About Kartra

Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage online marketing platforms with customizable templates, 35-degree analytics, autoresponders, affiliate management, a built-in checkout, and more. The platform offers various modules to help users manage all business operations, from website creation and payment processing to marketing strategies and helpdesk issues.

Key features of Kartra include lead management, sales funnels and campaigns, automated email/SMS marketing, calendar integration, and affiliates management. The platform enables users to build personalized membership portals for training courses, private community spaces or multi-topic content directories using a drag-and-drop interface. Kartra lets users manage custom themes, colors, member access, media uploads, progress tracking, content navigation, single-sign-on, automatic login credentials, emails, and multiple memberships.

Kartra's video functionality allows users to embed customized video players into websites with autoplay, social sharing, watermark branding, multi-device access, and pop-up windows. Analytics tools provide insight into user engagement, with information on watch and drop rates, call to action effects, and average viewing periods. Kartra integrates with various third-party apps, such as Braintree, Stripe, PayPal, Plivo, Zapier, SendGrid, Google Calendar, and WishList.

Key benefits of Kartra

The Ridiculously Easy Way To Build Your Entire Online Business Fast (Without Hiring A Team Of Developers, Web Designers, or Systems Integrators). Kartra really isn't just another all-in-one miracle platform; it's a marketing tool that works for you. Kartra comes loaded with professionally-designed templates, expert-written copy, detailed 360-degree analytics, a powerful autoresponder, affiliate management, built-in checkout, and so much more.

Devices

Business size

S M L

Markets

Australia, Canada, United States

Supported Languages

English

Images

Kartra automated follow-up screenshot
Kartra drag & drop page builder screenshot
Kartra email communication screenshot
Kartra CTA embedded video screenshot
Kartra checkout screenshot
View 6 more
Kartra video
Kartra screenshot: Kartra automated follow-up screenshot Kartra screenshot: Kartra drag & drop page builder screenshot Kartra screenshot: Kartra email communication screenshot Kartra screenshot: Kartra CTA embedded video screenshot Kartra screenshot: Kartra checkout screenshot

Features

Total features of Kartra: 119

  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Client Portal
  • Commission Management
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Credit Card Processing
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Data Verification
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Help Desk Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Learning Management
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Member Accounts
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Personalization
  • Product Configurator
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Real Time Editing
  • Recurring/Subscription Billing
  • Refund Management
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Self Service Portal
  • Shopping Cart
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Support Ticket Management
  • Support Ticket Tracking
  • Surveys & Feedback
  • Tagging
  • Task Scheduling
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Video Management
  • Video Streaming
  • Video Support
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • eCommerce Management

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Zoho CRM

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Bitrix24

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User.com

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Reviews

Overall rating

4,5 /5
(112)
Value for Money
4,5/5
Features
4,3/5
Ease of Use
4/5
Customer Support
4,1/5

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Showing 5 reviews of 112
André V.
Overall rating
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Automations, Great Templates and Features

Reviewed on 2019/05/01

Kartra is in the game for professionals. Is robust, with massive pro features and constant contact...

Kartra is in the game for professionals. Is robust, with massive pro features and constant contact with users developimg new features as we need it and go forward.

Pros

Extremely easy to setup your entirely business and starting list and nurture your leads. Great graphics and video trainnings. Support always responsive. The email sequence builder is a plus

Cons

The integration in between Kartra and Webinarjam is a crap, this is the only bad point and strange as these two groups are brothers.

Dana R.
Overall rating
  • Industry: Online Media
  • Company size: 2-10 Employees
  • Used Other for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

So, So Good But Lacks In The User-Friendly Department

Reviewed on 2019/11/22

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one....

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pros

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it.

Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges.

Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Amanda V.
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Kartra Literally Saved My Business!

Reviewed on 2021/02/18

I've been using Kartra since when it first launched in Beta and I am so impressed with all the...

I've been using Kartra since when it first launched in Beta and I am so impressed with all the changes and improvements! For years I struggled to get my websites to talk to my payment processor to talk to my membership sites, to talk to my affiliate platform, to talk to my email communications, and so on. Using Kartra save me hours of time plus the amount of stress that I no longer have to deal with. I don't even have to do any coding anymore! (if you love coding, don't worry, Kartra lets you access the back office to add in your own coding, but honestly your time is better spent promoting your website not building it!)

Pros

What I love most about Kartra is that it includes all the pieces of my online business that for years I struggled getting each piece to talk to eachother! (ie. Kartra has email communications, webpages, products, sales kart, help desk, affiliate tracking, and so much more!)

Cons

The cost. But honestly, as expensive as it is monthly, it's a heck of a lot more expensive to use all of these platforms separately and then to get them to actually talk to each other!

Carly W.
Overall rating
  • Industry: Design
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

We've outgrown Kartra and discovered frustrating features

Reviewed on 2020/04/09

As above really, it was good to get started on but we now find it very frustrating and has limited...

As above really, it was good to get started on but we now find it very frustrating and has limited features, particularly in the membership. We are now moving to Wordpress and Active Campaign.

Pros

We can hold our membership on here and our funnel steps
A good starter package for companies who are starting out with funnels/membership etc

Cons

Limited analytics for membership and sales stats, would like to see much more detail so we can work out cancellation, retention rates much easier and churn rate.
Having to contact kartra to whitelist emails instead of been able to make a simple change
Customer service can take days to get back to you in which time we generally loose the new customers that have just signed up, I'd expect a few hours turn around for the amount we are paying.
The membership feature is extremely basic, for example, we need to be able to restrict content based on someones join date as we release new products every month which can be downloaded instantly
Integrations with other systems are limited
The email templates and builder is poor aesthetically
Membership customers can delete their own account, meaning their payments stay active, also if they raise a chargeback we have no history to dispute it - this should be an admin feature
We should have access to log in IP address for members
Page load speed is very slow
The forms can be integrated on wordpress sites but we cannot customise the look of the form
We need more of a CRM system and this doesn't have the features
We can't see email threads in the contacts which is frustrating, Active campaign have this feature which we like

Greg W.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Kartra compared to Infusionsoft

Reviewed on 2020/12/29

It has been a great experience and it is one of the industry leaders in my opinion.

It has been a great experience and it is one of the industry leaders in my opinion.

Pros

The user interface is very unique and once you figure it out and get used to it is is very easy to create systems and marekting automation.

Cons

There email editor needs some help and their spell check does not work with right mouse for me.

Showing 5 reviews of 112 Read all reviews

Kartra FAQs

Below are some frequently asked questions for Kartra.

Kartra offers the following pricing plans:

  • Starting from: US$79,00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Visit https://home.kartra.com/ for pricing details.

We do not have any information about Kartra features

Kartra has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Kartra supports the following languages:

English

Kartra supports the following devices:

Kartra integrates with the following applications:

Authorize.Net, Braintree, Google Calendar, Kajabi, Mailgun, OptimizePress, PayPal, Plivo, SendGrid, Stripe, Twilio Voice, Zapier

Kartra offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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