About MoEngage

We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization - in one dashboard

From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all.

Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth.

What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.

MoEngage Analytics Platform - MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage. This allows them to make informed decisions on their customer engagement and growth strategy. Since it’s closely integrated with MoEngage’s segmentation and campaign orchestration capabilities, it allows teams to be more efficient than typical siloed martech stacks.

MoEngage Marketing Platform - MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.
Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.

Pricing starting from:

US$999,00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of MoEngage

  • Customer First, Always - Clients rated their experience with MoEngage among the highest of all vendors in 2019 Gartner Magic Quadrant for Mobile Marketing Platforms - specifically the quality of account management as a point of differentiation.

  • Built for the Enterprise - With multiple levels of access controls and approvals, your distributed teams can run cross-channel, personalized campaigns across brands and geographies.

  • Be Data Driven - Focus on your KPIs instead of switching between multiple tools. Track, analyze, segment, engage, and optimize your campaigns on one platform.

  • Dynamic Recommendations - Delight customers with personalized recommendations across all channels and bring them back to the purchase cycle.

  • Micro-segment your Audience - Hyper-personalize your campaigns with more than 200+ options to segment your customers.

  • Avoid Guesswork with AI - Don’t waste your time guessing what to say and when to say. Let Sherpa, our AI powered engine optimize towards higher conversions..

  • Devices

    Business size

    S M L

    Markets

    United Kingdom, India, United States

    Supported Languages

    English

    Pricing starting from:

    US$999,00/month

    • Free Trial
    • Free Version
    • Subscription

    Images

    Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobile
    Users can utilize the in-app message designer to animate or customize messages, as well as add images
    Interact with uninstalled or dormant users to get feedback & re-engage them
    Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM data
    Reach out to customers based on their language & location
    Engage customers or website visitors with personalized push messages across web & mobile
    Drive Conversions with Dynamic Push Notifications
Nudge app users with rich, personalized push notifications and bring them back to your app.
    Email re-built for the Mobile Era
Deploy lifecycle email campaigns to re-target, on-board, activate, and bring back un-installed users.
    Engage Active App Users
Rich, native-looking messages that allow you to target users with content relevant to where they are in the app.
    Simple and Quick. No App Required
Triggered, real-time & personalized web push notifications to engage website users - even when they are not on your site.
    Right on-site message to the right user
On-site Messaging: Personalize product recommendations, offers, and discount codes for your website visitors via pop-ups and banners and convert them into paying customers.
    Contextual and Time Sensitive
Keep users updated about important and time-critical information, which they might miss-out on otherwise.
    For Everything Else
Integrate your broad marketing strategies with mobile marketing automation via APIs and custom data support.
    Deliver personalized messages right inside the app
Keep users engaged through a notification inbox within your app. Share personalized recommendations, offers, and updates that also reach users who have opted out of push notifications.
    View 15 more
    MoEngage video
    MoEngage screenshot: Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobile MoEngage screenshot: Users can utilize the in-app message designer to animate or customize messages, as well as add images MoEngage screenshot: Interact with uninstalled or dormant users to get feedback & re-engage them MoEngage screenshot: Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM data MoEngage screenshot: Reach out to customers based on their language & location MoEngage screenshot: Engage customers or website visitors with personalized push messages across web & mobile MoEngage screenshot: Drive Conversions with Dynamic Push Notifications
Nudge app users with rich, personalized push notifications and bring them back to your app. MoEngage screenshot: Email re-built for the Mobile Era
Deploy lifecycle email campaigns to re-target, on-board, activate, and bring back un-installed users. MoEngage screenshot: Engage Active App Users
Rich, native-looking messages that allow you to target users with content relevant to where they are in the app. MoEngage screenshot: Simple and Quick. No App Required
Triggered, real-time & personalized web push notifications to engage website users - even when they are not on your site. MoEngage screenshot: Right on-site message to the right user
On-site Messaging: Personalize product recommendations, offers, and discount codes for your website visitors via pop-ups and banners and convert them into paying customers. MoEngage screenshot: Contextual and Time Sensitive
Keep users updated about important and time-critical information, which they might miss-out on otherwise. MoEngage screenshot: For Everything Else
Integrate your broad marketing strategies with mobile marketing automation via APIs and custom data support. MoEngage screenshot: Deliver personalized messages right inside the app
Keep users engaged through a notification inbox within your app. Share personalized recommendations, offers, and updates that also reach users who have opted out of push notifications.

