Indicative

Indicative

Behavioral analytics platform for marketers and analysts

4.5/5 (32 reviews)

Indicative Overview

Indicative is a customer behavioral analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.

The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 1 billion or more events per month with unlimited user seats and data histories of at least 12 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.

Pricing

Starting from
US$950,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Europe, Germany, United States

Supported Languages

English

Indicative Reviews

Overall rating
4.5/5
94% positive reviews
18
Excellent
12
Very good
2
Average
0
Poor
0
Terrible
Hilary Y.

This has been a great tool for me to track different campaigns, email records, etc. Multi-functional

Used Weekly for 6-12 months
Reviewed on 2017/12/19
Review Source: Capterra

Easy to store common events, segments, etc. that I track and refer to them regularly for clients.

Pros

The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.

Cons

As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Ramkumar V.

The most generous behavioural analytics platform out there

Used Daily for 1-5 months
Reviewed on 2019/06/24
Review Source: Capterra

Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.

Pros

The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing.

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

Cons

1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

10.0/10
David T.

Powerful behavioral analytics in a simple to use product

Used Weekly for 2+ years
Reviewed on 2018/10/02
Review Source: Capterra

Indicative has made it easy for our team to track customer usage of our product and our essential growth KPIs. On the few occasions I've needed to contact support they've always answered my questions quickly.

Pros

- The drag and drop reporting interface makes it very easy for anyone in the team to build complex queries for analysis.
- The dashboards provide a very quick way to keep track of growth KPIs.
- You can setup multidimensional funnels to analyse your customer journey.
- The price: they now offer 1 billion events free per month, which is effectively an unlimited usage rate for the majority of companies.

Cons

In the past I ran into a couple of occasions where the tool slowed down somewhat while I was building complex queries, although this hasn't happened recently.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Ivan S.

Indicative at Prezi

Used Weekly for 6-12 months
Reviewed on 2019/06/18
Review Source: Capterra

Pros

Fast: Crunching some demanding funnel query can be faster and effective in Indicative

Accessible: Once got the grasp of the key reports, it is pretty intuitive for a non data technical person to self serve and answer his/her questions with Indicative

Flexible: We are using it also for AB testing evaluation. It is a bit of a stretch and we don't have (of course) significance calculators. But we made it happen (with some gimmicks) for quickly checking test results

Cons

Interface: Sometimes it is a bit cumbersome to modify/copy a modified funnel into a dashboard. Or to copy a report from a dashboard to another

Feature: A few which I believe are useful are missing:
- batch modifications of multiple funnels
- concept of "session time spent": E.g. " How much time did user performing a specific set of action spent afterwards?"
- Exploratory capabilities: (e.g."I have no clue what happens after a step, can Indicative show me?"
The last one can be addressed with some tricks...

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Verified Reviewer

Indicative is a fantastic resource to help us visualize our data and tell great stories.

Used Weekly for 1+ year
Reviewed on 2018/01/05
Review Source: Capterra

We can easily visualize our data.

Pros

I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

Cons

The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Indicative Pricing

Starting from
US$950,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing

Indicative Features

  • API
  • Dashboard Creation
  • Data Import/Export
  • Drag & Drop Interface
  • Third Party Integration
  • Visual Analytics

  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Collaboration Tools
  • Customizable Reporting
  • Data Filtering
  • Data Visualization
  • Graphical Data Presentation
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics

Additional information for Indicative

Key features of Indicative

  • Ad Hoc Reports
  • Channel Attribution
  • Channel Attribution
  • Cohort Analysis
  • Customer Journey Mapping
  • Funnel Analysis
  • Goal Tracking
  • In-App Events Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Push Notifications
  • Retention Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • Uninstall Tracking
  • User Interaction Tracking
  • Website Analytics

Benefits

• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.

• Indicative offers a data limit of 1 billion events (user actions) per month while retaining data securely for 12 months, with the ability to create custom events and access an event stream for analyzing historical event data.

• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.

• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.

• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an "intuitive" drag and drop online interface.

Indicative FAQs

Below are some frequently asked questions for Indicative.

Q. What type of pricing plans does Indicative offer?

Indicative offers the following pricing plans:

Starting from: US$950,00/month

Pricing model: Free, Subscription

Free Trial: Available

Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing

Q. What are the main features of Indicative?

Indicative offers the following features:

  • Ad Hoc Reports
  • Channel Attribution
  • Channel Attribution
  • Cohort Analysis
  • Customer Journey Mapping
  • Funnel Analysis
  • Goal Tracking
  • In-App Events Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Push Notifications
  • Retention Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • Uninstall Tracking
  • User Interaction Tracking
  • Website Analytics

Q. Who are the typical users of Indicative?

Indicative has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Indicative support?

Indicative supports the following languages:

English

Q. What type of pricing plans does Indicative offer?

Indicative has the following pricing plans:

Free, Subscription

Q. Does Indicative support mobile devices?

We do not have any information about what devices Indicative supports

Q. What other apps does Indicative integrate with?

Indicative integrates with the following applications:

Optimizely, Salesforce Sales Cloud, Segment, Snowplow Insights, Stripe

Q. What level of support does Indicative offer?

Indicative offers the following support options:

FAQs, Online Support, Phone Support