Kartra

Business management solution for small to large businesses

4,5 /5 (110 reviews) Write a Review!

Kartra Overview

What is Kartra?

Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage online marketing platforms with customizable templates, 35-degree analytics, autoresponders, affiliate management, a built-in checkout, and more. The platform offers various modules to help users manage all business operations, from website creation and payment processing to marketing strategies and helpdesk issues.

Key features of Kartra include lead management, sales funnels and campaigns, automated email/SMS marketing, calendar integration, and affiliates management. The platform enables users to build personalized membership portals for training courses, private community spaces or multi-topic content directories using a drag-and-drop interface. Kartra lets users manage custom themes, colors, member access, media uploads, progress tracking, content navigation, single-sign-on, automatic login credentials, emails, and multiple memberships.

Kartra's video functionality allows users to embed customized video players into websites with autoplay, social sharing, watermark branding, multi-device access, and pop-up windows. Analytics tools provide insight into user engagement, with information on watch and drop rates, call to action effects, and average viewing periods. Kartra integrates with various third-party apps, such as Braintree, Stripe, PayPal, Plivo, Zapier, SendGrid, Google Calendar, and WishList.

Kartra Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact Genesis Digital for pricing information.


Kartra Features

Devices
Business size
S M L
Markets
United States, Canada, Australia
Supported Languages
English

Media

Kartra automated follow-up screenshot
Kartra drag & drop page builder screenshot
Kartra email communication screenshot
Kartra CTA embedded video screenshot
Kartra checkout screenshot
Kartra video Kartra screenshot: Kartra automated follow-up screenshot Kartra screenshot: Kartra drag & drop page builder screenshot Kartra screenshot: Kartra email communication screenshot Kartra screenshot: Kartra CTA embedded video screenshot Kartra screenshot: Kartra checkout screenshot

Kartra Reviews

Kartra Reviews

Overall rating
4,5
/
5
Excellent
77

Very good
23

Average
5

Poor
3

Terrible
2

Value for Money
4,5
Features
4,3
Ease of Use
4
Customer Support
4,1
91% recommended this app
Amanda V.

KARTRA Saved My Online Business!

I struggled for over a decade Kartra changed that!


Dana R.

So, So Good But Lacks In The User-Friendly Department

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.


Felipe M.

Kartra has EVERYTHING.

AMAZING. They even just upgraded their data storage limits to unlimited for Silver and above.


Carly W.

We've outgrown Kartra and discovered frustrating features

As above really, it was good to get started on but we now find it very frustrating and has limited features, particularly in the membership. We are now moving to Wordpress and Active Campaign.


Octavia B.

One-stop tool for almost everything


Amanda V.
Industry: E-Learning
Company size: Self Employed

KARTRA Saved My Online Business!

Used Daily for 2+ years
Reviewed on 2020/07/21
Review Source: Capterra

I struggled for over a decade Kartra changed that!

Pros

What I love most is how all the different aspects of my online business all work together in Kartra.

Cons

Honestly, not much! I started as a Beta user, and I've seen how quickly the software has improved! They make amazing changes to the software, for all users, almost weekly!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Dana R.
Industry: Online Media
Company size: 2-10 Employees

So, So Good But Lacks In The User-Friendly Department

Used Other for 6-12 months
Reviewed on 2019/11/22
Review Source: Capterra

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pros

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it.

Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges.

Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Felipe M.
Industry: Pharmaceuticals
Company size: 2-10 Employees

Kartra has EVERYTHING.

Used Daily for 6-12 months
Reviewed on 2020/09/30
Review Source: Capterra

AMAZING. They even just upgraded their data storage limits to unlimited for Silver and above.

Pros

We started using Kartra for our non profit website, monthly membership subscription, hosting courses, and every other thing we have needed. We have been able to cut out a TON of other paid software.

Cons

They still haven't implemented quizzes for their courses, but it's coming. That's really the only thing so far we haven't liked.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Carly W.
Industry: Design
Company size: 2-10 Employees

We've outgrown Kartra and discovered frustrating features

Used Daily for 1+ year
Reviewed on 2020/04/09
Review Source: Capterra

As above really, it was good to get started on but we now find it very frustrating and has limited features, particularly in the membership. We are now moving to Wordpress and Active Campaign.

