MoEngage

An intelligent Customer Engagement Platform

4,3 /5 (45 reviews) Write a Review!

MoEngage Overview

What is MoEngage?

We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization - in one dashboard

From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all.

Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth.

What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.

MoEngage Analytics Platform - MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage. This allows them to make informed decisions on their customer engagement and growth strategy. Since it’s closely integrated with MoEngage’s segmentation and campaign orchestration capabilities, it allows teams to be more efficient than typical siloed martech stacks.

MoEngage Marketing Platform - MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.
Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.

MoEngage Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Subscription
Value for money

Starter: Free
Premium and Enterprise plans: Contact MoEngage for pricing information.
More Details: https://www.moengage.com/pricing/


MoEngage Features

Devices
Business size
S M L
Markets
United States, United Kingdom, India
Supported Languages
English

Media

Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobile
Users can utilize the in-app message designer to animate or customize messages, as well as add images
Interact with uninstalled or dormant users to get feedback & re-engage them
Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM data
Reach out to customers based on their language & location
Engage customers or website visitors with personalized push messages across web & mobile
Drive Conversions with Dynamic Push Notifications
Nudge app users with rich, personalized push notifications and bring them back to your app.
Email re-built for the Mobile Era
Deploy lifecycle email campaigns to re-target, on-board, activate, and bring back un-installed users.
Engage Active App Users
Rich, native-looking messages that allow you to target users with content relevant to where they are in the app.
Simple and Quick. No App Required
Triggered, real-time & personalized web push notifications to engage website users - even when they are not on your site.
MoEngage video MoEngage screenshot: Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobile MoEngage screenshot: Users can utilize the in-app message designer to animate or customize messages, as well as add images MoEngage screenshot: Interact with uninstalled or dormant users to get feedback & re-engage them MoEngage screenshot: Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM data MoEngage screenshot: Reach out to customers based on their language & location MoEngage screenshot: Engage customers or website visitors with personalized push messages across web & mobile MoEngage screenshot: Drive Conversions with Dynamic Push Notifications
Nudge app users with rich, personalized push notifications and bring them back to your app. MoEngage screenshot: Email re-built for the Mobile Era
Deploy lifecycle email campaigns to re-target, on-board, activate, and bring back un-installed users. MoEngage screenshot: Engage Active App Users
Rich, native-looking messages that allow you to target users with content relevant to where they are in the app. MoEngage screenshot: Simple and Quick. No App Required
Triggered, real-time & personalized web push notifications to engage website users - even when they are not on your site.

MoEngage Reviews

MoEngage Reviews

Overall rating
4,3
/
5
Excellent
15

Very good
29

Average
1

Poor
0

Terrible
0

Value for Money
4,4
Features
4,3
Ease of Use
4,3
Customer Support
4,6
98% recommended this app
Amey S.

Business treat!

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
The ready to use reporting structure is even amazing. Makes things easier for MIS Team.


Prashant S.

CRM 360 - One Platform Complete CRM Solution

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.


Nishant S.

Easy & Useful but require modifications

Overall It is very easy to use and learn. A/B testing can be done according to choices. Value for your money.


Akash D.

My thoughts on MoEngage


Ahsan A.

Great product that has the best in class features and services

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.


Amey S.
Industry: Entertainment
Company size: 501-1 000 Employees

Business treat!

Used Daily for 1+ year
Reviewed on 2018/11/01
Review Source: Capterra

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

Pros

1. Very user-friendly interface
2. Much convenient (Basis my experience with previous engagement tool)
3. Can send engagement campaigns to multiple platforms all in one go.
4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports.
5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Cons

1. Not at all mobile friendly.
2. Frequently takes time to load. (Homepage & even campaigns)

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Prashant S.
Industry: Internet
Company size: 501-1 000 Employees

CRM 360 - One Platform Complete CRM Solution

Used Daily for 1+ year
Reviewed on 2020/01/23
Review Source: Capterra

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
One click non-personalized fallback template creation reduces the time to create the campaign.
Segmented targeting basis affinity/engagement and various attributes.
API integration is effective and seamless.
Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons

Limited Templates. Static Content Elements (can't customize).

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Nishant S.
Industry: Retail
Company size: 501-1 000 Employees

Easy & Useful but require modifications

Used Daily for 6-12 months
Reviewed on 2020/10/08
Review Source: Capterra

Overall It is very easy to use and learn. A/B testing can be done according to choices. Value for your money.

