Blueshift

SmartHub CDP turns data into relevant customer experiences.

About Blueshift

The Blueshift SmartHub CDP gives marketers all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time

Multi-channel journey flows enables marketers to connect all customer touch points across any internet-enabled device, including computers, laptops, tablets, and mobiles. Blueshift also functions offline, and supports audience syndication with Google, Facebook, Twitter, etc., customizable predictive modeling, native connections with mobile push, SMS, direct mail, email, chat, and more.

Blueshift utilizes real-time behavior, unlimited customer attributes, predictive scores and product and content taxonomy to create a dynamic customer profile and give marketers a 360-degree view of their customers. The platform captures marketing engagement data like email opens, as well as other data types like transactional data, customer lists and catalog overlays. Blueshift also allows users to integrate with 3rd party data providers.

An AI-powered cross-channel visual journey builder helps users create and manage personalized campaigns and customer journeys, while collaborative filtering and retargeting tools enable users to provide relevant recommendations to customers. Other Blueshift features include real-time segmentation and trigger-based automation.

Devices

Business size

S M L

Markets

Australia, Canada, Germany, United Kingdom, United States

Supported Languages

English

Images

Combine behavioral and CRM data in one dynamic profile
Target users by channel affinity and response to messages
Customers receive recommendations based on what's trending and relevant for users
Create and edit segments which update in real time based on user behavior
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Blueshift video
Blueshift screenshot: Combine behavioral and CRM data in one dynamic profile Blueshift screenshot: Target users by channel affinity and response to messages Blueshift screenshot: Customers receive recommendations based on what's trending and relevant for users Blueshift screenshot: Create and edit segments which update in real time based on user behavior

Features

Total features of Blueshift: 67

  • A/B Testing
  • Abandoned Cart Saver
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Management
  • Campaign Segmentation
  • Channel Attribution
  • Channel Management
  • Compliance Management
  • Contact Database
  • Contextual Targeting
  • Coupons
  • Customer Profiles
  • Customer Segmentation
  • Customizable CTAs
  • Customizable Fields
  • Data Integration
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Engagement Analytics
  • Event Triggered Actions
  • Experience Management
  • GDPR Compliance
  • Geotargeting
  • Image Library
  • Lead Management
  • Lead Qualification
  • List Management
  • Location-Based Marketing
  • Mailing List Management
  • Marketing Automation
  • Match & Merge
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • Push Notifications
  • Real Time Data
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Messaging
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Notifications
  • Website Personalization
  • Website Visitor Tracking

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Reviews

Overall rating

4,4 /5
(5)
Value for Money
4,5/5
Features
4,6/5
Ease of Use
4,4/5
Customer Support
4,5/5

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Showing 5 reviews of 5
Chris K.
Overall rating
  • Industry: Financial Services
  • Company size: 501-1 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Reliable, fast, dynamic cdp - perfect for fast growing CRM teams

Reviewed on 2019/05/31

personalization at scale, omni channel marketing, dynamic customer experiences

personalization at scale, omni channel marketing, dynamic customer experiences

Pros

The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons

Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 501-1 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Super versatile, user-friendly platform that proves to be a great marketing tool

Reviewed on 2019/05/21

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy...

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros

Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons

The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner.

Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

Darshit P.
Overall rating
  • Industry: Financial Services
  • Company size: 501-1 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

CDP with Intelligence

Reviewed on 2019/05/21

Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software...

Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros

Flexibility of Data Integration
Ability to create reusable segments
Dynamic Templates for personalization
Dynamic API Integration
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces

Cons

Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

Cat C.
Overall rating
  • Industry: Financial Services
  • Company size: 501-1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great Customer Data Platform

Reviewed on 2019/05/21

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the...

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros

Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons

There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

Abhishek G.
Overall rating
  • Industry: Financial Services
  • Company size: 501-1 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Blueshift Review

Reviewed on 2019/05/22

Pros

The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons

The reporting can be a little better and the platform is a little buggy at times.

Showing 5 reviews of 5 Read all reviews

Blueshift FAQs

Below are some frequently asked questions for Blueshift.

Blueshift offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Contact Blueshift for pricing information.

We do not have any information about Blueshift features

Blueshift has the following typical customers:

51-200, 201-500, 501-1 000, 1 001+

Blueshift supports the following languages:

English

Blueshift supports the following devices:

Blueshift integrates with the following applications:

AdRoll, AppsFlyer, Branch Metrics, Criteo Dynamic Retargeting, Delighted, Facebook, Google Ads, Google Analytics, LinkedIn for Business, LiveRamp Identity Link, Lob, Magento Commerce, Mailgun, OneSignal, Salesforce Commerce Cloud, Salesforce Sales Cloud, Segment, SendGrid, Shopify, Slack, Snapchat, SparkPost, Taboola, Tealium Universal Data Hub, Twilio Voice, Twitter, Zapier, Zendesk

Blueshift offers the following support options:

Email/Help Desk, Phone Support, 24/7 (Live rep), Chat

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