Sendlane
About Sendlane
Sendlane is cloud-based omni-channel marketing automation platform designed to help small to midsize ecommerce businesses to track, personalize, automate and manage email marketing activities. It allows users to improve engagement with customers through data-driven messaging based on the behavior patterns of visitors including website visits, purchase history, refunds and more. Plus, it lets enterprises customize data collection processes and capture specific information from the customer journey such as orders and refunds, among others.
Features of Sendlane include behavior-based automation, website and event tracking, data segmentation, email re-targeting, real-time reporting, visual workflows, email builders, customer profiles and more. Businesses can use the platform to track performance of emails with data on opens, clicks, sales, conversions and earnings. The SMS marketing module enables users to improve business revenue through direct mobile communication. Besides, it provides actionable insights into marketing activities, allowing users to identify and optimize areas of improvement.
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- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
An Email Marketing & Automation Tool Loved by Digital Marketers
Reviewed on 2022/06/08
Advanced automation workflows allow you to send emails in response to a range of subscriber...
Advanced automation workflows allow you to send emails in response to a range of subscriber behaviours which is a plus. There are a few integrations, but they aren't as advanced as those offered by main competitors. I'm confident that this will improve with time.
Pros
When I contact them, their customer service is always available. And a lot of help. That separates Sendlane from other email marketing tools. Deliverability is also excellent.
Cons
They only lost points because they recently updated their price, which is sort of a bummer. It's still a good deal; it's just not as good as it once was.
Alternatives Considered
MailchimpReasons for Choosing Sendlane
Mailchimp is cheap but I don't like their cluttery UI. Still, I am not able to figure out certain options.Reasons for Switching to Sendlane
After a lot of research, I found that Sendlane is specifically made for digital marketers and eCommerce. Their integration with Shopify is super easy.- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Sendlane Makes My Business Easy
Reviewed on 2020/10/14
Overall, my experience has been really great and solid. Sure, I've had a bug here or there or...
Overall, my experience has been really great and solid. Sure, I've had a bug here or there or trouble figuering out how to use the platform, but for the most part Sendlane is more polished than companies that have been around for years.
Their customer service is the best I've seen. Sometimes they will stay with me on the phone for an hour or two until the problem is resolved. They follow up, they ask detailed questions and they want to improve. I've literally had companies treat me as nothing more than a dollar sign.
Sendlane has always made me feel welcomed and I can tell they want me to grow my business. The [SENSITIVE CONTENT HIDDEN] has even taken time out of his day to make me feel welcomed. How many companies do that? Their interface needs some work as it's a little confusion, but it has all the functions I need. They allow me to run my business and automate it in a way I could never do on my own. And because of the tools and features it has allowed me to increase my income.
Pros
My favorite feature is how they allow me to automate my marketing message, followup and feedback with customers. Their platform allows me login, manage my customers and even create additional income through following up with them and offering them new products.
I also love their customer service. I've been with other companies who act like I'm part of the family only to never have my back when I need. So far, everytime I've had any issue, problem or even a question I'm able to reach someone from Sendlane and get the help I need.
Cons
My biggest compliant is the little things with a company that is growing. The occassional bug or certain features not acting how they should. Keep in mind, these are rare and not a huge concern. I also find that their user interface is a little complicated. It's nothing that I can't figure out, but they could def improve in that area.
I also feel their knowledge base could be updated more to reflect the unique ways in which Sendlane operates compared to other similar services. This would save me alot of time dealing with customer service. It's not a huge problem, but one of the things I wish they would improve and I'm sure they will with time.
Response from Sendlane
Dear Reviewer: Thank you for taking time to review Sendlane. We appreciate your honesty very much. Am so glad to read that you perceive our focus on customer success and the fact that we value our relationship with our cusromers. We are aways improving the product and please do not hestitate to reach out to us if you have any suggestions for improvements.
Best,
Sonya, VP Marketing
- Industry: Fishery
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Waste of Time and Money
Reviewed on 2023/03/16
I am the marketing manager for a D2C eComm company, and my experience with Sendlane was a nightmare....
