Product content integration, syndication and feed management

About Productsup

Productsup provides an award-winning SaaS for product content integration, optimization, and distribution to 2000+ online channels. Offering a range of solutions like feed management, marketplace integration, seller/vendor onboarding, and product content syndication, Productsup helps brands and retailers validate, structure, and enrich their product content for thousands of retail and digital channels, including Amazon, Walmart, Google, and Facebook.

Key benefits of Productsup

User-friendly, no coding required, scalable - can quickly process feeds with millions of products, automated data mapping (patented), bulk image optimization, dynamic product images and videos


Business size



Australia, Brazil, Canada, Germany, Japan, Mexico, United States

Supported Languages



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Total features of Productsup: 52

  • A/B Testing
  • API
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Catalog Creation
  • Cataloging/Categorization
  • Categorisation/Grouping
  • Channel Management
  • Content Creation
  • Content Library
  • Content Management
  • Customization
  • Data Import/Export
  • Data Mapping
  • Data Modeling
  • Data Quality Control
  • Data Synchronization
  • Database Publishing
  • Digital Asset Management
  • Drag & Drop
  • Filtering
  • Inventory Management
  • Inventory Optimization
  • Job Management
  • Knowledge Base Management
  • Localization Automation
  • Marketplace Integration
  • Master Record Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Store
  • Online Booking
  • Order Management
  • Partner Management
  • Pricing Management
  • Product Analytics
  • Product Catalog
  • Product Data Management
  • Promotions Management
  • Purchase Order Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Retail Inventory Management
  • Search/Filter
  • Social Commerce
  • Social Media Integration
  • Supplier Management
  • Templates
  • Third Party Integrations
  • eCommerce Management



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Overall rating

4,9 /5
Value for Money
Ease of Use
Customer Support

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Showing 5 reviews of 25
Antoan M.
Overall rating
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ProductsUp is very powerful and solves our data transformation challenges.

Reviewed on 2018/04/19

We are dealing with a lot of data transformation challenges and Productsup has helped us overcome...

We are dealing with a lot of data transformation challenges and Productsup has helped us overcome these in a very efficient way and has greatly reduced the amount of duplication in our work. It has also greatly improved the speed with which we are able to publish products and the quality of the content we publish as we are able to extract and structure more meaningful information from the data we receive.


Productsup has a huge amount of integrated functions to automate the product data processing. There are predefined templates for a large list of marketplaces and it is also highly customizable, so it fits our specific needs.

Our Product Data Team are happy to use it because there is no codding needed. Data transformation rules are applied via a drag & drop interface and one big advantage is that you can instantly see the results in the data view.

The support is great! We always receive a very fast and helpful response. If there is something that the 1st line support cannot handle, it is immediately escalated to the IT team and then quickly resolved.

We also like that they are constantly improving the product - adding new features, channels, improving the overall performance and they listen to customer feedback.


It takes a bit of time to get familiar with the system, because it has so many functions. A facility to track changes would be nice, because usually more than 1 person works on a project and it can get a bit messy.

Response from Productsup

Hi Antoan,

thanks a lot for your feedback! It is great you love our platform so much and appreciate all the features that make it so intuitive and easy to use. The support team is always happy to help you with any future feed challenges or hosting an in-depth session on new features whenever they are released :)

The change log is a feature a lot of clients would like to see implemented into the platform and we definitely have it on the roadmap! The new Data-View will automatically refresh once another user saves a change, so adjustments are a bit more transparent with multiple active users.

Please don't hesitate to reach out to us in case you have any more ideas for features or improvements!

- Lena Wisser, VP Client Solutions

Roy A.
Overall rating
  • Industry: Consumer Electronics
  • Company size: 1 001-5 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Absolutely indispensable part of our marketing stack

Reviewed on 2018/12/11


We have been using Productsup for a few years now, and are still amazed at the level of control over data it gives to us as a marketing department. Without relying on expensive and scarce development resources, we can create, improve, and send out data to all our partners. We even use it to power things for our own platform. The tool is very user friendly but still very flexible and powerful (though, of course, there is somewhat of a learning curve in the beginning).

We don’t really use the standard channel integrations, even though they seem to work just fine, but are ale to build our own custom dataflows exactly to our liking. Being able to quickly change product data has helped us out many times over the past year.


