RollWorks

RollWorks

B2B marketing growth and ABM platform

5/5 (1 review)

RollWorks Overview

RollWorks, a division of AdRoll Group, is a cloud-based B2B marketing platform designed to help marketers increase revenue growth by establishing more meaningful customer relationships. The platform uncovers new contacts within target accounts, serves highly relevant ads, and optimizes results in real-time. RollWorks’ proprietary AI (artificial intelligence) technology helps to optimize budgeting, bidding, targeting, and ad delivery. Users can also integrate directly with their customer relationship management (CRM) and marketing automation (MA) tools to streamline marketing activity.

The RollWorks platform supports solutions for lead locating, pipeline acceleration, and growth multiplication, allowing users to uncover new contacts and target accounts, reduce the time it takes for a lead to become a customer, and expand into new departments or upsell closed/won opportunities. CRM and MA integration gives users full-funnel visibility, and enables bi-directional movement of data, so that highly targeted ads go out while actionable insight comes in. Daily synchronization ensures that any CRM or marketing automation changes are shown in subsequent ads.

Precision targeting technology allows users to map all of their customer data to RollWorks’ datagraph, IntentMap. By connecting to CRM and MA systems, users have access to a large set of intent data, as well as email and cookie data, which enables users to engage contacts effectively in target accounts. To reach contacts more successfully across different channels and devices, RollWorks allows users to target contacts based on any predefined attributes in their CRM or MA system. Users can streamline their workflow and manage tasks efficiently by automating workflow tasks with RollWorks’ APIs. Reporting tools also provide users with measurable insight into the performance of their accounts and contacts.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

RollWorks Reviews

Overall rating
5/5
100% positive reviews
1
Excellent
0
Very good
0
Average
0
Poor
0
Terrible
Mike M.

Truly Intuitive Platform

Used Daily for 1-5 months
Reviewed on 2018/08/22
Review Source: Capterra

This experience has been great, because we are confident that we are spending money targeting the right people. We are able to get our brand in the face of target accounts and move them through the funnel.

Pros

I really enjoyed the precision targeting and ability to hyper focus on our ideal accounts with marketing efforts.

Cons

It does take some time to get use to the platform and setting up campaigns. I do wish that the conversions also were clearly explained. Some of the campaigns could also have different definitions of a conversion, like the pipeline accelerator campaigns.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

RollWorks Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact RollWorks for detailed pricing information.

RollWorks Features

  • API
  • Campaign Management
  • Data Import/Export
  • Monitoring
  • Reporting & Statistics

  • A/B Testing
  • Activity Dashboard
  • Campaign Analysis
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for RollWorks

Key features of RollWorks

  • APIs
  • Act-a-like algorithm
  • Ad optimization
  • Artificial intelligence
  • Attribute management
  • Automated publishing
  • Automated task management
  • B2B growth multiplier
  • Bidding engines
  • Bidding optimization
  • Budgeting optimization
  • Campaign personalization
  • Collaboration tools
  • Contact discovery
  • Contact import/export
  • Contact targeting
  • Customer data mapping
  • Customer targeting
  • Dynamic ads
  • Engagement monitoring
  • Full-funnel marketing visibility
  • Granular reports
  • Highly targeted ads
  • Lead locator
  • Lead segmentation
  • Machine learning
  • Marketing automation integration
  • Pipeline accelerator
  • Proprietary data pool
  • Reporting & analytics
  • Target account identification
  • Visitor identification
  • Workflow automation

Benefits

  • RollWorks integrates with leading CRM and marketing automation (MA) systems and supports daily data synchronization, providing users with complete-funnel visibility as well as ensuring any CRM/MA changes made one day are reflected in all of the ads the next.

  • Users can define attributes in their CRM or MA systems to target contacts more successfully across channels, locations or devices.

  • RollWorks helps users exploit customer lead scores to produce dynamic ads capable of engaging customers with relevant messaging.

  • Users can streamline their marketing process by automating workflow tasks with RollWorks' APIs.

  • Reporting tools give users actionable insight into accounts and contacts, with the ability to drill-down into performance data for individual contacts at specific sales stage levels.

  • RollWorks FAQs

    Below are some frequently asked questions for RollWorks.

    Q. What type of pricing plans does RollWorks offer?

    RollWorks offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact RollWorks for detailed pricing information.

    Q. What are the main features of RollWorks?

    RollWorks offers the following features:

    • APIs
    • Act-a-like algorithm
    • Ad optimization
    • Artificial intelligence
    • Attribute management
    • Automated publishing
    • Automated task management
    • B2B growth multiplier
    • Bidding engines
    • Bidding optimization
    • Budgeting optimization
    • Campaign personalization
    • Collaboration tools
    • Contact discovery
    • Contact import/export
    • Contact targeting
    • Customer data mapping
    • Customer targeting
    • Dynamic ads
    • Engagement monitoring
    • Full-funnel marketing visibility
    • Granular reports
    • Highly targeted ads
    • Lead locator
    • Lead segmentation
    • Machine learning
    • Marketing automation integration
    • Pipeline accelerator
    • Proprietary data pool
    • Reporting & analytics
    • Target account identification
    • Visitor identification
    • Workflow automation

    Q. Who are the typical users of RollWorks?

    RollWorks has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit, Small Business

    Q. What languages does RollWorks support?

    RollWorks supports the following languages:

    English

    Q. What type of pricing plans does RollWorks offer?

    RollWorks has the following pricing plans:

    Subscription

    Q. Does RollWorks support mobile devices?

    We do not have any information about what devices RollWorks supports

    Q. What other apps does RollWorks integrate with?

    RollWorks integrates with the following applications:

    HubSpot Marketing, Instapage, Marketo, Salesforce Sales Cloud

    Q. What level of support does RollWorks offer?

    RollWorks offers the following support options:

    Online Support, Phone Support