ContentCal

Social media planning and publishing tool for agencies

About ContentCal

ContentCal is a cloud-based content management system which helps marketing agencies plan and publish social media content. Key features include post scheduling, keyword filtering, collaboration, approval workflows, editing, feedback analysis, and filtered search.

ContentCal comes with a social calendar which allows users to add and share visual content with other team members. Teams can use ContentCal to collaborate on upcoming posts and share ideas. Users can also set up workflows for single or multi-step reviews. Staff can tag content by theme or category, and drag and drop posts to fill up their calendar. Filter search functionality enables members to find content and customize views.

ContentCal lets content creators customize header colors and settings for posts, and collect team feedback before publishing. Marketing managers can track engagement and follower growth across channels, as well as share reports with colleagues and clients, and assess social performance across multiple social media accounts. ContentCal integrates with third-party applications such as Zapier, Slack, and Trello.

Pricing starting from:

US$13,00/month

  • Free Trial
  • Free Version
  • Subscription

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Pricing starting from:

US$13,00/month

  • Free Trial
  • Free Version
  • Subscription

Images

ContentCal: Post Performance
ContentCal: Publishing calendar
ContentCal: Member dashboard
View 4 more
ContentCal video
ContentCal screenshot: ContentCal: Post Performance ContentCal screenshot: ContentCal: Publishing calendar ContentCal screenshot: ContentCal: Member dashboard

Features

Total features of ContentCal: 36

  • Access Controls/Permissions
  • Approval Process Control
  • Audio File Management
  • Automated Publishing
  • Calendar Management
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Collaboration Tools
  • Commenting / Notes
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Data Import/Export
  • Drag & Drop
  • Feedback Management
  • Full Text Search
  • Image Editing
  • Inbox Management
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Preview Functionality
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Team Calendars
  • Text Editing
  • Version Control
  • Video Support
  • Visual Analytics
  • Workflow Management

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Reviews

Overall rating

4,5 /5
(42)
Value for Money
4,7/5
Features
4,1/5
Ease of Use
4,5/5
Customer Support
4,8/5

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Showing 5 reviews of 42
Matthew H.
Overall rating
  • Industry: Entertainment
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Contetcal helped us get back control and made us more efficient

Reviewed on 2020/09/13

Fantastic!

Every time I have any question, the online chat provides fast replies.

Recently had an...

Fantastic!

Every time I have any question, the online chat provides fast replies.

Recently had an odd issue (which turned out to be a 3rd party issue). A screen share session was offered and the lead developer did a health check on our set-up and zapier integration, and also made some great suggestions which we'll implement.

Pros

Contentcal is very simple to use, but very powerful.

We started using it for Facebook and Twitter social media management, but we've now added instagram, LinkedIn and Google my business.

The zapier integration is revolutionary - we're now pulling in data from news aggregator sites and posting the links for our page visitors to view. We're also exporting from the ContentCal planner to our wordpress blogs to help google see the site as active.

We're doing a few tricks to the content for SEO purposes too!

Cons

I also wish it didn't do as much - I keep find myself building new tricks, when I should probably be doing other stuff!

Would like to see the ability to directly upload GMB photos and and also be able to edit the exif geodata on the images. Some spintax functionality would be great!

Caroline M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Outstanding support from the team behind this great scheduling tool

Reviewed on 2019/07/04

OUtstanding - my posting to platforms is much more planned and organised. My ability to view the...

OUtstanding - my posting to platforms is much more planned and organised. My ability to view the rest of my team's posting for their clients is seamless. All of which gives me more time to work on my business not in my business.

Pros

It is very easy to use, the layout is simple and intuitive and visually it is easy to see what the status is of each post.

Cons

There is very little I don't like, due to the age of the tool some aspects of it are not as advanced as its competitors BUT the outstanding customer service, flexibility of the team, and constant upgrades far outweigh any cons. I moved away from ContentCal, once, as I was wooed by another glitzy product however I soon returned!!

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good Social Media Tool but Lacks Reporting

Reviewed on 2020/02/10

The tool was okay. It would be great for an entry level social media manager or for internal social...

The tool was okay. It would be great for an entry level social media manager or for internal social media reporting, but for an agency, it lacked the functionality and features we needed.

Pros

We liked the ability to easily schedule social media posts for our clients, save content/links/articles in a content library and add notes and campaigns for internal purposes.

Cons

We like the tool for scheduling purposes but the reporting really lacked the details we needed to send to our clients, which resulted in more work - so we weren't saving any significant amounts of time.

Kirsty L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Content Cal Review

Reviewed on 2019/07/03

It's a great planning tool; if you are looking for a scheduler with some nice touches this is...

It's a great planning tool; if you are looking for a scheduler with some nice touches this is certainly one to consider

Pros

Love the hashtag set up, the colour codes, the duplication across different platforms. Realise there are lots of features I'm not using; will find time to look at Zap link ups.

Cons

Image pull through is glitchy. Analytics are not detailed, but I use platform data for this so not a problem for me

Jeremy R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

HIGHLY RECOMMEND: Perfect for managing and collaborating on multiple social media project

Reviewed on 2020/02/16

SETUP
What can I say, other than, "it couldn't be simpler." The hierarchies and metamophors in the...

SETUP
What can I say, other than, "it couldn't be simpler." The hierarchies and metamophors in the software are intuitive and completely fluid. First, you create an account and create a calendar. Next you add social media accounts to the calendar. Then invite your participants and everyone adds content which is published. Voilà!

ADDING AND MANAGING CONTENT
This is what makes ContentCal so amazing: you can use the "planning channel" and their other tools for ingesting and collaborating on content prior to publishing. When ready, just move it to the channel(s) you want to publish to, set the day and time, and then it goes! I love software that just works like you want it to. *BAM*!

GOVERNANCE
This is special to ContentCal. I had worked for years in HigherEd marketing and this is something that we always wanted and now I've found: you can set up a routing and approval process. To get this done is also quite easy:
1. Once your users are added to your calendar, you can assign roles (or do this during the invitation process)
2. You'll use these roles/permissions for workflow: contributors, approvers, etc.
For us, we have contributors add content to their calendars right on the days/times when they want it published and then they route it for approval. Our approvers (managers) review the content for accuracy and brand, and then approve. We can also reject and route it back with comments for tweaking making it a great tool for training in brand-voice, too.

Pros

This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate on multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched. Non-profits, government entities, higher-ed, agencies, and anyone who manages more than one business or online personality where more than one person needs to contribute content will love this!

Cons

This is not a con, per se, but just something to be aware of: if you want automated publishing for your Instagram accounts, you'll have to set it up once using their Zapier integration. Twitter, Facebook, LinkedIn, etc. are all native. It's only Insta that requires this extra step. It was easy enough, thought, and you really only do this once and then you'll publish everything from within ContentCal. Once done, you and your collaborators have a seamless experience. Easy!

Showing 5 reviews of 42 Read all reviews

ContentCal FAQs

Below are some frequently asked questions for ContentCal.

ContentCal offers the following pricing plans:

  • Starting from: US$13,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Pro version costs $13 per month Company version costs $42 per month Premium version costs $84 per month Contact ContentCal for Enterprise pricing information Agency unlimited version costs $399 per month

We do not have any information about ContentCal features

ContentCal has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

ContentCal supports the following languages:

English

ContentCal supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

ContentCal integrates with the following applications:

Buffer, Facebook, Instagram, Slack, Zapier

ContentCal offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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