Continuon

About Continuon

Continuon is a cloud-based social media marketing solution which helps small to midsize organizations analyze content, campaigns, and online communities. The platform enables users to manage data-driven marketing campaigns, customer engagement and return on investment (ROI).

Continuon offers a range of features including machine learning, campaign management, monitoring, content categorization, data export, and influencer identification. Users can create benchmarks for audience impact, communities, networks, and individuals. Analytics and reporting tools provide insight into audience engagement, campaigns, and products, helping users create content strategies for multiple channels. Artificial intelligence (AI) based algorithms analyze data and provide users with statistics on social performance across various networks.

Continuon helps users research, identify, filter, and group influencers based on brands, products, and segments. The platform also lets marketers create content based on various themes, interests, and engagement factors. Continuon enables businesses to track trends, audience behavior, and cost per impression for social marketing.