CustomerLabs CDP Overview

What is CustomerLabs CDP?

CustomerLabs CDP is a no code customer data platform that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency.

Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographic and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real time.

Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.

CustomerLabs CDP Overview

Pricing

Starting from
US$29,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

CustomerLabs pricing is based on number of events you track and the number of integrations used.


CustomerLabs CDP Features

Devices
Business size
S M L
Markets
United States, Canada, Australia, India, Germany
Supported Languages
English

Media

Capture website visitor behavior using Action Recorder
Unify customer data from your marketing, sales, service and offline channels
Get an overview about your target company and contacts in one place
Identify anonymous users and map their behavior across channels to create a 360 degree customer profile
Create custom segments on the fly to get answers to your marketing questions
Sync your standardized customer data to your existing marketing tools. CustomerLabs CDP integrates with more than 180 tools.
Get the insights you need to optimize your ecommerce store.
Group similar users and monitor their progress over time.
Credit the exact touchpoint that influenced conversion. Choose the attribution model that gives the maximum insights to optimize your marketing efforts.
CustomerLabs CDP video CustomerLabs CDP video CustomerLabs CDP video CustomerLabs CDP video CustomerLabs CDP video CustomerLabs CDP screenshot: Capture website visitor behavior using Action Recorder CustomerLabs CDP screenshot: Unify customer data from your marketing, sales, service and offline channels CustomerLabs CDP screenshot: Get an overview about your target company and contacts in one place CustomerLabs CDP screenshot: Identify anonymous users and map their behavior across channels to create a 360 degree customer profile CustomerLabs CDP screenshot: Create custom segments on the fly to get answers to your marketing questions CustomerLabs CDP screenshot: Sync your standardized customer data to your existing marketing tools. CustomerLabs CDP integrates with more than 180 tools. CustomerLabs CDP screenshot: Get the insights you need to optimize your ecommerce store. CustomerLabs CDP screenshot: Group similar users and monitor their progress over time. CustomerLabs CDP screenshot: Credit the exact touchpoint that influenced conversion. Choose the attribution model that gives the maximum insights to optimize your marketing efforts.

CustomerLabs CDP Reviews

CustomerLabs CDP Reviews

Overall rating
4,6
/
5
Excellent
7

Very good
2

Average
1

Poor
0

Terrible
0

Value for Money
4,7
Features
4,8
Ease of Use
4,2
Customer Support
5
90% recommended this app
Taylor B.

Incredibly Powerful and Highly customizable

Amazing customer service and overall experience! Very pleased with the capabilities of the tool and the outstanding support provided by the team behind it.


Thomas P.

Super easy to use and powerful


Ale R.

amazing app for tracking event when you are a coder

Tracking actions and event for get real info about what happen in your shop or landing page. Track convertion and send info to your apps.


Gary S.

Fantastic Tool If Conversion Tracking If Your Are Not a Developer

Good tool overall if you like tracking conversion data on your site and don't have a lot of coding knowledge or have a developer at your disposal.


Alejandro javier V.

Go ahead with your business funnel

It has helped me direct my client through their behavior (events) towards the necessary tool to make the deal.


Taylor B.
Industry: Computer & Network Security
Company size: 2-10 Employees

Incredibly Powerful and Highly customizable

Used Daily for 1-5 months
Reviewed on 2019/09/19
Review Source: Capterra

Amazing customer service and overall experience! Very pleased with the capabilities of the tool and the outstanding support provided by the team behind it.

Pros

CustomerLabs provides us with a flexible, powerful alternative to both Google Tag Manager and Segment, allowing us to identify and track events across our event registration site with ease. Using their Action Recorder, we were able to quickly tag and identify core events (user registration, ticket selection, purchases, etc) and can now use that data to provide a better experience to our customers, while also more effectively retargeting those users who didn't complete the registration process, something that would have been nearly impossible with the event platform on its own.

Cons

Very few dislikes, though there is a small learning curve as one gets familiar with the software and its workflow. However, the team at CustomerLabs provided some of the best support and handholding I've ever experienced from a SaaS provider, and they were able to help us get up and running within the first day we put CustomerLabs to work.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Thomas P.
Industry: Information Technology & Services
Company size: 2-10 Employees

Super easy to use and powerful

Used Daily for 1+ year
Reviewed on 2019/09/04
Review Source: Capterra

Pros

It saves a lot of development time - instead of having our developers define each event, we were able to do so ourselves using the action recorder. Then we watch the events come in - it's super awesome! Now, as with any software, there is a bit of a learning curve because there are many different events, and each one of them are defined slightly differently in each individual case. The customer support at Customerlabs has been absolutely fantastic in helping us set this up and they have been very responsive. We highly recommend this product.

Cons

There really are very few cons; if I had to name one, it could be that there is no mobile SDK that could be used. I'm not a developer, so I don't know if this even is possible, but it would have been absolutely amazing to go through the same steps as I can currently go through with the action recorder but for a mobile app.

