About Adobe Analytics

Adobe Analytics is a marketing attribution software which enables businesses of all sizes to measure and understand the impact of their customer interactions using a range of tools including web analytics, marketing analytics, attribution, predictive analytics, multi-channel data collection, and more. With Adobe Analytics technology, users can monitor and analyze streams of data, then convert it into actionable, real-time insight.

AI and machine learning technology such as attribution and predictive modeling, contribution analysis and propensity scoring helps users gain intelligent customer insight, and go beyond simple page views and bounce rates. Adobe Analytics provides users with channel and marketing analytics, enabling users to integrate data from any channel, including web, mobile, video, social, and more, so that users have a range of data with which to analyze and understand their customers better. With both rules-based and algorithmic attribution models, Adobe Analytics enables users to see behind any conversions and invest accordingly.

Adobe Analytics allows users to collect and measure all of their data in a central location with tools such as custom variables, unique processing rules, offline data integration, tag management and data warehouse and data feeds. Centralized data management serves to give users a clear, yet in-depth picture of customer and business performance. To help users explore and understand their marketing data, and put customers in context, Adobe Analytics supports ad hoc analysis, flow analysis, advanced segmentation, and more.

Marketing attribution functionality operates alongside contribution analysis, anomaly detection and intelligent alerts to help users analyze data automatically. Tools designed to help users share and act on data include shared audiences, remarketing triggers, advertising analytics, mobile marketing, and third-party integrations.

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Key benefits of Adobe Analytics

  • The Analysis Workspace feature allows users to perform ad hoc analysis by dragging and dropping any number of data tables, visualizations and components (channels, dimensions, metrics) to a project.

  • Adobe Analytics supports offline data integration, enabling users to integrate data seamlessly from a CRM system or other source of offline enterprise data.

  • Rules-based and algorithmic attribution approaches enable users to analyze customer behavior and interaction patterns, to create appropriate models for different channels.

  • Adobe Analytics supports multichannel data collection, enabling users to capture data from various sources, including the web, email, campaigns, mobile devices, and more.

  • Anomaly detection technology checks through large amounts of data and identifies any unexpected anomalies or factors impacting the user’s business, with intelligent alerts to inform users immediately when any anomalies are detected.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Trial
    • Subscription

    Images

    The virtual Analyst feature constantly monitors and analyzes data, letting users know not just when an anomaly happens, but why
    Use data collection and processing tools to organize, clean and prepare data
    The Analysis Workspace allows analysts to create and curate reusable projects customized to their needs
    Adobe Analytics allows users to create an unlimited number of segments, and then to compare them to understand what is working and what is not
    View 5 more
    Adobe Analytics video
    Adobe Analytics screenshot: The virtual Analyst feature constantly monitors and analyzes data, letting users know not just when an anomaly happens, but why Adobe Analytics screenshot: Use data collection and processing tools to organize, clean and prepare data Adobe Analytics screenshot: The Analysis Workspace allows analysts to create and curate reusable projects customized to their needs Adobe Analytics screenshot: Adobe Analytics allows users to create an unlimited number of segments, and then to compare them to understand what is working and what is not

    Features

    Total features of Adobe Analytics: 26

    • API
    • Ad hoc Analysis
    • Automatic Notifications
    • Behavior Tracking
    • Business Intelligence
    • CRM Integration
    • Campaign Analysis
    • Campaign Segmentation
    • Communication Management
    • Data Capture and Transfer
    • Data Storage Management
    • Data Visualization
    • Drag & Drop Interface
    • Job Management
    • Location Tracking
    • Monitoring
    • Predictive Analytics
    • Projections
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reporting & Statistics
    • Scheduled Reporting
    • Tagging
    • Third Party Integration
    • Web Analytics

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    Reviews

    Overall rating

    4,4 /5
    (162)
    Value for Money
    4,1/5
    Features
    4,3/5
    Ease of Use
    3,8/5
    Customer Support
    4,2/5

    Already have Adobe Analytics?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 162
    Surabhi S.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 10 000+ Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Comprehensive Solution for your Digital Analytics Need

    Reviewed on 2018/09/19

    My overall experience with Adobe Analytics has been very good and i do not look forward to use any...

