FirePoint

About FirePoint
Firepoint is an all-in-one real estate CRM and lead conversion suite that provides real estate agents, brokers, loan officers, and team leads with a single solution to help keep organizations of all sizes connected and productive. Users are able to manage the entire client lifecycle as well as streamline team and client communication, create and run targeted campaigns, manage client relationships, and get business performance insights. Users can also build a custom IDX real estate website using plug-and-play templates to optimize lead capture and conversions.
Firepoint’s CRM enables users to manage leads from the second they arrive into the system, up to post-close follow-up tasks. The system's ‘Lead Ponds’ feature helps increase conversion using 'Early Bird' (shark tank) and second chance conversion ponds with instant lead notifications. Users are able to organize, segment, and group leads, as well as add custom tags in order to quickly locate them using the search tool and filters. Streamlined client and team communication features helps professionals stay in touch with leads through detailed lead pages that display when and how a team member has contacted the client.
Firepoint enables users to build a custom IDX website to optimize lead capture and conversions using built-in, plug-and-play templates. Custom sites can be styled to reflect the organization’s brand, and can include personalized team, blog, and testimonial pages. Firepoint allows users to combine multiple MLS’s into a single home search tool on the site, with quick MLS data refreshes which display new real estate listings every 15 minutes. Clients can save their personalized searches and get results based on their views and favorites.
Firepoint’s Google Premier Partner lead generation experts help organizations create and run targeted, scalable ad campaigns by learning which neighborhoods, property types, and price points the user is after. In-depth reports and feedback with cost-per-click analytics help to show which ads are working and help users to optimize campaigns.
Key benefits of FirePoint
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Reviews
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- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
We work with over 200 agents and Firepoint by far is one of the easiest to use platforms...
Reviewed on 2017/11/19
Pros
Very simple to get someone set up and working. Even those agents who don't like CRM's or technology in general can navigate the system relatively easily. For those that want more, Firepoint is able to be customized regardless of how many custom pages you want, how big your team is or how many clients you have.
Cons
The only negative I can think of would be to be able to implement their list of upcoming features now (since I am not patient).
- Industry: Real Estate
- Company size: 11–50 Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
FirePoint Review
Reviewed on 2022/12/23
We did not integrate a lot of the options available because of the additional costs, and many of...
We did not integrate a lot of the options available because of the additional costs, and many of our agents did not opt-in to use of the software. Ultimately we made a switch to a different software.
Pros
The CRM functionality and navigation is great.
Cons
Leads are more no-go than valuable, which results in a lot of wasted time.
- Industry: Real Estate
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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- Likelihood to recommend 0.0 /10
Keep Moving and Save Your Time and Money
Reviewed on 2020/02/27
For the price, there are so many better options out there when you start getting into the $500-$700/...
For the price, there are so many better options out there when you start getting into the $500-$700/mo price point. I felt like I was beta testing their program and providing basic feedback that should have already been implemented. After severing my subscription and providing direct feedback as to why I was leaving, they still grabbed the last payment per "Our policy" they said. Spending some time exploring other options before signing up for this one. If this was the only CRM I have used, then I might think it was okay, but it's not and it isn't. I signed up with the goal of doubling. my production from 40 to 80 sales per year. Instead I dropped slightly as I tried to "make it work".
Pros
Like many CRM's, FirePoint offers an IDX Dashboard showing most active shoppers, integration with multiple platforms, and pre-created drip plans. There is a transaction management component, but it's not the most intuitive.
Cons
As I became more familiar with the software, I noticed lots of opportunities. In fact, Firepoint created a forum to collect agent feedback and improve to software, but in 6 months, I didn't see any action on their part. A few opportunities I saw using the software: Cannot add profile client photos, the system does not automatically sync with email to track history, website design through Firepoint is dated and no way to track site metrics, no document storage, batched .csv uploads have to be emailed to them to upload (no straight through processing) and the layout made it hard to get a high level over view of transactions in escrow.
- Used Daily for 1+ year
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- Likelihood to recommend 10.0 /10
As a CRM, this is a great tool
Reviewed on 2018/05/10
Amazing tracking ability as well as customizable options
Amazing tracking ability as well as customizable options
Pros
It is easy to use and the support team is fantastic, very responsive. I like that there are plenty of options to customize the system for our use.
Cons
Having to bounce around the screen to click the item I need. And not having expense tracking capabilities.

- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy interface, amazing support staff, and great ROI tracking
Reviewed on 2017/11/20
Pros
I love how firepoint can be used as a CRM as well as a lead gen system. It replaced 3 different providers for us at huge savings per month.
Cons
The front end could be a little better, but I hear that is coming very soon. Still generates leads and that is the bottom line for our team.
FirePoint FAQs
Below are some frequently asked questions for FirePoint.Q. What type of pricing plans does FirePoint offer?
FirePoint offers the following pricing plans:
- Starting from: US$499.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Firepoint - for Individuals & small teams: starting at $175 per month (includes 2 user seats) Ignite - for medium & large teams: starting at $350 per month (includes 5 user seats) Each additional user is $50 per month.
Q. Who are the typical users of FirePoint?
FirePoint has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does FirePoint support?
FirePoint supports the following languages:
English
Q. Does FirePoint support mobile devices?
FirePoint supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does FirePoint integrate with?
FirePoint integrates with the following applications:
BombBomb, Google Ads, Google Analytics 360, Grasshopper, Meta for Business, Verse.ai, Zapier
Q. What level of support does FirePoint offer?
FirePoint offers the following support options:
Email/Help Desk, Phone Support, Chat
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