Apptimize

A/B testing & release management solution for product teams

About Apptimize

Apptimize is a cloud-based A/B testing and release management solution which assists businesses of all sizes with mobile app experimentation and optimization. Its key features include audience targeting, funnel analysis, split testing, campaign segmentation and visual editing.

Apptimize comes with a module which enables product teams to optimize the customer experience across channels such as web, mobile, mobile web, OTT and in-store. eCommerce sites can use the system to display customized promotions based on a user’s previous purchase history. Managers can run tests across platforms and monitor changes in revenue recorded by servers. Apptimize lets product teams roll out new features to a small set of users, predict server traffic, and align marketing announcements.

Apptimize comes with an interactive dashboard which allows multiple teams to set up and manage experiments. It lets team members design user onboarding flows and determine factors such as the number of items to display on search results pages.

Devices

Business size

S M L

Markets

United States, Canada

Supported Languages

English

Images

Apptimize AB testing
Apptimize UX design
Apptimize tracking dashboard
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Apptimize video
Apptimize screenshot: Apptimize AB testing Apptimize screenshot: Apptimize UX design Apptimize screenshot: Apptimize tracking dashboard

Features

Total features of Apptimize: 12

  • A/B Testing
  • API
  • Access Control
  • Activity Dashboard
  • Campaign Segmentation
  • Custom Development
  • Data Import/Export
  • Permission Management
  • Promotions Management
  • Requirements Management
  • Visitor Management
  • Workflow Management

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Reviews

Overall rating

4,7 /5
(6)
Value for Money
4,6/5
Features
4,7/5
Ease of Use
4,3/5
Customer Support
4,6/5

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Showing 5 reviews of 6
Bharat S.
Overall rating
  • Industry: Computer Software
  • Company size: 501-1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good tool to perform test

Reviewed on 2020/02/07

My experience is good with apptimize. Use many in AB testing.

My experience is good with apptimize. Use many in AB testing.

Pros

Apptimize is easy to use and good software for AB testing and performances testing. Interface is easy to handle. It helps in iOS and android mobile application testing.

Cons

It should gathers all the previous result so others can check quickly. Otherwise I’m happy with apptimize features.

Dannys J.
Overall rating
  • Industry: Human Resources
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Apptimize is a spectacular tool and integrates very well with other

Reviewed on 2019/01/01

Our surprise was treated with transactions, we knew its price but what we did not know is that...

Our surprise was treated with transactions, we knew its price but what we did not know is that sometimes it would be something that would disadvantage us a little. Apptimize is very good, it would be a shame to have to discard it just for this.

Pros

We use this platform for our online businesses, integrating with simplicity with other tools that together with apptimize, achieve a spectacular implementation.

Cons

Transaction fees are not very cheap. We can afford to pay for the price but we will not know if it will be for a long time, we do not want a bad economic investment.

Allen M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1 001-5 000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

very detailed & robust product/feature AB testing product offering

Reviewed on 2020/02/22

Flexible tool with greatly helps with experimentation. Highly recommend this tool to anyone

Flexible tool with greatly helps with experimentation. Highly recommend this tool to anyone

Pros

The what you see is what you get (WYSIWYG) editor is an easy tool that is super intuitive. Many features to take advantage of and take your ab testing to the next level

Cons

Dashboard user interface is a lot to look at, but once you figure out a workflow it makes more sense. A bit of a daunting task to utilize all the features of the program

Verified Reviewer
Overall rating
  • Company size: 1 001-5 000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good & robust product, but high learning curve

Reviewed on 2018/03/20

Pros

Really well thought through in terms of A/B testing; easy to use WYSIWYG editor. Feature flags are important feature for development.

Cons

There is a high learning curve to use this product, also specifically for developers. However, once they understand how the tool works, it becomes much easier to launch code block tests, or anything non-visual.

Suhayl del carmen B.
Overall rating
  • Industry: Internet
  • Company size: 1 001-5 000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I loved your A / B test design

Reviewed on 2018/09/12

Pros

It allows testing very efficiently, Apptimize is an easy to use software, with a good interface and that has gradually become very helpful with its different tools.

Cons

I just have not had problems with the use of Apptimize, I am satisfied with the features it has.

Showing 5 reviews of 6 Read all reviews

Apptimize FAQs

Below are some frequently asked questions for Apptimize.

Apptimize offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Apptimize for pricing details.

Apptimize offers the following features:

  • Campaign Segmentation
  • Hierarchical View
  • Requirements Management

Apptimize has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Apptimize supports the following languages:

English

We do not have any information about what devices Apptimize supports

Apptimize integrates with the following applications:

Adobe Analytics, Amplitude, Flurry, Google Analytics, Localytics, Mixpanel, Mixpanel

Apptimize offers the following support options:

Phone Support, Online Support, FAQs, Knowledge Base, Video Tutorials

Related categories

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