    My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

    Pros

    I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
    It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
    The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
    This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
    The tool keeps improving to bring the latest functionalities and UI ease.

    Cons

    There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
    Also, i would love to have the options to do some color customization of panels, charts, etc.
    The speed of report loading could also be improved.

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 10 000+ Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    High-end, well-integrated analytics tooling

    Reviewed on 2020/04/01

    We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products...

    We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

    Pros

    Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

    Cons

    Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

    Craig S.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Top Tool for Web Analytics

    Reviewed on 2020/10/24

    I am able to analyze traffic sources, trends of webpage views and customer journey using...

    I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

    Pros

    Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

    Cons

    Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

    Verified Reviewer
    Overall rating
    • Industry: Entertainment
    • Company size: 1 001-5 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Mostly intuitive to use, but there were some challenges

    Reviewed on 2020/11/04

    Pros

    Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

    Cons

    Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

    Sandeep P.
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Adobe Analytics Review

    Reviewed on 2020/01/13

    Its a been a great experience and its easy for non technical people to onboard to this tool.

    Its a been a great experience and its easy for non technical people to onboard to this tool.

    Pros

    Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

    Cons

    There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

    Showing 5 reviews of 162 Read all reviews

    Adobe Analytics FAQs

    Below are some frequently asked questions for Adobe Analytics.

    Adobe Analytics offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Not Available

    Adobe Analytics offers 3 plans: Select, Prime and Ultimate. Contact Adobe directly for detailed pricing information.

    Adobe Analytics offers the following features:

    • 360º customer views
    • AI & machine learning
    • API
    • Ad hoc analysis
    • Adobe Experience Cloud integration
    • Advanced segmentation
    • Advanced statistical modeling
    • Advertising analytics
    • Algorithmic attribution
    • Analysis workspace
    • Anomaly detection
    • App acquisition tracking
    • Attribution modeling
    • Audience analytics
    • Audience clustering
    • Behavior visualizations
    • CRM integration
    • Calculated metrics
    • Campaign analysis
    • Cohort analysis
    • Consumer behavior monitoring
    • Contribution analysis
    • Cross-channel attribution
    • Cross-solution communication
    • Custom variables
    • Data capture
    • Data collection library
    • Data feeds
    • Data monitoring
    • Data reporting
    • Data reprocessing
    • Data storage
    • Data visualization
    • Data warehouse
    • Deep-linking
    • Drag & drop
    • Flow analysis
    • In-app messaging
    • Intelligent alerts
    • Job management
    • Location monitoring
    • Marketing analytics
    • Marketing attribution
    • Mobile marketing
    • Multichannel data collection
    • Offline data integration
    • Predictive analytics
    • Predictive modeling
    • Processing rules
    • Propensity scoring
    • Push notifications
    • Real-time analytics
    • Real-time insight
    • Real-time reporting
    • Remarketing triggers
    • Rules-based attribution
    • Scheduled reporting
    • Shared audiences
    • Tag management
    • Third party integration
    • Visitor segmentation
    • Web analytics
    • Web tracking

    Adobe Analytics has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Freelancers, Mid Size Business

    Adobe Analytics supports the following languages:

    English

    We do not have any information about what devices Adobe Analytics supports

    Adobe Analytics integrates with the following applications:

    Adestra, Apptimize, EveryoneSocial, FAT FINGER, Jet Interactive, Linx, LoginRadius, Qualaroo, Qualtrics CoreXM, TwentyThree

    Adobe Analytics offers the following support options:

    Knowledge Base, Forum, Online Support

    Related categories

    See all software categories found for Adobe Analytics.