Pros

We can hold our membership on here and our funnel steps
A good starter package for companies who are starting out with funnels/membership etc

Cons

Limited analytics for membership and sales stats, would like to see much more detail so we can work out cancellation, retention rates much easier and churn rate.
Having to contact kartra to whitelist emails instead of been able to make a simple change
Customer service can take days to get back to you in which time we generally loose the new customers that have just signed up, I'd expect a few hours turn around for the amount we are paying.
The membership feature is extremely basic, for example, we need to be able to restrict content based on someones join date as we release new products every month which can be downloaded instantly
Integrations with other systems are limited
The email templates and builder is poor aesthetically
Membership customers can delete their own account, meaning their payments stay active, also if they raise a chargeback we have no history to dispute it - this should be an admin feature
We should have access to log in IP address for members
Page load speed is very slow
The forms can be integrated on wordpress sites but we cannot customise the look of the form
We need more of a CRM system and this doesn't have the features
We can't see email threads in the contacts which is frustrating, Active campaign have this feature which we like

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Octavia B.
Industry: E-Learning
Company size: Self Employed

One-stop tool for almost everything

Used Daily for 1+ year
Reviewed on 2020/08/19
Review Source: Capterra

Pros

the sequence-builder for automation is clear and easy to use. I love the web page templates and the page builder is pretty fast and easy to learn. email delivery seems pretty good. Kartra keeps up with all my creative ideas for my business, it's my entrepreneurial wings!

Cons

too many clicks, especially in product setup. can't navigate to a specific part of product to edit, have to go thru all the pages. the screen re-building everytime you move something on the sequence builder. better usability would be so wonderful. a shopping cart would come in handy to make more functional funnels. I'm using ClickFunnels for that, and fulfillment via Kartra

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8,8/10
Based on 110 user ratings
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Kartra Pricing

Kartra Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact Genesis Digital for pricing information.

Contact Genesis Digital for pricing information.

Value for Money
4,5/5
Based on 110 user ratings
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Kartra Features

Kartra Features

API
Access Control
Activity Dashboard
Automatic Notifications
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Electronic Payments
Order Management
Product Catalog
Reporting & Statistics
SEO Management
Search Functionality
Social Media Integration
Template Management
Third Party Integration
Website Management
eCommerce Management
Features
4,3/5
Based on 110 user ratings
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Categories

Additional information for Kartra

Additional information for Kartra

Key features of Kartra

  • A/B Testing
  • Activity Tracking
  • Affiliate Management
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Management
  • Commission Management
  • Contact Management
  • Credit Card Processing
  • Data Security
  • Email Marketing
  • Event Triggered Email
  • Image Library
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mailing List Management
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Currency
  • Performance Metrics
  • Promotions Management
  • SEO Management
  • Shopping Cart
  • Spam Check
  • Subscriber Management
  • Template Management
  • Website Management

Kartra FAQs

Kartra FAQs

Below are some frequently asked questions for Kartra.

Q. What type of pricing plans does Kartra offer?

Kartra offers the following pricing plans:

Pricing model: Subscription

Free Trial: Available

Contact Genesis Digital for pricing information.

Q. What are the main features of Kartra?

Kartra offers the following features:

  • A/B Testing
  • Activity Tracking
  • Affiliate Management
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Management
  • Commission Management
  • Contact Management
  • Credit Card Processing
  • Data Security
  • Email Marketing
  • Event Triggered Email
  • Image Library
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mailing List Management
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Currency
  • Performance Metrics
  • Promotions Management
  • SEO Management
  • Shopping Cart
  • Spam Check
  • Subscriber Management
  • Template Management
  • Website Management

Q. Who are the typical users of Kartra?

Kartra has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Q. What languages does Kartra support?

Kartra supports the following languages:

English

Q. What type of pricing plans does Kartra offer?

Kartra has the following pricing plans:

Subscription

Q. Does Kartra support mobile devices?

We do not have any information about what devices Kartra supports

Q. What other apps does Kartra integrate with?

Kartra integrates with the following applications:

Authorize.net, Braintree, Crowdcast, Influence, PayPal, Pixifi, SendGrid, Stripe, Twilio, Website Toolbox

Q. What level of support does Kartra offer?

Kartra offers the following support options:

Phone Support, Online Support, Forum, Knowledge Base, FAQs