About Thematic

Your customers leave feedback in many channels: surveys, reviews, forums, complaints, live chat, social media, call center interactions. Aggregating it all in one place is hard, and analyzing it to figure out what customers are actually saying is even harder. Thematic makes it easy to collect, analyze and report on customer needs.

• Collection: We have over 100 native integrations and an API to gather all feedback in one place.

• Analysis: We use novel NLP and Machine Learning methods to discover themes in your data and we let you edit them to make the results relevant.

• Reporting: We link feedback to customer metrics and financial data, calculate impact on metrics, clearly show why your metrics are dropping and what you should prioritize. We provide dashboards, email reporting and PowerPoint exports.

Pricing starting from:

US$0,00/month

  • Free Trial
  • Free
  • Subscription

Key benefits of Thematic

• Uncover undiagnosed customer issues in minutes, and respond faster
• Understand what's working and what doesn't
• Align your team on what matters to customers
• Save time on analysis

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, Germany

Supported Languages

Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English and 9 others, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Spanish, Taiwanese

Pricing starting from:

US$0,00/month

  • Free Trial
  • Free
  • Subscription

Images

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Thematic video
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Features

Total features of Thematic: 26

  • API
  • Action Management
  • Activity Dashboard
  • Automatic Notifications
  • Configurable Workflow
  • Customer Segmentation
  • Customizable Reporting
  • Data Import
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Drag & Drop Interface
  • Email Notifications
  • Feedback Management
  • Multi-Language
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Reporting
  • Reporting & Statistics
  • Sentiment Analysis
  • Spend Analysis
  • Tagging
  • Third Party Integration
  • Trend Analysis
  • Widgets
  • Workflow Management

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Reviews

Overall rating

4,9 /5
(14)
Value for Money
5/5
Features
4,7/5
Ease of Use
4,7/5
Customer Support
5/5

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Showing 5 reviews of 14
Stephanie M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Very user friendly product that gives results!

Reviewed on 2020/07/01

Pros

Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data.

Cons

Though the Thematic team did do a lot of heavy lifting getting the software setup, there is a fair amount of work the client needs to do in the beginning in order to make sure the software picks-up on certain factors that you may want to measure, such as 'branded terms.' You'll likely be making updates for a while to get the software to recognize key words you need it to pick-up on/how the software pools data into different sections, but lucky the UI is extremely easy to navigate and the Thematic team is super helpful when it comes to this!

William D.
Overall rating
  • Industry: Financial Services
  • Company size: 1 001-5 000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Thematic makes scattered verbatim data meaningful and visual for decision makers.

Reviewed on 2020/11/20

the team are awesome and the [SENSITIVE CONTENT HIDDEN] actively joins and follows up on calls and...

the team are awesome and the [SENSITIVE CONTENT HIDDEN] actively joins and follows up on calls and equally passionate about organisations making better use of data (Quant and Qual) and in turn make better decisions.

For a product development context, Thematic does more than just assist with prioritisation. It helps inspire people to take things into the development pipeline with the data and justification of the prioritisation.

Pros

It automates and repeats the already good work by a UX researcher the first time around. Plus puts the results in the face of the decision-makers (PMs & DMs) asap and monitor those insights over time.

I loved the out of the box nature to visualise data in a way that enables meaning and insights immediately. The ability to drill down into themes for further analysis enables almost live decision making with product and development managers on the areas that most matter to customers.

Cons

There isn't much to not like here. Additional would be to include Google or other Analytics data integration to provide confidence to marketers and executives in the organisation. I believe there is a way to do this and look forward to testing this approach more in the future.

Response from Thematic

Thanks so much for this thorough review! Really appreciate the time you took to share your experience. Team is delighted to see such feedback!

Jenny W.
Overall rating
  • Industry: Utilities
  • Company size: 1 001-5 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Thematic - review.

Reviewed on 2020/12/17

Pros

Thematic is very easy to use and I have been able to present customer feedback to different parts of the business in a much shorter timeframe than would have been possible.
I have really appreciated the support of Thematic's Customer Success person who showed me some possibilities for building new dashboards and automating manual work which has been fantastic.

Cons

I'm always a bit old school about reading customer feedback given that they have taken the time to write it. Although in saying that. I do find it easy to read and find feedback using the tool.

Verified Reviewer
Overall rating
  • Industry: Oil & Energy
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fantastic platform - highly recommend!

Reviewed on 2019/01/26

Thematic enabled me to quantify the impact of our verbatim themes on our overall CX Metrics - and...

Thematic enabled me to quantify the impact of our verbatim themes on our overall CX Metrics - and separate the "noise" from those verbatim themes that the business needed to take action on.
It made it easy to justify recommendations, and measureably track the impact over time.

Pros

Thematic is the first verbatim analysis platform I've used that has been able to quantify the impact of addressing a customer verbatim theme on the overall metric score. This means we are able to easily differentiate between verbatim themes that are noise (no impact to an overall metric) and those which are seriously impacting our CX metrics.

Also, the filter functionality allows us to drill down to a depth that gives us confidence that we are shifting the score for right customer segments or other moments that matter to the business.

The team at Thematic are also really open to customer feedback on their platform - and are continually improving the functionality to meet the needs of their users.

Cons

Not a lot to dislike. The team at Thematic are really open about their product roadmap, and using customer feedback to inform their priorities. This has meant that any painpoints we had were usually resolved in their next release.

Arianna M.
Overall rating
  • Industry: Research
  • Company size: 501-1 000 Employees
  • Used Other for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One of the best research tools I've ever used!

Reviewed on 2020/05/14

Pros

After using SurveyMonkey and Qualtrics over the course of my career, I had the opportunity to pilot test (and later purchase) Thematic while I was Director of Insights at DoorDash. This was hands down one of the best research tools I have used. Thematic saved researchers time, saved the company money, and enabled DoorDash’s product team and leadership team to quickly dig into what people were writing down as their biggest problems in the NPS scores within each city or at a national scale (within minutes!). I have become Thematic’s biggest advocate. Thematic is the only company that I know that lets companies ask and measure the responses for open-ended questions at scale and (again) assess how themes correspond to a change in NPS or any other company metrics.

Cons

I think they can still make some changes to their UI to make it a bit more intuitive to use

Showing 5 reviews of 14 Read all reviews

Thematic FAQs

Below are some frequently asked questions for Thematic.

Thematic offers the following pricing plans:

  • Starting from: US$0,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Contact Thematic to request pricing information.

Thematic offers the following features:

  • Action Management
  • Customer Segmentation
  • Dashboard
  • Data Visualization
  • Feedback Management
  • Graphical Data Presentation
  • Predictive Modeling
  • Sentiment Analysis
  • Tagging
  • Text Analysis
  • Trend Analysis

Thematic has the following typical customers:

Large Enterprises, Mid Size Business

Thematic supports the following languages:

Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Spanish, Taiwanese

We do not have any information about what devices Thematic supports

Thematic integrates with the following applications:

Alchemer, AskNicely, Delighted, Medallia, Salesforce Essentials, SurveyMonkey, Zendesk

Thematic offers the following support options:

Phone Support, Online Support, FAQs, Knowledge Base, Video Tutorials

Related categories

See all software categories found for Thematic.