Sparkroom

Sparkroom

Marketing analytics software

4.5/5 (4 reviews)

Sparkroom Overview

Sparkroom is a marketing software which provides marketers with deep, granular performance insights to help them make data-based decisions on how best to optimize media spend using marketing automation and analytics, plus lead management, workflow management, monitoring tools, and more. Designed for marketers focused on digital campaigns, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance.

Sparkroom offers customizable packages designed to meet the needs of marketers, and provides great detail into the analysis of full conversion cycles, empowering marketers with the data to help make their campaigns as efficient and effective as possible. Sparkroom supports a number of key features within lead management, marketing automation and marketing analytics including vendor and source management, data housing, lead generation, plus rule-based routing, call tracking, cross-channel attribution, and more.

Sparkroom helps users make strategic decisions by centralizing and simplifying campaign management operations with tools such as segmented buying, submission, routing and tracking, CSV-based media plans, custom posting and validation rules, and allocation setting. Sparkroom stores all campaign and lead data, serving as a transactional-level point of reference. Rule-based routing technology allows users to assign leads to sales reps automatically based on any data point, including zip codes, time of day, product or program. Users can check their most important KPIs quickly from the executive lead dashboard, as well as drill down into performance graphs.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

Sparkroom Reviews

Overall rating
4.5/5
75% positive reviews
3
Excellent
0
Very good
1
Average
0
Poor
0
Terrible
Daniel M.

Great Functionality and Top Notch Customer Service

Used Daily for 2+ years
Reviewed on 2018/11/30
Review Source: Capterra

My company generates thousands of inquiries a month and Sparkroom does a fantastic job at handling all incoming inquiries. Been using the software for almost three years and only once has there been a hiccup with the software, and it was resolved same day. My company also uses Sparkroom for a number of reports, most of which are automated and sent to stakeholder's emails. And Sparkroom always partners up with us if and when we need help generating the reports or if we have any issues. Not once has Sparkroom not had the time to help us, and the customer service is always great.

Pros

The software has a ton of functionality and a great customer service team. If and when we have any issues or questions, they are always answered within hours, with 100% satisfaction. This really helps the relationship feel much more like a partnership than anything else.

Cons

Software can be a little clunky to navigate at times. After using it for several years, it's not an issue unless there is something I haven't done for a while. Also makes getting new users up to speed a little difficult at times.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Helps us track our leads!

Used Daily for 2+ years
Reviewed on 2018/05/17
Review Source: Capterra

Pros

The system is very detailed. It houses lots of data and can be customized to make any report you may need. Once you're in the system for a while it's pretty easy to use.

Cons

There can be some tracking issues sometimes. A lot of the processes are tedious sometimes. You have to adjust multiple areas to fix one feature. This can be frustrating if you haven't worked in the system before.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Daniel M.

Very good software with excellent customer service.

Used Daily for 1+ year
Reviewed on 2017/09/18
Review Source: Capterra

Pros

Does exactly what it is supposed to do as a lead capturing program. And the customer service is excellent. If there are ever any problems or customization needed, our issues are addressed quickly and professionally. Our business wouldn't run efficiently without Sparkroom.

Cons

A little clunky to navigate when first starting out. But once you get a hang for where things are located, the logic makes sense.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Jason W.

Sparkroom user review

Used Daily for 2+ years
Reviewed on 2018/11/30
Review Source: Capterra

When we transitioned to sparkroom in 2012, it saved our business and streamlined tracking, costs, trending, and feedback loops to lead providers. It also enabled us to have a hierarchy of rules that were easily traceable to identify and leaks in lead delivery. the new funcatioality added over the years continues to be beneficial.

Pros

Sparkroom technical support is awesome. They make up for the shortcomings of the system. The degree of configuration is limited only to your imagination.

Cons

Slow downloads, limited search functionality, navigation of views.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10

Sparkroom Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Sparkroom for pricing information.

Sparkroom Features

  • API
  • Automatic Notifications
  • Data Import/Export
  • Lead Management
  • Monitoring
  • Real Time Data
  • Search Functionality
  • Third Party Integration

  • Activity Dashboard
  • Activity Tracking
  • CRM Integration
  • Collaboration Tools
  • Contact Database
  • Customizable Templates
  • Email Integration
  • Lead Capture
  • Reporting & Statistics
  • Sales Analytics
  • Sales Reporting
  • Sales Tracking

Additional information for Sparkroom

Key features of Sparkroom

  • Source Tracking

Benefits

• Sparkroom centralizes marketing and lead data, enabling marketers to work more efficiently and boost ROI.

• Monitoring technology serves to alert users immediately when data capture or delivery is interrupted.

• Sparkroom offers a number of pre-built integrations including Google Analytics, Velocify, Twilio, Eloqua, and more. Users can also integrate with any system that supports the automated export and import of data via API.

• Save, export and automate the distribution of standard and custom reports and files (XLS, CSV, PDF).

• Sparkroom collects, translates and reformats data from multiple sources, giving users a holistic view of their campaigns.

Sparkroom FAQs

Below are some frequently asked questions for Sparkroom.

Q. What type of pricing plans does Sparkroom offer?

Sparkroom offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact Sparkroom for pricing information.

Q. What are the main features of Sparkroom?

Sparkroom offers the following features:

  • Source Tracking

Q. Who are the typical users of Sparkroom?

Sparkroom has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Sparkroom support?

Sparkroom supports the following languages:

English

Q. What type of pricing plans does Sparkroom offer?

Sparkroom has the following pricing plans:

Subscription

Q. Does Sparkroom support mobile devices?

We do not have any information about what devices Sparkroom supports

Q. What other apps does Sparkroom integrate with?

Sparkroom integrates with the following applications:

Adobe Marketing Cloud, Google AdWords, Google Analytics, Invoca, LinkTrust, Neustar, Oracle Eloqua, Talisma, Velocify, Versium

Q. What level of support does Sparkroom offer?

Sparkroom offers the following support options:

Phone Support