Cognism

Cognism

GDPR-compliant B2B marketing and sales acceleration platform

4/5 (1 review)

Cognism Overview

Cognism is a cloud-based B2B marketing and sales acceleration platform which is compliant with GDPR, CAN-SPAM, and PECR standards. The software is designed to help businesses enrich their contact data and prospect leads, with tools for buyer persona creation, outbound email campaign automation, AI-powered data cleaning, enrichment, and processing, and more. Solutions are available for sales, marketers, startups, SMBs, and enterprises.

With Cognism Prospector, users can create custom buyer personas to identify ideal customers, and generate lead lists using demographic, firmographic, and technographic filters. Buyer personas also provide users with insight into their total addressable market size worldwide, and enable the targeting of decision-makers. Cognism’s database contains information on 400 million business professionals, and users can integrate their CRM, with native support for connecting Salesforce, Pipedrive, and HubSpot in addition to the universal CRM integration.

Cognism ReFresh utilizes artificial intelligence (AI) and real-time data to clean and enrich contact records. The proprietary DataHelix AI targets stale data and locates missing information such as technology data, industries, and job titles. CRM data cleanliness and cost per lead reports allow users to evaluate the health of their database. DataHelix also verifies contact email addresses through a 14-step process to ensure that leads can be contacted. Cognism Engage enables the creation and automation of outbound marketing, with support for email, social, and phone touch points, and the ability to target campaigns based on buyer personas.

Pricing

Starting from
US$550,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, Europe, United Kingdom, United States

Supported Languages

English

Cognism Reviews

Overall rating
4/5
100% positive reviews
0
Excellent
1
Very good
0
Average
0
Poor
0
Terrible

Good tool for cold outreach

Used Monthly for 2+ years
Reviewed on 2018/12/18
Review Source: Capterra

Overall the Cognism team has been exceptional in their support and willingness to help us success with their product. It's been a great experience and we have tried many competitors.

Pros

I like the ease and speed of use - you can create custom filters and drill lists down deeper and deeper really quickly which saves tons of time data cleaning and exporting lists.

Cons

Overall Cognism is a great product but overall cold outreach and prospecting is a tough errand, so success is hard to come by. It's a lot of grunt work for non predictable returns.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10

Cognism Pricing

Starting from
US$550,00/month
Pricing options
Free Trial
Subscription
Value for money

Contact Cognism for pricing information and to request a demo.

Cognism Features

  • API
  • CRM Integration
  • Data Import/Export
  • Real Time Data
  • Reporting & Statistics
  • Sales Analytics
  • Sales Tracking

  • Activity Dashboard
  • Activity Tracking
  • Automatic Notifications
  • Collaboration Tools
  • Contact Database
  • Customizable Templates
  • Email Integration
  • Lead Capture
  • Lead Management
  • Monitoring
  • Sales Reporting
  • Search Functionality
  • Third Party Integration

Additional information for Cognism

Key features of Cognism

  • Account-based buyer personas
  • Account-based marketing email campaigns
  • Automated lead generation campaigns
  • B2B sales acceleration tools
  • CPL & CRM data cleanliness reporting
  • CRM integrations
  • Contact discovery
  • Contact import/export
  • Custom buyer persona targeting
  • Data cleaning
  • Data export
  • Demographic, firmographic & technographic filters
  • Dynamic data validation
  • Email marketing automation
  • Email verification
  • GDPR, PECR & CAN-SPAM compliant
  • Proprietary AI data enrichment
  • Real-time data
  • Sales intelligence
  • Sales triggers

Benefits

  • Cognism Prospector allows users to create custom buyer personas for locating their ideal customers, utilizing demographic, technographic, and firmographic filters.

  • AI-powered data cleaning and enrichment is offered by Cognism ReFresh, to renew stale data which may be out-of-date, and locate missing information including job titles, industries, and technology data.

  • Buyer personas can be used to target automated lead generation campaigns, and automation sequences with email, phone, and social touch points can be created through Cognism Engage.

  • Cognism’s DataHelix AI utilizes a 14-step verification process to ensure that all prospect records contain correct email addresses.

  • Cognism is compliant with GDPR, CAN-SPAM, and PECR, and is committed to meeting international data compliance laws.

  • Cognism FAQs

    Below are some frequently asked questions for Cognism.

    Q. What type of pricing plans does Cognism offer?

    Cognism offers the following pricing plans:

    Starting from: US$550,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Cognism for pricing information and to request a demo.

    Q. What are the main features of Cognism?

    Cognism offers the following features:

    • Account-based buyer personas
    • Account-based marketing email campaigns
    • Automated lead generation campaigns
    • B2B sales acceleration tools
    • CPL & CRM data cleanliness reporting
    • CRM integrations
    • Contact discovery
    • Contact import/export
    • Custom buyer persona targeting
    • Data cleaning
    • Data export
    • Demographic, firmographic & technographic filters
    • Dynamic data validation
    • Email marketing automation
    • Email verification
    • GDPR, PECR & CAN-SPAM compliant
    • Proprietary AI data enrichment
    • Real-time data
    • Sales intelligence
    • Sales triggers

    Q. Who are the typical users of Cognism?

    Cognism has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Cognism support?

    Cognism supports the following languages:

    English

    Q. What type of pricing plans does Cognism offer?

    Cognism has the following pricing plans:

    Subscription

    Q. Does Cognism support mobile devices?

    We do not have any information about what devices Cognism supports

    Q. What other apps does Cognism integrate with?

    Cognism integrates with the following applications:

    HubSpot CRM, Microsoft Dynamics CRM, Pipedrive, Salesforce Sales Cloud

    Q. What level of support does Cognism offer?

    Cognism offers the following support options:

    Knowledge Base, Online Support, Phone Support