About GRIN

GRIN is the only influencer marketing software built for ecommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content & rights management, sales tracking & deep analytics - our software helps you do it all. The best DTC brands trust GRIN as their influencer marketing platform for rapid growth & scale.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom

Supported Languages

English

Images

GRIN: Influencer Search
GRIN: Email Outreach
GRIN: Campaign Management
GRIN: ROI Report
View 5 more
GRIN screenshot: GRIN: Influencer Search GRIN screenshot: GRIN: Email Outreach GRIN screenshot: GRIN: Campaign Management GRIN screenshot: GRIN: ROI Report

Features

Total features of GRIN: 27

  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Campaign Management
  • Categorization
  • Channel Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Filter
  • Content Library
  • Content Management
  • Conversion Tracking
  • Data Import
  • Data Synchronization
  • Distribution Management
  • Email Marketing Management
  • Event Triggered Actions
  • Inbox Management
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Reporting & Statistics
  • Search Functionality
  • Status Tracking
  • Tagging
  • Third Party Integration

Alternatives

Circlewise

4,8
#1 Alternative to GRIN
Circlewise is the Partnership Management Software of choice for B2B and B2C companies of all sizes. Our software allows...

influence

4,7
#2 Alternative to GRIN
influence is designed to help businesses generate interactive content, interact with influencers, and run marketing...

Narrators

4,1
#3 Alternative to GRIN
Narrators is a cloud-based influencer marketing platform designed to help businesses connect with micro and...

BuzzSumo

4,5
#4 Alternative to GRIN
BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers

Reviews

Overall rating

4,8 /5
(65)
Value for Money
4,7/5
Features
4,6/5
Ease of Use
4,7/5
Customer Support
4,9/5

Already have GRIN?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 65
Lior O.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Grin Has it all...

Reviewed on 2020/09/27

Grin was very easy to set up in use. Within weeks we had a few campaigns up and running and it’s...

Grin was very easy to set up in use. Within weeks we had a few campaigns up and running and it’s something we use daily to find nee influencers to receive free product and promote our brand.

Pros

Ease of use to find and reach out to new influencers.
Followup features.
The influencers not being in a “network”.

Cons

The automation features. You can’t do things beyond one automatic welcome email to new campaign subscribers.

Response from Grin

Lior,
Thank you for sharing your expereinece with GRIN. We're happy to hear that you're leveraging the discovery & recruitment tools, along with managing your entire campaign workflow in one place.

Chelsea F.
Overall rating
  • Industry: Consumer Goods
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Without Grin, I'd need at least 2 more people to run our Influencer Program.

Reviewed on 2020/10/02

Grin makes it so much easier to do my job. Without the automation, recruiting, reporting, and many...

Grin makes it so much easier to do my job. Without the automation, recruiting, reporting, and many analysis tools, I would not be able to do this role alone. We'd need at least a team of 2 or 3 people to accomplish what I'm able to do in a day using Grin. I am amazed at the constant upgrades to the platform that come at no cost to the user and they are always taking feedback and implementing it where they can with new updates. I also knew nothing about Influencer Marketing when I started this role and not only did Grin provide great resources to learn the software but they also provided 1x1 training on how to use it and many resources on how to excel at influencer marketing as well.

Pros

The integration with shopify and reporting tools. Being able to create discount codes and affiliate links with the click of a button saves so much time and it's incredibly simple to track performance over a large number of influencers. The new reporting tools makes it so I can get really granular with performance on an individual level which helps me determine which influencers to really hone in on and develop even stronger relationships. It makes it really simple to track ROI and IMV to show the value of our Influencer program to leadership. Using the chrome extension to import influencers and their emails has made it super efficient to reach out to tons of influencers using automated email sequences. Instead of having to DM people and potentially never have my message read, my email is going straight to them and helps to recruit people efficiently. The different dashboards are also really helpful since you can get a really high level view of how a campaign is performing and then you can get more granular now with the report builder feature to pin point weak areas and strong areas in your network.