Sometimes during (short, not often) performance hiccups or downtime, the status page isn’t updated frequently enoug, which makes it a bit difficult to estimate the severity and estimated length of the problem.

Response from Productsup

Hi Roy,

thanks a lot for your feedback! It is great to hear you are satisfied with the platform and it's still meeting all your expectations after all these years of usage. For us it is very important that our clients can customize the platform to their individual needs and your account is a perfect example for this. Although the learning curve in the beginning can be a bit of a challenge, we want to make sure you always feel secure and supported when using our tool - so never hesitate to reach out!

We revised the process for our status page updates and will keep it up to date with more detailed information than before. However, if you ever find a post that is not giving you all the answers you need, let us know and we will look into it! Thank you for your input!

- Lena Wisser, VP Client Solutions

Justin L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great Feed Management Product

Reviewed on 2019/10/07


Ease of use, level of expertise from support, willingness to help figure out account solutions; best overall feed product I've worked with


Nothing major comes to mind, generally effective solution

Response from Productsup

Dear Justin,

thank you so much for taking the time and leaving a review on our platform! It is a big honor to hear that we are the best feed product you ever worked with - I can promise you that we will continue to work hard so it stays that way.

If you ever want to learn more about certain features or have improvement ideas, please reach out to us.

- Lena Wisser, VP Client Solutions

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1 001-5 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Working with product feeds in 50 markets, made easy!

Reviewed on 2019/04/25

The support of ProductsUp is amazing, and super friendly. They know what they're doing, and not...

The support of ProductsUp is amazing, and super friendly. They know what they're doing, and not once disappointed me when asking for help!


Productsup is one of the tools I like most to work with. It's straight forward and easy to use. Building new feeds has been made even easier than it was before, with the pre-set templates for different publishers like Google,Facebook,Yahoo etc..
Building a custom feed from the main one is very easy, as it's done via a drag and drop system. You can prepare the feed based on the publisher's requirements, and have it exported within minutes.
Everything from that point on is automatic and will be updated daily (or depending on the chosen interval). If something needs to be changed, it's also super easy.
The preview data mode is very useful on troubleshooting issues and it auto-refreshes on every change that is made on the columns.


Being able to add one column or box to many feeds at once, instead of one by one.

Response from Productsup

Dear reviewer,

this is fantastic feedback, thank you so much! Really appreciate that you are so happy with the platform, the functionalities and our Support team. We put a lot of love in it and are always happy to hear that we can create a delightful experience!

The Bulk Feature request sounds very interesting! Please run this past our Solutions team together with the use case and we will definitely have a look into it, then either provide a workaround, do it in our backend as a one-off solution or create a feature request with our Engineering team. We are constantly extending the functionalities of this feature and are more than happy for any input :) Thank you!

- Lena Wisser, VP Client Solutions

Jan G.
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Feed tool

Reviewed on 2019/09/18


In technical perspective very good and functional feed software. In our experience very flexible and innovative. Support has always been outstanding the past years.


For Beginners it may take a while to understand everything, but once you are advanced it is a very good software and support has always been there.

Response from Productsup

Dear Jan,

it's fantastic to hear you are happy with our support and that they could answer all your questions in our longstanding partnership! We love to play around with data, find creative solutions and constantly add new and helpful features to keep the platform exciting.

I agree that the many features and areas of the platform can be pretty overwhelming at first. While we have extensive documentation in our knowledge base, we are also working on a training tool providing access to online courses and quizzes on the platform to gain knowledge in a more playful way. While this is a plan for the next year, we already offer certifications through our Academy for clients that successfully completed the onboarding and feel it is time to jump deeper into more advanced topics. You can get in touch with your dedicated Account Manager to find out more!

- Lena Wisser, VP Client Solutions

Showing 5 reviews of 25 Read all reviews

Productsup FAQs

Below are some frequently asked questions for Productsup.

Productsup offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Contact Productsup directly for pricing information.

We do not have any information about Productsup features

Productsup has the following typical customers:

51-200, 201-500, 501-1 000, 1 001+

Productsup supports the following languages:


Productsup supports the following devices:

Productsup integrates with the following applications:

Bigcommerce, CS-Cart, Google Analytics, LemonStand, Magento Commerce, OpenCart, Pinnacle Cart, SAP Business One, Shopify, WooCommerce, Zen Cart

Productsup offers the following support options:

Email/Help Desk, Phone Support, Chat

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