I am the marketing manager for a D2C eComm company, and my experience with Sendlane was a nightmare. They offered 40% what we are currently paying for SMS and email marketing for the same features and credits. Sound too good to be true? It is.I found out after the contract was signed that their cost per message was actually HIGHER for SMS, and their platform lacks key features that are available on our currently platforms (Klaviyo and Postscript). This includes basic things like template and campaign duplication, and also important behavioral and automation customizations.When it became clear Sendlane could not meet our needs and we could not move forward, they refused to address any of my specific concerns and would not issue us a refund for our thousands of unused credits. Instead they told me we should be grateful they wouldn't enforce the entire annual contract. Honestly, if they had tried to do that we would have taken them to court.Sendlane was an enormous disappointment. They oversold, underdelivered, and wasted our small businesses time and money. If your considering switching or signing up, I highly suggest looking elsewhere (Klaviyo and PostScript, while expensive, have outstanding customer service and a much better product).
Pros
Platform has good web design, and their sales pitch is very effective.
Cons
The product is missing key features, their prices are misleading, and their customer service is abysmal
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
IMHO The best email platform out there.
Reviewed on 2020/10/05
I'm a huge fan. They are constantly innovating and trying new things and making it better.
I'm a huge fan. They are constantly innovating and trying new things and making it better.
Pros
Their customer service is top notch. I get a response quickly.
The platform is super easy to use.
The deliverability is great.
TONS of ways to create emails and workflows
TONS of ways to segment an audience
They allow affiliate marketing
Cons
It's a ferrari. I feel like I'm still driving it like it's a ford focus.
There is so much that it can do, It can easily get overwhelming.
Needs the ability to track revenue that workflows produce monthly instead of just overall. BUT, after talking with them, it's coming in the next 4 months.
I wish it integrated with more softwares such as optimonk. They integrate with a lot, but there are a few apps I use that would benefit from an integration.
Response from Sendlane
Hi Charles: Thank you for taking the time to write a stellar review. And, also great suggestions on product improvement. We are very proud of our focus on customer success and really happy to hear that it has made a difference to you.
Best,
Sonya, VP Marketing
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Sendlane is the amazing Email Automation tool
Reviewed on 2021/06/23
It was an amazing experience with the Sendlane, and I have used this tool to maximize my store...
It was an amazing experience with the Sendlane, and I have used this tool to maximize my store revenue.
Pros
Sendlane is the nice email automation tool I have ever used. It has the nice email sequence features mainly for Shopify, and has the rich accessibility.
Cons
Sendlane is mainly a complete software, and best for the Shopify stores, with the amazing sequence feasibility.
Reasons for Choosing Sendlane
Sendlane is the best tool I have used in the email industry. It has the rich amazing features.Reasons for Switching to Sendlane
Sendlane is the nice Email Software as comparison to others, as it's has the rich features mainly for the Shopify stores, and highly targeted sequence parameters.Sendlane FAQs
Below are some frequently asked questions for Sendlane.Q. What type of pricing plans does Sendlane offer?
Sendlane offers the following pricing plans:
- Starting from: US$600.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Only pay for what you use...Because let's face it, paying for contacts sucks.
Q. Who are the typical users of Sendlane?
Sendlane has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500
Q. What languages does Sendlane support?
Sendlane supports the following languages:
English
Q. Does Sendlane support mobile devices?
Sendlane supports the following devices:
Q. What other apps does Sendlane integrate with?
Sendlane integrates with the following applications:
ClickFunnels, Convertful, Gmail, GoTo Webinar, LeadsBridge, LiveChat, MailMunch, Meta for Business, Microsoft Outlook, OptimizePress, Outgrow, PayKickstart, Poptin, Privy, Shopify, Stripe, VYPER, WooCommerce, Zapier, mailfloss
Q. What level of support does Sendlane offer?
Sendlane offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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