Response from CustomerLabs

Thanks very much Thomas. This motivates us a lot. Thanks for taking time to review us.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Ale R.

amazing app for tracking event when you are a coder

Used Other for 1-5 months
Reviewed on 2018/06/06
Review Source: Capterra

Tracking actions and event for get real info about what happen in your shop or landing page. Track convertion and send info to your apps.

Pros

You can setup event so you can improve your convertion.

Action recorder for customer labs help you to do this if you are not a developer. this is a pain and this save alot of time

A MUST TOOL FOR ECOM or DIGITAL MARKETER

- You can setup the tracking code really easy
- Integrate with like FB or Adword
- You can track event and send the info to other services

Today tracking the convertion and the action on your site is key for traking how your site/convertion is working.

INSANE SUPPORT.

One of the best support i talk. They take the time to help you so u can get this up and running smoothly!

Cons

Action recorder is pretty simple but they need to fix some detail, could be really more simple

- improve the UX kind confusing
- i dont like the design
- make more easy or accesible .

Example there is a hand you need to click to select the element, but is your first time you miss it because the design.

Is easy to setup, but with some clear instruction or steps should be more easy!!!
Also they need to add tutorial because most of the people dont get this tool is really good or how to use it.

I dont like they count all the pageview like event, so you need to exclude theurl or you get your limit exceed.

With some small fix it this is cold be one of the top secret tool for digital marketer.

Tracking what happen in your site, shop or landing page is key, and Action Recorder help you to get that info

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Gary S.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Fantastic Tool If Conversion Tracking If Your Are Not a Developer

Used Daily for 6-12 months
Reviewed on 2018/11/21
Review Source: Capterra

Good tool overall if you like tracking conversion data on your site and don't have a lot of coding knowledge or have a developer at your disposal.

Pros

While Google Analytics gives you lots of conversion tracking options, some features are not available or if they are, can be very difficult to setup unless you have a knowledgable developer on hand. Action recorder let's you track button clicks, add to carts, prfile creations, etc, without having the need to do comlicated coding on the site. They also integrate with lots of 3rd party tools to pass the data to your other software.

Cons

They should be more generous with the # of integrations on the paid plans.

Response from Customerlabs

Many thanks Gary, appreciate it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Alejandro javier V.
Industry: Computer Software
Company size: 2-10 Employees

Go ahead with your business funnel

Used Daily for 6-12 months
Reviewed on 2020/07/24
Review Source: Capterra

It has helped me direct my client through their behavior (events) towards the necessary tool to make the deal.

Pros

It helps to personalize your funnel tracking to the user, unifying the user if they connect using another means of identification and guiding them towards the tool to achieve our objective.

Cons

Lack of specification of objectives
Lack of goal tracking
Lack of documentation-examples for not so expert users

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
9,3/10
Based on 10 user ratings
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CustomerLabs CDP Pricing

CustomerLabs CDP Pricing

Starting from
US$29,00/month
Free Trial
Free
Subscription
Value for money

CustomerLabs pricing is based on number of events you track and the number of integrations used.

CustomerLabs pricing is based on number of events you track and the number of integrations used.

Value for Money
4,7/5
Based on 10 user ratings
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CustomerLabs CDP Features

CustomerLabs CDP Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,8/5
Based on 10 user ratings
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Categories

Additional information for CustomerLabs CDP

Additional information for CustomerLabs CDP

Key features of CustomerLabs CDP

  • Conversion Tracking
  • Customer Segmentation
  • Dashboard
  • Data Integration
  • Keyword Tracking
  • Performance Metrics
  • Referral Source Tracking

Benefits

Codelessly track website/app user behavior
Integrate your CRM, email, service and offline customer data
Unify user data from disparate sources and create a 360° user profile
Segment groups of similar users that you want to monitor, on the fly
Send this customer data back to your existing tools to personalize engagement & boost conversions

CustomerLabs CDP FAQs

CustomerLabs CDP FAQs

Below are some frequently asked questions for CustomerLabs CDP.

Q. What type of pricing plans does CustomerLabs CDP offer?

CustomerLabs CDP offers the following pricing plans:

Starting from: US$29,00/month

Pricing model: Free, Subscription

Free Trial: Available

CustomerLabs pricing is based on number of events you track and the number of integrations used.

Q. What are the main features of CustomerLabs CDP?

CustomerLabs CDP offers the following features:

  • Conversion Tracking
  • Customer Segmentation
  • Dashboard
  • Data Integration
  • Keyword Tracking
  • Performance Metrics
  • Referral Source Tracking

Q. Who are the typical users of CustomerLabs CDP?

CustomerLabs CDP has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Q. What languages does CustomerLabs CDP support?

CustomerLabs CDP supports the following languages:

English

Q. Does CustomerLabs CDP support mobile devices?

We do not have any information about what devices CustomerLabs CDP supports

Q. What other apps does CustomerLabs CDP integrate with?

CustomerLabs CDP integrates with the following applications:

Facebook, Google Analytics, Magento Commerce, Mixpanel, Pipedrive, Salesforce Sales Cloud, Shopify, Unbounce, Zapier, Zoho CRM

Q. What level of support does CustomerLabs CDP offer?

CustomerLabs CDP offers the following support options:

Phone Support, Online Support