CrossEngage

Customer data platform & cross-channel campaign management

4,1 /5 (10 reviews) Write a Review!

CrossEngage Overview

What is CrossEngage?

CrossEngage is a real-time customer data platform (CDP) with cross-channel campaign management. The platform integrates all available data sources to collect product data, user data, order data and behavioral data. Features for segmentation and automated customer journeys enable users to create campaigns across multiple marketing channels such email, direct mailing, programmatic advertising, social ads, and various other preferred channels.

The customer data platform in CrossEngage allows users to get a true understanding of all data, and each person as an individual entity with comprehensive 360° customer profiles. Along with fundamental profile data, each profile includes a detailed customer history and current user behavior. CrossEngage’s high-performance data infrastructure allows users to react to customer activity in real time, and set specific events within the customer journey as triggers for corresponding marketing measures.

Tools for cross-channel campaign management include a visual user interface which helps users to keep sight of the big picture when staging simple or complex campaigns. CrossEngage allows organizations to send out customized messages to all customers, and ensures they communicate the right message, at the right time, through the most effective channel. The segment builder provides users with the opportunity to create comprehensive customer segments in a few clicks, with the ability to react to user behavior in real time.

The journey builder tool helps track and respond to user journeys, as well as automate campaigns. Users can also create templates and personalized messages for each channel. CrossEngage integrates a variety of tools for managing both online and offline promotional activities including e-mail, SMS, Facebook, social ads, push notifications, programmatic advertising and more.

CrossEngage Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Individual contracts and pricing terms take into account a monthly license rate as well as event based costs.


CrossEngage Features

Devices
Business size
S M L
Markets
United States, United Kingdom, Germany
Supported Languages
English

Media

360° View
Channel Integration
Storytelling
Customer Journey
Performance
Tracking
CrossEngage video CrossEngage screenshot: 360° View CrossEngage screenshot: Channel Integration CrossEngage screenshot: Storytelling CrossEngage screenshot: Customer Journey CrossEngage screenshot: Performance CrossEngage screenshot: Tracking

CrossEngage Reviews

CrossEngage Reviews

Overall rating
4,1
/
5
Excellent
2

Very good
7

Average
1

Poor
0

Terrible
0

Value for Money
4,2
Features
3,7
Ease of Use
3,5
Customer Support
4,3
90% recommended this app
Verified Reviewer

CrossEngage CDP -

Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.


Christian E.

Great tool to orchestrate existing marketing channels

Great experience, responsive, nice and helpful people


Melanie S.

Holistic Campaign Management Tool

Good cooperation in developing solutions for our business needs


Daniela S.

Very agile company to set up cross channel campaigns

Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.


Ramona M.

I need more reporting possibilities


Verified Reviewer
Industry: Human Resources
Company size: 51-200 Employees

CrossEngage CDP -

Used Daily for 6-12 months
Reviewed on 2018/09/07
Review Source: Capterra

Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

Pros

The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.

Cons

There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

Response from CrossEngage

Hello,

Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation.

Best,
Manuel

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Christian E.
Industry: Wholesale
Company size: 51-200 Employees

Great tool to orchestrate existing marketing channels

Used Daily for 2+ years
Reviewed on 2018/09/20
Review Source: Capterra

Great experience, responsive, nice and helpful people

Pros

- many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.)
- all user and product data actionable in one place
- high personalization possible (combination of customer feed and real time customer behavior)

Cons

- no raw data export of statistics yet
- no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

Response from CrossEngage

Hello Christian,

As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns.

Best,
Manuel

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Melanie S.
Industry: Retail
Company size: 201-500 Employees

Holistic Campaign Management Tool

Used Daily for 1+ year
Reviewed on 2018/09/12
Review Source: Capterra

Good cooperation in developing solutions for our business needs

Pros

High flexibility to set up communication for various channels
Great segmentation perfomance

Cons

Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

Response from CrossEngage

Hello Melanie,

We are very happy about your review and the close cooperation. Due to our best-of-breed approach, there are of course always different scenarios, which we want to realize in the best possible way for each client. If there is still a problem here, please let us know.

