Redtail CRM

4.1 (84)
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Web-based CRM for financial professionals

About Redtail CRM

Redtail CRM is a cloud-based customer relationship management (CRM) solution designed for financial professionals, which includes tools for managing contacts, documents, records, activities, email broadcasts, seminars, workflow automations, reporting, and more.

With Redtail CRM, users can centrally manage all of their contact, lead, and client data in a single solution. Records can be tagged and categorized to simplify searching, and enable bulk editing and campaign targeting. All touches, activity, account notes, and data changes are stored in a single view in the contact record timeline, alongside account metrics. Configurable workflows enable the automation of processes including activity generation and tracking, based on a range of trigger events. Activities can also be customized and scheduled, with unlimited attendees, linked contacts and linked accounts.

Redtail CRM allows users to send out bulk broadcast emails to groups of prospects or clients, with the ability to attach files. Seminars and events can be planned and managed, with full reporting. Redtail CRM offers a range of account and client reports built in, and users can also utilize custom fields for drill-down and export custom data for analysis at any time.


Key benefits of Redtail CRM

  • Records can be categorized and tagged for searching, bulk editing, and targeted marketing campaigns.

  • Activities are generated and tracked automatically by configurable workflows, and automated reminders alert users to important events such as client anniversaries, birthdays, and reviews.

  • Bulk email broadcasts can be sent to groups of prospects or clients, with support for file attachments.

  • The contact record timeline provides users with an at-a-glance view of activity, metrics, accounts, notes, and data changes.

  • Redtail CRM integrates with a range of applications, including LaserApp, Riskalyze, Albridge, Morningstar, and MoneyGuidePro.

  • Images

    Redtail CRM Software - The dashboard gives users an overview of their daily tasks and reminders
    Redtail CRM Software - Customizable workflows can be used to automatically generate and track activity
    Redtail CRM Software - The contract record timeline records account notes, activity, and data changes in a single screen
    Redtail CRM Software - Activities can be customized and scheduled for multiple users, clients, and guests
    Redtail CRM Software - A range of client and account reports are built in
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    Redtail CRM video
    Redtail CRM video
    Redtail CRM video
    Redtail CRM Software - The dashboard gives users an overview of their daily tasks and reminders
    Redtail CRM Software - Customizable workflows can be used to automatically generate and track activity
    Redtail CRM Software - The contract record timeline records account notes, activity, and data changes in a single screen
    Redtail CRM Software - Activities can be customized and scheduled for multiple users, clients, and guests
    Redtail CRM Software - A range of client and account reports are built in

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    Reviews

    Overall rating

    4.1 /5
    (84)
    Value for Money
    4.2/5
    Features
    3.9/5
    Ease of Use
    4.0/5
    Customer Support
    3.9/5

    Already have Redtail CRM?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 84
    Ryan
    Ryan
    Overall rating
    • Industry: Airlines/Aviation
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great CRM

    Reviewed on 2020/04/08

    We have been using this CRM for about 3 months now after a recommendation from a Field Marketing...

    We have been using this CRM for about 3 months now after a recommendation from a Field Marketing Office and we haven't looked back since. I had experience with other CRMs like SalesForce, while SF is still fantastic and top-tier, I find this to be a better value for the money.

    Pros

    I love that this CRM allows us to break down different tabs that are relevant to what we do as Financial Advisors. We have a clients section, prospect section, and even a seminar sections where we are able to track and market to those that are signed up for a workshop or dinner seminar, it helps us compartmentalize the different categories and groups that we are trying to engage

    Cons

    Honestly, the only qualm I would have is that I wish there was a better integration with drip email software, but that might be user error.

    Alternatives Considered

    Salesforce Sales Cloud

    Reasons for Switching to Redtail CRM

    Price
    Verified Reviewer
    Overall rating
    • Industry: Financial Services
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Use it Every Day and Love It!

    Reviewed on 2021/09/30

    Very positive! The workflows and activity tracking have helped make us very efficient and they also...

    Very positive! The workflows and activity tracking have helped make us very efficient and they also integrate with so many other platforms that it saves us a lot of time from duplicate data entry

    Pros

    The customer service is extremely responsive and easy to work with. I also really liked that we had a trainer reach out to us and do a one on one session to make sure we had everything set up correctly. So nice to get that kind of attention when we aren't a big company.

    Cons

    The alerts for the calendar are the only thing I wish they could improve on.

    Chuck
    Overall rating
    • Industry: Financial Services
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    A lot has changed over the years

    Reviewed on 2023/08/22

    Pros

    Maintain my client database along with activities and notes for compliance purposes - sync's with my mobile phone so contacts and calendar is always available

    Cons

    Used to be great but the past 5 years or so we've seen less attention and customer service is lacking - suggestions are noted as planned but no movement for years and new suggestions or comments sit awaiting moderator approval and never become visible to the community. Can take hours to get customer service on the phone to resolve issues and we haven't seen an update to the program in ages. Doesn't seem they care anymore about the users experience.

    Verified Reviewer
    Overall rating
    • Industry: Financial Services
    • Company size: 1,001–5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Amazing CRM

    Reviewed on 2021/10/05

    Fantastic!

    Fantastic!

    Pros

    This software allows me to do everything I need and then some. If I ever need help customer service has been the best. Everyone has been helpful and friendly. Using this has definitely made my life better from what we used to use.

    Cons

    Nothing to complain about yet. Once in a while the upload speed it slow, but that could be on my side.

    Verified Reviewer
    Overall rating
    • Industry: Financial Services
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Redtail Review

    Reviewed on 2022/07/18

    Pros

    How intuitive it is to create activity tasks and then also to create templates for processes that we use all the time.

    Cons

    There are sometimes very easy features that you think would be available that aren't. It is important to find lists and create lists of data and then be able to sort and customize and export and it just isn't quite there with Redtail CRM. We are hopeful that the merger w/ Orion will create better reporting lists.

    Showing 5 reviews of 84 Read all reviews

    Redtail CRM FAQs

    Below are some frequently asked questions for Redtail CRM.

    Redtail CRM offers the following pricing plans:

    • Starting from: US$39.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    The industry’s favorite CRM for a reason — now with plans designed for every advisor.

    Redtail CRM has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Redtail CRM supports the following languages:

    English

    Redtail CRM supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Redtail CRM integrates with the following applications:

    Envestnet | MoneyGuide, Morningstar Office Cloud, Nitrogen

    Redtail CRM offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

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