mParticle Analytics

4.5 (32)
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Customer Analytics for Everyone

About mParticle Analytics

Indicative is a customer analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.

The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 50 million or more events per month with unlimited user seats and data histories of at least 6 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.


Key benefits of mParticle Analytics

• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.

• Indicative offers a data limit of 50 million events (user actions) per month while retaining data securely for at least 6 months (see our pricing page), with the ability to create custom events and access an event stream for analyzing historical event data.

• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.

• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.

• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an intuitive online interface accessible by your entire team.


Images

mParticle Analytics Software - Customer Journey screen showing a funnel visualization detailing average path time for customers and conversion rate, plus the various key stages from account creation to engaging with various notifications
mParticle Analytics Software - Dashboard reports can be created using drag and drop and bookmarked data queries, featuring a host of visualizations and charts.
mParticle Analytics Software - Segmentation tools aid the identification of key behaviors that influence higher conversion rates, along with the analysis of A/B tests to gauge engagement effectiveness
mParticle Analytics Software - Create behavioral cohorts to understand why customer retention is proving effective and analyze their actions over periods of time to bake in the most successful features
mParticle Analytics Software - People insight features include a historical activity feed that allows users to drill deeper into each customer journey and session, whether anonymous of not.
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mParticle Analytics video
mParticle Analytics Software - Customer Journey screen showing a funnel visualization detailing average path time for customers and conversion rate, plus the various key stages from account creation to engaging with various notifications
mParticle Analytics Software - Dashboard reports can be created using drag and drop and bookmarked data queries, featuring a host of visualizations and charts.
mParticle Analytics Software - Segmentation tools aid the identification of key behaviors that influence higher conversion rates, along with the analysis of A/B tests to gauge engagement effectiveness
mParticle Analytics Software - Create behavioral cohorts to understand why customer retention is proving effective and analyze their actions over periods of time to bake in the most successful features
mParticle Analytics Software - People insight features include a historical activity feed that allows users to drill deeper into each customer journey and session, whether anonymous of not.
mParticle Analytics Software - 6
mParticle Analytics Software - 7
mParticle Analytics Software - 8
mParticle Analytics Software - 9

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mParticle Analytics

4.5 (32)
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Reviews

Overall rating

4.5 /5
(32)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.0/5
Customer Support
4.6/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 32
Pranav
Pranav
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great value for money, beats Amplitude anyday

Reviewed on 2019/06/24

Pros

Very user friendly. The right amount of features are present that would solve most of the analytical requirement for a product/growth team

Cons

Certain edge cases are not covered.
For example if you want to see the funnel rates week over week or on a daily level, you have to manually change the date range for every data point that you need.

Response from mParticle

Thanks, Pranav! Please send your additional use cases to [email protected]. We're always seeking new ways to improve our product and we're especially responsive to customer feedback.

Gloria
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great intuitive analytics tool

Reviewed on 2019/10/15

Overall very happy with Indicative and its customer support. BI tools can be the cause of a lot of...

Overall very happy with Indicative and its customer support. BI tools can be the cause of a lot of frustration for people like me who need to pull data constantly, but Indicative makes it easy with their interface.

Pros

The drag and drop function with immediate visual updates makes running queries easier to figure out. I don't have to know the intricacies of the relational databases that power the data behind the scenes.

Cons

Sometimes the queries have too many results which either take up too much time to run or end up crashing the system entirely. Wish I could have some insight into whether this happens before I wait as long as I do to see it.

Response from mParticle

Thanks for your review, Gloria! Indicative has a simple interface to make querying easy for non-technical users- no SQL or coding knowledge needed! We've also reduced our query error rate to <1%. If you're having difficulty running a query, please contact [email protected]

Italo
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Spotting weak points

Reviewed on 2018/12/04

Indicative has allow us to spot parts in our client journey that take too long to complete or where...

Indicative has allow us to spot parts in our client journey that take too long to complete or where is our most significant drop off. Although is a great tool for analyzing online service data, it requires to spent quite some time to learn how to make the most of it.

Pros

It allow us to take advantage of our site's traffic information and spot steps in our client's journey that could be improved.

Cons

It is not as intuitive as one could wish. Some training hours are needed for our new employees to catch up with their tools.

Response from mParticle

Hi Italo, thank you for your review! One of the most common use cases for Indicative's funnel tool is to identify and optimize for points of friction along the expected customer journey. Thanks for sharing!

Ramkumar
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The most generous behavioural analytics platform out there

Reviewed on 2019/06/24

Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.

Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.

Pros

The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing.

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

Cons

1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

Response from mParticle

I'm glad to hear that you enjoy our Free plan, Ramkumar! Also, sorry about the emails! Based on your feedback, we reviewed and refined our email outreach to simplify the customer experience on our Free plan. We hope you enjoy!

Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Indicative is a fantastic resource to help us visualize our data and tell great stories.

Reviewed on 2018/01/05

We can easily visualize our data.

We can easily visualize our data.

Pros

I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

Cons

The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.

Response from mParticle

Thank you for your review.

Showing 5 reviews of 32 Read all reviews

mParticle Analytics FAQs

Below are some frequently asked questions for mParticle Analytics.

mParticle Analytics offers the following pricing plans:

  • Starting from: US$950.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Standard: Free Pro: $950 per month Enterprise: Contact Indicative directly for Enterprise pricing

mParticle Analytics has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

mParticle Analytics supports the following languages:

English

mParticle Analytics supports the following devices:

mParticle Analytics integrates with the following applications:

Firebase, Google Analytics 360, Google Cloud, Segment, Snowplow BDP, Stripe

mParticle Analytics offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, Chat

Related categories

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