Best,
Manuel

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Daniela S.
Industry: Retail
Company size: 201-500 Employees

Very agile company to set up cross channel campaigns

Used Daily for 1+ year
Reviewed on 2018/09/12
Review Source: Capterra

Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

Pros

The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.

Cons

Not every implementation can be used intuitively and needs some time to practise.

Response from CrossEngage

Hello Daniela,

It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns.

Best,
Manuel

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Ramona M.
Industry: Marketing & Advertising
Company size: 51-200 Employees

I need more reporting possibilities

Used Weekly for 1+ year
Reviewed on 2018/09/10
Review Source: Capterra

Pros

Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

Cons

There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

Response from CrossEngage

Hello Ramona,

Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon.

Best,
Manuel

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

User recommendation
8/10
Based on 10 user ratings
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CrossEngage Pricing

CrossEngage Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Individual contracts and pricing terms take into account a monthly license rate as well as event based costs.

Individual contracts and pricing terms take into account a monthly license rate as well as event based costs.

Value for Money
4,2/5
Based on 10 user ratings
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CrossEngage Features

CrossEngage Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,7/5
Based on 10 user ratings
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Categories

Additional information for CrossEngage

Additional information for CrossEngage

Key features of CrossEngage

  • Analytics
  • Analytics/ROI tracking
  • Behavioral analytics
  • Certified by ePrivacy
  • Churn management
  • Customer profiles
  • Customizable CTAs (Call to action)
  • Data matching
  • Drip campaigns
  • Dynamic content
  • GDPR compliance
  • Marketing automation
  • Multi-channel collection
  • Multivariate testing
  • Personalization
  • Search marketing
  • Segmentation
  • Social marketing
  • Visual analytics
  • Website visitor tracking

Benefits

  • CrossEngage helps to create positive moments between companies and customers by helping users to communicate the right message, at the right time, through the best channel.

  • CrossEngage enhances the data-handling functionalities of a CDP with cross-channel campaign management to engage customers.

  • Combine all user data into complete 360° customer profiles and provide marketing personnel with direct access to information, without the need for support from IT.

  • Set up particular events within the customer journey to serve as triggers to automatically send out marketing campaigns.

  • Use the CrossEngage segment builder to build complex customer groups to plan more specific campaigns, and get immediate feedback in real time.

  • CrossEngage fully complies with the GDPR, hosts data on secure servers in Europe, and is ePrivacy certified.

  • CrossEngage FAQs

    CrossEngage FAQs

    Below are some frequently asked questions for CrossEngage.

    Q. What type of pricing plans does CrossEngage offer?

    CrossEngage offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Individual contracts and pricing terms take into account a monthly license rate as well as event based costs.

    Q. What are the main features of CrossEngage?

    CrossEngage offers the following features:

    • Analytics
    • Analytics/ROI tracking
    • Behavioral analytics
    • Certified by ePrivacy
    • Churn management
    • Customer profiles
    • Customizable CTAs (Call to action)
    • Data matching
    • Drip campaigns
    • Dynamic content
    • GDPR compliance
    • Marketing automation
    • Multi-channel collection
    • Multivariate testing
    • Personalization
    • Search marketing
    • Segmentation
    • Social marketing
    • Visual analytics
    • Website visitor tracking

    Q. Who are the typical users of CrossEngage?

    CrossEngage has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does CrossEngage support?

    CrossEngage supports the following languages:

    English

    Q. What type of pricing plans does CrossEngage offer?

    CrossEngage has the following pricing plans:

    Subscription

    Q. Does CrossEngage support mobile devices?

    We do not have any information about what devices CrossEngage supports

    Q. What other apps does CrossEngage integrate with?

    CrossEngage integrates with the following applications:

    ActiveCampaign, Facebook, Google Analytics, Lob Address Verification, Lob Direct Mail, Mailchimp Transactional Email, Mailjet, Optimizely, SendGrid, Twilio

    Q. What level of support does CrossEngage offer?

    CrossEngage offers the following support options:

    Phone Support, Online Support, FAQs, Knowledge Base