About MoEngage

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love. Unlike other tools which are campaign-centric, MoEngage enables marketers to take a customer-centric approach to truly delight their customers and drive growth for their businesses.

From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all.

Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth.

What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.

MoEngage Analytics Platform - MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage. This allows them to make informed decisions on their customer engagement and growth strategy. Since it’s closely integrated with MoEngage’s segmentation and campaign orchestration capabilities, it allows teams to be more efficient than typical siloed martech stacks.

MoEngage Marketing Platform - MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.
Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.


Key benefits of MoEngage

AI-driven Insights - Take guessing out of your marketing strategy and leverage AI-driven insights to identify the right engagement campaigns for your customers

Cross-channel Experiences - Deliver meaningful experiences across 10+ channels including mobile, email, web, and SMS through a unified platform, with AI-driven optimization.

Personalization - Exceed the expectations of today’s consumers by going beyond based personalization to product / content recommendations.

Customer Success & Communitym-Partner with our customer-obsessed team to shorten your time to value and leverage the #GROWTH community to learn the best practices for driving growth.

Open & Enterprise-ready Platform - Rely on our enterprise-grade, mobile-first and simple to deploy platform that scales as your business grows, easily integrating with your existing tech stack.


Images

MoEngage Software - Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobile
MoEngage Software - Users can utilize the in-app message designer to animate or customize messages, as well as add images
MoEngage Software - Interact with uninstalled or dormant users to get feedback & re-engage them
MoEngage Software - Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM data
MoEngage Software - Reach out to customers based on their language & location
MoEngage Software - Engage customers or website visitors with personalized push messages across web & mobile
MoEngage Software - Drive Conversions with Dynamic Push Notifications
Nudge app users with rich, personalized push notifications and bring them back to your app.
MoEngage Software - Email re-built for the Mobile Era
Deploy lifecycle email campaigns to re-target, on-board, activate, and bring back un-installed users.
MoEngage Software - Engage Active App Users
Rich, native-looking messages that allow you to target users with content relevant to where they are in the app.
MoEngage Software - Simple and Quick. No App Required
Triggered, real-time & personalized web push notifications to engage website users - even when they are not on your site.
MoEngage Software - Right on-site message to the right user
On-site Messaging: Personalize product recommendations, offers, and discount codes for your website visitors via pop-ups and banners and convert them into paying customers.
MoEngage Software - Contextual and Time Sensitive
Keep users updated about important and time-critical information, which they might miss-out on otherwise.
MoEngage Software - For Everything Else
Integrate your broad marketing strategies with mobile marketing automation via APIs and custom data support.
MoEngage Software - Deliver personalized messages right inside the app
Keep users engaged through a notification inbox within your app. Share personalized recommendations, offers, and updates that also reach users who have opted out of push notifications.
View 15 more
MoEngage video
MoEngage Software - Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobile
MoEngage Software - Users can utilize the in-app message designer to animate or customize messages, as well as add images
MoEngage Software - Interact with uninstalled or dormant users to get feedback & re-engage them
MoEngage Software - Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM data
MoEngage Software - Reach out to customers based on their language & location
MoEngage Software - Engage customers or website visitors with personalized push messages across web & mobile
MoEngage Software - Drive Conversions with Dynamic Push Notifications
Nudge app users with rich, personalized push notifications and bring them back to your app.
MoEngage Software - Email re-built for the Mobile Era
Deploy lifecycle email campaigns to re-target, on-board, activate, and bring back un-installed users.
MoEngage Software - Engage Active App Users
Rich, native-looking messages that allow you to target users with content relevant to where they are in the app.
MoEngage Software - Simple and Quick. No App Required
Triggered, real-time & personalized web push notifications to engage website users - even when they are not on your site.
MoEngage Software - Right on-site message to the right user
On-site Messaging: Personalize product recommendations, offers, and discount codes for your website visitors via pop-ups and banners and convert them into paying customers.
MoEngage Software - Contextual and Time Sensitive
Keep users updated about important and time-critical information, which they might miss-out on otherwise.
MoEngage Software - For Everything Else
Integrate your broad marketing strategies with mobile marketing automation via APIs and custom data support.
MoEngage Software - Deliver personalized messages right inside the app
Keep users engaged through a notification inbox within your app. Share personalized recommendations, offers, and updates that also reach users who have opted out of push notifications.

Not sure about MoEngage? Compare with a popular alternative

MoEngage

4,3 (58)
VS.
Highly reviewed

Starting Price

No pricing found
US$20,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

87
202

Integrations

12
70

Ease of Use

4,3 (58)
4,1 (6 689)

Value for Money

4,4 (58)
4,3 (6 689)

Customer Service

4,6 (58)
4,1 (6 689)
Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

Zoho CRM

4,3
#1 Alternative to MoEngage
Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

Tableau

4,5
#2 Alternative to MoEngage
Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

VWO Engage

4
#3 Alternative to MoEngage
VWO Engage is a push technology platform designed to help businesses engage with website visitors by sending personalize...

Mailchimp

4,5
#4 Alternative to MoEngage
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

Reviews

Overall rating

4,3 /5
(58)
Value for Money
4,4/5
Features
4,3/5
Ease of Use
4,3/5
Customer Support
4,6/5

Already have MoEngage?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 58
Anirban
Anirban
Overall rating
  • Industry: Education Management
  • Company size: 501–1 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great platform for Integrated Marketing Communications management

Reviewed on 2023/12/27

While MoEngage serves most of our problems very effectively, there are some points of improvement...

While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.

Pros

MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.

Cons

MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.

Prashant
Overall rating
  • Industry: Internet
  • Company size: 501–1 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

CRM 360 - One Platform Complete CRM Solution

Reviewed on 2020/01/23

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and...

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
One click non-personalized fallback template creation reduces the time to create the campaign.
Segmented targeting basis affinity/engagement and various attributes.
API integration is effective and seamless.
Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons

Limited Templates. Static Content Elements (can't customize).

Alternatives Considered

Zoho CRM and VWO Engage

Reasons for Switching to MoEngage

A complete solution in one package and cost effectiveness.
Deepa
Deepa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1 001–5 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

MoEngage a platform for Customer engagement and retention

Reviewed on 2022/09/17

Pros

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

Cons

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Ahsan
Overall rating
  • Industry: Online Media
  • Company size: 501–1 000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great product that has the best in class features and services

Reviewed on 2020/02/18

Right from Sales team to customer support team everyone is very supportive, enthusiastic about...

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Alternatives Considered

CleverTap

Reasons for Choosing MoEngage

The previous vendor was not able to deliver on the features and functionality they had promised us to deliver.

Reasons for Switching to MoEngage

The right mix of pricing, features, quality of customer support and service delivery is what sets MoEngage apart from others.
Amanda
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best automation tool

Reviewed on 2023/06/19

Pros

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

Cons

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

Showing 5 reviews of 58 Read all reviews

MoEngage FAQs

Below are some frequently asked questions for MoEngage.

MoEngage offers the following pricing plans:

  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Starter: Free Premium and Enterprise plans: Contact MoEngage for pricing information. More Details: https://www.moengage.com/pricing/

MoEngage has the following typical customers:

51–200, 201–500, 501–1 000, 1 001–5 000

MoEngage supports the following languages:

English

MoEngage supports the following devices:

MoEngage integrates with the following applications:

AB Tasty, Adjust, Amplitude, AppsFlyer, Branch, Gupshup, Infobip, Mixpanel, Segment, Talon.One, Tealium Customer Data Hub, mParticle

MoEngage offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for MoEngage.