CrossEngage

Customer data platform & cross-channel campaign management

About CrossEngage

CrossEngage is a real-time customer data platform (CDP) with cross-channel campaign management. The platform integrates all available data sources to collect product data, user data, order data and behavioral data. Features for segmentation and automated customer journeys enable users to create campaigns across multiple marketing channels such email, direct mailing, programmatic advertising, social ads, and various other preferred channels.

The customer data platform in CrossEngage allows users to get a true understanding of all data, and each person as an individual entity with comprehensive 360° customer profiles. Along with fundamental profile data, each profile includes a detailed customer history and current user behavior. CrossEngage’s high-performance data infrastructure allows users to react to customer activity in real time, and set specific events within the customer journey as triggers for corresponding marketing measures.

Tools for cross-channel campaign management include a visual user interface which helps users to keep sight of the big picture when staging simple or complex campaigns. CrossEngage allows organizations to send out customized messages to all customers, and ensures they communicate the right message, at the right time, through the most effective channel. The segment builder provides users with the opportunity to create comprehensive customer segments in a few clicks, with the ability to react to user behavior in real time.

The journey builder tool helps track and respond to user journeys, as well as automate campaigns. Users can also create templates and personalized messages for each channel. CrossEngage integrates a variety of tools for managing both online and offline promotional activities including e-mail, SMS, Facebook, social ads, push notifications, programmatic advertising and more.

Key benefits of CrossEngage

  • CrossEngage helps to create positive moments between companies and customers by helping users to communicate the right message, at the right time, through the best channel.

  • CrossEngage enhances the data-handling functionalities of a CDP with cross-channel campaign management to engage customers.

  • Combine all user data into complete 360° customer profiles and provide marketing personnel with direct access to information, without the need for support from IT.

  • Set up particular events within the customer journey to serve as triggers to automatically send out marketing campaigns.

  • Use the CrossEngage segment builder to build complex customer groups to plan more specific campaigns, and get immediate feedback in real time.

  • CrossEngage fully complies with the GDPR, hosts data on secure servers in Europe, and is ePrivacy certified.

  • Devices

    Business size

    S M L

    Markets

    Germany, United Kingdom, United States

    Supported Languages

    English

    Images

    360° View
    Channel Integration
    Storytelling
    Customer Journey
    Performance
    Tracking
    View 7 more
    CrossEngage video
    CrossEngage screenshot: 360° View CrossEngage screenshot: Channel Integration CrossEngage screenshot: Storytelling CrossEngage screenshot: Customer Journey CrossEngage screenshot: Performance CrossEngage screenshot: Tracking

    Features

    Total features of CrossEngage: 52

    • A/B Testing
    • API
    • Activity Dashboard
    • Analytics/ROI Tracking
    • Behavior Tracking
    • Behavioral Analytics
    • Campaign Management
    • Campaign Segmentation
    • Channel Management
    • Churn Management
    • Client Management
    • Communication Management
    • Contact Database
    • Content Management
    • Customer Database
    • Customer Profiles
    • Customer Segmentation
    • Customizable CTAs
    • Dashboard
    • Data Integration
    • Drip Campaigns
    • Dynamic Content
    • Email Management
    • Email Marketing
    • Engagement Analytics
    • Event Triggered Actions
    • Feedback Management
    • GDPR Compliance
    • Lead Qualification
    • Marketing Automation
    • Match & Merge
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Personalization
    • Predictive Analytics
    • Predictive Modeling
    • Real Time Data
    • Reporting/Analytics
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Template Management
    • Third Party Integrations
    • Visitor Tracking
    • Visual Analytics
    • Website Visitor Tracking

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    Reviews

    Overall rating

    4,1 /5
    (10)
    Value for Money
    4,2/5
    Features
    3,7/5
    Ease of Use
    3,5/5
    Customer Support
    4,3/5

    Already have CrossEngage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 10
    Verified Reviewer
    Overall rating
    • Industry: Human Resources
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    CrossEngage CDP -

    Reviewed on 2018/09/07

    Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple...

    Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

    Pros

    The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.

    Cons

    There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

    Response from CrossEngage

    Hello,

    Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation.

    Best,
    Manuel

    Christian E.
    Overall rating
    • Industry: Wholesale
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great tool to orchestrate existing marketing channels

    Reviewed on 2018/09/20

    Great experience, responsive, nice and helpful people

    Great experience, responsive, nice and helpful people

    Pros

    - many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.)
    - all user and product data actionable in one place
    - high personalization possible (combination of customer feed and real time customer behavior)

    Cons

    - no raw data export of statistics yet
    - no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

    Response from CrossEngage

    Hello Christian,

    As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns.

    Best,
    Manuel

    Melanie S.
    Overall rating
    • Industry: Retail
    • Company size: 201-500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Holistic Campaign Management Tool

    Reviewed on 2018/09/12

    Good cooperation in developing solutions for our business needs

    Good cooperation in developing solutions for our business needs

    Pros

    High flexibility to set up communication for various channels
    Great segmentation perfomance

    Cons

    Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

    Response from CrossEngage

    Hello Melanie,

    We are very happy about your review and the close cooperation. Due to our best-of-breed approach, there are of course always different scenarios, which we want to realize in the best possible way for each client. If there is still a problem here, please let us know.

    Best,
    Manuel

    Daniela S.
    Overall rating
    • Industry: Retail
    • Company size: 201-500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Very agile company to set up cross channel campaigns

    Reviewed on 2018/09/12

    Our main focus of using CrossEngage is to control for the right communication for our customers at...

    Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

    Pros

    The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.

    Cons

    Not every implementation can be used intuitively and needs some time to practise.

    Response from CrossEngage

    Hello Daniela,

    It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns.

    Best,
    Manuel

    Ramona M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    I need more reporting possibilities

    Reviewed on 2018/09/10

    Pros

    Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

    Cons

    There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

    Response from CrossEngage

    Hello Ramona,

    Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon.

    Best,
    Manuel

    Showing 5 reviews of 10 Read all reviews

    CrossEngage FAQs

    Below are some frequently asked questions for CrossEngage.

    CrossEngage offers the following pricing plans:

    • Starting from:
    • Free Trial: Not Available

    Individual contracts and pricing terms take into account a monthly license rate as well as event based costs.

    We do not have any information about CrossEngage features

    CrossEngage has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    CrossEngage supports the following languages:

    English

    CrossEngage supports the following devices:

    CrossEngage integrates with the following applications:

    ActiveCampaign, Facebook, Gmail, Google Analytics, Instagram, Lob, Mailchimp Transactional Email, Mailgun, Mailjet, Optimizely, SendGrid, Twilio Voice

    CrossEngage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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