Pros

It is really easy to learn & use. The UI is simple and easy to understand. It is really convenient to target the desired audience. Feature like A/B Testing are there to use. Easy to edit campaigns even after creation.

Cons

The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Akash D.
Industry: Internet
Company size: 501-1 000 Employees

My thoughts on MoEngage

Used Weekly for 6-12 months
Reviewed on 2020/01/21
Review Source: Capterra

Pros

The customizations available in all channels.

Cons

1. High campaign setup time
2. Testing does not work as intended
3. Flows setup

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Ahsan A.
Industry: Online Media
Company size: 501-1 000 Employees

Great product that has the best in class features and services

Used Daily for 1-5 months
Reviewed on 2020/02/18
Review Source: Capterra

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
8,6/10
Based on 45 user ratings
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MoEngage Pricing

MoEngage Pricing

Starting from
N/A
Free Trial
Free
Subscription
Value for money

Starter: Free
Premium and Enterprise plans: Contact MoEngage for pricing information.
More Details: https://www.moengage.com/pricing/

Starter: Free
Premium and Enterprise plans: Contact MoEngage for pricing information.
More Details: https://www.moengage.com/pricing/

Value for Money
4,4/5
Based on 45 user ratings
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MoEngage Features

MoEngage Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,3/5
Based on 45 user ratings
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Categories

Additional information for MoEngage

Additional information for MoEngage

Key features of MoEngage

  • Acquisition analytics
  • Analytics/ROI tracking
  • Behavioral triggers
  • Channel attribution
  • Cohort analysis
  • Connector platform
  • Cross channel retargeting
  • Customer journey mapping
  • Customizable CTAs
  • Funnel analysis
  • In-App events tracking
  • In-app messages
  • Lifecycle email campaigns
  • Localization
  • Machine learning
  • Marketing flows
  • Multivariate testing
  • Personalized product recommendations
  • Push amplication
  • Push notifications
  • Retention tracking
  • Sherpa AI algorithm
  • Time zone specific scheduling
  • Unified user profiles
  • Uninstall tracking
  • Web push notifications

Benefits

  • Customer First, Always - Clients rated their experience with MoEngage among the highest of all vendors in 2019 Gartner Magic Quadrant for Mobile Marketing Platforms - specifically the quality of account management as a point of differentiation.

  • Built for the Enterprise - With multiple levels of access controls and approvals, your distributed teams can run cross-channel, personalized campaigns across brands and geographies.

  • Be Data Driven - Focus on your KPIs instead of switching between multiple tools. Track, analyze, segment, engage, and optimize your campaigns on one platform.

  • Dynamic Recommendations - Delight customers with personalized recommendations across all channels and bring them back to the purchase cycle.

  • Micro-segment your Audience - Hyper-personalize your campaigns with more than 200+ options to segment your customers.

  • Avoid Guesswork with AI - Don’t waste your time guessing what to say and when to say. Let Sherpa, our AI powered engine optimize towards higher conversions..

  • MoEngage FAQs

    MoEngage FAQs

    Below are some frequently asked questions for MoEngage.

    Q. What type of pricing plans does MoEngage offer?

    MoEngage offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    Starter: Free Premium and Enterprise plans: Contact MoEngage for pricing information. More Details: https://www.moengage.com/pricing/

    Q. What are the main features of MoEngage?

    MoEngage offers the following features:

    • Acquisition analytics
    • Analytics/ROI tracking
    • Behavioral triggers
    • Channel attribution
    • Cohort analysis
    • Connector platform
    • Cross channel retargeting
    • Customer journey mapping
    • Customizable CTAs
    • Funnel analysis
    • In-App events tracking
    • In-app messages
    • Lifecycle email campaigns
    • Localization
    • Machine learning
    • Marketing flows
    • Multivariate testing
    • Personalized product recommendations
    • Push amplication
    • Push notifications
    • Retention tracking
    • Sherpa AI algorithm
    • Time zone specific scheduling
    • Unified user profiles
    • Uninstall tracking
    • Web push notifications

    Q. Who are the typical users of MoEngage?

    MoEngage has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does MoEngage support?

    MoEngage supports the following languages:

    English

    Q. What type of pricing plans does MoEngage offer?

    MoEngage has the following pricing plans:

    Free, Subscription

    Q. Does MoEngage support mobile devices?

    We do not have any information about what devices MoEngage supports

    Q. What other apps does MoEngage integrate with?

    We do not have any information about what integrations MoEngage has

    Q. What level of support does MoEngage offer?

    MoEngage offers the following support options:

    Phone Support, Online Support, Knowledge Base