Toluna Start

4.3 (81)
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Access a single source for all of your consumer insights

About Toluna Start

Toluna Start - the industry’s first and only end-to-end consumer intelligence platform.

With a single login, insight professionals can perform quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of on automated insights solutions covering survey design, integrated respondents and reporting dashboards including insights and recommendations. It’s all built inhouse and integrates Harris Interactive methodologies.

The flexibility Toluna Start covers all types of use cases from simple quick turn research to highly complex research projects making it the single source insights platform for true end-to-end market research needs. And Toluna’s consumer panel is seamlessly integrated, deliver insights in real-time, not days or weeks.


Key benefits of Toluna Start

• Collaboration. Build, update, and share with your team using a single login.

• Quality. Trusted methodologies and validated respondents yield consistent and actionable results.

• Value. We’ve built technology in house. Custom insights packages can be designed.

• Flexibility. Automated methodologies cant be customized and we offer services to complement our solutions.

• Speed. Launch projects and obtain insights within minutes.


Images

Toluna Start Software - Create your own survey or use on of our templated solutions.
Toluna Start Software - Define your survey within our templated solutions.
Toluna Start Software - Define your brand along with competitor brands for your respondents to evaluate.
Toluna Start Software - Build your own survey with an easy to use drag-and-drop modules.
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Toluna Start video
Toluna Start Software - Create your own survey or use on of our templated solutions.
Toluna Start Software - Define your survey within our templated solutions.
Toluna Start Software - Define your brand along with competitor brands for your respondents to evaluate.
Toluna Start Software - Build your own survey with an easy to use drag-and-drop modules.

Not sure about Toluna Start? Compare with a popular alternative

Toluna Start

4.3 (81)
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Starting Price

No pricing found
US$25.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

37
90

Integrations

No integrations found
23

Ease of Use

4.4 (81)
4.6 (10,089)

Value for Money

4.3 (81)
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Customer Service

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Reviews

Overall rating

4.3 /5
(81)
Value for Money
4.3/5
Features
4.0/5
Ease of Use
4.4/5
Customer Support
4.4/5

Already have Toluna Start?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 81
Verified Reviewer
Overall rating
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great value, but somewhat limited functionality

Reviewed on 2019/11/01

The team was great and the tool was effective with great value for money, but there are some...

The team was great and the tool was effective with great value for money, but there are some limitations when you get to even moderately complex survey needs (e.g. monadic concept tests, multiple sample cells)

Pros

Speed of sample collection and general ease of use

Cons

Not offering least fill and difficulty in comparing results for monadic concept tests

Alternatives Considered

Lightspeed Retail

Reasons for Switching to Toluna Start

Cost and speed
Jully
Overall rating
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Assessment forms

Reviewed on 2023/01/14

Challenging, so far I haven't claimed any rewards, but I'm excited and interested in the benefits...

Challenging, so far I haven't claimed any rewards, but I'm excited and interested in the benefits offered

Pros

Rewards offered, such as earnings in dollars or gift cards

Cons

If you are not very persistent and carry out a lot of indications, the gain can be something in the long term

Beejan
Overall rating
  • Industry: Consumer Goods
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 4.0 /10

A good base idea but needs some work

Reviewed on 2018/11/06

Pros

It is easy to program questions and the reporting has good features.

Cons

The platform is very slow and freezes. There seems to be a lack of panel availability and it is inconsistent over time.

Response from Toluna

Hi Beejan,

We appreciate your feedback. We are happy to hear that you find the programming and reporting capabilities of the platform to be intuitive and easy to use.

As for the sampling component, when we are not feasible to fulfill narrow targets, or very low incidence respondent segments with Toluna's panel, we are able to link your study to other respondent providers and achieve the specific respondent targeting goal. The more complex the target, the longer this can take. As our own panel is continuously growing (global membership of 21 million as of this writing), we expect feasibility to increase and days in field to decrease. We are happy to report that most general population surveys field very quickly, typically within 8 hours in most markets.

Thank you again for your partnership and please reach out to your sales rep to further discuss how we can serve you in the future.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Your Variety Survey Platform

Reviewed on 2022/03/22

It resolves much of the problem in answering those queries of product brands. Through this...

It resolves much of the problem in answering those queries of product brands. Through this software, it helps much in improving products and services of companies that are selling worldwide. In a way it can serve more people through giving opinions and feedback to it.

Pros

I like the most, the varieties of subtopics in this platform. I can have a game, polls, surveys and contest of designs and etc. I can also acquire points from these mentioned features. I find it very comprehensive site as for me. I do have lots of choices to take and not time pressured.

Cons

I just don't like the idea of me as a panelist and taking much time answering the questions and in the middle of the survey i will be disqualified. it is a kind of waste of time then for me. I hope to have it improves that when disqualifying a panelist, it somehow will disqualify it that soon and not on the later part of the survey itself.

Brenda
Overall rating
  • Industry: E-Learning
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

A long time survey addict!

Reviewed on 2020/06/16

Overall these are good surveys and rank high among the many I have used. There seems to be a good...

Overall these are good surveys and rank high among the many I have used. There seems to be a good deal of effort put in to designing them. Rewards are satisfactory and the opportunity to voice my opinion about products is wonderful.

Pros

I have been doing surveys for years. I do them almost nightly in my free time. I love having my voice count and receiving rewards along the way. QuickSurveys is one of the most well known and commonly seen surveys in the field. I am familiar with it through Toluna as well as some other sites that it appears on. If I am not mistaken I believe they have appeared on Quickthoughts and opinionoutpost as well as others. If I had to only point out the positives I would say that it gives detailed questions, uses visuals on occasion and appears to do a good job filtering out people who do not meet the needed customer demographic. The survey gives you the opportunity to give real answers that can impact products in every consumer area such as shampoo, video gaming and vehicles. I trust the name when it appears because it is widely used and I have been doing surveys for a long time. I became very familiar with different companies.

Cons

I do have a couple of complaints. I do find some of the surveys to be very long compared to their counterparts. On several occasions I felt like I was halfway done with a survey only for it to go back to the home page and inform me there were enough participants already or that I did not qualify. I feel this should be determined very quickly so I am not wasting time on a survey I will not be given the chance to complete. I also have received an error message after completing the survey a couple of times resulting in a loss of the promised reward. Aside from these couple of occasional issues I have been satisfied

Showing 5 reviews of 81 Read all reviews

Toluna Start FAQs

Below are some frequently asked questions for Toluna Start.

Toluna Start offers the following pricing plans:

  • Free Trial: Not Available

Contact Toluna for pricing information for users who need access to survey respondents.

Toluna Start has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Toluna Start supports the following languages:

English, French, German, Italian, Japanese, Portuguese, Spanish

Toluna Start supports the following devices:

We do not have any information about what integrations Toluna Start has

Toluna Start offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep)

Related categories

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