designed to help businesses enrich their contact data and prospect leads, with tools for buyer persona creation, outbound email campaign automation, AI-powered data cleaning, enrichment, and processing, and more. Solutions are available for sales, marketers, startups, SMBs, and enterprises.

With Cognism Prospector, users can create custom buyer personas to identify ideal customers, and generate lead lists using demographic, firmographic, and technographic filters. Buyer personas also provide users with insight into their total addressable market size worldwide, and enable the targeting of decision-makers. Cognism’s database contains information on 400 million business professionals, and users can integrate their CRM, with native support for connecting Salesforce, Pipedrive, and HubSpot in addition to the universal CRM integration.

Cognism ReFresh utilizes artificial intelligence (AI) and real-time data to clean and enrich contact records. The proprietary DataHelix AI targets stale data and locates missing information such as technology data, industries, and job titles. CRM data cleanliness and cost per lead reports allow users to evaluate the health of their database. DataHelix also verifies contact email addresses through a 14-step process to ensure that leads can be contacted. Cognism Engage enables the creation and automation of outbound marketing, with support for email, social, and phone touch points, and the ability to target campaigns based on buyer personas.

Pricing starting from:

US$1 000,00/month

  • Free Trial
  • Subscription

Key benefits of Cognism

  • Cognism Prospector allows users to create custom buyer personas for locating their ideal customers, utilizing demographic, technographic, and firmographic filters.

  • AI-powered data cleaning and enrichment is offered by Cognism ReFresh, to renew stale data which may be out-of-date, and locate missing information including job titles, industries, and technology data.

  • Buyer personas can be used to target automated lead generation campaigns, and automation sequences with email, phone, and social touch points can be created through Cognism Engage.

  • Cognism’s DataHelix AI utilizes a 14-step verification process to ensure that all prospect records contain correct email addresses.

  • Cognism is compliant with GDPR, CAN-SPAM, and PECR, and is committed to meeting international data compliance laws.

  • Devices

    Business size

    S M L


    United States, Canada, United Kingdom

    Supported Languages


    Pricing starting from:

    US$1 000,00/month

    • Free Trial
    • Subscription


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    Cognism video
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    Total features of Cognism: 15

    • API
    • CAN SPAM Compliance
    • CRM Integration
    • Campaign Management
    • Campaign Segmentation
    • Data Filtering
    • Data Import/Export
    • Data Verification
    • Demographic Data Collection
    • Email Marketing Management
    • Lead Generation
    • Real Time Data
    • Reporting & Statistics
    • Sales Analytics
    • Sales Tracking



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    Overall rating

    3,5 /5
    Value for Money
    Ease of Use
    Customer Support

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    Write a Review!
    Showing 5 reviews of 2
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Good tool for cold outreach

    Reviewed on 2018/12/18

    Overall the Cognism team has been exceptional in their support and willingness to help us success...

    Overall the Cognism team has been exceptional in their support and willingness to help us success with their product. It's been a great experience and we have tried many competitors.


    I like the ease and speed of use - you can create custom filters and drill lists down deeper and deeper really quickly which saves tons of time data cleaning and exporting lists.


    Overall Cognism is a great product but overall cold outreach and prospecting is a tough errand, so success is hard to come by. It's a lot of grunt work for non predictable returns.

    Sam A.
    Overall rating
    • Industry: Internet
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Not accurate for Europe territory

    Reviewed on 2020/11/04

    Neutral, easy to use but not accurate information

    Neutral, easy to use but not accurate information


    Easy to use and integrated with Salesforce


    Many contacts I found had left the company or had no numbers, especially in Germany

    Cognism FAQs

    Below are some frequently asked questions for Cognism.

    Cognism offers the following pricing plans:

    • Starting from: US$1 000,00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Cognism for pricing information and to request a demo.

    Cognism offers the following features:

    • Account-based buyer personas
    • Account-based marketing email campaigns
    • Automated lead generation campaigns
    • B2B sales acceleration tools
    • CPL & CRM data cleanliness reporting
    • CRM integrations
    • Contact discovery
    • Contact import/export
    • Custom buyer persona targeting
    • Data cleaning
    • Data export
    • Demographic, firmographic & technographic filters
    • Dynamic data validation
    • Email marketing automation
    • Email verification
    • GDPR, PECR & CAN-SPAM compliant
    • Proprietary AI data enrichment
    • Real-time data
    • Sales intelligence
    • Sales triggers

    Cognism has the following typical customers:

    Small Business, Mid Size Business

    Cognism supports the following languages:


    We do not have any information about what devices Cognism supports

    Cognism integrates with the following applications:

    HubSpot CRM, Pipedrive, SalesLoft, Salesforce Sales Cloud

    Cognism offers the following support options:

    Phone Support, Knowledge Base, Online Support

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