Cons

Sometimes there a hiccups in tracking conversions but the Grin support response time is unbelievably quick and they are always eager to hop on zoom to talk through the issue and provide updates while they fix problems as well.

Mallory W.
Overall rating
  • Industry: Consumer Goods
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

GRIN solves problems you don't even know you have!

Reviewed on 2021/01/11

We are saving so much time! We're no longer spending time tracking people down in Instagram,...

We are saving so much time! We're no longer spending time tracking people down in Instagram, checking through our DMs to make sure someone shared and tagged us in a Story, searching through the explore page for new faces, etc. GRIN has allowed us to go from 15 different Google Forms and spreadsheets to having everything we need in one, intuitive interface. The data that GRIN provides has helped us narrow down the profile of our more successful influencers, and the influencer search tool then allows us to find lookalikes for that profile. GRIN has essentially removed the trial and error (and the time associated with trial and error!) from our influencer marketing.

Pros

We have been SO impressed with GRIN. We were starting to become overwhelmed managing our influencers by hand and it was difficult to keep track of where influencers were in the pipeline and who had met their responsibilities, etc. We switched to GRIN mainly for the ability to track, sort, and tag influencers, and we have been so pleasantly surprised by how many other problems GRIN has allowed us to solve. This platform truly streamlines every part of the influencer management process. I think our favorite feature is the reporting view which you can separate by campaign-- so much data!

Cons

There's not much that's missing in this platform! My only request is that the filter feature needs an option for "both/and," i.e. I want to be able to filter by a certain campaign AND a tag. Right now, if I input both fields into the Filter tool, the system shows me everyone in the campaign and also everyone with that tag. I'd like to be able to isolate from my list using two different filters at the same time so that I only see influencers who meet both criteria.

Gianna L.
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Helpful in most areas, limiting in some

Reviewed on 2020/02/27

Pros

GRIN really helped us streamline how we respond to influencers and made it easily manageable to email back as many influencers that reach out to us in a day. It has also really helped us with product selection when sending influencers gifted products, they aren’t as easily distracted by products we can’t send them.

Cons

I wish campaigns were more easily customizable per influencer, Im having to create multiple campaigns a month because we can’t send all the influencers the same value of products.

Response from Grin

Gianna,
Thank you for submitting your experience. I have shared your review with your Customer Success Manager so that he can show you how you can add more products for specific influencers, and also touch on our Partnerships feature that can help you nurture 1:1 relationships with influencers.

Verified Reviewer
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

GRIN has opened so many doors for us!

Reviewed on 2021/02/08

Overall, we have loved working with GRIN. It is incredible software, run by a team of amazing...

Overall, we have loved working with GRIN. It is incredible software, run by a team of amazing people. Everyone that we have met through GRIN is very friendly and always willing to help if an issue occurs.

Pros

As someone who uses GRIN on a daily, I can say that I love every part of this software. My personal favorites are the recruiting sections and the overall organization of the program. GRIN has made it incredibly easy to find the perfect influencer and to create a seamless relationship with them! We never have to worry about someone falling through the cracks, or not getting the message. With GRIN on our side, our influencer program has grown and will continue to grow for many years to come!

Cons

The biggest issue we've had has been with some connections. Our influencers and ambassadors have had some problems with keeping their social channels connected. However, the GRIN support team is very responsive and is on top of any challenge thrown their way.

Showing 5 reviews of 65 Read all reviews

GRIN FAQs

Below are some frequently asked questions for GRIN.

GRIN offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Grin for pricing information.

GRIN offers the following features:

  • Campaign Management
  • Channel Management
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • Distribution Management
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

GRIN has the following typical customers:

Large Enterprises, Mid Size Business

GRIN supports the following languages:

English

We do not have any information about what devices GRIN supports

GRIN integrates with the following applications:

Facebook, Gmail, Google Drive, Magento Commerce, Microsoft 365, Microsoft Outlook, PayPal, Shopify, Slack, Twitter

GRIN offers the following support options:

Phone Support, Online Support, Knowledge Base, Video Tutorials

Related categories

See all software categories found for GRIN.