Perpetua
About Perpetua
Perpetua provides growth optimization and reporting technology for the world’s smartest ecommerce businesses. Perpetua users create goals - prebuilt campaign structures designed to execute on any strategy that can be launched in a few clicks, and rely on Perpetua's always on optimization engine to execute tactically. Integrations Amazon, Instacart, Walmart and Google ensure brands achieve full-funnel engagement and maximum visibility.
Perpetua’s artificial intelligence-powered bidding engine is designed to ensure that the most efficient bids are placed automatically on the keywords most likely to convert. Multiple campaigns can be structured according to Amazon’s best practices and strategic business objectives. Ad spend can be allocated to reach specific customer segments to increase return on ad spend, and users can view total and organic sales growth, blended advertising cost of sale (ACoS), and more with Perpetua’s advanced analytics.
Key benefits of Perpetua
• Perpetua’s advanced analytics provide users with insight into their company’s financial performance, with data on total and organic sales growth, and blended advertising cost of sale (ACoS).
• Algorithmic bidding by the AI-powered ad engine ensures that the most efficient bids are placed on the keywords and match types most likely to convert, according to strategic business objectives.
• Perpetua removes the need for users to manually research and identify keywords and ASINs (Amazon Standard Identification Numbers) to target.
• Ad spend can be allocated to target the market segments most likely to convert, with the aim of increasing return on ad spend.
• Native apps for Android and iOS allow users to collaborate, launch campaigns, and monitor performance from anywhere.
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Reviews
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- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Amazing Product, Amazing Service
Reviewed on 2019/03/26
A+++++
Executive is extremely helpful, if I have a question about anything he responds within...
A+++++
Executive is extremely helpful, if I have a question about anything he responds within minutes.
Pros
the velocity of my products increased by 200 percent as soon as I implemented Perpetua.
Not only that, ACOS went down by nearly 30 percent.
The algorithm is extremely intelligent and makes proper daily adjustments on my bids allowing my to be way more profitable than before I implemented them.
Cons
there are absolutely no cons about this software
- Industry: Consumer Services
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Advertising Platform for your Amazon Business
Reviewed on 2023/11/07
Pros
Perpetua is an amazing advertising platform for agencies! The tools available to improve advertising efficiency is the best we have ever used.
Cons
It would be great if the data was real time and not delayed for 2 days.
- Industry: Wholesale
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Dishonest Billing
Reviewed on 2024/12/13
I signed up for a month-to-month plan and then when they stopped providing monthly support and...
I signed up for a month-to-month plan and then when they stopped providing monthly support and could not accommodate our growth to DSP when we moved on they charged me for another seven months of service. I attempted to remove my card from their system but they had already locked it down.
Pros
The interface looks good and the people are pleasant
Cons
Dishonest Billing and remove services that they promised to deliver
- Industry: Sporting Goods
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Easy to Automate Advertising on Top E-Commerce Sites
Reviewed on 2025/01/13
And incredibly powerful tool for automating budget and bidding for keywords on products on E-com...
And incredibly powerful tool for automating budget and bidding for keywords on products on E-com websites like Amazon and Walmart.
Pros
It is as close to set-it-and-forget-it as you will ever get with paid ads.
Cons
Setting up campaigns can be a confusing and difficult to adjust process.
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Stay Away! Terrible service, bad results way worse off by using them and do not trust them
Reviewed on 2022/08/16
Supposedly their "machine" does it all. There was no follow up and even though I wrote and told...
Supposedly their "machine" does it all. There was no follow up and even though I wrote and told them things were way worse they said oh just wait because it takes a bit of time.... it continued worse for 10 weeks! On the second meeting the account rep wasn't sure what he or the system did "wrong" that my results were so much worse. I told him I wanted to cancel and he said yes, he understands it's obvious and the numbers dont lie. He said my subscription would be canceled/non renewed when my "trial" was over and no further charges.
I double confirmed with him in writing. I also confirmed on the Sellics site in their chat (because Sellics is the biller of Perpetua). They also confirmed in writing to me it would not be charged on their end because that came from Perpetua.
Then what did they do? They CHARGED me again! They put through a new subsciption. I am furious because they said oh that was a mistake and they would process a credit. It has been over 2 weeks and they still will not refund me the money, and I am getting no response and there are no telephone numbers either for Sellics or for Perpetua.
This is a FRAUD. I have spent so many hours many many hours and emails upon emails. Every aspect from the onboarding to campaign mgmt, attention, performance, to cust svc, to issuing me a credit terrible.
Also be ware they make changes to your existing Amazon campaigns so you will not be able to easily go back to them to reinstate when their campaigns dont work
Pros
The idea of how easy it is to use is the lure, but it gave terrible results
Cons
Bad experience thru and thru! onboarding took 20 days while they connect your account and they have issues connecting. Then on the first call you are surprised at how simple it is and think it will be great because the Perpetua rep on the call with you tells you that you are going to get amazing results, and that your sales will go up and your ACOS will go down, etc... DON"T BELIEVE THEM! In my 90 day trial my sales decreased 30%, net margin decreased 8%, conversion rate decreased 2% ad spend increased 4%. They will tell you everything is going to be better and what will happen is you will end up WAY WAY worse than when you started.
Onboarding is terrible it took my account 3 weeks for them to set up. AND I was charged and paying while they were not providing me any service at all, also they would not extend my dates on the 90 day "trial" even though they did not have my account set up, so it's more like a 60 some day trial - that you are paying for already if you are coming from Sellics.
Meeting with account specialist - he gives an easy and basic explanation for about 10 minutes and promises improvements and results. When I asked him "what if my account doesn't see these results you are advising, and ends up worse off". He said "that won't be the case"!
What a LIAR - everything was worse with Perpetua my sales went down 30+% my net profits went down 8%! Conversion rate down 2% , my advertising spend went up 4%, eveything worse!
Perpetua FAQs
Below are some frequently asked questions for Perpetua.Q. What type of pricing plans does Perpetua offer?
Perpetua offers the following pricing plans:
- Starting from: US$250.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Pricing is based on monthly ad spend. Up to $5,000 in ad spend: $250 per month. $5,000-$10,000 in ad spend: $500 per month. $10,000+ in ad spend: $500+% of spend per month
Q. Who are the typical users of Perpetua?
Perpetua has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Perpetua support?
Perpetua supports the following languages:
English, French, Japanese, Spanish
Q. Does Perpetua support mobile devices?
Perpetua supports the following devices:
Android (Mobile), iPhone (Mobile)
Q. What other apps does Perpetua integrate with?
We do not have any information about what integrations Perpetua has
Q. What level of support does Perpetua offer?
Perpetua offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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