    Features

    Total features of MoEngage: 59

    • A/B Testing
    • API
    • Access Controls/Permissions
    • Accounting
    • Activity Tracking
    • Analytics/ROI Tracking
    • Auto-Responders
    • Behavior Tracking
    • Campaign Management
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Attribution
    • Churn Management
    • Cohort Analysis
    • Communication Management
    • Contact Management
    • Contextual Targeting
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Dashboard
    • Device Targeting
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Marketing
    • Engagement Analytics
    • Event Tracking
    • Event Triggered Actions
    • Expiry Notifications
    • Funnel Analysis
    • Gamification
    • Geotargeting
    • Image Library
    • In-App Events Tracking
    • Knowledge Base Management
    • Landing Pages/Web Forms
    • Lead Management
    • Marketing Automation
    • Mobile Access
    • Mobile Alerts
    • Multi-Channel Marketing
    • Multivariate Testing
    • Notification Scheduling
    • Push Notifications
    • Reporting/Analytics
    • Retention Tracking
    • Revenue Tracking
    • SMS Marketing Managment
    • Segmentation
    • Spam Blocker
    • Template Management
    • Uninstall Tracking
    • Visual Notifications
    • Web Notifications
    • Website Integration
    • Website Visitor Tracking

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    Reviews

    Overall rating

    4,3 /5
    (46)
    Value for Money
    4,3/5
    Features
    4,3/5
    Ease of Use
    4,3/5
    Customer Support
    4,6/5

    Already have MoEngage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 46
    Amey S.
    Overall rating
    • Industry: Entertainment
    • Company size: 501-1 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Business treat!

    Reviewed on 2018/11/01

    I have been handling organic engagement activities. This includes planning, designing and execution...

    I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
    The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

    Pros

    1. Very user-friendly interface
    2. Much convenient (Basis my experience with previous engagement tool)
    3. Can send engagement campaigns to multiple platforms all in one go.
    4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports.
    5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

    Cons

    1. Not at all mobile friendly.
    2. Frequently takes time to load. (Homepage & even campaigns)

    Prashant S.
    Overall rating
    • Industry: Internet
    • Company size: 501-1 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    CRM 360 - One Platform Complete CRM Solution

    Reviewed on 2020/01/23

    One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and...

    One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
    A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

    Pros

    Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
    One click non-personalized fallback template creation reduces the time to create the campaign.
    Segmented targeting basis affinity/engagement and various attributes.
    API integration is effective and seamless.
    Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
    In a nutshell this tool handles every aspect of CRM and is a must have tool.

    Cons

    Limited Templates. Static Content Elements (can't customize).

    Shrishtee S.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 5 001-10 000 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    A satisfactory Analytic Tool

    Reviewed on 2021/02/12

    The overall experience is nice with this product. It's feasible for every kind of user and also...

    The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features. Except for the price that would be costly for small organisations and the limitation of tracking a certain number of events at a time, I didn't find any other issue with this product.

    Pros

    This software is convenient to use, for the new user as well. The User Interface along with the User Experience is par which makes everyone to go for this product.

    Cons

    The only con or should I put out as a limitation of this product is, it would only track a certain number of events at a time. Sometimes we have to generate report to view whether the events got tracked or not which is at times bothersome. Also, it is a bit costly as compared to the other products in the market.

    Akash D.
    Overall rating
    • Industry: Internet
    • Company size: 501-1 000 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    My thoughts on MoEngage

    Reviewed on 2020/01/21

    Pros

    The customizations available in all channels.

    Cons

    1. High campaign setup time
    2. Testing does not work as intended
    3. Flows setup

    Ahsan A.
    Overall rating
    • Industry: Online Media
    • Company size: 501-1 000 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great product that has the best in class features and services

    Reviewed on 2020/02/18

    Right from Sales team to customer support team everyone is very supportive, enthusiastic about...

    Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

    Pros

    The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

    Cons

    There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

    Showing 5 reviews of 46 Read all reviews

    MoEngage FAQs

    Below are some frequently asked questions for MoEngage.

    MoEngage offers the following pricing plans:

    • Starting from: US$999,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Starter: Free Premium and Enterprise plans: Contact MoEngage for pricing information. More Details: https://www.moengage.com/pricing/

    We do not have any information about MoEngage features

    MoEngage has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001+

    MoEngage supports the following languages:

    English

    MoEngage supports the following devices:

    We do not have any information about what integrations MoEngage has

    MoEngage offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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