mParticle Analytics
About mParticle Analytics
Indicative is a customer analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.
The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 50 million or more events per month with unlimited user seats and data histories of at least 6 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.
Key benefits of mParticle Analytics
• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.
• Indicative offers a data limit of 50 million events (user actions) per month while retaining data securely for at least 6 months (see our pricing page), with the ability to create custom events and access an event stream for analyzing historical event data.
• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.
• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.
• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an intuitive online interface accessible by your entire team.
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Reviews
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- Industry: Luxury Goods & Jewelry
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
One of the only softwares who can provide a clear customer journey visualization
Reviewed on 2018/08/08
The customer service team was very helpful and quick to reply. Even if used only in it's beta...
The customer service team was very helpful and quick to reply. Even if used only in it's beta period, the quick results we got from it were very satisfactory.
Pros
Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription. It's a very straight to the point tool.
Cons
It's still not 100% out of beta. But so far, it is exactly what they advertise.
Response from mParticle
Thank you for your review, Johan!
- Industry: Entertainment
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Indicative is a fantastic resource to help us visualize our data and tell great stories.
Reviewed on 2018/01/05
We can easily visualize our data.
We can easily visualize our data.
Pros
I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.
Cons
The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.
Response from mParticle
Thank you for your review.
- Industry: Entertainment
- Company size: 51–200 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Indicative for 3rd Party Usage Tool
Reviewed on 2018/09/21
I was trying to track overall usage and see what new features were most adopted by partners.
I was trying to track overall usage and see what new features were most adopted by partners.
Pros
I liked the drag and drop building of segments.
Cons
I didn't like that I was showing inaccurate data. Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to.
I also didn't like that I couldn't reuse certain parts of a segment filter elsewhere.
Response from mParticle
Thanks for your review, Justin. Tooling and configuring your event-based analytics can be difficult. I apologize for your frustration! If you need further assistance, please contact [email protected]
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
A useful product that is easy to use.
Reviewed on 2018/01/05
Pros
The flexibility in being able to create my own charts and being able to track the funnel of our overall site.
Cons
The numbers aren't in real-time so when I use it to track revenue, it's always off by ~10K. Indicative isn't used by a lot of other companies so also requires a lot of training.
Response from mParticle
Thanks for your review. Depending on your configuration, Indicative may require several minutes to process incoming data. Using a real-time integration, data is made available within minutes. Using a batch load integration, data is made available next-day. We're happy to work with customers to identify the best option, depending on their needs.
- Industry: Insurance
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great tool!
Reviewed on 2018/09/28
Pros
Easy to implement and offers a great deal of functionality and options. I like the live feed for debugging production issues quickly.
Cons
I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization. My superiors still ask for the map views they are familiar with from GA.
Response from mParticle
Thank you for your feedback! Indicative does offer a heatmap view within the Cohort tool, but it's different than the heatmap you may be used to in Google Analytics. I've sent your feedback to our Product team for consideration.
mParticle Analytics FAQs
Below are some frequently asked questions for mParticle Analytics.Q. What type of pricing plans does mParticle Analytics offer?
mParticle Analytics offers the following pricing plans:
- Starting from: US$950.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Standard: Free Pro: $950 per month Enterprise: Contact Indicative directly for Enterprise pricing
Q. Who are the typical users of mParticle Analytics?
mParticle Analytics has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does mParticle Analytics support?
mParticle Analytics supports the following languages:
English
Q. Does mParticle Analytics support mobile devices?
mParticle Analytics supports the following devices:
Q. What other apps does mParticle Analytics integrate with?
mParticle Analytics integrates with the following applications:
Firebase, Google Analytics 360, Google Cloud, Segment, Snowplow BDP, Stripe
Q. What level of support does mParticle Analytics offer?
mParticle Analytics offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, Chat
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